WHAT: If you have ordered something from my Etsy store recently, or if you get a Christmas card from me, you will find inside one or both of the following invitations for #12daysoftomsbeard.
These tags are intended for drawing on or decorating, then sending back to me, so that I can hang them on Tom’s beard each day from December 25 to January 6. During that time I will take a crazy picture of the results to put on social media for people to find when they search for the hashtag #12daysoftomsbeard. Last year Tom and I experimented with different lighting effects, backgrounds and filters to come up with something unusual each day. Last year I tried to group the beard art items, background and filters by color because bright colors usually go far toward cheering and inspiring me.
Here are some examples of tags I decorated last year, a couple that people sent in to me, and a few images that resulted.
WHY: We mostly like to do this because it’s a lot of fun, and it makes us laugh! You should have seen my MIL’s reaction when she saw the orange picture of Tom! “What have you done to my son!!!” We could do this without any participation from others, but we appreciate it whenever anyone wants to join in. It’s an extra creative challenge to use something someone else sent in, and it’s a way to connect with people who are sometimes separated by distance or who I don’t even know in “real life”.
Why do people paint rocks and leave them for others to find? Why do Jeep owners put rubber ducks on random other Jeeps? Why did I put a banana peel on my head earlier this year and have my picture taken with it on? Why did people in Toronto make a memorial display for a dead raccoon and share it on social media? Group activities and performance art projects are a satisfying activity for some reason, for quite a few people. I will probably write more later about the psychological reasons why that is the case.
Earlier this year I started a SWOT analysis of #12daysoftomsbeard to try to use some of what I learned in marketing class to try to increase participation this year. I didn’t finish the analysis yet, but I will keep adding onto it in the future as I finish sections. Here it is if you want to read what I have written so far – SWOT Analysis of #12daysoftomsbeard.
HOW – One idea I want to try for increasing participation is to provide some more specific instructions. The wording on the invitations reads: “To play, color, glue, punch, stamp or otherwise decorate this tag.” For some people, that will be enough guidance, others might feel comfortable with something more specific.
I am going to suggest techniques to try, and post examples here on this page. Watch this space as I add them! Since I like to use mixed media a lot, it will be a challenge for me to use just one technique at a time, so maybe I’ll try that. Enjoy!
To participate, print out one or more of these sheets. Color or decorate the beard pieces with the designs and materials of your choice. Mail the pieces to Tom and I. Then check the hashtag #12daysoftomsbeard on Instagram between December 25 and January 6 each year to see what happens!
For more inspiration
Here is a link to a slideshow of images from the web page of IUOMA – The International Union of Mail Artists. I’ve been uploading the beard pictures to this gallery as I go. Intermixed are images that other people are uploading of conceptual art that they are both sending and receiving. This slide show changes daily as new images get added and older ones drop off. It might give you some ideas! Sometimes I put this slideshow on the screen while I’m working for extra inspiration!
I’m happy with how this two-page spread for my art journal turned out, even though it is kind of messy. Sometimes in the morning Tom will make the coffee before leaving for work and often he’ll leave a love note for me with good wishes for the day if I’m not awake yet. He uses paper left over from me printing out shipping labels for my online store. The leftovers just happen to be the size of my journal and planner pages. I punch holes in a lot of them and write on the other side when I want to take notes or record thoughts. Often either he or I will get coffee stains on the notes as you see here. Since I’m not starting with a pristine piece of high quality paper, there is no pressure on me to make a craft demo worthy effort every time I use these to make an art journal page. I did however greatly enjoy using stencils and stickers in the rough but satisfying example shown above to record a few thoughts about sharing morning coffee with my loved ones and having a healthy weekend.
In my last blog post, I wrote about the acronym G.R.A.P.E.S. and how the G stands for “Be gentle with yourself”. One way to do that is to take a little time to journal and let yourself off the hook if it doesn’t look like a brand ambassador did it. The activity itself is beneficial in many ways.
Stencils and stickers are real time savers when you want to slap something together without having to make a major art or design statement. I have a lot of supplies, but also I have a basic portable kit that includes some of my favorite stencils, a folio of colored pencils, gel pens, a few planner-friendly design tapes and some basic pencils and markers for writing and outlining. There are a few frequently used paper crafting tools in that kit like a burnisher, glue stick, hole punch, scissors, ruler and utility knife for cutting and sharpening pencils. I can get a lot done with that kit, and if I want to add more to the pages when I’m home, I have many more paper crafting supplies I can utilize.
The stencils I used in the two-page spread above are available in my online shop:
I have a couple of Pinterest boards full of more of my own examples along with samples, inspiration and tips from others on the topics of Art Journaling, Planners, Albums, Homemade Books and Scrapbooks. Enjoy!
I know several people who could use some encouragement right about now, including myself. I decided this week to get out my paper craft supplies to have a bit of creative fun and make supportive cards to use and more to give to people I know.
First I’ll explain what both self-care cards and Project Life cards are. Self care could be considered the practice of maintaining your physical and mental health in order to prevent burnout and breakdowns. While looking for some resources for my Self Care Pinterest board that I use for reference, I found some specifically aimed at caregivers of different kinds. Even if one chooses from their own free will to be a caregiver, it’s still a tough job. As these resources I found mention, one should not feel guilty for practicing self care even if you are naturally inclined to be giving – a burned out or broken down person is not in a good position to help others. We are able to be of much better service when we are strong. We are often socially engineered by individuals and institutions to sacrifice our own agency to serve interests not our own or of our own choice. I think it’s a beautiful thing to voluntarily share but not to be manipulated or coerced into it. The latter is just being a victim of people who choose to live a parasitic lifestyle.
So what are self-care cards and where do they fit in? There are many types of cards with different information that people have used over the years as reminders or teaching tools. Small cards are portable and fit in a wallet, a planner, a journal, a pocket or wherever so that you can access reminders on the go or wherever it’s convenient. When learning new life habits we might need a touchstone of sorts to keep us on track. Self care cards are just cards with self-care content. They can be purchased, downloaded for printing, or handmade. I often like to use a combination of desktop printing and paper crafting methods to make or decorate self care cards for myself.
What are Project Life cards? Project Life is a commercial product developed by designer Becky Higgins intended to make scrapbooking and related memory crafts easier and less time consuming, and to relate the activity to living well and positive personal goals. Pocket scrapbooking is a generic term for using clear pocket album pages to organize cards and various paper items. Like a lot of people, I picked up the modern form of the hobby of scrapbooking in the 1990s. When I first heard of pocket scrapbooking I was intrigued and purchased some cards to use in conjunction with with my “conventional” scrapbook pages and also in other paper crafts.
Several years ago I purchased the Project Life Cinnamon Core Kit and the Road Trip Theme Pack. These sets featured lots of colors I used a lot, and graphic themes that were complementary to a number of products I already owned.
I’ve used a lot of the cards in scrapbooks and other paper projects over the years but still have a good quantity left. Because some of the Project Life cards feature positive messages and others contain grids or lines to help with journaling or record keeping of various kinds, they are well-suited to use as a base to make self care cards. If you want to make these of course the bases of your cards don’t have to be specifically from Project Life – a variety of products could be used.
One activity that I learned a few years back from a depression support group web page is the acronym G.R.A.P.E.S. It stands for:
Being Gentle with yourself
The idea behind using this acronym is to try to do one activity on the list from each category every day. From my own experience and from what others have told me who have tried it, even if it isn’t possible to do each category each and every day, striving to do it and tracking the activities each day to make sure one is continually improving does result in better mood and health. It helps you “social engineer” yourself into having a better life. This is anecdotal information of course, but if you delve into scientific research on mental health you will find out why it’s effective. In this project, I’ll show how I made self care cards track the use of activities from the G.R.A.P.E.S. categories. I put more “decoration” on these cards than is strictly needed but it’s fun to use up paper scraps while making cards that fit my own personality. And paper crafting itself is a great way to get the Pleasure “task” checked off for the day!
Tools and Materials
Project Life or other cards Scrap papers in harmonious colors Scissors Paper cutter Glue sticks Thin markers in black and colors harmonious with chosen color scheme Small letter stencils Small letter stickers Assorted encouraging stickers, die cuts, paper scraps featuring helpful sayings or sentiments, or other appropriate embellishments Rubber stamping ink – black and harmonious colors Rubber stamps Hole punch Cord or string to loop through hole
First I added paper scraps to the existing Project Life cards I had whenever I wanted to make the existing designs more to my taste. Mostly this consisted of adding paper scrap strips to the borders on some of the cards, leaving the grids or lines in view. Some of the cards were fine the way they were.
Next I assembled a variety of letter stickers from my collection that spelled G.R.A.P.E.S. For more variety, I drew some letters with marker through alphabet stencils and cut those pieces of paper out. I added the letters G.R.A.P.E.S. along the side on on side of the card. Since these cards came with designs on both sides, I used the other sides for spaces to take notes, or for making a mini encouraging collage with stickers and paper ephemera.
When necessary to make a grid to keep track of activities, I added vertical lines with thin markers.
I punched a hole at the top and added some string with a lark’s head knot so that I can use these cards as bookmarks also.
I thought some of the cards needed just a little bit more added to make them looked finished, so I stamped here and there with assorted rubber stamps and added a few more stickers.
As I complete daily activities that fit one of the G.R.A.P.E.S. categories, I’ll put a checkmark in the proper spot on the grid.
A SWOT Analysis is a Strength, Weakness, Opportunity, and Threat Analysis. Here I am using an outline partly based on an unpublished paper I wrote for Marketing 5000 class last spring to create a SWOT analysis for the #12daysoftomsbeard project. My unpublished paper, titled “(Name of Fantasy Company) Marketing Plan” was based on an assignment and outline given to us by Webster University professor Dr. John Jinkner.
I’m going to publish a small portion at a time, because it will take some time to write. I hope you enjoy it!
I. Executive Summary
#12daysoftomsbeard is a conceptual art project engaged in by Carolyn (Me) and Tom Winkelmann as part of our annual Christmas tradition. This is a young tradition for us, having been recently practiced for only the second year in a row.
The activity was inspired by several things. I have a long history of engaging in conceptual art through Mail Art, the ‘zine scene, and various art experiments involving photography, handmade books, ephemeral art installations, Pop Art, Dadaism, and more. There are two definitions of conceptual art in an interesting article I found, “If You Don’t Understand Conceptual Art, It’s Not Your Fault”. One definition, the one I gave to my husband off the top of my head while I explained why I wanted to take pictures of him with things in his beard, is that conceptual art is a form of art where the idea is the art and the tangible object created is not considered important. The other definition in the article is that conceptual art is a set of plans or strategies (Kaplan).
Tom has been letting his beard grow more often and is frequently teased about his beard by his family. Last year I decided it would be fun to turn the teasing into humor and art so I showed up at Christmas Day celebrations with colorful paper circles and squares with a few collage elements on them and writing implements for family members to color and draw on to put in Tom’s beard to take pictures of. The idea for hanging paper or art items from a beard is not original with me, there are people who use their beards as mini art galleries and vehicles for Christmas decorations.
I invited family members, many who I know like to paint and color, to use pens and markers to add to the paper pieces, which I then clipped to Tom’s beard with mini clothespins. Then I took photos for Instagram and posted one each day for 12 days, with the hashtag #12daysoftomsbeard.
Since I like to art journal as a creative development and self-care activity, when I was done taking pictures of the paper pieces in Tom’s beard the first year we did the project, the 2019-20 season, I mounted them on art journal pages, some of which I planned to exhibit in the then upcoming art show, Back To Our Roots which opened in February 2020 at the historic Arcade building in downtown St. Louis.
II. Environmental Analysis
There were several parts to the #12daysoftomsbeard project as executed in the 2020-21 holiday season. Since I was anticipating only distance Christmas activities due to the pandemic, I decided to send out tags and invite people to alter them and send them back to take picture of in Tom’s beard.
1. I made a black and white version of collages that Tom and I made together to use in our Christmas cards, then had copies printed out on white cardstock. I traced shapes from Christmas cookie cutters onto the back of the cardstock and cut out shaped tags. I made stickers for the backs of the tags that explained the project and featured a QR code so that people could easily check the results of the #12daysoftomsbeard Instagram feed with smartphones if they wanted to.
2. I put tags in most of the Christmas cards we sent out. I also included in many of cards some scrap paper pieces and examples of faux postage that Tom and I made to use in Christmas artwork, for people who might want to join in but don’t have a ready supply of art materials around. Some of the paper scraps were examples of Christmas faux postage that I’ve made on my own and with my husband so if people didn’t end up using them in the project they might want them for some other craft or just something to look at as part of a Christmas greeting. For a few of the people that we hand-delivered cards and gifts to, we punched a hole at the top of a tag, attached a loop of cord for hanging, and put one on their doorknob.
3. I made a graphic to use as a social media header that included the QR code and images from last year’s beard series to raise anticipation and awareness. I also wanted to cheer people up with some bright colors since I knew a lot of people who were feeling sadness over separation from loved ones and the loss of loved ones during the holidays. I know from personal experience that the holidays and winter are often difficult for many people even in more typical years depending on their current situation in life.
4. To help people get started sooner if they were eager, since we weren’t as early as I would have liked getting our cards mailed, I made graphic that people could download and print out that had tag templates on it, instructions and the QR code.
I posted the template graphic in social media for download, and mailed and emailed a few copies to people I thought might be particularly interested.
5. In keeping with the theme of bright rainbow colors I had started, I prepared 12 little collages made from colorful upcycled hardware store paint sample cards so that I would have something to put in Tom’s beard if no one sent me any art pieces to use. On some days I made extra items to fit the color theme of the day and also incorporated found objects if I was inspired. For example, those two guys in the right picture above were cut out from a piece of junk mail. Some of the paper pieces there were parts from older Christmas card designs.
6. When taking the pictures, I had a lot of fun experimenting with different eyeglasses on Tom and taping things to the lenses of my clear protective goggles to make crazy compositions. I installed some new photo filters on my smartphone to make the pictures even more fun and colorful before I posted them to Instagram.
7. Tom and I were feeling lonely over the holidays and thought that since we were staying home, it might be fun to have a New Year’s Eve themed #virtualartparty, an ongoing series of online meetings I started when the pandemic began, with the purpose of cheering people up who were missing out on their usual social activities.
We ended up cancelling the New Year’s Eve edition of #virtualartpary because our cat Griffin was terribly ill that day and we were sure we were going to lose her. Griffin has been with my husband for 21 years and Tom needed my support and attention so he could be with Griffin, and I thought we were going to be dealing with grief on New Year’s Eve and not in the mood for a party. But to our grateful surprise, Griffin recovered and is doing very well now. At her age we know she won’t be around that much longer, but we aren’t eager to lose her any earlier than we have to.
Edit: Griffin passed away in February 2021 and our other cat Leo passed in the summer of 2022. We didn’t get another cat but we did adopt a leopard gecko named GG in 2022.
I had been planning to talk about #12daysoftomsbeard on December 31 as part of the #virtualartparty, the timing made sense since I was taking a daily photo from December 25 through January 6. I made some sequential social media header graphics with colorful beard pictures and the hash tag #virtualartparty to help build interest. I didn’t have time to make a header graphic for each of the 12 days, but maybe next year I should.
A. The Marketing Environment
Even though #12daysoftomsbeard is not a commercial activity, we do need to market the project in order to persuade people to participate.
1. Competitive forces. Other sources of entertainment, amusement or hobby activities are the main competition for the attention and time that potential participants might allow for just understanding what our #12daysoftomsbeard project is, much less time to participate. With the amount of time that people spend in front of a screen or with a smart device in their hand, it is difficult to get anyone’s attention away from anything that isn’t corporate in origin. It concerns me that synthesized culture designed to social engineer us is replacing genuine culture and whenever I can I’m trying to re-inject actual culture back into our lives. As Dr. Jim Taylor lamented in an article for Psychology Today, the nations of the former Soviet Union, Italy, Spain, Germany, nations conquered by the NAZIs, Cuba and North Korea have experienced decades of suffering because aspects of their authentic culture were abusively removed and replaced with a synthesized totalitarian culture (Taylor, “Popular Culture: We…”). I would add China and the United States to that list also. Dr. Taylor’s article reminds us why there are so many organizations throughout the world dedicated to cultural heritage and cultural preservation – it plays a much bigger role in our well being than many realize. I quote Dr. Taylor in this excerpt:
“As individuals, a genuine popular culture instills a sense of ownership and empowerment in our society because each of us knows that we contribute to that culture. We are more likely to act in our society’s best interests because we know that those best interests are also our own. An authentic popular culture also gives us a sense of shared identity, meaning, and purpose that transcends differences in geography, race, ethnicity, religion, or politics. All of these then encourage us to lead a life in accordance with our culture’s values and norms because they are our own (Taylor, ‘Popular Culture: We…’)”
In other words, if we throw away our authentic culture for synthesized corporate culture we should not have to wonder why so many of our citizens have been programmed to serve the interests of large corporations so thoroughly that they are literally waging war on their behalf with people that they formerly were able to co-exist with. Many people trust screens far more than they trust friends, neighbors and even family members that they have known for decades. The manner in which many people experience the world is corporate-based with life beyond a screen regarded as if it is fiction. They allow corporations to tell them what the world outside is like instead of going out and finding out for themselves. People are told that their own judgement is not to be trusted and they need corporate “fact-checkers” to tell them what is ok to read or hear about. I overheard art teachers as far back as the 1980s trying to urge some of my fellow art students to use their own authentic experiences and senses of self to create art instead of just drawing corporate cartoon characters and corporate based entertainment characters and content. I know so many people, who if you removed corporate consumer culture from the topics they could talk or think about, there would be almost nothing there. Teaching art or trying to market an art activity without corporate branding attached to it is inherently very difficult. We know that children can’t distinguish advertising from entertainment, that is widely acknowledged, but I don’t know many people who admit that a lot of adults can’t either. Most people I know aren’t aware that when they are entertained they are actually being marketed to and they are not the end customer for the entertainment – the advertisers are the actual customer.
The #12daysoftomsbeard project is not completely devoid of corporate content because it includes found objects and some clothing with logos. However, by basing it on the universal human experience of personal grooming and running it from December 25 to the Feast of the Epiphany (the day we Catholics observe it, my understanding is it varies depending on tradition), I intended to bring attention to authentic human and authentic Christian culture and away from the corporate way of celebrating Christmas for just a little while, just to give Tom and I and others a break and a reason to look at each other while really seeing and interacting each other. What would my slightly weird Christmas cards look like next to other cards designed by corporations? What do people think when they see the resulting pictures? What did they think about while making an art piece to send back?
Kaplan, Isaac. “f You Don’t Understand Conceptual Art, It’s Not Your Fault.” Artsy, 2016, www.artsy.net/article/artsy-editorial-if-you-don-t-understand-conceptual-art-it-s-not-your-fault. Accessed 22 January 2021.
Mitchell, Grant. “Strength, Weakness, Opportunity, and Threat (SWOT) Analysis.” Dotdash, 2020, https://www.investopedia.com/terms/s/swot.asp. Accessed 15 January 2020.
Taylor, Dr. Jim. “Popular Culture: Too Much Time On Our Hands.” Psychology Today, 2009, www.psychologytoday.com/us/blog/the-power-prime/200909/popular-culture-too-much-time-our-hands. Accessed 15 December 2020.
—. “Popular Culture: We Are What We Consume.” Psychology Today, 2009, www.psychologytoday.com/us/blog/the-power-prime/200912/popular-culture-we-are-what-we-consume. Accessed 15 December 2020.
2. With some light colored markers or colored pencils, color around the outside edge of the faux stamp sheet and inside some of the open areas inside the stamps.
3. If you own any rubber stamps with postal type words or sayings on them, get them out and stamp them on some white or light colored paper to make parts to collage onto your stamp designs.
4. Tear or cut the words out and glue one onto each rectangle.
5. Take some border stamps and stamp them in black ink around the composition to make a border. I used some fairly bold stamps because the black rectangles in the original printout are pretty bold and dark so a strong border will help balance the whole composition.
6. Add some color with other rubber stamps from your collection. I’m currently working on Christmas cards and party invitations so I used some rubber stamps that would fit into use on those kinds of items – either on the actual card or on the envelope.
7. When I make a stamp sheet like this that is designed to be viewed as a whole composition as well as single stamps, I take the original and get color copies made of it. Then I cut out individual stamps from the color copies to use on other projects and keep the original to display intact.
Paper crafting supplies include things you use in scrapbooking, rubber stamping, journaling, card making, planners and more. Paper craft companies make coordinated lines of products that are designed to look great together. Recently I made samples for a promotion at JoAnn Fabrics and Crafts in which I used only products sold in their store. Within that criteria I did a little mixing of brands. I’m continuing to work on the journal prototype because I’m still having major fun with it. I’m developing some templates to help combine the Heidi Swapp journaling products I was demonstrating with making a custom planner. I’m bringing in more product that I already own from other brands. It’s challenging to get the different product lines to harmonize together but it’s satisfying and fun too. I’m getting some results that please me, anyway!