Category Archives: Art

Homework, art journaling and stencils!

Art journaling is an activity that helps me a lot with self care, artistic expression and just general management of life. Lately I’ve been experimenting with combining some artistic expression with material I’m learning in Social Engineering class. There are a lot of acronyms and concepts to remember – things that lend themselves well to bullet journals, art journals and chart and graph type graphics.

These pairs of pages you will see are in progress. I made them to have something to do adult coloring and other paper craft based activities on when I want to relax and be creative for a bit. As I work I can study and memorize the “bullet points”. I’m going to erase some of these pencil lines as I go. For a couple of the more complicated layouts I made drawings on tracing paper and chipboard templates to help cut the paper pieces to the right sizes and shapes.

Some of the stencils I used are commercial products I sell in my online Etsy shop. If you would like to see the selection, it’s at this link: Stencils and Stenciling Supplies.

I hope these pages in progress will give you some ideas for organizing information in a creative and fun way!

Two-page spread for MAPP – Mitigation and Prevention Plan.
Here is a pair of pages I began to create my rendition of “Curtis’ Triad of Disruption”. I love geometric shapes, and trios. This will be fun to work on!
Social Engineering Pyramid two-page spread on tracing paper and then started in the art journal.

I finally finished “Experimental Art Quilt #1!”

A little over two years ago, I was sick for quite awhile with an awful sinus problem. I didn’t have much energy, so to prevent too much boredom I looked for some simple tasks to do. First I sorted all my small fabric scraps by color and organized them into containers. While doing that, I thought it would be fun to challenge myself to see how small a fabric scrap could get before I couldn’t make something out of it. I wanted to upgrade my hand-sewing skills and learn the rudiments of piecing for quilt making.

I started sewing fabric pieces into strips to combine into a scrap quilt later, after seeing some beautiful examples on Pinterest. As I accumulated strips, I combined them with other leftover fabrics such as a jean pocket, a waistband from some corduroy pants, a seam from blue jeans, old clothing tags, ribbon, binding strips, selvage pieces and some rather primitive embroidered panels I made a long time ago for use on a tote bag which has since been retired.

Over the last couple of years, every once in awhile I’d add a little bit more on. Then I finished it with blanket seam binding from JoAnn Fabrics and Crafts where I taught classes in hand sewing, general crafts and jewelry making before the pandemic.

Following are some close-ups of sections of the quilt.

At the top is part of a waistband from some Lime Green corduroy pants.
Here is the top seen a little closer.
Here is a close-up of some stitching. I had some fun adding on some pieces with raw edges and treating some of my stitches like I was drawing on abstract collages in one of my art journals.
On some sections I used the pattern on the fabric as inspiration for how to do the quilting stitching. There are fabrics in this section from one of my old sheets and even a couple of pieces that I printed on with rubber stamps of my own design.
Here is the pocket. The jeans they came from were not mine – I’ve had them in my fabric stash for so long I’m not sure where they came from. The light colored denim pieces tie-dyed with black are from a pair of jeans I dyed and wore in college.
Here is the bottom end. There are fabrics in this section from sewn items my late Mom made in the early 1980s, some more fabric I printed and fabric from the ties and table runners from my wedding! My quilting friend Kate also gave me a lot of beautiful scraps I used in this section.

“Experimental Art Quilt #1” is for sale on Etsy. Here is a link to the listing:

Experimental Art Quilt #1 – Green, Aqua, Blue

A fictional organization: “Artists for Media Literacy”

For our Social Engineering class, we were asked to propose to work on behalf of a real cause or a fictional one. Using ISIS as an example, how could we use similar social engineering tactics to win converts over to our cause? I decided to create a fictional organization called “Artists for Media Literacy”.

Media literacy is something I was taught in both grade school and high school, although I didn’t know then what it was called. Ever since I’ve been old enough and aware enough to realize what it was, I’ve thought it had the potential to heal many of the ills of our culture if more people acquired the skills. I felt strongly enough about it in 1998 that my first solo art show included a group project in which I encouraged people to send me postcards in the mail based on the theme “Turn Off Your Television”. Here are photos showing this project on the wall at my show, and a graphic for a postcard I sent out to help promote it.

On the left is a view of the gallery showing the TV project on the wall, and on the right is a postcard I made to promote the project.

So this is where my inspiration comes from for “Artists for Media Literacy”. Artists are trained communicators and often have a lot to say about the media and consumerism.

What techniques successfully employed by ISIS would be suitable for our group?

Category: Intimidation

Isis intimidates opponents via well-produced videos, mass executions and hashtag hijacking.

“Artists for Media Literacy” is a philanthropic organization, so there will obviously be no violence or threat of violence. We have no ambition to intimidate anyone to force them to participate – we believe in individual rights and freedom and want people to voluntarily choose to adopt the media literacy techniques we propose. We do want to raise the alarm about propaganda and abusive media – so we will try to influence people to fear the consequences of not using media in a healthy way. We can use well crafted videos to promote the positive benefits of media literacy as well as the dangers of being uninformed.

Hashtag hijacking would lend itself extremely well to our cause because there are trending media-related topics going on all the time that we could hitch an awareness piece too. For example, I can check Twitter right now to see what topics are trending at this url – twitter.com/explore/tabs/trending. #Antifa and #RIP Twitter are trending right now. Those would both be great hashtags to hijack for a media literacy campaign.

Category: Reassurance

Documentaries: we would not have to coerce participation from hostages to produce documentaries touting the benefits of media literacy. The challenge would be making them engaging and accessible.

Press releases: our work would be of interest to many news outlets if we target the right ones.

Instagram: this is a social media platform particularly friendly to artists, so we’d benefit from heavy use. Here is the Instagram account for the Back To Our Roots Art Show last year promoted by Webster University students – www.instagram.com/back.to.our.roots.art/. As a participant in the show, I can vouch for it’s usefulness in helping me keep track of deadlines, inspiring my vision for the work I was producing, and helping me promote the show to my social networks via attractive, branded and shareable content.

Category: Coordination

Civic forum boards: unlike ISIS, our boards would not need to be encrypted necessarily, but they should be secure to protect us from hackers.

Secure messaging: normal consumer level communications platforms should be adequate.

Battlefield drones: We won’t have battlefields in the sense that ISIS would, but if we ever have any outdoor events we could use drones to get interesting footage for videos. I’ve seen drones used that way at historic preservation events to attract interest by showing how well attended the event was and the extent of support for our cause, preserving the Gasconade River Bridge in Hazelgreen, Missouri. The organizers have succeeded in attracting large crowds in multiple years, including international Route 66 fans.

Works Cited

P.W. Singer, and Emerson Brooking, “How ISIS Is Taking War to Social Media”, Popular Science Magazine, 2015. Accessed through course module, 16 April 2021.

Low tech transitional collage from the ’90s

Collage made from computer printouts and clip art.
Collage homage to the Beatles Anthology, from Lime Green News #16.

My current class in graduate school and other projects are pretty demanding right now, so I don’t have a lot of time to make new art. I do still enjoy looking at some of my old art from time to time. Here is a collage I made for my old ‘zine the Lime Green News #16, circa 1996-1997. It’s a tribute to the Beatles Anthology album covers, designed by Klaus Voorman. I was inspired by the use of torn images and how they can strategically reveal what’s underneath. On the Anthology 1 album cover, Voorman ripped out the head of Pete Best to reveal Ringo’s face underneath to “replace” him. This was a mean but clever technique so I did the same thing in my collage in approximately the same spot to enhance my “homage”, only I replaced John with John. If you want to see the Anthology 1 cover and the clever use of the torn out part on a Pete Best album cover, here is a link to an analysis – “The Beatles Anthology 1 Album Cover Cropped Out Original Drummer Pete Best”.

I made the above collage in the year between getting a computer with a black and white laser printer that would print up to 300 ppi, and taking my first class in Adobe Photoshop. At the time I was enjoying the novelty of being able to print out pictures to use in collages instead of just finding images. I printed out pictures of the Beatles that I found online, and printed out a bunch of clip art that I liked, and used those printouts to build the collage. A lot of the clip art came from my Corel Draw clip art library. How I used to love to pore over the printed book that came with it to get ideas!

The covers of Lime Green News 16, 17 and 18. I think those are the last three I published. The middle cover is an altered piece of art by Bill Whorrall. I don’t remember if I asked permission from him or not to do that. I might have, even though it’s very common in Mail Art and ‘zine culture to “remix” other people’s art work. I tried to get something lime green on each cover, so I used to carve a rubber stamp and hand-print it in lime green in a designated spot.

The black and white laser printer was a major step forward in the production quality of my ‘zine, even though by today’s standards it was still very primitive. It wasn’t until much later than I learned software like Publisher and InDesign to help me produce professional quality booklets. At the time of this image I was still following my old practice of printing out text on a printer and cutting and pasting the text among collaged elements. With the text coming from a laser printer instead of a Commodore 64 with a dot-matrix printer, it looked better and was a lot easier to read.

With access to what seemed like unlimited clip art and display fonts, I had tons of fun transitioning from low to high tech. For my ‘zine and collages, I printed elements for headers and body text along with images. Then in 1997, I learned Photoshop and how to make web pages, and that changed everything! But I still enjoy the old methods too and I like to make collages out of whatever is there, whenever I get a chance.

Excerpts from a Beatles Fanzine

(There was some kind of web hosting problem and this post got erased the day after I posted it so I’m recreating it here. Lesson, which I have learned to heed from past experience – always write your article in a text file on a hard drive first so you can quickly re-create it!)

There is a possibility that during my current Social Engineering class I might want to cite in a paper or project some of the old content that I produced for a Beatles fanzine in the late 1990s and early 2000s. I was a member of the St. Louis Beatles Fan Club and we published a fanzine called “What Goes On”. I’ve been meaning for a long time to re-publish some of these old articles on my blog, but to make them fully indexable I would need to find a way to access some of the floppy and zip discs I have to get typed-out copies of these articles. For now it’s a lot quicker to scan the pages I might want to use and put them in a PDF file. In order for the PDF to be somewhat searchable, I’m leaving the introductory text and index as text and not rasterizing it. I will also include a list of keywords for each excerpt so that researchers online can at least get a hint of where to access some of this information if they want it for study. I’m going to reproduce the searchable text in the PDF in the remainder of this blog post also. Believe it or not, there is scholarly interest in not only the Beatles, but also Beatles fandom, fandom in general, and ‘zine culture.

I kind of made up my own format, very loosely based on MLA, so I don’t claim that this document adheres to a standard way of cataloging this type of material. I might revise the format later. Enjoy!

Excerpts from “What Goes On”: A Beatles Fanzine
Originally published by the St. Louis Beatles Fan Club, 1999-2003
Copyright 1999-2003 the original authors

Excerpts included:

Winkelmann, Carolyn Hasenfratz. “‘Across the Internet’ #1”. What Goes On, Vol. VI, No 3, October 1999, pp. 11-13.
Keywords: fandom and VCRs, home video recordings, history of media formats, Across the Internet, internet use by fandom in 1999, early days of the World Wide Web.

— “Revolution #9: The Art of Play and the Joys of Noise.” What Goes On, vol. VII, no. 1, January 2000, pp. 6-9.
Keywords: sound collages, music concrete, experimental music, sound experiments, conceptual art, performance art, home taping, cassette tape culture, Beatles 1968 Christmas message, Beatles fandom in the 1980s, history of media formats, noise tapes, White Album, playing records backwards, backwards sound experiments, St. Louis Steamers, Checkerdome, Revolution 9, soundtrack for art gallery, low-fi sound experiments, homemade sound recordings, prank calls, Commodore 64 computer, found sounds.

— “Across the Internet” #2. What Goes On, vol. VII, no. 1, January 2000, pp. 12-13.
Keywords: history of media formats, Across the Internet, internet use by fandom in 2000, early days of the World Wide Web, RealPlayer, Windows Media Player.

— “Joe Davis Takes Us Back To ‘Meet The Beatles’.” What Goes On, vol. VII, no. 2, April 2000, pp. 1, 9. Aricle by Rich Reese, Carolyn’s contribution is the collages of Valentine cards on page 9.
Keywords: Joe Davis, listening party, “Meet the Beatles…Again!” radio show, 97.7 KSD FM, Nick Baycott, Les Aaron, Bears Who Care, St. Louis Veteran’s Hospital, Brentwood Community Center, “The Beatles are more popular than Jesus” controversy, 101 the Fox, FM radio in St. Louis, Missouri.

— “Happiness is a Warm…Picnic.” What Goes On, vol. VII, no. 4, October 2000, pp. 4. Photos by Carolyn.
Keywords: PepperLand, Creve Couer Lake park, Beatle Bob, Rich Reese.

— “I Wanna Be Santa Claus.” What Goes On, vol. VII, no. 4, October 2000, pp. 5, 11.
Keywords: John Lennon tribute, Peace Tree, Christmas, Holiday party, Christmas ornaments, conceptual art, group art project, John Lennon, Yoko Ono, Bagism, performance art, peace activism, peace movement.

— “Pop! Goes The Beatles: the beatles and pop art.” What Goes On, vol. IX, no. 3, September 2001, pp. 13.
Keywords: Pop Art, St. Louis Art Museum, Pop Impressions Europe, art show review, Richard Hamilton, mass media criticism, consumer culture criticism, printmaking, Peter Blake, swinging London, Eduardo Paolozzi, album cover design, Dieter Roth, illustration, fan art, interpretation of song lyrics.

— “‘Across The Internet’ #3” What Goes On, vol. IX, no. 3, September 2001, pp. 13.
Keywords: Liverpool Sound Collage, Peter Blake, history of media formats, Across the Internet, internet use by fandom in 2001, early days of the World Wide Web.

Here are the Beatles Pop Art ornaments I made for a 9/11 benefit recovery raffle. I actually won back the Paul ornament and I still have it. Later I used the templates and prototypes to make a rubber stamping project that was published in RubberStampMadness magazine. Here is a link to an ornament that is similar to the ones in the article: Surreal Mixed Media Shadow Box Ornament

— “Fans and Friends Remember George.” What Goes On, Special Commemorative George Harrison Issue, February 2002, pp. 5. Carolyn’s contribution is the George Harrison themed Pop Art ornament.
Keywords: Pop Art, handmade ornament, Christmas ornament, fan tributes to George Harrison, Dave Grohl, Louise Harrison, Jools Holland, Eric Idle, Anthony Kiedis, Mark Klose, Jeff Lynne, Gerry Marsden, George Martin, fan art, celebrity tributes to George Harrison, Louise Harrison Caldwell.

— “McCartney Drives Into Chicago With Full Tank: The Sights.” What Goes On, vol. IX, no. 1, June 2002, pp. 1, 6.
Keywords: Paul McCartney concert review, Chicago, United Center, Driving USA Tour, concert lighting, concert video screens, special effects, performance art, live actors, Surrealist performance, Dadaist performance, rock concert production, arena rock, mulimedia, conceptual art, Pop art, Psychedelic art, art history.

— “‘Across The Internet’ #4.” What Goes On, vol. IX, no. 2, October 2002, pp. 5.
Keywords: history of media formats, Across the Internet, internet use by fandom in 2002, early days of the World Wide Web, Linda McCartney photography exhibit, Sheldon Art Galleries, Nine/One One + One art show, Art St. Louis, 9/11 art show.

Note: For the 9/11 art show referenced just above, I made two collages to submit for judging. There are some differences between them that I deliberately put in to test a theory about which one had a chance of getting in the show and which did not. My prediction was accurate, and is interesting to think about in light of the social engineering I’m currently studying. Here are the links to the two collages, if you want to guess which one got in and what didn’t.

“State of the Union #1”

“State of the Union #2”

This is another 9/11 themed project I made, and artist book that was in a show that was not juried. I made this about a month after the event.

“Liberty – A Successful Experiment”

— “New Paul Live CD = Permanent Grin.” What Goes On, vol. IX, no. 3, 2003, pp. 4.
Keywords: CD review, record review, Paul McCartney Back in the U.S., concert recording, concert CD, live album, live CD, rock concert.

— “Scrapbook Scraps.” What Goes On, vol. IX, no. 3, 2003, pp. 13.
Keywords: scrapbooking, digital scrapbooking, Seattle, Seattle Kingdome, record breaking rock concernts, legendary concert venues, rock concert history, Hollywood, Capitol Records building, Hollywood and Vine, Yellow Submarine, John Lennon, Hollywood Walk of Fame, gold records, travel photos, Beatles impact on culture.

Download the PDF file here:

Excerpts from “What Goes On”: A Beatles Fanzine

SWOT Analysis of #12daysoftomsbeard

A SWOT Analysis is a Strength, Weakness, Opportunity, and Threat Analysis. Here I am using an outline partly based on an unpublished paper I wrote for Marketing 5000 class last spring to create a SWOT analysis for the #12daysoftomsbeard project. My unpublished paper, titled “(Name of Fantasy Company) Marketing Plan” was based on an assignment and outline given to us by Webster University professor Dr. John Jinkner.

I’m going to publish a small portion at a time, because it will take some time to write. I hope you enjoy it!

12daysoftomsbeard
selections from #12daysoftomsbeard 2020/21 season

I. Executive Summary

#12daysoftomsbeard is a conceptual art project engaged in by Carolyn (Me) and Tom Winkelmann as part of our annual Christmas tradition. This is a young tradition for us, having been recently practiced for only the second year in a row.

The activity was inspired by several things. I have a long history of engaging in conceptual art through Mail Art, the ‘zine scene, and various art experiments involving photography, handmade books, ephemeral art installations, Pop Art, Dadaism, and more. There are two definitions of conceptual art in an interesting article I found, “If You Don’t Understand Conceptual Art, It’s Not Your Fault”. One definition, the one I gave to my husband off the top of my head while I explained why I wanted to take pictures of him with things in his beard, is that conceptual art is a form of art where the idea is the art and the tangible object created is not considered important. The other definition in the article is that conceptual art is a set of plans or strategies (Kaplan).

Tom has been letting his beard grow more often and is frequently teased about his beard by his family. Last year I decided it would be fun to turn the teasing into humor and art so I showed up at Christmas Day celebrations with colorful paper circles and squares with a few collage elements on them and writing implements for family members to color and draw on to put in Tom’s beard to take pictures of. The idea for hanging paper or art items from a beard is not original with me, there are people who use their beards as mini art galleries and vehicles for Christmas decorations.

I invited family members, many who I know like to paint and color, to use pens and markers to add to the paper pieces, which I then clipped to Tom’s beard with mini clothespins. Then I took photos for Instagram and posted one each day for 12 days, with the hashtag #12daysoftomsbeard. The idea for hanging paper or art items from a beard is not original with me, there are people who use their beards as mini art galleries and vehicles for Christmas decorations.

Examples of beard art at #12daysofbeardmas and Italian artist Fulgor Silvi's beard gallery.
Examples of beard art at #12daysofbeardmas by Doug Torpey  and Coleton Williams, and on the right Italian artist Fulgor Silvi’s beard gallery.

Since I like to art journal as a creative development and self-care activity, when I was done taking pictures of the paper pieces in Tom’s beard, I mounted them on art journal pages, some of which I planned to exhibit in the then upcoming art show, Back To Our Roots which opened in February 2020 at the historic Arcade building in downtown St. Louis.

Beard art and art journal samples
On the left is one of the #12daysoftomsbeard pictures from the 2019/2020 holiday season. In the middle is shown a tray of the paper pieces I was using last year, and a couple of the art journal pages that made use of paper beard pieces after the photos were taken. The green page at the center right was used in the Webster University art and literary magazine. The right photo shows my installation of collages on the wall at the Back To Our Roots art show opening night, and the shelf below holds three art journals that visitors were allowed to page through. The little green pieces of paper you see on the shelf were for visitors to take if they wanted to. The paper pieces featured a QR code that people could scan and view with their smartphones in case they wanted to read more about the journals in an artist statement I wrote. The artist statement grew a lot bigger than I was expecting and I’m actually still adding content from time to time, trying to finish it.

II. Environmental Analysis

There were several parts to the #12daysoftomsbeard project as executed in the 2020-21 holiday season. Since I was anticipating only distance Christmas activities due to the pandemic, I decided to send out tags and invite people to alter them and send them back to take picture of in Tom’s beard.

Greeting cards with materials inviting participation in #12daysoftomsbeard
Greeting card with materials inviting participation in #12daysoftomsbeard

1. I made a black and white version of collages that Tom and I made together to use in our Christmas cards, then had copies printed out on white cardstock. I traced shapes from Christmas cookie cutters onto the back of the cardstock and cut out shaped tags. I made stickers for the backs of the tags that explained the project and featured a QR code so that people could easily check the results of the #12daysoftomsbeard Instagram feed with smartphones if they wanted to.

2. I put tags in most of the Christmas cards we sent out. I also included in many of cards some scrap paper pieces and examples of faux postage that Tom and I made to use in Christmas artwork, for people who might want to join in but don’t have a ready supply of art materials around. Some of the paper scraps were examples of Christmas faux postage that I’ve made on my own and with my husband so if people didn’t end up using them in the project they might want them for some other craft or just something to look at as part of a Christmas greeting.  For a few of the people that we hand-delivered cards and gifts to, we punched a hole at the top of a tag, attached a loop of cord for hanging, and put one on their doorknob.

Social media header promoting #12daysoftomsbeard
Social media header promoting #12daysoftomsbeard

3. I made a graphic to use as a social media header that included the QR code and images from last year’s beard series to raise anticipation and awareness. I also wanted to cheer people up with some bright colors since I knew a lot of people who were feeling sadness over separation from loved ones and the loss of loved ones during the holidays. I know from personal experience that the holidays and winter are often difficult for many people even in more typical years depending on their current situation in life.

4. To help people get started sooner if they were eager, since we weren’t as early as I would have liked getting our cards mailed, I made graphic that people could download and print out that had tag templates on it, instructions and the QR code.

#12daysoftomsbeard
#12daysoftomsbeard

I posted the template graphic in social media for download, and mailed and emailed a few copies to people I thought might be particularly interested.

Colorful paper pieces made for #12daysoftomsbeard.
Colorful paper pieces made for #12daysoftomsbeard.

5. In keeping with the theme of bright rainbow colors I had started, I prepared 12 little collages made from colorful upcycled hardware store paint sample cards so that I would have something to put in Tom’s beard if no one sent me any art pieces to use. On some days I made extra items to fit the color theme of the day and also incorporated found objects if I was inspired. For example, those two guys in the right picture above were cut out from a piece of junk mail. Some of the paper pieces there were parts from older Christmas card designs.

Purple day - I rummaged through a box of stuff I had for making crazy ornaments, and got some purple floral pieces and some plastic jewels. My Dad made the tag on the right and I made the paint sample collage. Tom and I made the stars for the glasses together. Yes we both like Bootsy Collins! Here you can see how much fun and color the filters add to the photos.
Purple day – I rummaged through a box of stuff I had for making crazy ornaments, and got some purple floral pieces and some plastic jewels. My Dad made the tag on the right and I made the paint sample collage. Tom and I made the stars for the glasses together. Yes we both like Bootsy Collins! Here you can see how much fun and color the filters add to the photos.

6. When taking the pictures, I had a lot of fun experimenting with different eyeglasses on Tom and taping things to the lenses of my clear protective goggles to make crazy compositions. I installed some new photo filters on my smartphone to make the pictures even more fun and colorful before I posted them to Instagram.

Here are a few of the sequential header graphics I made to show each day being filled in. I had to make two "pink" days to compensate for an issue that came up that I'll write about later in this paper.
Here are a few of the sequential header graphics I made to show each day being filled in. I had to make two “pink” days to compensate for an issue that came up that I’ll write about later in this paper, that’s why the last graphic is wider.

7. Tom and I were feeling lonely over the holidays and thought that since we were staying home, it might be fun to have a New Year’s Eve themed #virtualartparty, an ongoing series of online meetings I started when the pandemic began, with the purpose of cheering people up who were missing out on their usual social activities.

Griffin still doesn't look too happy in this picture. It was taken a few days after she was sick to show my Dad she was doing a lot better. She looks a lot happier now!
Griffin still doesn’t look too happy in this picture, it was taken a few days after she was sick to show my Dad she was doing a lot better. We were so sure she was going to go on Dec. 31 that we invited Tom’s former roommate over to say goodbye. We were grateful at the time of this picture that she was holding her head up. These days she is acting pretty normal and doing a lot more than that.

We ended up cancelling the New Year’s Eve edition of #virtualartpary because our cat Griffin was terribly ill that day and we were sure we were going to lose her. Griffin has been with my husband for 21 years and Tom needed my support and attention so he could be with Griffin, and I thought we were going to be dealing with grief on New Year’s Eve and not in the mood for a party. But to our grateful surprise, Griffin recovered and is doing very well now. At her age we know she won’t be around that much longer, but we aren’t eager to lose her any earlier than we have to.

I had been planning to talk about #12daysoftomsbeard on December 31 as part of the #virtualartparty, the timing made sense since I was taking a daily photo from December 25 through January 6. I made some sequential social media header graphics with colorful beard pictures and the hash tag #virtualartparty to help build interest. I didn’t have time to make a header graphic for each of the 12 days, but maybe next year I should.

A. The Marketing Environment
Even though #12daysoftomsbeard is not a commercial activity, we do need to market the project in order to persuade people to participate.

1. Competitive forces. Other sources of entertainment, amusement or hobby activities are the main competition for the attention and time that potential participants might allow for just understanding what our #12daysoftomsbeard project is, much less time to participate. With the amount of time that people spend in front of a screen or with a smart device in their hand, it is difficult to get anyone’s attention away from anything that isn’t corporate in origin. As Dr. Jim Taylor lamented in an article for Psychology Today, the nations of the former Soviet Union, Italy, Spain, Germany and nations conquered by the NAZIs, Cuba and North Korea have experienced decades of suffering because aspects of their authentic culture were abusively removed and replaced with a synthesized totalitarian culture (Taylor, “Popular Culture: We…”). I would add China and the United States to that list also. Dr. Taylor’s article reminds us why there are so many organizations throughout the world dedicated to cultural heritage and cultural preservation. I quote Dr. Taylor in this excerpt:

“As individuals, a genuine popular culture instills a sense of ownership and empowerment in our society because each of us knows that we contribute to that culture. We are more likely to act in our society’s best interests because we know that those best interests are also our own. An authentic popular culture also gives us a sense of shared identity, meaning, and purpose that transcends differences in geography, race, ethnicity, religion, or politics. All of these then encourage us to lead a life in accordance with our culture’s values and norms because they are our own (Taylor, ‘Popular Culture: We…’)”

In other words, if we throw away our authentic culture for synthesized corporate culture we should not have to wonder why so many of our citizens have been programmed to serve the interests of large corporations so thoroughly that they are literally waging war on their behalf with people that they formerly were able to co-exist with. Many people trust screens far more than they trust friends, neighbors and even family members that they have known for decades. The manner in which many people experience the world is corporate-based with life beyond a screen regarded as if it is fiction. They allow corporations to tell them what the world outside is like instead of going out and finding out for themselves. People are told that their own judgement is not to be trusted and they need corporate “fact-checkers” to tell them what is ok to read or hear about. I overheard art teachers as far back as the 1980s trying to urge some of my fellow art students to use their own authentic experiences and senses of self to create art instead of just drawing corporate cartoon characters and corporate based entertainment characters and content. I know so many people, who if you removed corporate consumer culture from the topics they could talk or think about, there would be almost nothing there. Teaching art or trying to market an art activity without corporate branding attached to it is inherently very difficult. We know that children can’t distinguish advertising from entertainment, that is widely acknowledged, but I don’t know many people who admit that a lot of adults can’t either. Most people I know aren’t aware that when they are entertained they are actually being marketed to and they are not the customer for the entertainment – the advertisers are the actual customer.

The #12daysoftomsbeard project is not completely devoid of corporate content because it includes found objects and some clothing with logos. However, by basing it on the universal human experience of personal grooming and running it from December 25 to the Feast of the Epiphany (the day we Catholics observe it, my understanding is it varies depending on tradition), I intended to bring attention to authentic human and authentic Christian culture and away from the corporate way of celebrating Christmas for just a little while, just to give Tom and I and others a break and a reason to look at each other while really seeing and interacting each other. What would my slightly weird Christmas cards look like next to other cards designed by corporations? What do people think when they see the resulting pictures? What did they think about while making an art piece to send back?

Works Cited

Kaplan, Isaac. “f You Don’t Understand Conceptual Art, It’s Not Your Fault.” Artsy, 2016, www.artsy.net/article/artsy-editorial-if-you-don-t-understand-conceptual-art-it-s-not-your-fault. Accessed 22 January 2021.

Mitchell, Grant. “Strength, Weakness, Opportunity, and Threat (SWOT) Analysis.” Dotdash, 2020, https://www.investopedia.com/terms/s/swot.asp. Accessed 15 January 2020.

Taylor, Dr. Jim. “Popular Culture: Too Much Time On Our Hands.” Psychology Today, 2009, www.psychologytoday.com/us/blog/the-power-prime/200909/popular-culture-too-much-time-our-hands. Accessed 15 December 2020.

—. “Popular Culture: We Are What We Consume.” Psychology Today, 2009, www.psychologytoday.com/us/blog/the-power-prime/200912/popular-culture-we-are-what-we-consume. Accessed 15 December 2020.

Merry Christmas!

And Happy Holidays to all!

This year I made two Christmas card designs. This first version started out as a mixed media art journal page. I scanned it and used Photoshop to add background shapes, manipulate colors and to add details. I started it two years ago, and got it out again last year, but I just didn’t get it to where I wanted it until the third try. I added in some of the faux postage designs Tom and I made a few weeks ago and that was finally the finishing touch it needed!

Christmas Card 2020 #1
Christmas Card 2020 #1

As often happens, while scanning in and manipulating the faux postage designs to use as accents, I got another idea and was in the mood for some brighter colors so I made another card design. I had both cards printed and sent one design to half the Christmas card list and the other to the remainder.

Christmas Card 2020 #2
Christmas Card 2020 #2

Besides the digital manipulation, the art and craft media and techniques that went into this card design consist of the following: rubber stamps, hole punches, collage, stickers, design tape (washi tape), and image transfers.

Greeting cards with materials inviting participation in #12daysoftomsbeard
Greeting card with materials inviting participation in #12daysoftomsbeard

The picture on the left shows how a lot of our Christmas cards went out. We each made two sheets of faux postage. Tom didn’t care about having color copies made of his or displaying them as full sheets, so I scanned his two faux postage sheets to make black and white versions for coloring. Last year we were able to invite family members to help color in and draw on paper items for Tom’s beard in person but this year we are not doing gatherings in person so we are encouraging people to mail things in for Tom’s beard. We made the black and white shaped tags to give people something to color on in case they are stuck for an idea.

For those who got a little envelope of paper bits, those are for designing and collaging with if you choose, or you can just enjoy them in different paper projects if you have any. I made a Pinterest board on which I collect ideas for things to make with scraps. Scraps and paper ephemera are endlessly inspiring to me.

https://www.pinterest.com/tdannenf/made-from-scraps/

Tom is a good sport and is having fun thinking of places to take the photos each day and also helping pick out filters. I downloaded a couple of new phone apps that have some crazy filters in them and I’m enjoying using them to help make an art statement.

Here are the results for Day 1. I added a hint of a grunge frame, the hashtag in text and a border in Photoshop after sharing it on a couple of social media sites first. As I get used to how the sharing process works with the new filter apps I’m trying out, this part should run more smoothly.

Day 1 of #12daysoftomsbeard!
Day 1 of #12daysoftomsbeard!

#12dayoftomsbeard lasts until January 6, so there is still plenty of time if you want to send something in! Some people probably don’t even have their greeting cards yet since I was a bit late getting them out due to school. I’m used to having to throw together holiday themed promotions at the last minute because often when working for a company or clients we would not have much time available to plan so we’d have to wait until client work slowed down right before Christmas to even start. It was and is frustrating to have to hurry through the planning and execution because we could have been so much more effective with more strategy and care. It was good practice for doing things fast though – I had to work fast once again this year because I’m in graduate school and there is very little time between the end of class and Christmas to work with. I don’t have much time to make gifts so a little fun activity and putting some extra work into the cards is the best I can do. I’m having fun with it – I hope other people do too!

#12daysoftomsbeard

12daysoftomsbeard_header

Here is one of our new Christmas traditions. For the second year in a row, here is #12daysoftomsbeard! Last year we distributed tags to family members on Christmas day to color on and decorate. We invited them to look for #12daysoftomsbeard on Instagram from December 25 to January 6. This year since we may not see family members in person on Christmas, I’m using the mail to try to get decorated tags to put on Tom’s beard. You are invited to decorate a tag from the image below and send it to us in the mail. Click the image to download a PDF to print out. Enjoy!

#12daysoftomsbeard
#12daysoftomsbeard

Faux Postage With Stickers and Image Transfers

Two finished Christmas faux postage sheets.
Two finished Christmas faux postage sheets. I’m going to make copies of these and cut them up to use on mail, tags, packages, and more.

Tom and I are spending part of this weekend planning our Christmas crafts, card list, and gift list. 2020 will be our third Christmas as a married couple! It’s always been part of my tradition to participate in as many Christmas crafts as possible. Since we are Roman Catholic, Christmas lasts a long time – over a month.  Both for cultural and religious reasons, the Christmas season for us is from the day after Thanksgiving to January 6. Activities all through this time period are how I celebrate Christmas, I don’t just celebrate it for one day. Integrating crafts and creative pursuits as much as possible is one way I show gratitude to God for the gift of being able to share creativity with other people, whether through a handmade gift, a piece of mail or a social media post. There is probably going to be more inspirational holiday sharing online this year than ever before and I’m going to try to do my part!

I’m noticing that Tom and I are developing our own set of Christmas traditions, incorporating some things transferred or revived from our families of origin, combined with activities that are unique to us as a couple. In no particular order we participate in:

1. St. Nicholas Day – we used to celebrate this when I was young, and since it is very special to me we have brought it back.

2. Daily Advent prayers with candles – we’ll be getting the candle set out soon!

3. Charitable donations.

4. Reverse Advent calendar food pantry donation – we did this last year and found it worthwhile so are going to do it again this year. It is a great way to remember to be grateful, keeping in mind what other people might really need instead of just what we want.

5. Christmas/New Year cards designed by me.

6. Handmade gifts.

7. Masses and worship.

8. Christmas poem by Tom.

9. #12daysoftomsbeard

10. Christmas Faux Postage.

11. Christmas decorations.

12. Holiday media and reading (such as Hallmark Christmas movies, prayer books and the Bloomin’ Christmas book).

13. Christmas baking and food.

14. Festive gift packaging.

15. Christmas stockings.

16. Christmas Journaling and Icebreaking Activity Cards.

Today I’m going to focus on this year’s Christmas Faux Postage. It’s going to play a part in this year’s card design and possibly other craft projects too so I’m working on the faux postage first. As I did last year, I printed out two each of templates for making faux postage that I made available online, and Tom and I each started building compositions on two sheets. Here are two articles I wrote last year showing how I made designs with the two templates, including links for downloading the templates.

Low Tech Faux Postage: Part 1

Low Tech Faux Postage: Part 2

This year to start off our stamp sheets, Tom and I sat down with the printed templates, stickers, red, green and white image transfers that I made last year, collage papers and various markers and pens.

Developing four Christmas themed stamp sheets
Developing four Christmas themed stamp sheets

I’m in the process of finishing up those stamp sheets by treating them in a similar manner as the ones in the two tutorials linked to above, Low-Tech Faux Postage parts 1 and 2. I have stamped out some tiny words such as “US Postage” on strips of scrap paper and am gluing them down where there is room on the stamps designs. I’m making borders with mixed media. I’ll add some postmark stamps to the sheets and use stamps and perhaps stencils to add a little fine texture here and there where I think it’s needed. When the stamp sheets are done, I’ll get color copies made and cut up the copies into individual stamps to use on all kinds of Christmas paper crafts.

Finishing Touches For Mini Accordion Books

Photo by Carien Van Hest. Both sides of the mini accordion book I sent her with it's two-sided envelope.
Photo by Carien Van Hest. Both sides of the mini accordion book I sent her with its two-sided envelope.

Back in 2019, I made a couple of square mini accordion books, 2″ x 2″ in size when folded up. While sending out my 2020 Christmas cards, I finally made envelopes for holding four of them and I sent them out to a few people in my Mail Art network. Here is an article I wrote about how I made that batch of little books – Made From Scraps: Mini Accordion Books.

In the spring of 2020, shortly after the pandemic started, my husband Tom and I started hosting a #virtualartparty online for several weeks in a row to help ourselves and people we know cope with loneliness and anxiety. During the second session, I demonstrated how to make these little accordion books since they can be made from scraps and supplies many people already have around the house. At the end of this article is the archived video of that accordion book session. I started two books that afternoon, which I finally finished recently.

The image below shows the first book, titled “The Wonder of Life”. The top two images are of each side semi-folded. Below that are some close-ups of different sections of the book. To make these mixed media collage compositions, I combined found paper scraps, rubber stamping, design tape, stencils, marker drawing, and image transfers made from clear packing tape. Here is an article I wrote about how to make the image transfers – Art Journaling With Stencils and Image Transfers.

mini_book_wonder_of_life
Mini book by Carolyn Hasenfratz Winkelmann called “The Wonder of Life”.

The next image below shows several examples of image transfers I was making next to sections of the stretched out accordion books that I was trying to coordinate with. I knew I would not know exactly how the semi-translucent transfers would look when they were laid over the underlying paper collage, but to make sure they were at least somewhat harmonious I looked for images for my transfers that reflected the colors and shapes of images I used in my first layer.

Coordinating transfer images to lay over collaged images.
Coordinating transfer images to lay over collaged images.

I made a template for an envelope to fit the books or any thin 2″ x 2″ object for people to download and use to make an envelope for their book if they so wished.

Mini Book Envelope Template
Mini Book Envelope Template

I used the above template to trace two envelopes onto cardstock. I cut the envelopes out and made folds where the dotted lines are in the template so that the envelopes would be thick enough for the little books. With a circle punch I cut little circles to use for making a string closure. I made extras knowing I was going to put transfers on these circles – I wanted to be able to choose from several to get ones that looked good with the finished envelopes.


cutting_and_folding_covers

My next step was to paint the fronts and backs of each envelope with clear acrylic medium, letting the medium dry before I flipped them over to coat the other side. This step was for three purposes – to increase durability, to reduce wrinkling when I later applied layers of transfers and paper, and to make the paper more receptive to the slick tape transfers. When all was dry, I applied transfers to the outsides of the envelopes using clear medium as the glue and burnished them well to remove any air bubbles. After they were dry I trimmed the transfers to the edges of the envelopes.

Applying tape transfers to cardstock envelope.

folding_covers
Envelopes after trimming.

For the insides of the envelopes, I used the acrylic medium to laminate a pieces of paper with a matte finish to the insides of the envelopes. I wanted a matte finish for the insides instead of a shiny finish so that the envelopes would not stick to the books when stored.

The final steps in finishing the book covers were to attach the small cutout discs I made earlier with small brads, and wind embroidery thread around the discs to make a string closure.

Below is the other book I made, “The Wonder of Creativity”. Both books are for sale here on Etsy: https://www.etsy.com/listing/977853529/mini-artist-books-collage-and-mixed?ref=shop_home_active_1&frs=1

mini_book_wonder_of_creativity
Mini book by Carolyn Hasenfratz Winkelmann called “The Wonder of Creativity”.

Helpful links for Virtual Art Party #2: Mini Accordion Books, for further exploration into different ways of making handmade books.