Category Archives: Marketing

I’m a ‘zine publisher again!

I published a paper ‘zine called the Lime Green News from 1991 to 1998. There were 18 issues. I was burned out on it when I quit, and weirded out (ok, kind of scared) by some of the creepy attention I was getting. At the time I was glad to switch to web sites, e-newsletters and my blog for awhile as a writing outlet. I did a lot of business blogging for clients and employers as well. For about four and a half years I’ve been fantasizing about starting the Lime Green News up again. When it ended it was 24 pages which is a lot of content to get ready all at one time when I haven’t produced a printed ‘zine in so long. I decided to try to bridge the gap with a new mini ‘zine called, what else, Lime Green Mini ‘Zine. I was going for a loose, grungy look for a little 90s nostalgia and hopefully low-tech appeal. I’ll refine the design as I go but I’m pretty excited to get this far. It’s been a long time coming!

I’m going to produce roughly 50 copies of the first issue. While I brainstorm about how to distribute the new ‘zine, here is the Vol 1, No 1 content to explain what I’m doing. I’m also providing a couple of templates for the front and back covers in case you like the format and want to start your own ‘zine. Enjoy!

Click for .jpg template for covers

Click for .jpg template for inner pages

Welcome to Volume 1, Number 1 of Lime Green Mini ‘Zine!

Back in the 90s, I used to publish a paper ‘zine called the Lime Green News. If you want to see what it looked like I have some back issues for sale in my Etsy shop (etsy.com/shop/CarolynHDesign, look in the Zines and Magazines section). For awhile I didn’t want these old issues to be seen, but they are so old now that it doesn’t matter if they are kind of embarrassing.

The Lime Green News, like my current blog (chasenfratz.com/wp), was about whatever creative projects I was working on or studying at the time. I also published artwork, poetry and articles by other writers and artists. After I learned how to make rudimentary web sites in 1997, my Lime Green News web site (limegreennews.com) gradually replaced my paper ‘zine.

After awhile, the format of the old Lime Green News web site got outdated and embarrassing, just like the paper ‘zine, but I left it online because it had a whole bunch of content on it. Now it’s old enough to be considered “vintage”. Vintage web sites that are still live can serve a valuable function in society. Much of the history and culture of the early Internet years is in danger of being lost. And the World Wide Web is increasingly hostile to any content that is independent and not corporate in origin. One nice thing about a web site made with primitive code is that it still works! While the rest of the web has to keep changing over code to adhere to newer and newer technology, my primitive web site will still run. So instead of being embarrassed that I don’t know the latest ways of coding any more, I’m going to keep doing the primitive code so that the work will hopefully have a long life.

The Lime Green Mini ‘Zine is a little project I’m doing because after years of being away from the ‘zine scene, I want to experiment with getting back into a paper publication I can touch. It’s going to supplement rather than replace my blog. I expect the content will vary according to whatever I’m working on or writing about at the time of publication.

I designed the front cover template to incorporate pockets that I’ll slip little items into. It might be a project or a sample. There are probably some people out there who crave something tangible and tactile to augment all the electronic content we consume. I hope you enjoy it!

The QR code above leads to this web page on this blog –
http://www.chasenfratz.com/wp/my-former-zine-and-mail-art-days/

End Notes:

You might be asking yourself as you look in the pockets of this issue, what’s up with the Christmas projects? I’m working on projects to submit to magazines, which need seasonal projects far in advance. I got behind on Christmas 2023 because of some personal grief and trouble, so as I get caught up I’m working on next year as well.


Have a great 2024!”

I printed out the first six issues actually on my desktop! Here they are with little projects in the pockets and QR codes to scan to find out how to make them. After a bit of refinement to my originals, I’m going to get the rest of the copies done at the office supply store to save on printer toner. I added a touch of design tape to fix a mistake I made when assembling the first copy, but I liked the effect so I’m going to keep using it for awhile. I own a long-arm stapler, but these ‘zines are so small I don’t even need it!

I updated my Facebook business page

Here is a quick little “housekeeping” notice. I have a business Facebook page called Carolyn’s Stamp Store that I started back in 2011 to help market my rubber art stamp line. After expanding into other art supplies in addition to the other rubber stamps, I renamed my Etsy shop CarolynHDesign.

The Carolyn’s Stamp Store Facebook page has been getting a lot more traffic lately so I updated some of the info on it this morning so people who visit it don’t get TOO lost and confused. I have a lot of tidying up to do on it as well as on most of my online accounts and web sites.

The month of July 2023 will be my 25th anniversary of launching my first web site, Lime Green Evolution World of Art, later renamed to www.limegreennews.com! Things really change a lot in 25 years don’t they! The Lime Green News site needs a lot of repair and updating but still has a lot of content on it, some of it useful if you ignore the aging infrastructure. I have a very different philosophy of web sites now than when I started. As I repair I will start replacing the infrastructure bit by bit while keeping some things “old fashioned” on purpose.

Back in 2020, my husband Tom and I made a series of videos to help share art with people, which we called Virtual Art Parties. We did 8 or 9 videos before getting overwhelmed with exhaustion and personal crises (mostly affecting me). I had nothing in the tank for awhile to attempt to help other people, I needed everything I had to survive then help myself so I could help others. I attempted to restart the Virtual Art Party series this past spring. Here is the resulting video with special guest my Dad, Don Hasenfratz. This was going to be a lot longer but it got cut off early, maybe by a wifi glitch or something. I didn’t realize until it was over that only the introduction was recorded. After watching it, I am sharing it here because I still like what was conveyed. Check it out if you’re interested.

Posted by Carolyn’s Stamp Store on Monday, April 10, 2023

I have experimented with other video platforms in the meantime, but for now Facebook Live is still the easiest that I know so I’ll likely keep using it for awhile as I gradually restart the video series.

Thanks for reading!

“Get the Funk Out” Collage

“Get The Funk Out” collage

One of my favorite ways to relax is to cut up some old magazines and make collages out of them. One reason why collages are so relaxing is that I can start them without a pre-planned project in mind and just let my subconscious and the random materials in front of me suggest the theme. Stress is a common theme, because I tend to start them when I need to work some stress out of me. Another reason is that so much printed media, like all media, is filled with images that scream out desperation.

Most media has been on a trend during our lifetimes to become more and more extreme in intensity in order to feed what some people call the “attention economy” or the “addiction economy”. Many media companies rely on an intangible resource to generate revenue – that resource is our eyes on their content. Whatever distraction can direct our attention to them and away from real life is how many corporations generate revenue now. We are not people to them, but a resource to be exploited to fullest extent possible.

A lot of friends pass old magazines on to me to use in collages, and somehow, I don’t know how or why, I’ve been getting US magazine in the mail. The theme of a lot of my art and writing is media analysis, so I don’t mind getting these magazines to see the bizarro world that some people live in and the desperation on display when celebrities need your eyes on them in order to make money and promote the bizarro world agenda. Excess can be both entertaining and disturbing. I’ve done some study on what kind of toll it takes on the people who view it, and I plan to write more in that vein on an ongoing basis. Paging through the celebrity magazines, I also thought about the mental health of the people who go to extreme measures to remain in the top echelon of attention grabbers. Surgeries, diets, fashions, casting couches, drugs, abuse – what won’t they put themselves through in the quest for status in an insulated and dehumanizing system? When they break down, how do they feel about entertaining the masses with evidence of their pain and destruction? When they look at images of themselves, are they looking for signs that the cracks are showing, knowing that untold other sets of eyes are looking for that too and hoping they find some? When does what is on the inside start to show on the outside?

Getting some collage elements together

To make this collage I used a stencil I have that looks like a film contact sheet to make a grid in pencil on a plain piece of white cardstock. Using a template I made with a window opening the size of the rectangle openings in the stencil, I started building up images on separate pieces of white cardstock. After adding images to each rectangle, I added textures from stencils and an a black outline with markers. I used a gray marker to add some lines to the background, and gray and black markers with the stencils to add some more texture on and around cut out words, rearranged a bit.

I deliberately tried to choose less than flattering celebrity photos on which to glue mismatched facial features to make them look more “crazy” to show how I feel about corporations and government trying to use media and celebrities and communications professionals to try to force me to accept a bizarro world as my world. The Urban Dictionary states that a bizarro world is a place where everything is the opposite of the word used to describe it. For example, “good is bad, wrong is right, white is black, logical is illogical, giving is taking, insanity is sane”, etc. It’s one of my theories, shared by many, that those who start out relatively mentally healthy generally pay a price on the inside for living in a bizarro world and being coerced into propagating its false values. Picking up one of these magazines, no I don’t believe some of the messages it’s trying to send me. Ugliness is not beauty, exploitation is not empowerment, sickness is not health, artificiality is not freshness, materialism is not happiness, and celebrities are not just like us! And no, war is not peace, freedom is not slavery, ignorance is not strength. And I don’t love Big Brother either. So there!

When I started the collage, I initially intended just to have some silly fun with some silly magazines and not necessarily think about such serious topics. I can’t seem to stop analyzing media when I see it I guess. I hope my next art or craft project will stay more on the lighthearted side!

Here are links to the stencils I used, on sale in my store:

Mini Texturized: https://www.etsy.com/listing/191860371/mini-texturized-6×6-stencil

Mini Tiny Circles: https://www.etsy.com/listing/679546395/mini-tiny-circles-6×6-stencil

Contact Sheet:
https://www.etsy.com/listing/1020629452/12×12-stencils

Mini Halftone Borders:
https://www.etsy.com/listing/1226450019/mini-halftone-borders-6×6-stencil

QR Codes are handy for promotions that require a fast turnaround

When I was Creative Director for my former employer Webinar Resources, we built QR codes, that is Quick Response codes, into many of our campaigns. I liked them so much I made a header graphic for our Facebook page meant to celebrate their functionality and their high-tech look. They appealed to me for design reasons as well.

We put QR codes on any surface we could think of – door knockers, cards, posters, electronic slides, buttons, t-shirts, holiday wrapping… I’m probably forgetting some. Eventually I even had a rubber stamp made of a QR code for my online store! I also made some graphics at my boss Mark Rice’s direction along the way to try to show how they work.

A selection of a few past QR code projects I worked on, 2010-2021

I thought for awhile that it was difficult to get people to adopt QR codes and that they might die out. That possibility was disappointing to me because they are useful and a lot of fun. But while working on Marketing and Communications homework for my classes at Webster University recently, I’ve snapped some pictures while doing research that make it look like QR codes are here to stay after all. It’s possible that the COVID-19 pandemic may have helped speed up the adoption of QR codes a bit because they provide a quick way to disseminate information without people having to touch anything. QR codes are also easier to access now because in many cases you don’t need to install a special app – on my newest iPhone the QR code reader is built right into the camera.

QR code sightings within the last two years, from left to right: downtown St. Louis in the City Garden, a mobile police camera in Dutchtown, a store front in Dutchtown, and a WalMart promotional free sample bag with QR code on the bag and on the enclosed advertising piece.

I have a client who is appearing in a live performance in two days in Scottsdale, Arizona. This morning I took some graphics off of some of the existing promotional and ticketing web pages and made a collage of some of them with a QR code on it. My intention was to make something fast and easy for people to share if they are inclined to, with the link built in by way of the QR code so that people who are interested can get to the ticketing page easily no matter how the graphic is shared.

The Unapologetically American Comedy Tour
The Unapologetically American Comedy Tour
I made a graphic of just the ticket for instances when the code is too small on the screen to be read.

There is a lot you can do with QR codes if you build them into campaign planning at an early stage. Even when you are under a time crunch, incorporating a QR code into a shareable graphic for social media is a very convenient way to spread information.

Instructions for #12daysoftomsbeard

WHAT: If you have ordered something from my Etsy store recently, or if you get a Christmas card from me, you will find inside one or both of the following invitations for #12daysoftomsbeard.

Invitations with tags to decorate. Sometimes I include a little packet of paper ephemera to help people get ideas or inspiration, if they need it. If you want an invitation and did not get one in the mail, you can download one at this link – #12daysoftomsbeard tag invite.

These tags are intended for drawing on or decorating, then sending back to me, so that I can hang them on Tom’s beard each day from December 25 to January 6. During that time I will take a crazy picture of the results to put on social media for people to find when they search for the hashtag #12daysoftomsbeard. Last year Tom and I experimented with different lighting effects, backgrounds and filters to come up with something unusual each day. Last year I tried to group the beard art items, background and filters by color because bright colors usually go far toward cheering and inspiring me.

Here are some examples of tags I decorated last year, a couple that people sent in to me, and a few images that resulted.

WHY: We mostly like to do this because it’s a lot of fun, and it makes us laugh! You should have seen my MIL’s reaction when she saw the orange picture of Tom! “What have you done to my son!!!” We could do this without any participation from others, but we appreciate it whenever anyone wants to join in. It’s an extra creative challenge to use something someone else sent in, and it’s a way to connect with people who are sometimes separated by distance or who I don’t even know in “real life”.

Why do people paint rocks and leave them for others to find? Why do Jeep owners put rubber ducks on random other Jeeps? Why did I put a banana peel on my head earlier this year and have my picture taken with it on? Why did people in Toronto make a memorial display for a dead raccoon and share it on social media? Group activities and performance art projects are a satisfying activity for some reason, for quite a few people. I will probably write more later about the psychological reasons why that is the case.

Earlier this year I started a SWOT analysis of #12daysoftomsbeard to try to use some of what I learned in marketing class to try to increase participation this year. I didn’t finish the analysis yet, but I will keep adding onto it in the future as I finish sections. Here it is if you want to read what I have written so far – SWOT Analysis of #12daysoftomsbeard.

HOW – One idea I want to try for increasing participation is to provide some more specific instructions. The wording on the invitations reads: “To play, color, glue, punch, stamp or otherwise decorate this tag.” For some people, that will be enough guidance, others might feel comfortable with something more specific.

I am going to suggest techniques to try, and post examples here on this page. Watch this space as I add them! Since I like to use mixed media a lot, it will be a challenge for me to use just one technique at a time, so maybe I’ll try that. Enjoy!

Drawing

Coloring

Stenciling

Stickers

Hole punches

Design tape – also known as Washi tape or Paper tape

Collage

Rubber Stamping

Image Transfers

?????????? – What other techniques could be used?

Here are four examples of beard invitations I made for the 2022-23 season. They are meant to look a bit like chunks of hair that when assembled and applied to Tom’s face, will resemble a beard. I added a QR code to this web page so people could quickly find out what it is and what to do with it. Here are links to all six variations.

Beard Parts 1

Beard Parts 2

Beard Parts 3

Beard Parts 4

Beard Parts 5

Beard Parts 6

To participate, print out one or more of these sheets. Color or decorate the beard pieces with the designs and materials of your choice. Mail the pieces to Tom and I. Then check the hashtag #12daysoftomsbeard on Instagram between December 25 and January 6 each year to see what happens!

For more inspiration

Here is a link to a slideshow of images from the web page of IUOMA – The International Union of Mail Artists. I’ve been uploading the beard pictures to this gallery as I go. Intermixed are images that other people are uploading of conceptual art that they are both sending and receiving. This slide show changes daily as new images get added and older ones drop off. It might give you some ideas! Sometimes I put this slideshow on the screen while I’m working for extra inspiration!

Slide show of photos from IUOMA

Christmas Trees from scrap fabric

I made another item for my Woodland Animals and Accessories retail display project. There are several versions of this project floating around out there, but I got the idea for this tree from a blog called Crafting Cheerfully. The Crafting Cheerfully version is on the left and my version is on the right. I made mine with a hanging loop instead of putting it on a garland because I don’t know how many I’m going to end up making. I do want to make more though, after trying the acorn pattern next.

Trees made of fabric scraps
I’ve finished three stockings so far and I have more in progress. On the right are a couple of samples of paper flowers I made a few years ago that go well with the look I’m going for in this group, so I got them out to add to my display.

Here is a link to my Pinterest “Mood Board” where I’m posting finished items and inspirations.

Sewing Ideas: Woodland Animals and Accessories

Christmas craft bender 2021 edition

Woodland animals sewn from a commercial pattern using upcycled and leftover fabrics.

Even though I have a great deal to be thankful for, due to recent bereavement and a frustrating injury that is still a problem I was in a pretty bad mood for last week’s Thanksgiving holiday. Sewing has been keeping me from feeling a lot worse. Fortunately I’ve been really excited about making craft items to hopefully be used in a retail display someday. If all the parts aren’t done for this year I’m aiming for the next. One of the things I’m learning to get better at as I work on my Master’s degree is merchandising and displays. I wrote a paper in 2020 about some ideas I want to try and this project is an attempt at realizing some of what I wrote about. The professor wanted me to write the project as if it was a company with 50 employees, so I made it pretty ambitious and one person can’t do it overnight! So while some people have asked me if I want to sell these stuffed animals I just made, for now that is not the plan. They are inspiration for a “collection” that is going to have a lot of parts. I did find a person on Etsy who is selling some of the animals from this pattern for a very reasonable price.

I’ve wanted to try the pattern shown in the image above, Simplicity 1549, for awhile so this seemed like a good time. Sometimes I like to design my own patterns but this one was so cute I could not resist! I used all upcycled or leftover fabric for my versions. I didn’t make the owl yet because I think it’s kind of out of scale and I have another owl pattern I like better that I might enlarge a bit and use later. I do have some bird patterns for adding some woodland songbirds eventually as well.

The deer and the fox are harder to sew than the raccoon and the bunny because of their small size. I did make it harder for myself with some of my fabric choices – because I was using upcycled fabric and was initially making my choices based on color and pattern and texture, I didn’t consider the fabric thickness that much and I ended up using upcycled khaki shorts and upholstery fabric for the deer which were thick enough that I wasn’t sure I was going to be able to turn all the parts inside out! But somehow I did it. If I ever sew the deer again I’ll enlarge the pattern AND use thinner fabrics so it’s not so difficult.

I’m continuing with my interpretation of a woodland/lodge theme as I make more items. Here are a couple of stockings I made with a pattern that my Mom used circa the late ’70s or early ’80s.

I altered the stocking ornament to make it a bit bigger, and I changed where the top piece was placed to make them a little longer. I used a scrapbooking stencil that my friend Julie gave me a long time ago to trace the leaves out of felt for the fronts. There are going to be more of these, and they will have a hanging loop.

I remember Mom making the tree skirt from this pattern, the ornaments, and I think the wreath. I’m not sure if she made the large stockings or not. I don’t remember seeing them if so. I know Dad still has the tree skirt and ornaments. She also made a matching table runner which Dad still has.

The memories this pattern brings back are intense. It was more exciting than I can say to be a young crafter watching my Mom make all these items (and much more!). And it’s difficult to describe the bittersweet feeling of finding those fabric scraps you see there in the envelope when I was getting out the pattern pieces. There are tears falling and drying on my keyboard as I write this. Mom probably put those scraps in there so she’d know what fabric to get more of if she ran out. They were probably in there for at least 40 years. The awareness of what has happened to our family between then and now is pretty shocking, and I know we are not alone. It’s part of the human condition, and crafting and the arts are great gifts from our creator that are powerful aids in helping us cope.

Each holiday season involves both the past and the future. To turn my thoughts back to the future for now, here is a Pinterest board as I made as kind of a “mood board” for this project. If you find the theme I’m working with inspiring you might want to check it out!

Sewing Ideas: Woodland Animals and Accessories

Give a piece of print fabric the look of a “blanket”

Recently I was working on a sleeping bag for a doll, and I was looking around the house for a doll or stuffed animal that I could use to test out the size. I didn’t use it because it was too big, but I did look at a doll of sorts that I made a long time ago in sculpture class when I was working on a B.F.A. degree at SIUE. At the time I had taken the class, I had just been on a trip to Utah and had brought back with me some books on Native American petroglyphs and stone fetishes. I made a throw pillow sized soft wolf fetish with blanket and soft arrowhead for my late friend June for Christmas that year. We both shared an intense interest in Southwest travel and art. For class I made a humanoid stuffed figure with amulet bag, loincloth, and blanket.

While making the soft sculpture, although inspired by ancient Native American art forms, I did not want to refer to any particular culture exactly, rather I wanted to evoke an ancient sense of humanity that many cultures share. Throughout human history there were many ways to wear and use blankets as a part of clothing and outerwear before things like buttons and zippers were invented, and of course people still use and wear blankets in many ways today. For my soft sculpture’s blanket I chose a fabric in a garish early 1990s fabric pattern to suggest a striped blanket but not imitate any particular culture.

While working on my doll sleeping bag, I decided it was a good time to update the look of my soft sculpture. Since teaching at JoAnn Fabrics and Crafts from 2016-early 2020 I’ve been working a lot more with fabric. I decided to start with the blanket. I have a large collection of scrap fabric that I like to sew into strips to use in projects such as art quilts, purse straps, water bottle carrier straps, table runners, headbands, and more. I thought the blanket I made for the soft sculpture would look more attractive with some added strips of scrap fabric so I started piecing and sewing strips in place.

Experimental projects using fabric scraps.
Experimental projects using fabric scraps. From left to right: what will become part of Experimental Art Quilt #2 (still in progress), a table runner that I have used in many art and craft shows, and a purse with strap that I made for a niece as a graduation gift. The purse folds out so that it can be used as either a little clutch purse or a water bottle carrier. The strap is removeable and can be used in different ways.
Old blanket piece with new scrap strips held up against it to see if the colors and patterns look good together.
Left: old blanket piece with new scrap strips held up against it to see if the colors and patterns look good together. Right: an endcap I put together for Schnarr’s Hardware in Webster Groves, MO to showcase some supplies for fun summer craft and home decor projects. I used my refreshed blanket a backdrop for some blank wood succulent shapes ready for painting and decorating. On the other half, I draped a piece of nautical themed fabric. Over both backdrops are hung nautical themed flags that I sewed last summer.
Here is how to start a scrap strip.

Here is how to start a scrap strip. Decide on a color scheme and lay out pieces of fabric to use. Here I decided on a neutral scheme for a future project.

Place fabric pieces good side together, and pin along one edge. Keep going until you have pinned enough pieces to make a strip as long as you need for your project. The first two photos show the same strip from the front first, and then the back, after pinning.

Using a washable fabric marking pen and a ruler, draw a line along one edge, leaving a small seam allowance. Drawing the lines will help you keep your seams straight.

Sew all the pieces together and you’ll have a strip that you can use for many projects.

Temporarily pinned stripes in place on print fabric to see how the colors and patterns look together.
Temporarily pinned stripes in place on print fabric to see how the colors and patterns look together. A fabric pattern that has some kind of stripes or regularly spaced shapes that you can use to line up your stripes will save you a little time measuring and drawing lines on your fabric, but of course any fabric that looks good as a background would work.

Influence, Manipulation and Social Engineering

My final exam for Social Engineering class is due at 5 pm on Friday. When I’m answering questions, it’s useful to write as though I’m explaining the concepts to a general audience. I’m going to publish these answers on this blog as I write them, before they are turned in and graded, to keep me on track to work long enough to explain completely but not so long that I run out of time and skimp on the last couple of questions (that’s what happened at the midterm exam!). A lot of people have been asking me what Social Engineering is since I’ve been in this class. I do think it’s something everyone needs to know about as part of life skills so I’ll explain the best I can. Enjoy!

Q. Discuss the art and method of Influence and Manipulation.

First I’ll define the terms according to Christopher Hadnagy, author of our textbook “Social Engineering: The Science of Human Hacking”.

Social Engineering – “Social engineering is any act that influences a person to take an action that may or may not be in his or her best interests” (Hadnagy 7).

Influence – “Getting someone to want to do what you want them to do” (Hadnagy 123).

Manipulation – “Getting someone to do what you want them to do” (Hadnagy 151).

Social engineering is part art and part science, and method is where they come together (Hadnagy 157). Hadnagy brings up cooking as an example of a pursuit that combines art and science to create a satisfactory outcome. Gardening and aquatic animal keeping are a couple of my pursuits that are similar – science knowledge is needed to keep the organisms alive, and artistry helps make the environments harmonious and attractive. There are certain needs the organisms have that must be met but I have choices in what colors I can have, quantities, how I arrange the elements, how much splashing or bubbling do I want to create a soothing sound, and other aesthetic choices that affect the total presentation.

Part of the science of SE is framing and elicitation (Hadnagy 158). Framing is how someone dynamically reacts to a situation based on life experience and internal makeup (Hadnagy 159-160). Depending on the reaction you want, artistry helps to create an approach to the frame that is appropriate to achieve the objective. Social Engineers may be called on to create characters and costumes, choose words, use props, practice acting skills, storytelling and other creative enhancements. Preparation and practice are important, as is the ability to adjust to changing situations.

Elicitation is getting a target to volunteer information (Hadnagy 168). In order to cultivate the target to be open and trusting enough to share, artistry will again be used in a planned way as well as dynamically as conversation progresses. A social engineer might plan a scenario ahead of time or create one just by observing a target. Methods such as Ego Appeals, Mutual Interest, Deliberate False Statements, displays of Knowledge and the Use of Questions are methods Social Engineers can use to subtly direct the interaction (Hadnagy 168-182). There is art in how these methods are used, and also in choosing embellishments such as the above mentioned characters, costumes, props, etc.

Q. How are each applied to a social engineering plan?

Influence – Cialdini’s Six Principles of Influence are as follows (ChangingMinds.org):

Reciprocity: Obligation to repay.” Both wanted and unwanted gifts will create an urge to reciprocate, but if we appeal to what the target really values, we will get a greater concession in return. Gifts don’t have to be material things – good feelings in the target aroused by gifts of compliments and humor are also effective (Hadnagy 125-128).

Consistency and Commitment: Need for personal alignment.” We have a powerful drive to meet commitments because the consistency of ideals and behavior gives us a feeling confidence and strength. I’m adding my own assumption here that this may not apply to people with psychopathy and personality disorders (“Psychopathy”). You can appeal to the urge for internal consistency in other people by getting them to agree to a small request initially then a larger one later. Victimizers use your integrity and need to make your actions match your beliefs as a weapon against you. Keeping this in mind might help us to know when it’s ok to change our minds about a commitment that is no longer serving us. Consistency and commitment can also be good defenses against attacks, since that is a good protection against people looking for examples of hypocrisy as a Social Engineering weapon against us.

Social Proof: The power of what others do.” When we are unsure about what is safe or acceptable we often look at the behavior of others as a guide (Hadnagy 149-150).

Liking: The obligations of friendship.” Hadnagy explains different meanings of the word “like”. We tend to like people who are “like” us in some way, that we see as a member of our tribe, and we “like” people who we think like us (Hadnagy 146-148).

Authority: We obey those in charge.” Possessing actual authority or knowledge gives a Social Engineer more confidence to act with authority, but faking it, implying it or transferring it by seeming to associate with a genuine authority will work also (Hadnagy 140-141).

Scarcity: We want what may not be available.” We can be Social Engineered to respond to a perceived or real scarcity of goods, sale prices, time or any kind of resources (Hadnagy 134-136).

Manipulation

Hadnagy lists 6 principles of manipulation (Hadnagy 153):

  1. “Increased susceptibility.”

2. “Environmental control.”

3. “Forced reevaluation.”

4. “Removal of power.”

5. “Punishment.”

6. “Intimidation.”

It’s not an accident that these tactics are synonymous with types of abuse, emotional and sometimes even physical. Abusers abuse because they want the power and control it gives them (Davenport). It isn’t only individuals who might try to abuse us – organizations can do it too. I’ve written passionately and repeatedly on this subject in my class assignments, as you know, and in other writings, because of my theory that we as a culture tend to give far too much trust to institutions that have devoted vast research and resources to manipulate, and yes, abuse.

Q. What is the difference between the two?

Hadnagy’s definitions of influence and manipulation are nearly the same in terms of wording. In both cases, the social engineer wants the target to take an action that the social engineer wants. In an influence situation, the target wants to go along with the engineer (Hadnagy 151). That is a very slight difference, and Hadnagy acknowledges that not all will agree with his chosen definitions. When I first read “How to Win Friends and Influence People” by Dale Carnegie, a friend of mine didn’t want me to read it because in his words “It teaches you how to manipulate people”. My reply to him was my interpretation of a couple of the points I thought Carnegie was trying to make – the transactions and deals you make should benefit both parties, and whatever social techniques you use to get the results you want should be sincere (Winkelmann “My Opinion of…”).

I think Hadnagy is of a similar opinion. Manipulators don’t care about the feelings or well-being of the target, and the interaction will not be remembered fondly by the target (Hadnagy 151, 153). That’s detrimental to getting future business. In Hadnagy’s case, since part of his job is to educate clients, negative feelings interfere with the learning process and are to be avoided. I think he and Carnegie would agree that it is more important for both parties to come out of an interaction both feeling good about it than for the SE to “win” the transaction by getting the better of the target.

Of course many social engineers don’t mind harming the target, or they fully intend to harm the target – that’s when their actions become manipulation. For example the same male friend who was uneasy about me reading “How to Win Friends and Influence People” used manipulation on me and another woman to try to keep us from becoming friends. All three of us were part of a group that was going on a week long backpacking and camping trip. In preparation, he told me she didn’t like me and told her I didn’t like her. So for the first day of the trip we avoided each other. Due to the way the tents worked out, we were forced to share one the first night and weren’t happy about it. The next day we both had the same thought. “She’s not so bad.” We both decided to confide in each other what the male (now former) friend had told us. We had a good laugh and became best friends until she passed away in 2003. I was Maid of Honor at her wedding!

Q. Which method is more effective (give examples of circumstances/settings to be applied)?

I think it depends a lot on the circumstances. For example, if your goal is to have a productive future relationship with a target, you will take their welfare and emotions into account so that they associate you with a pleasant experience and are open to be influenced by you because they “like” you, as Cialdini teaches. If you plan to just use and discard the target when they are no longer needed, you don’t have to consider their well-being at all.

The archetype of the “snake oil salesman” is depicted in a music video I loved and watched a lot when I was a teenager, “Say Say Say” by Paul McCartney and Michael Jackson. The protagonists are con artists who travel from town to town in a wagon selling a bogus “strength potion”. They use pre-planned pretexts, such as a script and audience plants to Social Engineer the people in a town into buying a lot of the fake potion. By the time the customers realize it’s no good, the con artists are long gone and in another town sporting a different identity. When the law catches up to them, they use a distraction to evade (Giraldi). As long as they can get away quickly enough, they are not accountable and don’t have to make a good product. They only have to create the impression long enough to get the money.

Paul and Linda McCartney and Michael Jackson portraying Social Engineers of the manipulative variety

Here is a personal example of when I experienced manipulation in an airport when being solicited for a donation. A man greeted me and offered me a free paperback copy of a vegetarian cookbook. I love to cook and I love vegetables so I said “sure, thanks” and took it. I was young and this was my first time encountering this particular SE situation in an airport so was not looking for it and not prepared with defenses. The man said “Aren’t you going to give a donation?” I thought a moment and gave him a dollar. He said that isn’t enough. I was not pleased about being manipulated, so I said “I think that’s pretty good for a free book. If you disagree, you can have it back and I’ll take back the dollar”. He just looked disgusted and waved me away. I was not unhappy about giving a dollar for the book, even though it’s not something I sought out. But I love recipe books, so a free book or a dollar book, either was fine with me. But I would have balked at any more than that. Neither of us was concerned about ever seeing each other again, so it was a very low stakes situation. Since he had correctly concluded he had gotten all he was ever going to get out of me, he didn’t bother to be civil one second longer than was productive.

The larger and more powerful an organization or individual is, the more they can insulate themselves from backlash caused by self-serving, fraudulent, unkind or unfair manipulations of people. For example last summer there were large corporations taking out television ads that put their brand in a good light, showing warm and positive scenes of how they were helping their employees and customers cope with the pandemic. News stories about those brands were sometimes in direct contrast to the images in the ads. Organizations can use their money and power to “buy” morality credits by performing certain good deeds and publicizing them or just artfully appearing to. In the “Say Say Say” video we see that the fictional con artists give their ill-gotten gains to an orphanage and stop to entertain the kids, so the viewers of the video will root for them (Giraldi). This tactic works in real life too.

Marketing and Public Relations are subsets of Social Engineering, according to Hadnagy’s definition. If organizations don’t even do good deeds but claim they want to someday, or are generally in favor of good things for society and they’d love it if YOU would do them, that is enough to counteract actual corporate hypocrisy in some situations (Chen 487-490, 517-518). Influential people and organizations have the money and power to buy a lot of Marketing and PR, so they are potentially not as accountable as the less powerful. For example, from years of selling art supplies online, with Amazon being one of the platforms I sold on, I’m personally acquainted with how Amazon treats people with no power and only the most infinitesimal trace of usefulness. Admittedly already skeptical about their corporate culture, I am not the only one to ponder the disconnect between Amazon’s paid feel-good ads and news stories about how workers are treated (Barrickman and Smith). In a paper I wrote last fall about Corporate Social Responsibility and Irresponsibility I speculated about the meaning behind the amounts of corporate public donations to social justice causes by Netflix, WalMart and Amazon (Winkelmann “Corporate Social Responsibility…”). Do these amounts reflect genuine commitment to the causes, a branding technique, the amount of resources available, or the amount of morality credits they feel they need to buy to compensate for their actual activities?

A malicious Social Engineer might intend to not only evade accountability, but plan to leave the target in a weakened condition as part of the strategy. Sometimes the goal is not merely profit but total defeat of the enemy.

Works Cited

Barrickman, Nick and Patrick Smith. “Amazon violates its own health and safety rules in COVID-19 coverup.” World Socialist Web Site, 2020, www.wsws.org/en/articles/2020/08/05/amzn-a05.html. Accessed 10 May 2021.

ChangingMinds.org. “Cialdini’s Six Principles of Influence”. Changing Works, 2002-2021, changingminds.org/. Accessed 16 March 2021.

Chen, Zhifeng, et al. “Corporate Social (Ir)Responsibility and Corporate Hypocrisy: Warmth, Motive and the Protective Value of Corporate Social Responsibility.” Business Ethics Quarterly, vol. 30, no. 4, Oct. 2020, pp. 486–524. EBSCOhost, doi:10.1017/beq.2019.50. Accessed 28 September 2020.

Davenport, Barrie. “61 Devastating Signs Of Emotional Abuse In A Relationship.” Live Bold and Bloom, 2021, liveboldandbloom.com/02/relationships/signs-of-emotional-abuse/. Accessed 11 May 2021.

Giraldi, Bob, director. “Say Say Say.” YouTube, Paul McCartney and Michael Jackson, uploaded by Giraldi Media, 1983, www.youtube.com/watch?v=aLEhh_XpJ-0. Accessed 10 May 2021.

Hadnagy, Christopher. Social Engineering: The Science of Human Hacking. John Wiley & Sons, Inc. 2018.

“Psychopathy.” Psychology Today, 2021, www.psychologytoday.com/us/basics/psychopathy. Accessed 11 May 2021.

Winkelmann, Carolyn Hasenfratz. “My Opinion of What Marketing is About”. Carolyn Hasenfratz Design. 2020. www.chasenfratz.com/wp/my-opinion-of-what-marketing-is-about/. Accessed 10 May 2021.
— “Corporate Social Responsibility and Irresponsibility”. Carolyn Hasenfratz Design. 2020. www.chasenfratz.com/wp/corporate-social-responsibility/. Accessed 11 May 2021.

A fictional organization: “Artists for Media Literacy”

For our Social Engineering class, we were asked to propose to work on behalf of a real cause or a fictional one. Using ISIS as an example, how could we use similar social engineering tactics to win converts over to our cause? I decided to create a fictional organization called “Artists for Media Literacy”.

Media literacy is something I was taught in both grade school and high school, although I didn’t know then what it was called. Ever since I’ve been old enough and aware enough to realize what it was, I’ve thought it had the potential to heal many of the ills of our culture if more people acquired the skills. I felt strongly enough about it in 1998 that my first solo art show included a group project in which I encouraged people to send me postcards in the mail based on the theme “Turn Off Your Television”. Here are photos showing this project on the wall at my show, and a graphic for a postcard I sent out to help promote it.

On the left is a view of the gallery showing the TV project on the wall, and on the right is a postcard I made to promote the project.

So this is where my inspiration comes from for “Artists for Media Literacy”. Artists are trained communicators and often have a lot to say about the media and consumerism.

What techniques successfully employed by ISIS would be suitable for our group?

Category: Intimidation

Isis intimidates opponents via well-produced videos, mass executions and hashtag hijacking.

“Artists for Media Literacy” is a philanthropic organization, so there will obviously be no violence or threat of violence. We have no ambition to intimidate anyone to force them to participate – we believe in individual rights and freedom and want people to voluntarily choose to adopt the media literacy techniques we propose. We do want to raise the alarm about propaganda and abusive media – so we will try to influence people to fear the consequences of not using media in a healthy way. We can use well crafted videos to promote the positive benefits of media literacy as well as the dangers of being uninformed.

Hashtag hijacking would lend itself extremely well to our cause because there are trending media-related topics going on all the time that we could hitch an awareness piece too. For example, I can check Twitter right now to see what topics are trending at this url – twitter.com/explore/tabs/trending. #Antifa and #RIP Twitter are trending right now. Those would both be great hashtags to hijack for a media literacy campaign.

Category: Reassurance

Documentaries: we would not have to coerce participation from hostages to produce documentaries touting the benefits of media literacy. The challenge would be making them engaging and accessible.

Press releases: our work would be of interest to many news outlets if we target the right ones.

Instagram: this is a social media platform particularly friendly to artists, so we’d benefit from heavy use. Here is the Instagram account for the Back To Our Roots Art Show last year promoted by Webster University students – www.instagram.com/back.to.our.roots.art/. As a participant in the show, I can vouch for it’s usefulness in helping me keep track of deadlines, inspiring my vision for the work I was producing, and helping me promote the show to my social networks via attractive, branded and shareable content.

Category: Coordination

Civic forum boards: unlike ISIS, our boards would not need to be encrypted necessarily, but they should be secure to protect us from hackers.

Secure messaging: normal consumer level communications platforms should be adequate.

Battlefield drones: We won’t have battlefields in the sense that ISIS would, but if we ever have any outdoor events we could use drones to get interesting footage for videos. I’ve seen drones used that way at historic preservation events to attract interest by showing how well attended the event was and the extent of support for our cause, preserving the Gasconade River Bridge in Hazelgreen, Missouri. The organizers have succeeded in attracting large crowds in multiple years, including international Route 66 fans.

Works Cited

P.W. Singer, and Emerson Brooking, “How ISIS Is Taking War to Social Media”, Popular Science Magazine, 2015. Accessed through course module, 16 April 2021.