Carolyn Hasenfratz Design Newsletter

Volume 4 Number 1

Welcome to the nineteenth issue of the Carolyn Hasenfratz Design and Carolyn's Stamp Store email newsletter, where you'll find articles and news for entrepreneurs, artists, craftspeople, and other creative people!

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Share the QR Love!

Are you in the mood for QRLove?

If you and your Valentine each have smartphones, try out the fun new application by my employer Webinar Resources! Share the QR Love!

Focus the Message in Your Email

As consumers, we are often told that we should like a lot of variety and choice. Paradoxically, sometimes when we are overwhelmed with too many choices we decide not to make a purchase at all.

Perhaps you are sending out an email that is not selling anything but is requesting a different kind of action - liking a Facebook page or sending in comments to name a couple of examples. Recently at my day job we sent two versions of an email on behalf of a customer.

The first version of the email requested the recipient of the email to take two actions. The response was 0% on one action, and 5.7% on the other. The action that received no response had one link to click and the other action had two links to click.

The second email requested only one action with three links to it and the response rate went up to 8.6%. We got better results with no net gain in number of links but by providing less choice. That's something to think about if you are designing an email message to accomplish a speicific purpose - focus on what you really want people to do, and give them multiple opportunities to do it!

Featured Project from Carolyn's Stamp Store:
Vintage Look Box

Vintage Look Box I used a repurposed tea box with a sliding lid for my example of this decorated box. If you can't find a box exactly like this, any box with a flat lid would work. You might be able to use some of the downloads above in this project!

Click here for Vintage Look Box.

You could almost say I've been on creative bender lately! Here are some more new projects:

Valentine Pocket Card

Scrapbooking My Way - On the Highway

Mosaic Box

Carolyn Hasenfratz

Until next time,

Carolyn Hasenfratz

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Some Previous Newsletter Issues:

Volume 3, Number 4 - Why Small Businesses Should Engage in Content Marketing, Haven't Taken the Social Media Plunge Yet?, What Are You Doing For Your Mobile Customers?, Tidbits from Carolyn's Inbox, Lots of Things to Do on Route 66, Webinar Wednesdays 2011 Series, Featured Project from Carolyn's Stamp Store: Making Printable Backgrounds for Stamping, Paper Crafts and Scrapbooking

Volume 3, Number 5 - QR Codes are Popping Up All Over, Carolyn's Trip to Amarillo, Webinar Resources Announces New Web Site Designed for Businesses Marketing on Route 66, Webinar Wednesdays - Blending Print and Mobile to Deliver Engaging Experiences

Volume 3, Number 6 - Some Commentary on Current Events, Made in the USA, Route 66 Sightings Released, Featured Project from Carolyn's Stamp Store: Faux Postage Extravaganza

Complete Newsletter Archive
Carolyn Hasenfratz Design Newsletter
   Copyright © 2012 Carolyn Hasenfratz
Carolyn Hasenfratz Design Newsletter