One of my favorite ways to relax is to cut up some old magazines and make collages out of them. One reason why collages are so relaxing is that I can start them without a pre-planned project in mind and just let my subconscious and the random materials in front of me suggest the theme. Stress is a common theme, because I tend to start them when I need to work some stress out of me. Another reason is that so much printed media, like all media, is filled with images that scream out desperation.
Most media has been on a trend during our lifetimes to become more and more extreme in intensity in order to feed what some people call the “attention economy” or the “addiction economy”. Many media companies rely on an intangible resource to generate revenue – that resource is our eyes on their content. Whatever distraction can direct our attention to them and away from real life is how many corporations generate revenue now. We are not people to them, but a resource to be exploited to fullest extent possible.
A lot of friends pass old magazines on to me to use in collages, and somehow, I don’t know how or why, I’ve been getting US magazine in the mail. The theme of a lot of my art and writing is media analysis, so I don’t mind getting these magazines to see the bizarro world that some people live in and the desperation on display when celebrities need your eyes on them in order to make money and promote the bizarro world agenda. Excess can be both entertaining and disturbing. I’ve done some study on what kind of toll it takes on the people who view it, and I plan to write more in that vein on an ongoing basis. Paging through the celebrity magazines, I also thought about the mental health of the people who go to extreme measures to remain in the top echelon of attention grabbers. Surgeries, diets, fashions, casting couches, drugs, abuse – what won’t they put themselves through in the quest for status in an insulated and dehumanizing system? When they break down, how do they feel about entertaining the masses with evidence of their pain and destruction? When they look at images of themselves, are they looking for signs that the cracks are showing, knowing that untold other sets of eyes are looking for that too and hoping they find some? When does what is on the inside start to show on the outside?
To make this collage I used a stencil I have that looks like a film contact sheet to make a grid in pencil on a plain piece of white cardstock. Using a template I made with a window opening the size of the rectangle openings in the stencil, I started building up images on separate pieces of white cardstock. After adding images to each rectangle, I added textures from stencils and an a black outline with markers. I used a gray marker to add some lines to the background, and gray and black markers with the stencils to add some more texture on and around cut out words, rearranged a bit.
I deliberately tried to choose less than flattering celebrity photos on which to glue mismatched facial features to make them look more “crazy” to show how I feel about corporations and government trying to use media and celebrities and communications professionals to try to force me to accept a bizarro world as my world. The Urban Dictionary states that a bizarro world is a place where everything is the opposite of the word used to describe it. For example, “good is bad, wrong is right, white is black, logical is illogical, giving is taking, insanity is sane”, etc. It’s one of my theories, shared by many, that those who start out relatively mentally healthy generally pay a price on the inside for living in a bizarro world and being coerced into propagating its false values. Picking up one of these magazines, no I don’t believe some of the messages it’s trying to send me. Ugliness is not beauty, exploitation is not empowerment, sickness is not health, artificiality is not freshness, materialism is not happiness, and celebrities are not just like us! And no, war is not peace, freedom is not slavery, ignorance is not strength. And I don’t love Big Brother either. So there!
When I started the collage, I initially intended just to have some silly fun with some silly magazines and not necessarily think about such serious topics. I can’t seem to stop analyzing media when I see it I guess. I hope my next art or craft project will stay more on the lighthearted side!
Here are links to the stencils I used, on sale in my store:
Directly above is a faux postage stamp sheet collage I started almost a year ago. Here is how it began. I was sorting through some old papers and I found two computer printouts that another artist had sent to me as mail art a long time ago. The printouts were of faux postage designs featuring computer manipulated photos of Ray Johnson – an artist who is considered by many to have been the founder of the modern mail art movement. Ray Johnson is the subject of a lot of mail art projects. I participated in one such project myself in the fall of 2019. I also featured some pictures of Ray Johnson in my #12daysoftomsbeard art project because when my husband Tom is clean shaven, he looks so much like Ray Johnson that when I was working on the mail art project, Tom thought at first glance that I was using pictures of him!
In the same stack of old papers, I found an advertising booklet that had black and white portraits similar in size to the Ray Johnson portraits in the old printouts. At least they were close enough in size to possibly be used together in a faux postage design. I took a faux postage base I made a long time ago and use a lot and started laying down the portrait pictures on it to get ideas.
I originally had the idea to put the smaller portraits inside silhouettes of the Ray Johnson images and alternate the two on the stamp sheets. I made templates from scrap chipboard to help me cut multiple silhouettes and negatives of silhouettes from colorful paper scraps to play around with. I ended up saving the smaller black and white portraits for a future project and I kept the Ray Johnson images for this set of stamp sheets.
When I make chipboard templates for a collage or other project, I keep them in folders named after the project they were made for so if I want to I can use them over and over for related art projects. If I’m really turned on by the designs, I am likely to use the templates many times. I also made a bunch of rectangle templates to go with my faux postage stamp background, using tracing paper as an aid to finding which piece goes where on the collage. I numbered the chipboard pieces and their position on the tracing paper to help me get organized the next time I use the templates.
I arranged the different colored small rectangles on my collage sheets where I wanted them. I glued on the Ray Johnson images, some miscellaneous found images, and used black permanent Sharpie markers and stencils to draw on some bold designs in black marker. I printed out postage stamp related words, phrases and images with black permanent stamping ink onto white blank sticker paper, cut them out and stuck them on my collages to make them look even more like sheets of imaginary stamps.
I thought they needed more texture to look finished so I used freehand drawing plus stencils again to apply marks with paint markers and colored pencils. The final marks I applied were a bit of colored pencil outlining the white sticker pieces to make them look more integrated with the whole.
Here are the commercial stencils I used in the project. They were designed by the Crafter’s Workshop company:
I probably will display the resulting “stamp” sheets as framed collages some time in the future. I’ve scanned them into the computer where they will be reduced to a smaller size so that they look more like real postage stamps. Then I’ll print out and distribute the finished stamp sheets to some other mail artists. Many mail artists collect faux postage as art or use the resulting stamps as part of another piece of mail artwork.
WHAT: If you have ordered something from my Etsy store recently, or if you get a Christmas card from me, you will find inside one or both of the following invitations for #12daysoftomsbeard.
These tags are intended for drawing on or decorating, then sending back to me, so that I can hang them on Tom’s beard each day from December 25 to January 6. During that time I will take a crazy picture of the results to put on social media for people to find when they search for the hashtag #12daysoftomsbeard. Last year Tom and I experimented with different lighting effects, backgrounds and filters to come up with something unusual each day. Last year I tried to group the beard art items, background and filters by color because bright colors usually go far toward cheering and inspiring me.
Here are some examples of tags I decorated last year, a couple that people sent in to me, and a few images that resulted.
WHY: We mostly like to do this because it’s a lot of fun, and it makes us laugh! You should have seen my MIL’s reaction when she saw the orange picture of Tom! “What have you done to my son!!!” We could do this without any participation from others, but we appreciate it whenever anyone wants to join in. It’s an extra creative challenge to use something someone else sent in, and it’s a way to connect with people who are sometimes separated by distance or who I don’t even know in “real life”.
Why do people paint rocks and leave them for others to find? Why do Jeep owners put rubber ducks on random other Jeeps? Why did I put a banana peel on my head earlier this year and have my picture taken with it on? Why did people in Toronto make a memorial display for a dead raccoon and share it on social media? Group activities and performance art projects are a satisfying activity for some reason, for quite a few people. I will probably write more later about the psychological reasons why that is the case.
Earlier this year I started a SWOT analysis of #12daysoftomsbeard to try to use some of what I learned in marketing class to try to increase participation this year. I didn’t finish the analysis yet, but I will keep adding onto it in the future as I finish sections. Here it is if you want to read what I have written so far – SWOT Analysis of #12daysoftomsbeard.
HOW – One idea I want to try for increasing participation is to provide some more specific instructions. The wording on the invitations reads: “To play, color, glue, punch, stamp or otherwise decorate this tag.” For some people, that will be enough guidance, others might feel comfortable with something more specific.
I am going to suggest techniques to try, and post examples here on this page. Watch this space as I add them! Since I like to use mixed media a lot, it will be a challenge for me to use just one technique at a time, so maybe I’ll try that. Enjoy!
?????????? – What other techniques could be used?
Here is a link to a slideshow of images from the web page of IUOMA – The International Union of Mail Artists. I’ve been uploading the beard pictures to this gallery as I go. Intermixed are images that other people are uploading of conceptual art that they are both sending and receiving. This slide show changes daily as new images get added and older ones drop off. It might give you some ideas! Sometimes I put this slideshow on the screen while I’m working for extra inspiration!
Trigger warning: this blog post deals with the topic of suicide. Please get professional help if you are suffering from mental health issues. If you are afraid that you might harm yourself, please call 911 or a suicide hotline immediately. Here is the National Suicide Prevention Lifeline phone number – 1-800-273-8255.
Knowing how to make memory craft projects and having memory craft materials around is most helpful when going through something like my remaining family and I just went through. My uncle Dave was discovered deceased on August 27, 2021 and my brother Larry died from suicide on September 4, 2021.
I think some people were taken aback that I was open about my brother dying from suicide almost immediately after hearing the news. No one gave me flak over it, but I do think a few people were surprised. I did ask my Dad for permission before I posted the cause of death. My Dad and I are the two remaining from our original nuclear family of four.
There are reasons why I wanted people to know the truth right away. For one thing I wanted people to know exactly what horror we were dealing with because it’s not likely that our lives will be “back to normal” any time soon, if ever. We will be needing and asking for some leeway in meeting some of our obligations as we try to figure out what our lives are going to look like now and decide how to prioritize tasks.
Another reason is that my brother fought to overcome bipolar disorder for over 20 years, and my late uncle did as well. My brother’s illness affected our family greatly even well before it was diagnosed because there were serious symptoms that made all of our lives challenging at times, even if we didn’t yet understand what they meant. I have done volunteer work from time to time over the years to help people with mental illness, mental disabilities, or are just going through a tough time as the result of a normal grieving process. In the past I taught workshops at the former Open Door Art Studio and a few years back I donated a few days work and a lot of supplies to Artists First studio with the hope of someday doing more work there. When the COVID-19 pandemic started, my husband Tom and I did a series of eight webcasts we called #virtualartparty to help people enjoy art and craft activities to help avoid mental health problems that could result from anxiety and isolation.
I knew my brother’s suffering had increased quite a bit over the last few months. I tried to show I cared and encourage him a little by doing a couple of “art therapy” projects with him and my Dad, and with a few other people who were also going through a hard time. I was planning to do more whenever I was able. I put “art therapy” in quotes here because while I’m a trained artist I’m not a formally trained art therapist – but since all art is therapeutic, my philosophy is it’s better to do something than nothing. Even if it doesn’t work, at least you have tried. And a few minutes of distraction from misery is better than nothing as well. I have to look for something good where I can in order to go on.
I have been through a course of therapy myself to recover from an abusive relationship and the resulting serious trauma. Even though I have great empathy for sufferers I know there is a limited amount I can do to help someone else recover from severe mental illness. My Dad and I know we tried everything that we could think of to save our loved ones but we could not do it. Dave and Larry were both under medical care and as far as we know fighting hard for many years. Our help and the work of many doctors and therapists was not enough to save them. I’m grateful for the people who can be saved and sad about the ones that can’t. There is a need out there for compassion and understanding to aid others in helping their loved ones with mental illness or consoling them if the outcome turns out tragic. That’s something I can help with in a little way perhaps by writing about it and continuing to make small contributions to the general cause of mental health whenever I can. I think dealing with reality head-on is more useful for this goal than trying to cover it up. I feel devastated over what happened but it’s based on sadness, not shame. I don’t want other mourners affected by mental illness or suicide to feel shame either. So I’m trying to contribute by setting an example of frankness and truth. I am not judging others who choose a different way – we all have our reasons for how we grieve and how we process our situations.
It comforts me to try to find answers and explanations to find meaning in overwhelming situations. Right now I’m more consumed with questions than in a state of readiness for trying to find answers. That’s where the memory crafts come in. I made a few things for the funerals in a hurry, which served the purposes of mourning the dead, comforting others, and providing a needed distraction and creative outlet for myself to help me cope. Following are some pictures. It’s my way to mark just about any important occasion with art and crafts – both celebratory and mournful.
We used the same tape on Larry’s boards but I painted it a black/bronze color before we started gluing down the torn paper. This is only a tiny percentage of all the photos we would have liked to show but Larry’s friend Tim and others helped put together a digital slide show as well that was greatly appreciated by all of us.
Sometimes I find and save advertising materials printed on nice paper. I might like part of the imagery, or be attracted to the weight and feel of the paper, or both. It’s sometimes less intimidating to start an art journal page on paper that already has something on it than a blank piece of paper. In this article I’ll show you two ways to creatively alter found papers with text on them.
Tools and Materials Assorted found papers and scrap papers Clean scrap paper Stencils Markers and other drawing and coloring implements of choice Painter’s tape or masking tape Scissors Glue stick Burnishing tool
First, select a piece of paper with text on it, and a stencil. Tape the stencil in place over the text. Using the marking implement of your choice, outline the openings in the stencil only in the spots where there is text to cover.
This results in an interesting effect. The text turns into a texture rather than something you read, and the resulting graphic effect might suggest what to do next to finish the composition. You might decide to color in some or all of the outlines you just traced over the text.
In the example above, since I’ve used permanent black Sharpie markers, I can use almost any medium I want to add color if I want to.
There is no need to restrict yourself to using a black marker. My brother got off to a very good start on this page. He took advantage of the pale text to use colored Sharpie markers. If he wants to work on this page more it has a lot of potential.
I have a real weakness for amoeba shapes and any graphics that suggest mid-century modern imagery. I cut these blocks of text from a magazine because of the pretty shapes and colors backing some of the text.
The article I took these cutouts from was about work-life balance. There are some words in these paragraphs that would be good to have in my art journal, which I use as a self-care tool as well as for creative expression. I covered up the words I didn’t want to see with strips of scrap paper and left exposed the words I did want to see. When the glue was dry enough to handle, I trimmed the shapes. Toward the end, I got tired of gluing paper strips and for the last few lines I wanted to cover, I used a yellow opaque paint marker to finish off these pieces.
Some people compose prose or poetry this way, by removing words instead of writing them to make new compositions. In this sample I was mainly interested in making a visual statement, and I treated the words as random elements. But if you wanted to, you could make a carefully considered visual AND literary statement by selectively covering words.
Here is a two-page spread using both techniques from this article together. I think these two pages are almost complete. I’ll think about them for awhile before doing anything else to them, if I decide they need more.
It helps that these two found pages here were already strong graphically, which was part of the reason why I was attracted to them in the first place.
I’m happy with how this two-page spread for my art journal turned out, even though it is kind of messy. Sometimes in the morning Tom will make the coffee before leaving for work and often he’ll leave a love note for me with good wishes for the day if I’m not awake yet. He uses paper left over from me printing out shipping labels for my online store. The leftovers just happen to be the size of my journal and planner pages. I punch holes in a lot of them and write on the other side when I want to take notes or record thoughts. Often either he or I will get coffee stains on the notes as you see here. Since I’m not starting with a pristine piece of high quality paper, there is no pressure on me to make a craft demo worthy effort every time I use these to make an art journal page. I did however greatly enjoy using stencils and stickers in the rough but satisfying example shown above to record a few thoughts about sharing morning coffee with my loved ones and having a healthy weekend.
In my last blog post, I wrote about the acronym G.R.A.P.E.S. and how the G stands for “Be gentle with yourself”. One way to do that is to take a little time to journal and let yourself off the hook if it doesn’t look like a brand ambassador did it. The activity itself is beneficial in many ways.
Stencils and stickers are real time savers when you want to slap something together without having to make a major art or design statement. I have a lot of supplies, but also I have a basic portable kit that includes some of my favorite stencils, a folio of colored pencils, gel pens, a few planner-friendly design tapes and some basic pencils and markers for writing and outlining. There are a few frequently used paper crafting tools in that kit like a burnisher, glue stick, hole punch, scissors, ruler and utility knife for cutting and sharpening pencils. I can get a lot done with that kit, and if I want to add more to the pages when I’m home, I have many more paper crafting supplies I can utilize.
The stencils I used in the two-page spread above are available in my online shop:
I have a couple of Pinterest boards full of more of my own examples along with samples, inspiration and tips from others on the topics of Art Journaling, Planners, Albums, Homemade Books and Scrapbooks. Enjoy!
I know several people who could use some encouragement right about now, including myself. I decided this week to get out my paper craft supplies to have a bit of creative fun and make supportive cards to use and more to give to people I know.
First I’ll explain what both self-care cards and Project Life cards are. Self care could be considered the practice of maintaining your physical and mental health in order to prevent burnout and breakdowns. While looking for some resources for my Self Care Pinterest board that I use for reference, I found some specifically aimed at caregivers of different kinds. Even if one chooses from their own free will to be a caregiver, it’s still a tough job. As these resources I found mention, one should not feel guilty for practicing self care even if you are naturally inclined to be giving – a burned out or broken down person is not in a good position to help others. We are able to be of much better service when we are strong. We are often socially engineered by individuals and institutions to sacrifice our own agency to serve interests not our own or of our own choice. I think it’s a beautiful thing to voluntarily share but not to be manipulated or coerced into it. The latter is just being a victim of people who choose to live a parasitic lifestyle.
So what are self-care cards and where do they fit in? There are many types of cards with different information that people have used over the years as reminders or teaching tools. Small cards are portable and fit in a wallet, a planner, a journal, a pocket or wherever so that you can access reminders on the go or wherever it’s convenient. When learning new life habits we might need a touchstone of sorts to keep us on track. Self care cards are just cards with self-care content. They can be purchased, downloaded for printing, or handmade. I often like to use a combination of desktop printing and paper crafting methods to make or decorate self care cards for myself.
What are Project Life cards? Project Life is a commercial product developed by designer Becky Higgins intended to make scrapbooking and related memory crafts easier and less time consuming, and to relate the activity to living well and positive personal goals. Pocket scrapbooking is a generic term for using clear pocket album pages to organize cards and various paper items. Like a lot of people, I picked up the modern form of the hobby of scrapbooking in the 1990s. When I first heard of pocket scrapbooking I was intrigued and purchased some cards to use in conjunction with with my “conventional” scrapbook pages and also in other paper crafts.
Several years ago I purchased the Project Life Cinnamon Core Kit and the Road Trip Theme Pack. These sets featured lots of colors I used a lot, and graphic themes that were complementary to a number of products I already owned.
I’ve used a lot of the cards in scrapbooks and other paper projects over the years but still have a good quantity left. Because some of the Project Life cards feature positive messages and others contain grids or lines to help with journaling or record keeping of various kinds, they are well-suited to use as a base to make self care cards. If you want to make these of course the bases of your cards don’t have to be specifically from Project Life – a variety of products could be used.
One activity that I learned a few years back from a depression support group web page is the acronym G.R.A.P.E.S. It stands for:
Being Gentle with yourself
The idea behind using this acronym is to try to do one activity on the list from each category every day. From my own experience and from what others have told me who have tried it, even if it isn’t possible to do each category each and every day, striving to do it and tracking the activities each day to make sure one is continually improving does result in better mood and health. It helps you “social engineer” yourself into having a better life. This is anecdotal information of course, but if you delve into scientific research on mental health you will find out why it’s effective. In this project, I’ll show how I made self care cards track the use of activities from the G.R.A.P.E.S. categories. I put more “decoration” on these cards than is strictly needed but it’s fun to use up paper scraps while making cards that fit my own personality. And paper crafting itself is a great way to get the Pleasure “task” checked off for the day!
Tools and Materials
Project Life or other cards Scrap papers in harmonious colors Scissors Paper cutter Glue sticks Thin markers in black and colors harmonious with chosen color scheme Small letter stencils Small letter stickers Assorted encouraging stickers, die cuts, paper scraps featuring helpful sayings or sentiments, or other appropriate embellishments Rubber stamping ink – black and harmonious colors Rubber stamps Hole punch Cord or string to loop through hole
First I added paper scraps to the existing Project Life cards I had whenever I wanted to make the existing designs more to my taste. Mostly this consisted of adding paper scrap strips to the borders on some of the cards, leaving the grids or lines in view. Some of the cards were fine the way they were.
Next I assembled a variety of letter stickers from my collection that spelled G.R.A.P.E.S. For more variety, I drew some letters with marker through alphabet stencils and cut those pieces of paper out. I added the letters G.R.A.P.E.S. along the side on on side of the card. Since these cards came with designs on both sides, I used the other sides for spaces to take notes, or for making a mini encouraging collage with stickers and paper ephemera.
When necessary to make a grid to keep track of activities, I added vertical lines with thin markers.
I punched a hole at the top and added some string with a lark’s head knot so that I can use these cards as bookmarks also.
I thought some of the cards needed just a little bit more added to make them looked finished, so I stamped here and there with assorted rubber stamps and added a few more stickers.
As I complete daily activities that fit one of the G.R.A.P.E.S. categories, I’ll put a checkmark in the proper spot on the grid.
Art journaling is an activity that helps me a lot with self care, artistic expression and just general management of life. Lately I’ve been experimenting with combining some artistic expression with material I’m learning in Social Engineering class. There are a lot of acronyms and concepts to remember – things that lend themselves well to bullet journals, art journals and chart and graph type graphics.
These pairs of pages you will see are in progress. I made them to have something to do adult coloring and other paper craft based activities on when I want to relax and be creative for a bit. As I work I can study and memorize the “bullet points”. I’m going to erase some of these pencil lines as I go. For a couple of the more complicated layouts I made drawings on tracing paper and chipboard templates to help cut the paper pieces to the right sizes and shapes.
Some of the stencils I used are commercial products I sell in my online Etsy shop. If you would like to see the selection, it’s at this link: Stencils and Stenciling Supplies.
I hope these pages in progress will give you some ideas for organizing information in a creative and fun way!
A SWOT Analysis is a Strength, Weakness, Opportunity, and Threat Analysis. Here I am using an outline partly based on an unpublished paper I wrote for Marketing 5000 class last spring to create a SWOT analysis for the #12daysoftomsbeard project. My unpublished paper, titled “(Name of Fantasy Company) Marketing Plan” was based on an assignment and outline given to us by Webster University professor Dr. John Jinkner.
I’m going to publish a small portion at a time, because it will take some time to write. I hope you enjoy it!
I. Executive Summary
#12daysoftomsbeard is a conceptual art project engaged in by Carolyn (Me) and Tom Winkelmann as part of our annual Christmas tradition. This is a young tradition for us, having been recently practiced for only the second year in a row.
The activity was inspired by several things. I have a long history of engaging in conceptual art through Mail Art, the ‘zine scene, and various art experiments involving photography, handmade books, ephemeral art installations, Pop Art, Dadaism, and more. There are two definitions of conceptual art in an interesting article I found, “If You Don’t Understand Conceptual Art, It’s Not Your Fault”. One definition, the one I gave to my husband off the top of my head while I explained why I wanted to take pictures of him with things in his beard, is that conceptual art is a form of art where the idea is the art and the tangible object created is not considered important. The other definition in the article is that conceptual art is a set of plans or strategies (Kaplan).
Tom has been letting his beard grow more often and is frequently teased about his beard by his family. Last year I decided it would be fun to turn the teasing into humor and art so I showed up at Christmas Day celebrations with colorful paper circles and squares with a few collage elements on them and writing implements for family members to color and draw on to put in Tom’s beard to take pictures of. The idea for hanging paper or art items from a beard is not original with me, there are people who use their beards as mini art galleries and vehicles for Christmas decorations.
I invited family members, many who I know like to paint and color, to use pens and markers to add to the paper pieces, which I then clipped to Tom’s beard with mini clothespins. Then I took photos for Instagram and posted one each day for 12 days, with the hashtag #12daysoftomsbeard. The idea for hanging paper or art items from a beard is not original with me, there are people who use their beards as mini art galleries and vehicles for Christmas decorations.
Since I like to art journal as a creative development and self-care activity, when I was done taking pictures of the paper pieces in Tom’s beard, I mounted them on art journal pages, some of which I planned to exhibit in the then upcoming art show, Back To Our Roots which opened in February 2020 at the historic Arcade building in downtown St. Louis.
II. Environmental Analysis
There were several parts to the #12daysoftomsbeard project as executed in the 2020-21 holiday season. Since I was anticipating only distance Christmas activities due to the pandemic, I decided to send out tags and invite people to alter them and send them back to take picture of in Tom’s beard.
1. I made a black and white version of collages that Tom and I made together to use in our Christmas cards, then had copies printed out on white cardstock. I traced shapes from Christmas cookie cutters onto the back of the cardstock and cut out shaped tags. I made stickers for the backs of the tags that explained the project and featured a QR code so that people could easily check the results of the #12daysoftomsbeard Instagram feed with smartphones if they wanted to.
2. I put tags in most of the Christmas cards we sent out. I also included in many of cards some scrap paper pieces and examples of faux postage that Tom and I made to use in Christmas artwork, for people who might want to join in but don’t have a ready supply of art materials around. Some of the paper scraps were examples of Christmas faux postage that I’ve made on my own and with my husband so if people didn’t end up using them in the project they might want them for some other craft or just something to look at as part of a Christmas greeting. For a few of the people that we hand-delivered cards and gifts to, we punched a hole at the top of a tag, attached a loop of cord for hanging, and put one on their doorknob.
3. I made a graphic to use as a social media header that included the QR code and images from last year’s beard series to raise anticipation and awareness. I also wanted to cheer people up with some bright colors since I knew a lot of people who were feeling sadness over separation from loved ones and the loss of loved ones during the holidays. I know from personal experience that the holidays and winter are often difficult for many people even in more typical years depending on their current situation in life.
4. To help people get started sooner if they were eager, since we weren’t as early as I would have liked getting our cards mailed, I made graphic that people could download and print out that had tag templates on it, instructions and the QR code.
I posted the template graphic in social media for download, and mailed and emailed a few copies to people I thought might be particularly interested.
5. In keeping with the theme of bright rainbow colors I had started, I prepared 12 little collages made from colorful upcycled hardware store paint sample cards so that I would have something to put in Tom’s beard if no one sent me any art pieces to use. On some days I made extra items to fit the color theme of the day and also incorporated found objects if I was inspired. For example, those two guys in the right picture above were cut out from a piece of junk mail. Some of the paper pieces there were parts from older Christmas card designs.
6. When taking the pictures, I had a lot of fun experimenting with different eyeglasses on Tom and taping things to the lenses of my clear protective goggles to make crazy compositions. I installed some new photo filters on my smartphone to make the pictures even more fun and colorful before I posted them to Instagram.
7. Tom and I were feeling lonely over the holidays and thought that since we were staying home, it might be fun to have a New Year’s Eve themed #virtualartparty, an ongoing series of online meetings I started when the pandemic began, with the purpose of cheering people up who were missing out on their usual social activities.
We ended up cancelling the New Year’s Eve edition of #virtualartpary because our cat Griffin was terribly ill that day and we were sure we were going to lose her. Griffin has been with my husband for 21 years and Tom needed my support and attention so he could be with Griffin, and I thought we were going to be dealing with grief on New Year’s Eve and not in the mood for a party. But to our grateful surprise, Griffin recovered and is doing very well now. At her age we know she won’t be around that much longer, but we aren’t eager to lose her any earlier than we have to.
I had been planning to talk about #12daysoftomsbeard on December 31 as part of the #virtualartparty, the timing made sense since I was taking a daily photo from December 25 through January 6. I made some sequential social media header graphics with colorful beard pictures and the hash tag #virtualartparty to help build interest. I didn’t have time to make a header graphic for each of the 12 days, but maybe next year I should.
A. The Marketing Environment
Even though #12daysoftomsbeard is not a commercial activity, we do need to market the project in order to persuade people to participate.
1. Competitive forces. Other sources of entertainment, amusement or hobby activities are the main competition for the attention and time that potential participants might allow for just understanding what our #12daysoftomsbeard project is, much less time to participate. With the amount of time that people spend in front of a screen or with a smart device in their hand, it is difficult to get anyone’s attention away from anything that isn’t corporate in origin. As Dr. Jim Taylor lamented in an article for Psychology Today, the nations of the former Soviet Union, Italy, Spain, Germany and nations conquered by the NAZIs, Cuba and North Korea have experienced decades of suffering because aspects of their authentic culture were abusively removed and replaced with a synthesized totalitarian culture (Taylor, “Popular Culture: We…”). I would add China and the United States to that list also. Dr. Taylor’s article reminds us why there are so many organizations throughout the world dedicated to cultural heritage and cultural preservation. I quote Dr. Taylor in this excerpt:
“As individuals, a genuine popular culture instills a sense of ownership and empowerment in our society because each of us knows that we contribute to that culture. We are more likely to act in our society’s best interests because we know that those best interests are also our own. An authentic popular culture also gives us a sense of shared identity, meaning, and purpose that transcends differences in geography, race, ethnicity, religion, or politics. All of these then encourage us to lead a life in accordance with our culture’s values and norms because they are our own (Taylor, ‘Popular Culture: We…’)”
In other words, if we throw away our authentic culture for synthesized corporate culture we should not have to wonder why so many of our citizens have been programmed to serve the interests of large corporations so thoroughly that they are literally waging war on their behalf with people that they formerly were able to co-exist with. Many people trust screens far more than they trust friends, neighbors and even family members that they have known for decades. The manner in which many people experience the world is corporate-based with life beyond a screen regarded as if it is fiction. They allow corporations to tell them what the world outside is like instead of going out and finding out for themselves. People are told that their own judgement is not to be trusted and they need corporate “fact-checkers” to tell them what is ok to read or hear about. I overheard art teachers as far back as the 1980s trying to urge some of my fellow art students to use their own authentic experiences and senses of self to create art instead of just drawing corporate cartoon characters and corporate based entertainment characters and content. I know so many people, who if you removed corporate consumer culture from the topics they could talk or think about, there would be almost nothing there. Teaching art or trying to market an art activity without corporate branding attached to it is inherently very difficult. We know that children can’t distinguish advertising from entertainment, that is widely acknowledged, but I don’t know many people who admit that a lot of adults can’t either. Most people I know aren’t aware that when they are entertained they are actually being marketed to and they are not the customer for the entertainment – the advertisers are the actual customer.
The #12daysoftomsbeard project is not completely devoid of corporate content because it includes found objects and some clothing with logos. However, by basing it on the universal human experience of personal grooming and running it from December 25 to the Feast of the Epiphany (the day we Catholics observe it, my understanding is it varies depending on tradition), I intended to bring attention to authentic human and authentic Christian culture and away from the corporate way of celebrating Christmas for just a little while, just to give Tom and I and others a break and a reason to look at each other while really seeing and interacting each other. What would my slightly weird Christmas cards look like next to other cards designed by corporations? What do people think when they see the resulting pictures? What did they think about while making an art piece to send back?
Kaplan, Isaac. “f You Don’t Understand Conceptual Art, It’s Not Your Fault.” Artsy, 2016, www.artsy.net/article/artsy-editorial-if-you-don-t-understand-conceptual-art-it-s-not-your-fault. Accessed 22 January 2021.
Mitchell, Grant. “Strength, Weakness, Opportunity, and Threat (SWOT) Analysis.” Dotdash, 2020, https://www.investopedia.com/terms/s/swot.asp. Accessed 15 January 2020.
Taylor, Dr. Jim. “Popular Culture: Too Much Time On Our Hands.” Psychology Today, 2009, www.psychologytoday.com/us/blog/the-power-prime/200909/popular-culture-too-much-time-our-hands. Accessed 15 December 2020.
—. “Popular Culture: We Are What We Consume.” Psychology Today, 2009, www.psychologytoday.com/us/blog/the-power-prime/200912/popular-culture-we-are-what-we-consume. Accessed 15 December 2020.
This year I made two Christmas card designs. This first version started out as a mixed media art journal page. I scanned it and used Photoshop to add background shapes, manipulate colors and to add details. I started it two years ago, and got it out again last year, but I just didn’t get it to where I wanted it until the third try. I added in some of the faux postage designs Tom and I made a few weeks ago and that was finally the finishing touch it needed!
As often happens, while scanning in and manipulating the faux postage designs to use as accents, I got another idea and was in the mood for some brighter colors so I made another card design. I had both cards printed and sent one design to half the Christmas card list and the other to the remainder.
Besides the digital manipulation, the art and craft media and techniques that went into this card design consist of the following: rubber stamps, hole punches, collage, stickers, design tape (washi tape), and image transfers.
The picture on the left shows how a lot of our Christmas cards went out. We each made two sheets of faux postage. Tom didn’t care about having color copies made of his or displaying them as full sheets, so I scanned his two faux postage sheets to make black and white versions for coloring. Last year we were able to invite family members to help color in and draw on paper items for Tom’s beard in person but this year we are not doing gatherings in person so we are encouraging people to mail things in for Tom’s beard. We made the black and white shaped tags to give people something to color on in case they are stuck for an idea.
For those who got a little envelope of paper bits, those are for designing and collaging with if you choose, or you can just enjoy them in different paper projects if you have any. I made a Pinterest board on which I collect ideas for things to make with scraps. Scraps and paper ephemera are endlessly inspiring to me.
Tom is a good sport and is having fun thinking of places to take the photos each day and also helping pick out filters. I downloaded a couple of new phone apps that have some crazy filters in them and I’m enjoying using them to help make an art statement.
Here are the results for Day 1. I added a hint of a grunge frame, the hashtag in text and a border in Photoshop after sharing it on a couple of social media sites first. As I get used to how the sharing process works with the new filter apps I’m trying out, this part should run more smoothly.
#12dayoftomsbeard lasts until January 6, so there is still plenty of time if you want to send something in! Some people probably don’t even have their greeting cards yet since I was a bit late getting them out due to school. I’m used to having to throw together holiday themed promotions at the last minute because often when working for a company or clients we would not have much time available to plan so we’d have to wait until client work slowed down right before Christmas to even start. It was and is frustrating to have to hurry through the planning and execution because we could have been so much more effective with more strategy and care. It was good practice for doing things fast though – I had to work fast once again this year because I’m in graduate school and there is very little time between the end of class and Christmas to work with. I don’t have much time to make gifts so a little fun activity and putting some extra work into the cards is the best I can do. I’m having fun with it – I hope other people do too!