Tag Archives: art journaling

SWOT Analysis of #12daysoftomsbeard

A SWOT Analysis is a Strength, Weakness, Opportunity, and Threat Analysis. Here I am using an outline partly based on an unpublished paper I wrote for Marketing 5000 class last spring to create a SWOT analysis for the #12daysoftomsbeard project. My unpublished paper, titled “(Name of Fantasy Company) Marketing Plan” was based on an assignment and outline given to us by Webster University professor Dr. John Jinkner.

I’m going to publish a small portion each day, because it will take some time to write. I hope you enjoy it!

12daysoftomsbeard
selections from #12daysoftomsbeard 2020/21 season

I. Executive Summary

#12daysoftomsbeard is a conceptual art project engaged in by Carolyn (Me) and Tom Winkelmann as part of our annual Christmas tradition. This is a young tradition for us, having been recently practiced for only the second year in a row.

The activity was inspired by several things. I have a long history of engaging in conceptual art through Mail Art, the ‘zine scene, and various art experiments involving photography, handmade books, ephemeral art installations, Pop Art, Dadaism, and more. There are two definitions of conceptual art in an interesting article I found, “If You Don’t Understand Conceptual Art, It’s Not Your Fault”. One definition, the one I gave to my husband off the top of my head while I explained why I wanted to take pictures of him with things in his beard, is that conceptual art is a form of art where the idea is the art and the tangible object created is not considered important. The other definition in the article is that conceptual art is a set of plans or strategies (Kaplan).

Tom has been letting his beard grow more often and is frequently teased about his beard by his family. Last year I decided it would be fun to turn the teasing into humor and art so I showed up at Christmas Day celebrations with colorful paper circles and squares with a few collage elements on them and writing implements for family members to color and draw on to put in Tom’s beard to take pictures of. The idea for hanging paper or art items from a beard is not original with me, there are people who use their beards as mini art galleries and vehicles for Christmas decorations.

I invited family members, many who I know like to paint and color, to use pens and markers to add to the paper pieces, which I then clipped to Tom’s beard with mini clothespins. Then I took photos for Instagram and posted one each day for 12 days, with the hashtag #12daysoftomsbeard. The idea for hanging paper or art items from a beard is not original with me, there are people who use their beards as mini art galleries and vehicles for Christmas decorations.

Examples of beard art at #12daysofbeardmas and Italian artist Fulgor Silvi's beard gallery.
Examples of beard art at #12daysofbeardmas by Doug Torpey  and Coleton Williams, and on the right Italian artist Fulgor Silvi’s beard gallery.

Since I like to art journal as a creative development and self-care activity, when I was done taking pictures of the paper pieces in Tom’s beard, I mounted them on art journal pages, some of which I planned to exhibit in the then upcoming art show, Back To Our Roots which opened in February 2020 at the historic Arcade building in downtown St. Louis.

Beard art and art journal samples
On the left is one of the #12daysoftomsbeard pictures from the 2019/2020 holiday season. In the middle is shown a tray of the paper pieces I was using last year, and a couple of the art journal pages that made use of paper beard pieces after the photos were taken. The green page at the center right was used in the Webster University art and literary magazine. The right photo shows my installation of collages on the wall at the Back To Our Roots art show opening night, and the shelf below holds three art journals that visitors were allowed to page through. The little green pieces of paper you see on the shelf were for visitors to take if they wanted to. The paper pieces featured a QR code that people could scan and view with their smartphones in case they wanted to read more about the journals in an artist statement I wrote. The artist statement grew a lot bigger than I was expecting and I’m actually still adding content from time to time, trying to finish it.

II. Environmental Analysis

There were several parts to the #12daysoftomsbeard project as executed in the 2020-21 holiday season. Since I was anticipating only distance Christmas activities due to the pandemic, I decided to send out tags and invite people to alter them and send them back to take picture of in Tom’s beard.

Greeting cards with materials inviting participation in #12daysoftomsbeard
Greeting card with materials inviting participation in #12daysoftomsbeard

1. I made a black and white version of collages that Tom and I made together to use in our Christmas cards, then had copies printed out on white cardstock. I traced shapes from Christmas cookie cutters onto the back of the cardstock and cut out shaped tags. I made stickers for the backs of the tags that explained the project and featured a QR code so that people could easily check the results of the #12daysoftomsbeard Instagram feed with smartphones if they wanted to.

2. I put tags in most of the Christmas cards we sent out. I also included in many of cards some scrap paper pieces and examples of faux postage that Tom and I made to use in Christmas artwork, for people who might want to join in but don’t have a ready supply of art materials around. Some of the paper scraps were examples of Christmas faux postage that I’ve made on my own and with my husband so if people didn’t end up using them in the project they might want them for some other craft or just something to look at as part of a Christmas greeting.  For a few of the people that we hand-delivered cards and gifts to, we punched a hole at the top of a tag, attached a loop of cord for hanging, and put one on their doorknob.

Social media header promoting #12daysoftomsbeard
Social media header promoting #12daysoftomsbeard

3. I made a graphic to use as a social media header that included the QR code and images from last year’s beard series to raise anticipation and awareness. I also wanted to cheer people up with some bright colors since I knew a lot of people who were feeling sadness over separation from loved ones and the loss of loved ones during the holidays. I know from personal experience that the holidays and winter are often difficult for many people even in more typical years depending on their current situation in life.

4. To help people get started sooner if they were eager, since we weren’t as early as I would have liked getting our cards mailed, I made graphic that people could download and print out that had tag templates on it, instructions and the QR code.

#12daysoftomsbeard
#12daysoftomsbeard

I posted the template graphic in social media for download, and mailed and emailed a few copies to people I thought might be particularly interested.

Colorful paper pieces made for #12daysoftomsbeard.
Colorful paper pieces made for #12daysoftomsbeard.

5. In keeping with the theme of bright rainbow colors I had started, I prepared 12 little collages made from colorful upcycled hardware store paint sample cards so that I would have something to put in Tom’s beard if no one sent me any art pieces to use. On some days I made extra items to fit the color theme of the day and also incorporated found objects if I was inspired. For example, those two guys in the right picture above were cut out from a piece of junk mail. Some of the paper pieces there were parts from older Christmas card designs.

Purple day - I rummaged through a box of stuff I had for making crazy ornaments, and got some purple floral pieces and some plastic jewels. My Dad made the tag on the right and I made the paint sample collage. Tom and I made the stars for the glasses together. Yes we both like Bootsy Collins! Here you can see how much fun and color the filters add to the photos.
Purple day – I rummaged through a box of stuff I had for making crazy ornaments, and got some purple floral pieces and some plastic jewels. My Dad made the tag on the right and I made the paint sample collage. Tom and I made the stars for the glasses together. Yes we both like Bootsy Collins! Here you can see how much fun and color the filters add to the photos.

6. When taking the pictures, I had a lot of fun experimenting with different eyeglasses on Tom and taping things to the lenses of my clear protective goggles to make crazy compositions. I installed some new photo filters on my smartphone to make the pictures even more fun and colorful before I posted them to Instagram.

Here are a few of the sequential header graphics I made to show each day being filled in. I had to make two "pink" days to compensate for an issue that came up that I'll write about later in this paper.
Here are a few of the sequential header graphics I made to show each day being filled in. I had to make two “pink” days to compensate for an issue that came up that I’ll write about later in this paper, that’s why the last graphic is wider.

7. Tom and I were feeling lonely over the holidays and thought that since we were staying home, it might be fun to have a New Year’s Eve themed #virtualartparty, an ongoing series of online meetings I started when the pandemic began, with the purpose of cheering people up who were missing out on their usual social activities.

Griffin still doesn't look too happy in this picture. It was taken a few days after she was sick to show my Dad she was doing a lot better. She looks a lot happier now!
Griffin still doesn’t look too happy in this picture, it was taken a few days after she was sick to show my Dad she was doing a lot better. We were so sure she was going to go on Dec. 31 that we invited Tom’s former roommate over to say goodbye. We were grateful at the time of this picture that she was holding her head up. These days she is acting pretty normal and doing a lot more than that.

We ended up cancelling the New Year’s Eve edition of #virtualartpary because our cat Griffin was terribly ill that day and we were sure we were going to lose her. Griffin has been with my husband for 21 years and Tom needed my support and attention so he could be with Griffin, and I thought we were going to be dealing with grief on New Year’s Eve and not in the mood for a party. But to our grateful surprise, Griffin recovered and is doing very well now. At her age we know she won’t be around that much longer, but we aren’t eager to lose her any earlier than we have to.

I had been planning to talk about #12daysoftomsbeard on December 31 as part of the #virtualartparty, the timing made sense since I was taking a daily photo from December 25 through January 6. I made some sequential social media header graphics with colorful beard pictures and the hash tag #virtualartparty to help build interest. I didn’t have time to make a header graphic for each of the 12 days, but maybe next year I should.

 

 

Works Cited

Kaplan, Isaac. “f You Don’t Understand Conceptual Art, It’s Not Your Fault.” Artsy, 2016, www.artsy.net/article/artsy-editorial-if-you-don-t-understand-conceptual-art-it-s-not-your-fault. Accessed 22 January 2021.

Mitchell, Grant. “Strength, Weakness, Opportunity, and Threat (SWOT) Analysis.” Dotdash, 2020, https://www.investopedia.com/terms/s/swot.asp. Accessed 15 January 2020.

Art Journaling With Stencils and Image Transfers

Art Journaling With Stencils and Image Transfers

Last fall during the Old Webster Fall Art Walk, I demonstrated making pages for an art journal with paper collage work and stencils at Schnarr’s Hardware. I added in some paint samples to pay tribute to the hardware store atmosphere and remind me to have fun with colors. Later on I added some image transfers I made with clear packing tape. Learn how to make image transfers and add them to your art journal pages on the Schnarr’s blog:

Art Journaling With Stencils and Image Transfers

Fun Venture Cafe Event

Art journal pages projected on screen as part of a slide show featuring art inspired by science.
Art journal pages projected on screen as part of a slide show featuring art inspired by science.

Last week some of my science inspired art journal pages were in a slide show as part of an event called “Science of Creativity”. I’m a believer in the fun and benefits of adult coloring and art journaling so it was very rewarding for me to show some of my samples and also participate in coloring activities on at the event. Venture Cafe activities are kind of like mini conventions and happy hours where you can attend presentations and network with people in a low-pressure situation.

Read more on the Schnarr’s Hardware blog:
Exploring Where Art and Science Meet at the Donald Danforth Plant Science Center

Self-help techniques for depression

Last year at this time I was fighting major depression as a result of abuse. I am thankful that this year is much better for me but I know some people who are really struggling right now. I vividly remember how last year’s Holiday season made me feel worse. Winter weather and less daylight contributed to the struggle also. I had counseling and intensive outpatient therapy to help me recover. I learned some new techniques and tips to help me pull out of depression and here are some actions that I found to be the most effective for me. Please keep in mind that I’m not a professional therapist or a doctor and I needed professional help along with the following practices I could do on my own to recover. Please get professional help if you are suffering from depression. If you are afraid that you might harm yourself, please call 911 or a suicide hotline immediately. Here is the National Suicide Prevention Lifeline phone number – 1-800-273-8255.

Action #1
Help someone else who is suffering – No matter what your situation is, there are always going to be people who have it even worse than you. I’m not saying this to invalidate what you are feeling because you feel how you feel no matter what other people are going through. Maybe you can visit a lonely person or make a phone call, make someone a nice baked good or homemade gift, do a good deed for a neighbor or volunteer for a charity. No matter how humble you think your gifts are, someone out there can use them. I know that one of the most depressing thoughts you can have is that you don’t matter or no one would care if you are gone. It’s not true, even if other people have tried to make you think that. Doing things for people helps you prove that to yourself and the gratitude you get is very healing.

Action #2
Explore DBT skills for emotion regulation – DBT stands for Dialectical Behavior Training. While in group therapy we practiced some DBT techniques which helped me out a great deal. The concepts were new to me and I wish I’d known about them earlier in life. I kept printouts about the anger and sadness emotion regulation techniques hung up in my bathroom for months so that I could perform normal life functions and do things I needed to do for recovery. I recommend you get the workbook and if you can, take classes. When I was feeling overwhelmed with emotions the techniques on the worksheets were invaluable.

This slide show provides a good overview of distress tolerance and includes some good techniques: DBT Distress Tolerance Skills

For example, I had to learn to tolerate distress because I was in a situation that I could not fix. You can’t make the trauma not have happened. There were people in group therapy with me that were rape victims, crime victims, were homeless and in other situations that could not be undone or fixed quickly. You have to learn to tolerate your situation to avoid making it worse. For example there were many times at work when I had to run to the refrigerator to put a cold drink on my head and do breathing exercises so I could do my job – that’s an example of learning to cope to avoid making things worse. It wouldn’t help my recovery to add financial and career problems to the trauma I already had. I was left with a huge therapy bill, enough to buy a good used car, and adding unpaid bills to my other problems would not make me feel better!

Intrigued? Here is some more information about DBT.
Dialectical Behaviour Therapy

Action #3
Attend support groups – Some people tell me that support groups are not effective for them but I find them valuable. It’s a good place to discuss painful things with people who understand some of what you’ve been through and will listen without being judgmental. Sometimes there is no one else in a person’s life to provide this. If you do have people in your life who will listen you have to be careful not to burn them out. It feels good to provide this service to other people in the group because you know how valuable it is. Also you can learn from the other members’ experiences and get good information about resources you may need.

Action #4
Use AND statements in your internal dialougue – I learned this in a support group and it’s one of the most helpful things anyone has ever told me. “I feel ______ AND I’m going to _______.” This is a good way to remind yourself that there are a lot of things you can do despite how you feel.

Examples of AND statements I’ve used to motivate myself:
“I’m angry AND I’m going to give this customer extra good service and make their day easier.”
“I’m sad AND I’m going to take a walk and enjoy nature.”
“I’m tired AND I’m going to go grocery shopping so I have nutritious food to eat.”

Action #5
G.R.A.P.E.S. – This is an acronym to help you remember to take steps each day to help recover from depression. When you are really depressed, it’s difficult to take any kind of action. I learned from experience that if I did everything on this list daily I would improve. It was hard. It took a long time. But it did work!

  • Being Gentle with yourself
  • Relaxation
  • Achievement
  • Pleasure
  • Exercise
  • Social

I made a set of felt ornaments for a friend to put little pieces of paper in as a reminder of which activities have been done that day and motivation for getting as many as possible completed each day. I suggested she start with the papers on the sun side and move them to the moon side as they are finished to get more out of the cycle of each day. I also made a set for myself. The patterns for the sun and moon came from the book “Forest Fairy Crafts”.

I made a PDF file that includes reminders that you can print out on cardstock or on clear sticker paper to incorporate them into different systems that you might use for motivation such as calendars or planners. I threw in some motivational sayings that are designed for cards the size of ATCs (artist trading cards). Some people call these “self care cards”.
Download PDF here

Action #6
Light Therapy – Other people can explain better than I can the science behind improving your mood with light. I just know that it works. I give myself exposure to a natural light lamp and try to get natural sunlight on me as much as possible. Of course that is difficult in winter when you have to cover up to be outdoors but I use the outdoor activities I enjoy and gardening to motivate me to get what sun exposure I can.

Action #7
Meditation – I never tried meditation before I was in group therapy. I was having severe sleep problems and a group meditation session got me closer than I had been to sleep in quite some time. I decided to download some apps to help me meditate on my own and I’ve enjoyed using them ever since. There are guided meditations designed especially for problems such as sleep, anxiety and depression. Meditation has been a great discovery for me!

Action #8
Collect motivational and comforting sayings – fighting depression feels like you are fighting your own brain and your own thoughts all the time. Putting an input of healthy thoughts in my brain is helpful. I put some of them in my journal where I can use them for inspiration, a journaling prompt or just a reminder to get my thoughts in a healthy direction. You might put such sayings on the wall, on a fridge, on a computer slide show, on a Pinterest board or wherever it’s convenient for you.

In a support group meeting that I go to, we read affirmations at the end. We are supposed to pick ones that resonate with us at the moment. Sometimes I or other people have to look at the list a long time before we see one that we think is the truth. I know what it’s like to read an inspirational or motivational saying or affirmation and think “yeah, right”. Give it a chance and give it time and maybe more and more of them will seem true to you.

Action #9
Try new activities with a group – Doing something fun with a group of strangers may not be a substitute for having a close friend to do activities with. However, I think it’s much more likely to lift your mood than staying home alone. You’ll also get the opportunity to make some friends. For example I do a lot of activities with groups on Meetup.com. There are groups you can join for every interest and activities for every budget.

Action #10
Journaling – there are several ways my art journal helped me fight depression.

I wrote down thoughts which helped get them out of my mind. Once expressed, it was easier to get my mind on something more pleasant.

I gained new insights through writing. Forcing myself to organize my thoughts by writing them down made me understand situations better.

I kept track of my tasks. I found it much more satisfying to do what I needed to do to get better if I made a task page or some kind of task listing for it in my journal/planner. I found it motivating to fill in or mark completed tasks as opposed to just keeping track in my head. Seeing tangible evidence of the completed tasks made me feel proud.

Do artwork that expresses your feelings. Some of my best artwork was made when I was really having a bad time. It makes me feel a little bit better to know that if I had to go through the feelings, I at least got some strong artwork out of it. Here are a couple of art journal pages that I did Christmas Day 2016. I hope I never feel again like I did that day but I did get quite a bit of satisfaction out of my artistic expression.
“Going Cheap”
“Secrets”

I made gratitude lists. It’s easy to forget about the good things we still have – referring to a list of things to be grateful for is a good reminder that life isn’t all bad. As an exercise when I felt like I “hated everyone and everything” I decided to go through two magazines and make a collage out of things I was grateful for. I realized that even if I could not enjoy them now I would again in the future.

I made a list of my progress. Seeing what I’d achieved in recovery then referring to it when I felt frustrated by my seemingly slow progress was a great motivator for me. I had been taken down so far by abuse that performing normal, everyday activities became milestones. Keeping track of them DID help me realize I was slowly getting better and gave me determination to keep working.

Action #11
Spiritual practices – In my life I’ve gone back and forth from having religious faith to having serious doubts. I’ve resolved my doubts for the most part at this stage of life but that doesn’t mean it’s always easy for me to take time out for prayer and worship. However, I’ve found spiritual practices are one of many things where if you don’t “feel like” doing it, if you do it anyway the feeling will follow. In other words, let feelings follow the actions, don’t let feelings dictate your actions. Is this proof of the existence of God or just how the human brain works? Either way, if you’re open to it spiritual practices have been a source of strength and healing for me. I’ve prayed for strength in many tough situations and received it and I am very grateful.