Tag Archives: Schnarr’s Hardware Company

Art show opening this past Saturday

Today I am Dazzle Yellow and I have a lot to say!
“Today I am Dazzle Yellow and I have a lot to say!”

I appear to be in-between crises today so I’ll take a moment to write a little about art!

This past Saturday, October 1, 2022, was the opening reception for the Art Saint Louis show, “Declaration”. Above is my contribution to the show. It’s made of found papers, paint sample cards and image transfers from found papers made with packing tape. My artist statement reads as follows:

“When I started, I was inspired by some found images of rug designs from a catalog combined with some of my own mini postage stamp inspired collages juxtaposed with paint sample cards in tints of yellow. I work part time in a hardware store where exciting possibilities are everywhere. Bright paint sample cards, caution signs and caution tape and anything in the store that is colorful are parts of life I greatly enjoy. One of the colors on the sample cards was named Dazzle Yellow. I made some image transfers on packing tape out of sign images from a catalog and pieces of found papers that incorporate yellow, basically making my own version of caution tape. The purpose of such a bright yellow is to get attention. Once you have it, how do you use it? Yellow could mean stop and be careful, stop and enjoy, or “Look at me, I’m full of possibilities today!”

This was not an easy art show to look at, because as you might expect, a show with the theme “Declaration” is heavy on political themes. I had my share of political ideas for art pieces I considered making for this show but I decided to go in a different direction – I desperately need a break from politics and I figured art show patrons might like a little break as well! Whatever the subject matter, it’s always an honor to exhibit among a group of artists as talented as these.

I’m on the left posing with my collage and Dad is on the right next to a panel outside on the sidewalk that we were all allowed to add to with chalk markers. I’m very grateful to my Dad for coming with me – my husband Tom was busy at a homecoming event at his high school at the time of the opening and I certainly don’t begrudge him that! My Dad has been coming to my art events for decades and I’m eternally grateful for his support!

I custom made the frame for this piece at the last minute – I hadn’t done any woodworking since making a memorial box for the funeral of my uncle last year. Due to tragic events of last year I had been in such a brain fog that I didn’t trust myself with saws, mat knives and things until I was kind of forced into making this frame. That’s part of my motivation for entering these shows – it’s therapy for me both because of the opportunity for expression and because the deadlines force me to get things finished.

I have made so many picture frames in a similar style that even though it had been awhile, I had little trouble and was vastly relieved when it turned out ok! I had been intending to buy a frame because I thought I didn’t have enough time to work up to making one, but in the checkout line after looking in three stores for one the right size and shape I discovered that I had forgotten to pay my credit card bill and the charge would not go through. I immediately made a payment over the phone but it took a couple of days to re-activate so I was forced to hurry up and make the frame. I’m now glad that happened because now I have a lot more confidence and the next frame or wood project will be much easier.

Here are some helpful links with more information about the “Declaration” show:

My photos from the reception (plus one of me and my collage that my Dad took – click right arrow to see more)

Image gallery of all the works

Promotional video

Give a piece of print fabric the look of a “blanket”

Recently I was working on a sleeping bag for a doll, and I was looking around the house for a doll or stuffed animal that I could use to test out the size. I didn’t use it because it was too big, but I did look at a doll of sorts that I made a long time ago in sculpture class when I was working on a B.F.A. degree at SIUE. At the time I had taken the class, I had just been on a trip to Utah and had brought back with me some books on Native American petroglyphs and stone fetishes. I made a throw pillow sized soft wolf fetish with blanket and soft arrowhead for my late friend June for Christmas that year. We both shared an intense interest in Southwest travel and art. For class I made a humanoid stuffed figure with amulet bag, loincloth, and blanket.

While making the soft sculpture, although inspired by ancient Native American art forms, I did not want to refer to any particular culture exactly, rather I wanted to evoke an ancient sense of humanity that many cultures share. Throughout human history there were many ways to wear and use blankets as a part of clothing and outerwear before things like buttons and zippers were invented, and of course people still use and wear blankets in many ways today. For my soft sculpture’s blanket I chose a fabric in a garish early 1990s fabric pattern to suggest a striped blanket but not imitate any particular culture.

While working on my doll sleeping bag, I decided it was a good time to update the look of my soft sculpture. Since teaching at JoAnn Fabrics and Crafts from 2016-early 2020 I’ve been working a lot more with fabric. I decided to start with the blanket. I have a large collection of scrap fabric that I like to sew into strips to use in projects such as art quilts, purse straps, water bottle carrier straps, table runners, headbands, and more. I thought the blanket I made for the soft sculpture would look more attractive with some added strips of scrap fabric so I started piecing and sewing strips in place.

Experimental projects using fabric scraps.
Experimental projects using fabric scraps. From left to right: what will become part of Experimental Art Quilt #2 (still in progress), a table runner that I have used in many art and craft shows, and a purse with strap that I made for a niece as a graduation gift. The purse folds out so that it can be used as either a little clutch purse or a water bottle carrier. The strap is removeable and can be used in different ways.
Old blanket piece with new scrap strips held up against it to see if the colors and patterns look good together.
Left: old blanket piece with new scrap strips held up against it to see if the colors and patterns look good together. Right: an endcap I put together for Schnarr’s Hardware in Webster Groves, MO to showcase some supplies for fun summer craft and home decor projects. I used my refreshed blanket a backdrop for some blank wood succulent shapes ready for painting and decorating. On the other half, I draped a piece of nautical themed fabric. Over both backdrops are hung nautical themed flags that I sewed last summer.
Here is how to start a scrap strip.

Here is how to start a scrap strip. Decide on a color scheme and lay out pieces of fabric to use. Here I decided on a neutral scheme for a future project.

Place fabric pieces good side together, and pin along one edge. Keep going until you have pinned enough pieces to make a strip as long as you need for your project. The first two photos show the same strip from the front first, and then the back, after pinning.

Using a washable fabric marking pen and a ruler, draw a line along one edge, leaving a small seam allowance. Drawing the lines will help you keep your seams straight.

Sew all the pieces together and you’ll have a strip that you can use for many projects.

Temporarily pinned stripes in place on print fabric to see how the colors and patterns look together.
Temporarily pinned stripes in place on print fabric to see how the colors and patterns look together. A fabric pattern that has some kind of stripes or regularly spaced shapes that you can use to line up your stripes will save you a little time measuring and drawing lines on your fabric, but of course any fabric that looks good as a background would work.

Emergency Winter Help For Backyard Birds

Yesterday my husband was off work on a snow day, and one of the activities we did together was watch a webinar on winter birding. There were questions at the end about how to make sure our backyard birds are taken care of during the current harsh winter weather.

In my garden are a lot standing plants with seed heads that are still pretty full, so backyard birds that can eat those kinds of seeds can always get food. There is a pond heater that I bought from Schnarr’s Hardware, where I work part time, that keeps a melted hole open in the surface ice of our pond as long as I periodically remove the layer of drifting snow, so our birds have a steady supply of water too. What we were reminded of in the webinar is that all birds can’t eat all varieties of seed, and some birds who depend more on fruit and insects may be going hungry right now. As emergency help, I hastily prepared a couple of bowls of extra food – some sliced oranges, chopped apples, peanut butter, jelly, cat food and a little extra seed. As extra protection against the food getting covered up with snow, you can put such bowls under a shelter of some kind, or in a feeder that has a cover. At Schnarr’s we also sell dried mealworms and suet cakes and feeders, which most birds love and are especially beneficial for heavy insect-eating birds that need protein.

Eastern Bluebirds, the Missouri State Bird, are an example of a heavy insect-eating species that needs a lot of protein. In the suburbs where I live, it’s not easy to get this sought after but not very common bird into a backyard to view because they are highly impacted by habitat and food loss from human altered landscapes. However, I saw one in our neighborhood a few weeks ago so I’m happy to know there is some good habitat in the vicinity. There is a large cemetery nearby which probably helps a great deal.

Emergency food for outdoor birds
Emergency food for outdoor birds

Here are links to other articles I’ve written that might help you enjoy your backyard birds:

Make Suet Cakes for Outdoor Birds

How to Raise Mealworms For Your Backyard Birds

Are Starlings Taking Over Your Bird Feeders?

Gardening for the Birds

There are some recorded webinars on the University of Illinois Extension YouTube archive that have more information about backyard birding in the winter and many other great topics. Enjoy!

University of Illinois Extension videos

The Joys of Decorating

endcap at Schnarr's Hardware in Webster GrovesThis past Wednesday was a pretty gloomy day weather-wise. It wasn’t terribly cold, but it was relentlessly gray and damp. While working at Schnarr’s Hardware in Webster Groves on that day, I was given the task of helping to hang garlands and wreaths on the outside of the store. We were preparing for the Old Webster Holiday Open House which runs from 10 am – 4 pm today.

Whether it was the physical exercise involved or something inherently joyful about decorating, almost immediately my dull mood turned lively and creative. Over the next few days I got some of my Christmas stuff out and started brainstorming on decorating ideas for the store and the home I share with my husband Tom. I finally got some ideas for the endcap in the Garden department that I decorated and update from time to time. I added some paper flowers I made with tin birds, seed packets from Botanical Interests, some little tin watering cans, a canvas mat with attractive lettering and some holiday faux greenery and floral pieces.  I’d been stuck for awhile on ideas but I finally felt inspired. If you’re going to the Open House today be sure to stop in Schnarr’s – there are some new holiday items to see and and lots of festive lights and decorations!

For many years when I lived alone in my condo I did not bother with displaying Christmas decorations. I made them because I love to make them and always will, but since I didn’t have many visitors I thought it was not worth the effort just to decorate for myself. Before I met my husband, I was dating a guy for the first time in many many many (did I say many) years and I did decorate a bit while seeing him since I finally had someone else to decorate for. I think I have learned a lesson from these experiences – it’s exciting to work on decorations and displays for business purposes because selling things and creating excitement in a store is a lot of fun. But it’s also worth doing just for yourself, whether you live alone or not. You can choose to shop for a lot of new items, use old favorites or combine old and new. If you find that decorating lifts your winter mood, you are worth the effort all by yourself! You could look at it as a form of necessary self care. Tom and I will have to be somewhat restrained in our decorating at home because we have cats, but we can do something and I’m going to make the effort. (The mistletoe is up already, to make sure we get lots of use out of that!)

Mass Communication Final Paper

For our mass communication final, we were to choose two questions from a list of four and write at least a page and a half response to each question. I admit I was in more of a rush on this one than usual because of unavoidable personal circumstances and how long my first question response turned out to be. I took some risks because I didn’t have time to second-guess myself. I don’t yet know my grade. I found two typos after turning it in which I have corrected here. What will happen?


2. Summarize and critique Social Marketing. How do you see the theory’s characteristics? Provide examples.

Everett Rogers was a researcher who studied the flow of information and personal spheres of influence in the early 1960s. Rogers developed the information diffusion theory and innovation diffusion theory to explain how new ideas and technologies get distributed and adopted. He found a progression through several stages: first comes awareness, then utilization by early adopters. Opinion leaders observe the early adopters and try out the new innovations and concepts on their own. If they find the new ideas useful, the opinion leaders spread the news to opinion followers that they associate with. The last group to embrace the new innovations are the late adopters who try the new ways when they see that the majority of society has accepted them (Baran and Davis 277).

Information/diffusion theories assign some of the awareness role to the mass media, explaining that elites get the process started, then change agents whose job it is to promote actions and ideas along with early adopters who are active and knowledgeable media users take over information dissemination (Baran and Davis 278). Innovations that were not a good fit for the intended users were found to fail in the long term even if people could be persuaded to try them. A top-down approach was not satisfactory without some modifications (Baran and Davis 279).

Social marketing theory is a body of thought that deals with the promotion of practices or products that take the public good into account and are not primarily motivated by profit. To bring about desired effects in society, an information provider empowers agents with various forms of support to become opinion leaders to an active audience (Baran and Davis 279).

I belong to an organization that utilizes social marketing theory effectively – the St. Louis Master Gardener program. Our Master Gardeners spread knowledge and perform volunteer work to increase area residents’ pleasure in gardens and gardening and to provide horticultural information (St. Louis Master Gardeners “Welcome Gardeners”). How does the St. Louis Master Gardener program exemplify the seven key features of social marketing theory?

Step 1. The first requirement is to raise awareness (Baran and Davis 279). Master Gardeners sponsor horticulture related events and garden tours and send speakers out to other organizations (St. Louis Master Gardeners “Welcome Gardeners”). Members can purchase apparel with the organization’s logo to wear while performing public volunteer duties (St. Louis Master Gardeners “Master Gardener Merchandise”). The Master Gardener program also uses their web site and Facebook page to promote the organization (St. Louis Master Gardeners).

Step 2. Secondly, targeting is employed to reach those who are most susceptible to the message (Baran and Davis 280). The sponsoring organizations of the St. Louis Master Gardener Program, the University of Missouri Extension and Missouri Botanical Garden, are prominent in horticultural education. The University of Missouri Extension educates one million Missourians per year (University of Missouri Extension). Missouri Botanical Garden, also known as MOBOT, is a world leader in research and as a provider scientific plant information (Missouri Botanical Garden “Research”). MOBOT provided 121.7 million dollars to the St. Louis region’s economy in 2017 (Missouri Botanical Garden “Annual & Strategic Reports”) and is a highly rated destination for tourists (Attractions of America). Many of the public sites where Master Gardeners perform work attract audiences interested in plants, gardening, ecology and outdoor activities (St. Louis Master Gardeners “Master Gardeners in Action”).

Step 3. Messages must be repetitious and promoted through several media channels to be effective even among a targeted group (Baran and Davis 280). St. Louis Master Gardeners are required to volunteer a minimum of 40 hours and complete 10 hours of education annually to remain certified (St. Louis Master Gardeners “Become a Master Gardener”). According the St. Louis Master Gardeners annual report, in 2018 there were 346 active Master Gardeners who contributed a total of 38,100 volunteer hours and delivered 101 Speakers Bureau presentations (St. Louis Master Gardeners “Annual Report 2018” 5). That is a lot of opportunity to communicate with members of the public who are interested in gardening.

Step 4. Images and impressions of the desired behavior must be cultivated through attractive images that are easily recognizable and compelling (Baran and Davis 280). Since gardening is the most popular hobby in the US (Pearlstein and Gehringer 64) and people across many cultures find the sight of flowers pleasing (Hula and Flegr “Introduction”), there are abundant opportunities for the media and change agents to create seductive images and situations.

Step 5. Members of the intended audience must be interested enough to seek information (Baran and Davis 280). Master Gardeners are compelled by the program’s requirements to constantly add to their expertise (St. Louis Master Gardeners “Become a Master Gardener”). Gardening takes considerable knowledge to engage in successfully (Sweetser), so it’s not very difficult to get participants in the nation’s most popular hobby to seek and consume information. Gardening could even increase in popularity due to home trends that include maximizing use of outdoor space (Ballinger “What’s Hot: Trends in the Pipeline for 2018”), gardens that enhance wellness (Ballinger “Elements of a Residential Therapy Garden”), and the trend toward consuming more locally grown food (Ballinger “Agrihoods Feed Buyer Interest With Hip Amenities”).

Step 6. As the audience becomes more informed and engaged, influencing audience priorities and decision making are the next tasks according to social media theory (Baran and Davis 280). The media can be used to transmit messages to encourage the desired behavior and is usually more affordable than using change agents and opinion leaders (Baran and Davis 280). The St. Louis Master Gardener program has an advantage with access to a team of change agents and opinion leaders who volunteer their time and even pay for the tuition to become a Master Gardener (St. Louis Master Gardeners “Become a Master Gardener”).

Step 7. Finally, the audience is exposed to marketing techniques designed to stimulate action (Baran and Davis 280). The actions that the Master Gardener program wants to encourage in the general public are to engage in and enjoy gardening (St. Louis Master Gardeners “Welcome Gardeners”). As evidenced by the activities already mentioned, Master Gardeners provide a lot of free and low-cost advice to make gardening more successful and enjoyable to our audience. Some of the institutions that make use of Master Gardener services provide inspiration to the public with beautiful plantings (St. Louis Master Gardeners “Master Gardeners in Action”). The Master Gardener calendar of activities includes events such as plant sales, tours, holiday celebrations and classes about not only growing plants but using their harvested products (St. Louis Master Gardeners “STLMG Calendar”). Such activities help to stimulate interested persons into starting a garden or expanding their gardening activities.

Social marketing theorists try to make their information/innovation diffusion efforts more effective by requesting feedback from consumers and making changes during a campaign if necessary (Baran and Davis 281). They hope to avoid the pitfalls of information/innovation diffusion theory when applied to audiences that don’t want or don’t understand the innovations they are encouraged to adopt (Baran and Davis 278). Social marketing theory has several weaknesses, for example a campaign can fail to work as planned if there is no two-way communication between an early adopter and a party that resists the innovation (Baran and Davis 281).

I inadvertently found myself demonstrating some effective and ineffective aspects of information/innovation diffusion theory and social marketing theory when my husband and I started installing rainscaping features to prevent damage to our house and yard. As part of my Master Gardener continuing education, I attended a Project Clear presentation by the Metropolitan Sewer District, also known as MSD, on what homeowners can do to help MSD control flooding, sewer backups and poor water quality in our region (Hasenfratz). Social marketing theory assumes a benign information provider primarily interested in the general well-being of the community (Baran and Davis 279). In MSD’s case, if homeowners adopted the practices advocated by MSD, MSD would benefit by having some of the pressure taken off of them while society in general would also benefit by enduring less property damage, reducing some of its own costs and creating a healthier environment for humans and other species. I took on the role of opinion leader when I wrote about rainscaping on the Schnarr’s Hardware Company business blog and my husband and I became early adopters when we started installing rainscaping features (Baran and Davis 277). MSD was successful in convincing me to go through the social marketing theory steps all the way to Step 7, activation (Baran and Davis 279-280).

We encountered resistance to our innovation when our next-door neighbor decided that our rainscaping features were ugly when they were under construction and she called St. Louis County to complain. St. Louis County ordered us to undo our rainscaping but we decided to contest the order because we judged it to be uninformed and arbitrary, and we eventually prevailed (Winkelmann). Once back-and-forth communication with the County decision makers was established, events progressed quickly in our favor. I provided feedback about our experience to MSD so that they can make any changes they deem necessary for future success, as advocated by the hierarchy-of-effects model of social marketing theory (Baran and Davis 281). According to social marketing theorists, MSD might encounter less resistance to the innovations they are promoting by using Step 1 to raise general awareness and Step 4 to make the solutions look more attractive (Baran and Davis 279-280). Perhaps MSD could also use Step 5 to encourage information seeking by demonstrating how homeowners could solve more of their problems and save money with apparently still avant-garde rainscaping techniques (Baran and Davis 280).

4. Explain Cultivation Analysis. How do you see the theory? Be sure to include examples.

Cultivation Analysis is the theory that television presents a view that does not necessarily reflect reality, but because people believe it does, reality changes to conform to television (Baran and Davis 287). The originator of the theory, George Gerbner, worked on projects along with colleagues as they attempted to explain whether perceptions created by television create parallel realities in the lives of viewers (Baran and Davis 288). In the Violence Index they explored the effects of televised violence on real-life aggressive behavior. Their Cultural Indicators Project expanded the social issues studied beyond only violence (Baran and Davis 288).

One of the assumptions made by the researchers in the Cultural Indicators Project was that television has unique qualities that make it exceptionally dominant and worthy of study. Nearly all homes in the US are equipped with television. There are few barriers to the medium’s consumption. For most users, one is not required to be able to read, pay a lot of money, or leave the home to use it. Television combines sound with pictures and appeals to nearly all age groups (Baran and Davis 288-289).

The earliest critics of mass media, the mass society theorists, feared that media would usurp the role of social institutions they considered reassuring and stabilizing such as the family, education, the military, religion, business and politics (Baran and Davis 33). Research by Gerbner in 1990 seems to confirm earlier critics’ predictions. Television, a form of mass media not yet imagined by mass society thinkers, had come to replace the influence of real-life institutions, at least among heavy users (Baran and Davis 290).

In Post-World War II America, many citizens were learning new ways of living and attempting to conform to the ideal lifestyles displayed via the newly prevalent medium of television (Hine 9). Television sets enjoyed rapid adoption between 1950 and the middle of the decade, increasing from 3.1 million sets sold per year to 32 million (Heimann 5). Television sitcom families became role models for people seeking reassurance as they navigated a society that was very different from that of their parents (Hine 10).

Moving from the cities to the suburbs was trendy and caused people to become more isolated from each other as they lived with more actual space between homes and drove their own cars instead of using public transportation (Hine 23). Suburban dwellers were considered malleable and desirable by marketers in part because of their reliance on media for information instead of traditional social institutions such as the family (Hine 24). Media based authorities assumed a parental role as they advised the nation on how to manage and enjoy life (Hine 27).

Some designers of physical spaces recognized that a vision seen on a screen was something that many movie and television viewers wanted to experience for themselves. Architect Morris Lapidus designed outrageous buildings designed to appeal to tastes derived from Hollywood rather than elite classic architecture. Disneyland the theme park was a companion piece to Disneyland the TV show, and was deliberately designed to give visitors an experience that reflected the expectations developed through television viewing (Hine 150-152). The works of Walt Disney and Morris Lapidus are examples of yet another cultivation analysis premise that appears to be correct – Gerbner’s 3 Bs of Television, “the idea that television blurs, blends and bends reality” (Baran and Davis 290, 292).

Works Cited

Attractions of America. “Top 10 Tourist Attractions in St. Louis, Missouri.” AttractionsofAmerica.Com, 2012-2017, https://www.attractionsofamerica.com/attractions/top-10-tourist-attractions-in-st-louis-missouri.php. Accessed 15 October 2019.

Ballinger, Barbara. REALTOR Magazine, “Home & Design.” National Association of Realtors, 2019. magazine.realtor/home-and-design. Accessed 15 October 2019.

Baran, Stanley J. and Dennis K. Davis. Mass Communication Theory: Foundations, Ferment, and Future. Seventh Edition. CENGAGE Learning, 2015.

Hasenfratz, Carolyn. “MSD’s Project Clear and Our Local Water Issues.” Schnarr’s Hardware Company, 2017, schnarrsblog.com/msds-project-clear-and-our-local-water-issues/. Accessed 15 October 2019.

Heimann, Jim. The Golden Age of Advertising – the 50s. Taschen, 2005.

Hine, Thomas. Populuxe: From Tailfins and TV Dinners To Barbie Dolls and Fallout Shelters. MJF Books, 1986 and 1999.

Hula, Martin, and Jaroslav Flegr. “What flowers do we like? The influence of shape and color on the rating of flower beauty.” PeerJ vol. 4 e2106. 7 Jun. 2016, doi:10.7717/peerj.2106. Accessed 15 October 2019.

Missouri Botanical Garden. http://www.missouribotanicalgarden.org/plant-science/plant-science/research.aspx. Accessed 15 October 2019.

Pearlstein, Karen, and George Gehringer. “Indoors Out/Outdoors In.” Casual Living, vol. 51, no. 5, May 2011, pp. 64-66. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&db=bth&AN=60680069&site=ehost-live. Accessed 14 October 2019.

St. Louis Master Gardeners, 2018-2019, stlmg.org/. Accessed 15 October 2019.

Sweetser, Robin, “10 Tips For Beginner Gardeners: Things To Consider When Starting A
Vegetable Garden.” Yankee Publishing, Inc, 2019, www.almanac.com/news/gardening/gardening-advice/10-tips-beginner-gardeners. Accessed 15 October 2019.

University of Missouri Extension, “Pride Points.” Curators of the University of Missouri, 1993 to 2019, http://extension.missouri.edu/about/pride-points.aspx. Accessed 15 October 2019.

Winkelmann, Carolyn Hasenfratz. “Drainage Problems Are Bringing Tom and Me To Court.” Carolyn Hasenfratz Design, 2019, www.chasenfratz.com/wp/drainage-problems-are-bringing-tom-and-i-to-court/. Accessed 15 October 2019.


Further reading: If you like the topics I wrote about above, you might enjoy more resources that I found but did not use.

Gardening for Beginners: 11 Tips for a Successful Start

2018 Remodeling Impact Report: Outdoor Features

Human ethology