A SWOT Analysis is a Strength, Weakness, Opportunity, and Threat Analysis. Here I am using an outline partly based on an unpublished paper I wrote for Marketing 5000 class last spring to create a SWOT analysis for the #12daysoftomsbeard project. My unpublished paper, titled “(Name of Fantasy Company) Marketing Plan” was based on an assignment and outline given to us by Webster University professor Dr. John Jinkner.
I’m going to publish a small portion each day, because it will take some time to write. I hope you enjoy it!
I. Executive Summary
#12daysoftomsbeard is a conceptual art project engaged in by Carolyn (Me) and Tom Winkelmann as part of our annual Christmas tradition. This is a young tradition for us, having been recently practiced for only the second year in a row.
The activity was inspired by several things. I have a long history of engaging in conceptual art through Mail Art, the ‘zine scene, and various art experiments involving photography, handmade books, ephemeral art installations, Pop Art, Dadaism, and more. Tom was being teased about his beard last year by his family, so I decided it would be fun to show up at Christmas Day celebrations with colorful paper circles and squares with a few collage elements on them and writing implements. I invited family members, many who I know like to paint and color, to use pens and markers to add to the paper pieces, which I then clipped to Tom’s beard with mini paper clips. Then I took photos for Instagram and posted one each day for 12 days, with the hashtag #12daysoftomsbeard. The idea for hanging paper or art items from a beard is not original with me, there are people who use their beards as mini art galleries and vehicles for Christmas decorations.
Since I like to art journal as a creative development and self-care activity, when I was done taking pictures of the paper pieces in Tom’s beard, I mounted them on art journal pages, some of which I planned to exhibit in the then upcoming art show, Back To Our Roots which opened in February 2020 at the historic Arcade building in downtown St. Louis.
II. Environmental Analysis
To be continued…
Mitchell, Grant. “Strength, Weakness, Opportunity, and Threat (SWOT) Analysis.” Dotdash, 2020, https://www.investopedia.com/terms/s/swot.asp. Accessed 15 January 2020.
This year I made two Christmas card designs. This first version started out as a mixed media art journal page. I scanned it and used Photoshop to add background shapes, manipulate colors and to add details. I started it two years ago, and got it out again last year, but I just didn’t get it to where I wanted it until the third try. I added in some of the faux postage designs Tom and I made a few weeks ago and that was finally the finishing touch it needed!
As often happens, while scanning in and manipulating the faux postage designs to use as accents, I got another idea and was in the mood for some brighter colors so I made another card design. I had both cards printed and sent one design to half the Christmas card list and the other to the remainder.
Besides the digital manipulation, the art and craft media and techniques that went into this card design consist of the following: rubber stamps, hole punches, collage, stickers, design tape (washi tape), and image transfers.
The picture on the left shows how a lot of our Christmas cards went out. We each made two sheets of faux postage. Tom didn’t care about having color copies made of his or displaying them as full sheets, so I scanned his two faux postage sheets to make black and white versions for coloring. Last year we were able to invite family members to help color in and draw on paper items for Tom’s beard in person but this year we are not doing gatherings in person so we are encouraging people to mail things in for Tom’s beard. We made the black and white shaped tags to give people something to color on in case they are stuck for an idea.
For those who got a little envelope of paper bits, those are for designing and collaging with if you choose, or you can just enjoy them in different paper projects if you have any. I made a Pinterest board on which I collect ideas for things to make with scraps. Scraps and paper ephemera are endlessly inspiring to me.
Tom is a good sport and is having fun thinking of places to take the photos each day and also helping pick out filters. I downloaded a couple of new phone apps that have some crazy filters in them and I’m enjoying using them to help make an art statement.
Here are the results for Day 1. I added a hint of a grunge frame, the hashtag in text and a border in Photoshop after sharing it on a couple of social media sites first. As I get used to how the sharing process works with the new filter apps I’m trying out, this part should run more smoothly.
#12dayoftomsbeard lasts until January 6, so there is still plenty of time if you want to send something in! Some people probably don’t even have their greeting cards yet since I was a bit late getting them out due to school. I’m used to having to throw together holiday themed promotions at the last minute because often when working for a company or clients we would not have much time available to plan so we’d have to wait until client work slowed down right before Christmas to even start. It was and is frustrating to have to hurry through the planning and execution because we could have been so much more effective with more strategy and care. It was good practice for doing things fast though – I had to work fast once again this year because I’m in graduate school and there is very little time between the end of class and Christmas to work with. I don’t have much time to make gifts so a little fun activity and putting some extra work into the cards is the best I can do. I’m having fun with it – I hope other people do too!
Here is one of our new Christmas traditions. For the second year in a row, here is #12daysoftomsbeard! Last year we distributed tags to family members on Christmas day to color on and decorate. We invited them to look for #12daysoftomsbeard on Instagram from December 25 to January 6. This year since we may not see family members in person on Christmas, I’m using the mail to try to get decorated tags to put on Tom’s beard. You are invited to decorate a tag from the image below and send it to us in the mail. Click the image to download a PDF to print out. Enjoy!
Tom and I are spending part of this weekend planning our Christmas crafts, card list, and gift list. 2020 will be our third Christmas as a married couple! It’s always been part of my tradition to participate in as many Christmas crafts as possible. Since we are Roman Catholic, Christmas lasts a long time – over a month. Both for cultural and religious reasons, the Christmas season for us is from the day after Thanksgiving to January 6. Activities all through this time period are how I celebrate Christmas, I don’t just celebrate it for one day. Integrating crafts and creative pursuits as much as possible is one way I show gratitude to God for the gift of being able to share creativity with other people, whether through a handmade gift, a piece of mail or a social media post. There is probably going to be more inspirational holiday sharing online this year than ever before and I’m going to try to do my part!
I’m noticing that Tom and I are developing our own set of Christmas traditions, incorporating some things transferred or revived from our families of origin, combined with activities that are unique to us as a couple. In no particular order we participate in:
1. St. Nicholas Day – we used to celebrate this when I was young, and since it is very special to me we have brought it back.
4. Reverse Advent calendar food pantry donation – we did this last year and found it worthwhile so are going to do it again this year. It is a great way to remember to be grateful, keeping in mind what other people might really need instead of just what we want.
Today I’m going to focus on this year’s Christmas Faux Postage. It’s going to play a part in this year’s card design and possibly other craft projects too so I’m working on the faux postage first. As I did last year, I printed out two each of templates for making faux postage that I made available online, and Tom and I each started building compositions on two sheets. Here are two articles I wrote last year showing how I made designs with the two templates, including links for downloading the templates.
This year to start off our stamp sheets, Tom and I sat down with the printed templates, stickers, red, green and white image transfers that I made last year, collage papers and various markers and pens.
I’m in the process of finishing up those stamp sheets by treating them in a similar manner as the ones in the two tutorials linked to above, Low-Tech Faux Postage parts 1 and 2. I have stamped out some tiny words such as “US Postage” on strips of scrap paper and am gluing them down where there is room on the stamps designs. I’m making borders with mixed media. I’ll add some postmark stamps to the sheets and use stamps and perhaps stencils to add a little fine texture here and there where I think it’s needed. When the stamp sheets are done, I’ll get color copies made and cut up the copies into individual stamps to use on all kinds of Christmas paper crafts.
This past Wednesday was a pretty gloomy day weather-wise. It wasn’t terribly cold, but it was relentlessly gray and damp. While working at Schnarr’s Hardware in Webster Groves on that day, I was given the task of helping to hang garlands and wreaths on the outside of the store. We were preparing for the Old Webster Holiday Open House which runs from 10 am – 4 pm today.
Whether it was the physical exercise involved or something inherently joyful about decorating, almost immediately my dull mood turned lively and creative. Over the next few days I got some of my Christmas stuff out and started brainstorming on decorating ideas for the store and the home I share with my husband Tom. I finally got some ideas for the endcap in the Garden department that I decorated and update from time to time. I added some paper flowers I made with tin birds, seed packets from Botanical Interests, some little tin watering cans, a canvas mat with attractive lettering and some holiday faux greenery and floral pieces. I’d been stuck for awhile on ideas but I finally felt inspired. If you’re going to the Open House today be sure to stop in Schnarr’s – there are some new holiday items to see and and lots of festive lights and decorations!
For many years when I lived alone in my condo I did not bother with displaying Christmas decorations. I made them because I love to make them and always will, but since I didn’t have many visitors I thought it was not worth the effort just to decorate for myself. Before I met my husband, I was dating a guy for the first time in many many many (did I say many) years and I did decorate a bit while seeing him since I finally had someone else to decorate for. I think I have learned a lesson from these experiences – it’s exciting to work on decorations and displays for business purposes because selling things and creating excitement in a store is a lot of fun. But it’s also worth doing just for yourself, whether you live alone or not. You can choose to shop for a lot of new items, use old favorites or combine old and new. If you find that decorating lifts your winter mood, you are worth the effort all by yourself! You could look at it as a form of necessary self care. Tom and I will have to be somewhat restrained in our decorating at home because we have cats, but we can do something and I’m going to make the effort. (The mistletoe is up already, to make sure we get lots of use out of that!)
In this project you can practice your skills in fabric painting, fabric coloring and applique. I had a lot of fun with my stashes of fabric, trim, buttons and threads to create different blends of colors and textures. I used blank burlap bags and fabric remnants to make festive and reusable containers for small holiday gifts of different kinds. I wrote this last year and it didn’t get published by Canvas Corp at that time because they got sold to another company and disbanded their Creative Crew that I was on. It might seem a little early for Christmas projects but if you make your Christmas gifts it’s really not unreasonable to start working on them now. Also you can use the same techniques with different themes to fit the season. I had a ton of fun making these. Enjoy!
Printed canvas sheets
Burlap wine sacks
Burlap shoulder bags
Assorted burlap, trim and other fabric remnants
Gold fabric paint
Assorted sewing and embroidery thread including gold metallic
Clean scrap paper
Small paint brush
Sewing and embroidery needles
Iron and ironing board
Select images from printed canvas sheets by Canvas Corp and cut around them with fabric scissors. Tape an assortment of cutouts to a piece of scrap chipboard or cardboard. Outline the images with gold fabric paint. Let dry, and heat set the paint with an iron if necessary. Place the fabric pieces between two pieces of clean scrap paper to protect the iron and ironing board from paint and ink.
Color the images with fabric markers, and heat set if necessary. The particular fabric markers I used did not require heat setting.
Lay out the burlap blanks that you are going to use on a work surface. For my samples I used Canvas Corp wine bag and tote bag blanks. I also had some remnants of burlap that I decided to cut into rectangles to make into little Christmas themed door hangers with pockets that could be used as ornaments or to hold object such as greenery or small gifts. These burlap remnants had a very loose weave so I backed them with green fabric pieces. Match up your decorated printed canvas cutouts with a burlap bag or piece and go through your fabric and trim stash to find scraps that look good layered behind the printed canvas pieces. Pin the trim and fabric remnants together with the printed canvas pieces on top. You might want to leave some fabric edges raw or hem them for slightly different looks. You can explore a lot of design options by working on several pieces at a time. Pin your printed canvas piece on top of the fabric and trim arrangements. Don’t pin the canvas/trim/fabric assemblies to the bags yet – some of the sewing will be easier to do before the assemblies are attached to the bags. Here are a couple of burlap wine bags with pinned assemblages ready to be sewn…
…plus a couple of burlap shoulder bag examples…
…and some rectangles that will become door hangers with the addition of a loop of braided trim for hanging.
Sew around each printed canvas cutout with gold embroidery thread. Secure the trim pieces with embroidery thread in a complementary color. If you want to, add a few buttons or other embellishments as accents. Once all the layers on your assemblage are sewn together, pin the assemblage to the front of your bag and sew in place. You are done!
I’ve been wanting to try reverse applique for a long time. I also like piecing together fabric scraps to see what I can make with them. I decided that pieced fabric would be interesting to sew behind the front of an apron with a large Easter Egg shaped cutout on the front. Here is how I did it.
First I gathered together some fabric scraps. I picked out pink, blue and green pastels and decided to add some navy blue and red to the mix also. Why add those colors to the traditional Easter pastels? Right before I started sewing this apron, I stayed for the weekend at a home with a great art collection that included several prints by my all-time favorite artist, Alexander Calder. One of the things he was known for was the use of primary colors with black. Here is a composite of some selections from this collection, with a couple of other artists’ works (Joan Miró and Roy Lichtenstein) thrown in that use similar color schemes.
The finishing touch on the apron was to sew a row of rick-rack to the top edge of the pockets.
As you can see, I made more pieced fabric than I needed just for this apron. That’s because I have another idea for using more of it. What will it be? I have a pretty wild idea. If it turns out well you’ll see it here on this blog someday!
While getting ready for my wedding last summer, I took apart the wedding dresses and veils used by my grandmother, Edith Linkul, and my Mom, Lois Hasenfratz. Neither dress fit me or was in good enough condition to wear as is, but I got a lot of usable fabric, lace and trimmings from these pieces. I started several of these stuffed hearts with ribbon hangers to give to people who helped out with our wedding for Christmas. I didn’t get them done in time for Christmas. I may revive this idea for next Christmas. In the meantime, I finished a few of them off in honor of Valentine’s Day.
All three of the hearts pictured here started out by cutting satin hearts from my grandmother’s wedding dress. I layered netting from my grandmother’s veil on two of them and leftover tulle from my veil on the other. I embellished all three hearts with lace from my Mom’s dress, champagne color faux pearl beads that came from an old necklace of my Mom’s, and small gold colored and clear glass beads. The wide piece of hanging ribbon that suspends the heart on the left came from my grandmother’s veil.
I was really glad when I got all the accessories finished that I made for my wedding, but I wasn’t ready to stop making things from the old and new materials I had amassed for wedding projects. As long as I have wedding supplies left in my stash, I’m sure these materials will keep popping up in various projects! What a great way to remember the happiest day of my life and pay tribute to my Mom and grandmother! (I need more practice getting the heart shapes more symmetrical too as you can see.)
I worked really hard the last couple of weeks to get ready for our first party that we’ve hosted as a married couple (aside from our wedding reception). I’ve been gradually moving my stuff in to our home which had already been Tom’s home for quite awhile. In preparation of getting married, Tom gave away some of his old furniture so that we could combine our furniture and use what was most useful and most to our taste. We both have a lot of hand me down furniture so whatever we do is going to end up pretty eclectic. We both have a fondness for Mid-century Modern design and that is the base style of Tom’s house so we are gradually going to go more in that direction as we decorate. We haven’t moved any larger furniture pieces from my condo yet so a couple of rooms are a bit empty for the time being. That worked out well for the party because there was space to set up card tables and TV trays to make a game area.
Eventually we will add bookshelves, my aquariums and perhaps bean bag chairs to make this kind of a reading/writing/meditation room. The plants really help get the right mood started.
We plan for this alcove to eventually hold a Mid-Century Modern storage and display shelf unit. We haven’t decided yet whether to custom build it or buy parts, but what we have in mind is something that looks mod and takes the place of a china cabinet with both open and closed areas for storage and display. For temporary use, I put up a couple of card tables to use for a food overflow and game table and used metal display racks that I use for craft shows to display banners that I sewed together a few years back. While making those and two related table runners I rubber-stamped some of the fabrics I used. I set up my lava lamp and made some small floral arrangements here and there to try to tie the colors together. One of the guests gave us the lovely pumpkin full of candy as a housewarming gift. We love it! The serving tray was my Mom’s from the 1970s – it’s a souvenir from Rockhome Gardens, a tourist attraction in Illinois that we visited when I was very young on one of our many Sunday drives. I’m going to blog about how I made the faux clock candle sconces soon so stay tuned for that!
Here is the main food table. I put together a simple veggie and dip tray and the guests were starting to fill the rest of the table with food they brought. We were blessed with lots of food!
Tom and I love the 1970’s-looking nature mural on the wall and we are not planning on changing it. I displayed some felt crows I made last year with some faux flowers and Colonial Candles from Schnarr’s Hardware.
I made some turkey chili with black beans and butternut squash. I set up a cheese fondue in my rice cooker set on warm (since I don’t have a fondue set) and served it with bread cubes and cut up sausage kept warm in an electric skillet. In this photo you can see a couple of pieces of the retro glassware I like to collect. That was a hobby my Mom and I shared – she loved looking for Mid-Century ceramics and I loved looking for Mid-Century glassware. Neither of our collections was particularly complete or cohesive because we just bought when we saw something we liked for a bargain price. More items from our collections will appear in our house as Tom and I work on it. My collectibles inspire me a lot in my design work and I like to have them around me and put them to use if I can.
I set up fondue chocolate in my potpourri crock pot and served it with dunking cookies, grapes, marshmallows, pineapple and strawberries.
My photo of the drinks table didn’t take – a shame! But I’ll get it next time. I want to show off Tom’s really cool Mid-Century punch bowl!
Supplies and Materials
Cardstock and a variety of decorative papers in shades of green
Downloadable templates “St. Patrick’s Day Card 1” and “St. Patrick’s Day Card 2”
Chipboard (can be scrap – for making templates)
Small circle punch
Paper flower embellishments
Craft knife and blades (X-Acto or something similar)
Rubber stamps (St. Patrick’s Day, appropriate greeting, Celtic designs, spirals)
Stamping ink pads and re-inkers in the following colors: dark brown, shades of green
Acrylic stamp mounting blocks
Awl or needle tool
Small hole punch
Optional – buttons, white craft glue such as Turbo Tacky Glue, needle, thread
The first part of the process for the pair of cards is to stamp out St. Patrick’s Day and Celtic motifs onto small pieces of scrap paper. Use stamping inks in various shades of green and dark brown. Mix in some neutrals if you want. You can make the backgrounds more interesting with the use of background stamps or techniques such as brayering.
Once you have a quantity of stamped pieces finished and the ink is dry, gather them together with some scraps of paper in various shades of green. Make a collage by gluing these scraps down with a glue stick onto a 1/2 sheet of white cardstock. You can create interest by cutting the scraps into smaller pieces by tearing while using a ruler as a straight edge or by cutting apart with decorative scissors. Burnish your collage periodically with a bone folder under a piece of clean scrap paper so the glue has a nice tight seal. Set aside for now and let the glue dry.
2. Cut a 8.5 x 5.5″ size piece of card stock to use as the background of your card. Score it and fold it in half.
2. Trace the shamrock from the template onto the back of dark green decorative paper. Cut out the shamrock with scissors. If you want to make several cards, you can trace the shamrock onto chipboard and cut it out to use multiple times for tracing.
3. Trace the half-leaf shape onto chipboard and cut out. Trace onto four different pieces of decorative paper in different shades of green. Instead of pre-made decorative paper you can use some parts of your collage if you want (if you do this be sure to leave at least a 3 7/8″ x 5 1/8″ sized piece intact to use on card #2). Glue the half petals in place as shown on the card sketch in the PDF file.
4. Cut out a narrow strip (3/4″ wide) of light colored paper and stamp or glue a sentiment onto it. Glue this onto a slightly wider (1″ wide) paper strip. Glue to front of card and trim.
5. Glue the shamrock down in place on the front of the card.
6. Punch out a flower shape with a punch and glue down in center of shamrock.
7. Punch out a small circle and glue in place on the strip near the bottom of the card.
8. Punch two holes for eyelets in the center of where the two flower embellishments will go. You can use a small hole punch or a needle tool or awl to start the hole. If the hole is not large enough to accept the eyelet you can enlarge the hole with paintbrush handle or other handy tool.
9. Push the eyelets through the holes and set with the eyelet setter.
Variation – use buttons as embellishments instead of the paper flowers. Attach by gluing with white craft glue then further secure by sewing.
2. Cut a 8.5 x 5.5″ size piece of card stock to use as the background of your card, score it, and fold it in half.
3. Cut out a 3.75 x 5″ size piece of dark green cardstock.
4. Trace the shamrock from the template onto the back of the dark green cardstock. Cut out the shamrock with a craft knife. If you cut carefully, you can use the cutout to make another card. If you want to make several cards, you can save your first cutout and use it multiple times for tracing.
5. Get your collage out and cut a 3 7/8″ x 5 1/8″ size piece out of it. Position your dark green cutout piece over it and place those on top of your folded cardstock card base. Make sure the three layers line up correctly. If you decide you want a sentiment or other embellishment in the lower left area where there is some space, now would be a good time to add it.
6. Using the printed out template as a guide, poke holes in all three layers with an awl or needle tool.
7. Push decorative brads through the holes and spread prongs on the back side. You’re done!