Yesterday my husband was off work on a snow day, and one of the activities we did together was watch a webinar on winter birding. There were questions at the end about how to make sure our backyard birds are taken care of during the current harsh winter weather.
In my garden are a lot standing plants with seed heads that are still pretty full, so backyard birds that can eat those kinds of seeds can always get food. There is a pond heater that I bought from Schnarr’s Hardware, where I work part time, that keeps a melted hole open in the surface ice of our pond as long as I periodically remove the layer of drifting snow, so our birds have a steady supply of water too. What we were reminded of in the webinar is that all birds can’t eat all varieties of seed, and some birds who depend more on fruit and insects may be going hungry right now. As emergency help, I hastily prepared a couple of bowls of extra food – some sliced oranges, chopped apples, peanut butter, jelly, cat food and a little extra seed. As extra protection against the food getting covered up with snow, you can put such bowls under a shelter of some kind, or in a feeder that has a cover. At Schnarr’s we also sell dried mealworms and suet cakes and feeders, which most birds love and are especially beneficial for heavy insect-eating birds that need protein.
Eastern Bluebirds, the Missouri State Bird, are an example of a heavy insect-eating species that needs a lot of protein. In the suburbs where I live, it’s not easy to get this sought after but not very common bird into a backyard to view because they are highly impacted by habitat and food loss from human altered landscapes. However, I saw one in our neighborhood a few weeks ago so I’m happy to know there is some good habitat in the vicinity. There is a large cemetery nearby which probably helps a great deal.
Here are links to other articles I’ve written that might help you enjoy your backyard birds:
On November 7 and 8th, 2020, members of the Route 66 Association of Missouri and other volunteers worked on a historic preservation project at the Shamrock Courts in Sullivan, MO. The Shamrock Courts were an historic Route 66 motel that was later converted to apartments and then left empty for over a decade. The goals of the volunteers on this cleanup weekend were to preserve the buildings, get the property cleaned up and looking good to help it find a good buyer who will restore it, and to look for artifacts and history to pass on to the new owners and to the historic record of Route 66.
I was only able to go on Sunday the 8th because I had a lot of homework, but was nevertheless very pleased to make my contribution. My husband Tom joined me. I concentrated on removing invasive vegetation from the building and the surrounding property. Removing the invasive vegetation helps with preservation because it prevents fast growing trees and vines from gradually prying apart bits of the buildings. In addition taking seeds and parts of the plants that can grow away from the property helps to prevent regrowth and the cost of future labor to remove it. I may be back because there is a lot more to do!
When you can find actual historic details and artifacts, it’s an extra reward. For Route 66 fans, to see the outside of buildings like this is exciting, but it’s even better when you can get permission to get close and even go inside to discover things that you may not ever see during a “drive-by” photo op visit, or in a book. Historic finds, like the neon sign tubing we are holding up in the center photo, add to the historic value of the property as well as the satisfaction for history-loving owners and volunteers.
Personally, the day I spent at the Shamrock was extra special because it was on the 21st anniversary weekend of attending my first Route 66 Association of Missouri meeting and the first weekend of exploring Route 66 in Missouri with my Mom and Dad. We stayed at the Boots Motel and stopped for classic roadside sights for the first time such as Red Oak II and Bill’s Station. The following year I became a lifetime member of the Route 66 Association of Missouri!
Here is my final paper for Strategic Communication Applications. It’s been graded now, but since class is over and I got a score that pleases me I didn’t make any changes here. As you’ll see, I refer to myself in the third person in this paper. That is because I decided to write it as if was an impartial observer. Enjoy!
Carolyn Hasenfratz Winkelmann
PBRL 5380: Strategic Communication Applications
16 October 2020
This analysis will examine how public relations campaigns have encouraged the installation of rainscaping and rain gardens in St. Louis County and what were the results when citizens attempted to enact what the campaigns recommended. Rainscaping is a landscaping technique that utilizes green infrastructure including directing excess stormwater runoff into planted bioretention areas, known as rain gardens (Buranen). Some residents of St. Louis County have received cooperation from the county while installing their rainscaping features, while we know of one St. Louis County couple, Tom Winkelmann and Carolyn Hasenfratz Winkelmann, who experienced persecution and harassment from St. Louis County for using the same recommended techniques.
Organization’s history and background
Deer Creek Watershed is an area of St. Louis County that is a sub-watershed of the River Des Peres Watershed. The River Des Peres Watershed is large and complex with portions in both St. Louis City and St. Louis County (EcoWorks Unlimited 6). In 2008, citizens who lived in the Deer Creek Watershed approached Missouri Botanical Garden to explore ways of mitigating destructive water runoff activity in their locality. Missouri Botanical Garden formed an alliance for the purpose of exploring plant-based solutions to stormwater runoff problems with these citizens, along with “Metropolitan St. Louis Sewer District, Washington University, East-West Gateway Council of Governments, American Society of Civil Engineers, Great Rivers Greenway, Missouri Department of Conservation, Missouri Department of Natural Resources, Missouri Stream Teams, River des Peres Watershed Coalition, U.S. Army Corps of Engineers, St. Louis County, local garden clubs” and 21 local municipalities (EcoWorks Unlimited 6, 9).
St. Louis County entered into an agreement with the federal Environmental Protection Agency from 2003-2013 (Sutin) to reduce storm water runoff and pollution, problems that rainscaping helps to fight. Combined sewer overflows, sanitary and stormwater, have been plaguing the St. Louis metro area for years, causing damage and pollution in the area and downstream. As a result the Metropolitan St. Louis Sewer District is required by the EPA and the Missouri Coalition for the Environment to fix the problem in 23 years. The clock started in 2011 (Buranen).
St. Louis County and the Metropolitan Sewer District, hereafter known in this document as STLCO and MSD, have constituencies that overlap. Besides being fellow members of the Deer Creek Watershed Alliance, aka DCWA, these two organizations are logical allies in the fight against stormwater pollution and flooding.
Demonstration projects along with testing and water quality monitoring were performed by alliance members in parts of the affected watershed in order to successfully prove the effectiveness of rainscaping techniques (EcoWorks Unlimited 23-25, Winkelmann “Aquatic Macro Invertebrates…”, Buranen). Since the majority of land within the target watershed is privately owned, it was necessary to enroll citizens in the alliance’s goals and projects (EcoWorks Unlimited 19, 22).
Organization’s Mission, Vision and Brand
In its own words, the mission of DCWA is “facilitating a community-wide effort for over 10 years to protect and improve water quality through plant-based solutions” (The Deer Creek Alliance).
After its inception, DCWA recommended the following public relations efforts to enlist citizen involvement (EcoWorks Unlimited 22).
Rainscaping demonstration projects in schools.
Workshops for area professionals.
Annual public engagement projects led by citizens.
Building a contact list of citizens in the watershed through tables at festivals, networking, presentations utilizing PowerPoint, and media campaigns.
Cultivating the contact list with email newsletters, the web site, and public meetings.
Helping cities communicate about pilot projects, incentives and barrier removal mechanisms.
In 2014, when the Deer Creek Watershed Management Plan Summary was finalized, St. Louis County resident Carolyn Hasenfratz, now known as Carolyn Hasenfratz Winkelmann, was single and living within the Deer Creek Watershed in a condominium in Brentwood. Already an avid gardener, she obtained a permit to garden around her condo unit right after her 2004 move in. Keenly interested in sustainable and eco-friendly gardening, she constantly updated her knowledge and practices with every bit of information she could glean from “green” gatherings and gardening resources. A frequent attendee at events such as Earth Day and the Sustainable Living Expo, she was aware of Project Clear, Operation Clean Stream and other alliance member activities through some of the table promotions mentioned by the DCWA(Winkelmann “Photo of Patches”). Observing water runoff problems around her condo unit, Winkelmann experimented with, to the extent allowed by the condo association guidelines, small scale stormwater control techniques (Winkelmann “Garden Maintenance in…”).
In 2016, Winkelmann successfully completed training and was certified in the St. Louis Master Gardener program, a membership she has retained until the present time (Winkelmann “Mass Communication Final…”). Master Gardener activities include yearly minimum time commitments for volunteer work and continuing education, and consequently brought Winkelmann into closer involvement with Project Clear and the Deer Creek Watershed Alliance, as she personally participated in several of their outreach efforts and projects.
Missouri Stream Teams – Winkelmann became a volunteer at the Litzinger Road Ecology Center immediately after certification as a Master Gardener. LREC is a Missouri Botanical Garden facility and is located right on Deer Creek. Volunteers from Missouri Stream Teams, another DCWA partner organization, conducted a demonstration of surveying macro-invertebrates which is one of their methods of testing the effectiveness of rainscaping techniques (Winkelmann “Aquatic Macro Invertebrates…”). She has volunteered for several years in Operation Clean Stream events, an ongoing cleanup effort of trash along area waterways (Winkelmann “Operation Clean Stream…”).
Workshops for area professionals – Winkelmann attended a session on green controls for stormwater runoff at Missouri Botanical Garden to learn more about rainscaping (Winkelmann “Photo of Handouts”).
Presentations utilizing PowerPoint – After attending a presentation on Project Clear by an MSD representative, Winkelmann wrote an article for her employer’s newsletter to help disseminate the information to customers (Winkelmann “MSD’s Project Clear…”). MSD has been promoting a long-term campaign called Project Clear, the “planning, design and construction of MSD’s initiative to improve water quality and alleviate many wastewater concerns in the St. Louis region” (Winkelmann “MSD’s Project Clear…”). Project Clear utilizes a three-part classification system to organize projects. The category “Get the Rain Out” is the portion that addresses remedies in which individual citizens and property owners can engage (MSD Project Clear “MSD Project Clear Initiative”). The premise of “Get the Rain Out” is that if we reduce the amount of rainwater that goes into the stormwater management systems at peak times, disasters can be averted and the water quality for our region and those downstream from us will improve. The aforementioned practice of rainscaping is one of the two main initiatives in the “Get the Rain Out” category (MSD Project Clear “Rainscaping”). A prominent incentive touted for rainscaping is monetary grants to property owners who install rainscaping features. (MSD Project Clear “MSD Project Clear Initiative”).
Carolyn Hasenfratz married Tom Winkelmann in 2018 and moved into the husband’s home in Affton. The couple started installing rainscaping features shortly after becoming engaged since the property had severe existing drainage problems. According to Winkelmann’s blog, the next-door neighbor made false claims to St. Louis County about the effect of the Winkelmann’s rainscaping on her property, resulting in a year of entanglements with the St. Louis County Department of Public Works. The husband, who is the registered property owner, was forced to appear in court under pain of arrest (Winkelmann “Drainage Problems Are…”). After the charges were dismissed in court in July 2019, Winkelmann’s blog reports that harassment of the couple by the St. Louis County Department of Public works resumed in January 2020 and persisted until the end of April 2020 when the couple contacted the County Executive’s office and provided video documentation of the alleged harassment (Winkelmann “St. Louis County…”). The current position of the St. Louis County Department of Public Works is that the rainscaping employed by the Winkelmanns is acceptable and no explanation was offered to explain their previous opposition.
Since St. Louis County is a member of the Deer Creek Watershed Alliance, to have part of the organization undermining the alliance’s goals is confusing and could discourage other St. Louis County residents from adopting rainscaping techniques. The attitude of the St. Louis County Department of Public Works shown to this couple indicates that at least some of the inspectors and supervisor of inspectors are or were either uninformed about rainscaping, hostile to it, or both. Here is a quote from the supervisor of inspectors to Mrs. Winkelmann that seems to indicate skepticism about rainscaping as a concept, and mockery toward the homeowners for employing it. “Should a complaint come in about a public nuisance created by the ditches you’ve dug in your husband’s yard we will be required by law to re-issue the NOV and seek compliance. If you want to create a “rain garden” at some time in the future, and the necessary changes involved with that process are in violation of County ordinances, you will need to seek a special use permit or a zoning variance” (Winkelmann “Drainage Problems Are”). It’s less than precise to judge attitudes solely from written communication, but this supervisor refused to speak to the Winkelmanns on the phone or to visit the site in person despite repeated invitations, so this kind of communication is all the evidence of the department’s attitudes available.
Who is involved or affected? How are they involved or affected and why is this a concern to the organization and its publics?
Events in recent history have made it clear that flooding in St. Louis County is still a serious problem. For example, the River Des Peres flooded in 2019 and 2020, causing pollution and property destruction in South St. Louis (Hignett, Lincoln, Wicentowski). A South St. Louis resident estimated the amount of water in his neighborhood to be equivalent to the historic flood of 1993. 2019 and 2020 are eight and nine years into the 23-year agreement between MSD, the EPA, and Missouri Coalition for the Environment. The 1993 and 2019 flood events that the resident compared are very different in scale in terms of the effects on the entire metro area, so this one event may not mean that MSD is losing the battle and is going to miss their deadline. However, these recent floods could be regarded as evidence that there is still a lot of work to be done.
If the St. Louis County Department of Public Works is going to persecute people who try to be part of the solution, they will discourage property owners from adopting rainscaping techniques and we will all pay the price in higher sewer bills, flood destruction and deteriorated water quality. All subscribers to MSD are affected because of the cost, and every person who lives downstream from the St. Louis metro area is affected by decreased water quality – all the way to the Gulf of Mexico where there is a dead zone at the mouth of the Mississippi that varies in size every year (“Mississippi River…”). This has implications for the health of drinking water downstream, the health of fishing in the Gulf, property loss, decreased tourism, land erosion and possibly other destructive effects (“Mississippi River…”).
Mrs. Winkelmann personally spent over 43.6 hours of labor defending the rainscaping she and her husband installed, representing an economic loss because she is partially self-employed and that is time that she could have spent earning money instead (Winkelmann “St. Louis County…”). The couple spent approximately $300 on security cameras to obtain evidence to stop the harassment, and since they don’t live in the area that offers rebates to homeowners who install rainscaping, all of the property upgrades have been performed at their own personal expense (Winkelmann “St. Louis County…”).
MSD and the other members of the DCWA have invested huge amounts of money and labor into trying to convince the public to install rainscaping features on their own property (Buranen). MSD subscribers have partially paid for this advocacy with their sewer bills and will be paying for many more years. Many people do not have the resources, time, or the interest to fight St. Louis County and could be intimidated out of acting in an environmentally responsible way just because it’s easier and cheaper and keeps them out of court, not because they are indifferent the environment and our fellow Americans downriver.
Anyone who contributes resources to the following partial list of organizations, either voluntarily or through taxation, is potentially having some of their money that was spent on sponsoring the Deer Creek Watershed Alliance wasted: Great Rivers Greenway, Missouri Department of Conservation, US EPA Region 7, Missouri Department of Natural Resources, Missouri Botanical Garden, Washington University, East-West Gateway Council of Governments, American Society of Civil Engineers, Missouri Stream Teams, River des Peres Watershed Coalition, U.S. Army Corps of Engineers, St. Louis County, allied local garden clubs and the 21 affected local municipalities (The Deer Creek Alliance, EcoWorks Unlimited 6, 9). Most of the money for the cost-share grants is derived from private property taxes (Chen).
Continued Advocacy and Outreach by Alliance Members
DCWA members continue to work on the organization’s goals of mitigating pollution, habitat loss and flood damage with the help of plants. The Alliance “Take Action” web page calls for the following activities (Deer Creek Watershed Alliance “Take Action”):
The Rainscaping Cost-Share Program – funded by the “Metropolitan St. Louis Sewer District, Mabel Dorn Reeder Foundation, and US EPA Region 7 through the Missouri Department of Natural Resources (subgrant number G19-NPS-11), under Section 319 of the Clean Water Act”, the cost-share program continues with large and small cost-share grants available, to help out individual homeowners, businesses and institutions (MSD Project Clear “Rainscaping”).
Education – online resources to teach property owners how to rainscape (Deer Creek Watershed Alliance “Rainscaping”, “Rain Gardens”).
Water pollution prevention tips (Deer Creek Watershed Alliance “Reduce Water Pollution”, Winkelmann “Online photo album…”).
Guidelines on conducting a citizen led creek cleanup (Deer Creek Watershed Alliance “Lead a Creek Cleanup”).
News of volunteer activities and opportunities from the Green Keepers, Great Rivers Missouri Master Naturalists, Missouri Stream Teams, Open Space Council and St. Louis Master Gardeners (Deer Creek Watershed Alliance “Webster Groves Green Keepers”). Some of the organizations listed here are official alliance members while others are assumed by this analyst to be allies as their goals and projects often overlap.
Invasive Honeysuckle removal (Deer Creek Watershed Alliance “Root Docking Invasive Honeysuckle”, Winkelmann “Tips for Removing…”).
News about continuing education opportunities (Deer Creek Watershed Alliance “Learning Opportunities”).
Project Clear outreach and educational exhibits in an annex at the new St. Louis Aquarium (Winkelmann “Online photo album…”). In this area visitors can get brochures about Project Clear, play interactive games, use an interactive and educational kiosk, view a demonstration rain garden and engage in other activities that educate about water quality and water conservation.
One result that is easy to see is that The Deer Creek Watershed Alliance did an excellent job getting the word out about the cost-share grants for rainscaping. This analyst found news articles about the availability of the grants from the St. Louis Post-Dispatch (Giegerich, Schuessler), Kirkwood, MO Patch (Greenbaum), St. Louis Public Radio (Chen) and the St. Louis American (“MSD accepting applications…”).
Have property owners been taking advantage of the grants? “In the model [first] round, there were only eight applications. The second [following year] round had sixty-six applications” reported an official in 2018 (Buranen). Two of Project Clear’s pilot rainscaping projects, Old North and Cortex, have been well-received by the public and the educational signage has been observed to attract attention and interest (Buranen). Interest in rain gardens has increased throughout the area even by those, like the Winkelmanns, who are not located in the grant award area (Buranen). For example, an alternate funding source provided the large rain gardens on the Webster University campus in Webster Groves (Buranen). The Deer Creek Watershed Alliance published an infographic in 2018, claiming credit for 364 rainscaping project installations among many other educational and environmental achievements during its first 10 years (Deer Creek Watershed Alliance “Achievements”).
Since neither the St. Louis County Department of Public Works or the County Executive’s office would provide an explanation to the Winkelmanns about the initial resistance to their rainscaping (Winkelmann “St. Louis County…”), this analyst can only speculate about what the problem might have been. In a search for negative reactions in the St. Louis area to the idea of rainscaping, excepting the reports in the Winkelmann blog, only one example was found by this analyst. Here are a couple of selections from a letter to the editor, published by the St Louis Post-Dispatch in 2013 (Niehaus).
“New gardens may rain dollars” (Jan. 6) reports that homeowners in 14 communities may receive up to $2,000 if they “rainscape” their yards to retain run-off into the Deer Creek watershed.”
Mr. Niehaus put the word “rainscape” in quotes in a mocking way, similar to John L. Geiler, Assistant Chief Residential Inspector of St. Louis County Public Works, who mocked the Winkelmanns “rain garden” in his email without having first accepted an invitation to come to look at it (Winkelmann “Drainage Problems Are…”).
“Funny, I don’t recall voting on a measure that would pass along thousands of dollars to needy homeowners in Ladue, Clayton, Creve Coeur, Frontenac, Kirkwood, Warson Woods, etc.”
From that sentence and the rest of the published letter, it is apparent that there is a lot of information that this citizen did not know. For example, rain gardens put in along Deer Creek reduce flooding and pollution in places like South St. Louis and everywhere downstream from that, including many communities not as affluent as the places he mentioned. Nevertheless, appearing to divert taxpayer money to the benefit of wealthy citizens is not a good impression to create, and it would be helpful for the Deer Creek Watershed Alliance to continue to also promote the rain garden projects in other less advantaged parts of the metro area to raise their profile. With prevalent citizen apathy to government activities (Broom and Sha 362) and a dearth of reporters to create original news coverage (Grieco), a lot of misinformation that gets out into the public remains uncorrected and unexamined.
It’s more surprising that some St. Louis County government employees, who work for an organization that is a Deer Creek Watershed member, seem to be little better informed six to seven years later (Winkelmann “Drainage Problems Are…”, “St. Louis County…”). We know that there are many barriers to successful communication between citizens and government as well as branches of government with each other (Broom and Sha 356-366). In addition to lack of interest by citizens and a shortage of reporters, the scale of the task is overwhelming and there are bureaucratic layers, mistrust, and actors with varying agendas to overcome.
Despite all these challenges, the sources I have found in preparing this analysis seem to indicate that the rainscaping movement in the St. Louis area is not dying out, but rather is gaining momentum. Since the Winkelmanns have been left alone by the Department of Public Works since April 2020 (Winkelmann “St. Louis County…”), at least one more of St. Louis County’s internal publics, the Department of Public Works, seems to have been brought further into co-orientation with the other Deer Creek Watershed Alliance members. That is good news, because as evidenced by recent floods, the need for more green infrastructure in our area has not abated.
Here are some more excerpts from my homework for Strategic Communications Applications class as we wrote and commented on a discussion board about Corporate Social Responsibility (CSR).
Examples Of Corporate Social Responsibility
In the late 1990s and early 2000s, Hampton Inns encouraged tourism on Route 66 and other historic roads and endeared themselves to a lot of Route 66 fans by sponsoring preservation projects along the route. The program was called the Hampton Save-A-Landmark program. I was made aware of the program through my own personal intense Route 66 fandom and related Route 66 news sources and events.
Sites that were targets for the preservation program received help with preservation projects along with a large and attractive signs for each sponsored location that was branded with Hampton Inns and the Save-A-Landmark graphics. The signs raised awareness among the public that the site was significant. Some historic Route 66 and other old roadside attractions are of an importance not always apparent to those not in the know about historic road trip subculture – they often look quite humble and unassuming. The signs helped to raise awareness of Hampton Inns also. From personal experience I know some Hampton Inns were patronized by many Route 66 devotees, at least during the time the campaign was running, even though sometimes the Hampton Inns were a little more expensive than the usual hotels the roadies usually patronized. Awareness of Route 66 makes road trips more fun and getting more drivers out on the roads is good for all businesses along the road including Hampton Inns. It makes sense for a large chain business to take action that helps all tourism as well as mitigates some of the bad feeling among preservationists when large chain businesses make it difficult for smaller historic businesses to survive.
Hampton Inns also made some Save-A-Landmark program branded games meant as giveaways for kids. Some of these games ended up in the hands of collectors (I still have one!) because they provided cases of them to the Route 66 community to distribute at Route 66 events. Adults grabbed some for their collections after the kids who were present got theirs. I loved this game idea because when I was young we had a Stuckey’s board game that I loved to play. I wish we still had it! Games are a great way to build brand loyalty in the young, to have fun and to educate. If I could, I would still patronize Howard Johnson’s, Stuckey’s and A&W often while on road trips. These places are rare now, but are brands I enjoyed very much in childhood. These brands have a place in my collections of road memorabilia because I enjoy the personal memories, the graphics and the history.
Ozark Outdoors is a resort and outfitter that services the area of the Missouri Ozarks where the Huzzah, Courtois, and Meramec rivers meet. Like several other float trip outfitters in Missouri, they give out mesh trash bags to their patrons and provide trash receptacles at the take out points to encourage and enable floaters to dispose of their trash responsibly. In addition, Ozark Outdoors has donated the use of shuttles, vessels and trash pickup containers in their role as sponsor of Operation Clean Stream for several years. Operation Clean Stream is a volunteer effort to pick up trash from land and bodies of water to clean up waterways and the environment in general. Ozark Outdoor stands to get more visitors if the rivers that they serve remain clean and beautiful so it makes sense for them to sponsor such an activity. The humans and wildlife in the area and downstream all benefit from clean water too.
Authors Lu and Miller examined how loyalty rewards programs (LRP) combined with customer relationship management (CRM) and social media campaigns could increase sales of “green” products in a retail setting. Concentrating on grocers who sell foods that are marketed as organic, healthy and sustainable, the article explains that while the demand for “green” foods is growing, there are barriers to the acceptance of these products among some consumers (Lu and Miller, 87-88). Some potential customers hold the perception that environmentally sustainable foods are too expensive, aren’t adequate substitutes for conventional products and are not worth the extra cost. With additional knowledge about the value of such products, some consumers can be persuaded to give them a chance and be converted to motivated buyers (Lu and Miller, 88).
Because Facebook was the most dominant social media platform in the world at the time of the study, the authors used it to examine the relationship between Facebook content and sales among “green” grocery retailers in a large city in Australia. Facebook is a platform that marketers can use to practice social customer relationship management (SCRM), an updated form of customer relationship management (CRM) that adds social media into the marketing mix (Lu and Miller, 89). Intuition and previous studies showed the authors that effective content on Facebook should increase sales. Their study focused on participants in loyalty rewards programs which are proven to increase profitability if used effectively (Lu and Miller, 90).
Social media gives consumers more control over marketing because they can create and share content rather than just consuming content that is pushed to them by the brand (Lu and Miller, 89). Both brand-generated and consumer-generated content can increase the level of interest and engagement with a brand, which has a positive influence on actual shopping activity (Lu and Miller, 89, 91). “Green” products do often require more knowledge on the part of the consumer to realize the value and to stimulate a purchase (Lu and Miller, 91). Many “green” consumers organize themselves into social media-based communities that share common values and exchange information (Lu and Miller, 91). Consumers need to be motivated to effectively consume information presented by a brand (Lu and Miller, 92). It makes sense to leverage the power of social media along with the heightened brand engagement exhibited by long-term loyalty reward program participants (Lu and Miller, 92) to increase the acceptance of environmentally responsible products. Lu and Miller found that thoughtful SCRM strategies did increase the sales of “green” products to long-term LRP members (Lu and Miller, 97) and that these loyal customers responded more to messages about the health benefits of sustainable products than they did about the environmental benefits or the price (Lu and Miller, 98).
How this Article Relates to our Course
In Chapter 1 of our textbook, “Marketing”, we are reminded that environmental factors that influence marketing can change quickly (Pride and Ferrell, 13). As we are now suddenly dealing with a global health issue that has severe effects on many aspects of life, one way consumer needs have changed rapidly is that we need supplies to protect ourselves from infection. Health, physical and mental, is at the top of nearly everyone’s concerns right now. I work in a store that has a loyalty rewards program, engages in social media marketing, and sells some environmentally conscious products, considerations which made the article I reviewed of particular interest. We also sell supplies, some in stock intermittently, that customers want and need to cope with the pandemic. I’m observing and participating in real time how to change course rapidly as we respond to consumer demand as well as reading about it in our textbook.
Perhaps some might assume that such an event in history is a time for mere coping, not marketing. Marketing concept is a philosophy that an organization adopts when it takes into account not only the needs of customers but the welfare of all the stakeholders that it has an effect upon (Pride and Ferrell, 13-14). Customers of the store are stakeholders, as well as are owners, employees, vendors, service providers, delivery people, the families of all those groups and the community as a whole. Profiting by satisfying customer demand at the expense of other stakeholders was already frowned upon by many as a business practice before the current challenges we are facing (Pride and Ferrell, 14). Brand managers would be wise to be wary of being perceived as exploiting a crisis. For example, businesses that inflate the prices of crucial items or make false claims about the usefulness of products have been reported by name in an article published by the St. Louis Post Dispatch (Stewart).
The article I reviewed is enlightening when considering how marketing concept applies to serving the community in the present time. Since long-term loyalty rewards program customers are the most profitable customer category for a retailer (Lu and Miller, 92), it is less than rational to reap short-term gains at the risk of offending long-term loyal customers with behavior that is not community-minded. I hypothesize that a brand that already takes into account all stakeholders and has effectively imbued its organization with the philosophy behind its marketing concept is at low risk for carelessly implementing an action that will backfire because the first instincts of individuals within the organization will be to serve rather than exploit. Now is not a time to cease marketing but to use actions as marketing while serving all stakeholders with a view to their long-term health and welfare, fiscal and otherwise.
Lu, Qiang Steven, and Rohan Miller. “How Social Media Communications Combine with Customer Loyalty Management to Boost Green Retail Sales.” Journal of Interactive Marketing, vol. 46, May 2019, pp. 87–100. EBSCOhost, doi:10.1016/j.intmar.2018.12.005. Accessed 06 April 2020.
Pride, William M. and O.C. Ferrell. Marketing. 2018 Edition. CENGAGE Learning, 2016, 2018.
Pooky is one of my two pet European Starlings. I adopted him in 2011 at three months of age. When I heard that the Master Gardener Winter Book Club was meeting at Missouri Botanical Garden to discuss the book Mozart’s Starling by Lyanda Lynn Haupt I offered to bring my starlings so that the attendees could meet a real-life pet starling and see how they interact with people. I ended up only bringing Pooky because Attila and Pooky started fighting when they were put in the travel cage. Pooky is slightly prettier (sorry Attila!) and sings more so he is the one I chose to bring.
It went better than I expected! Once he had some time to settle in, Pooky was not intimidated by being around a large group of people he didn’t know. He sang and talked for the group with gusto, giving a good demonstration of how tame starlings sound when they imitate human speech, whistle tunes and make starling-only sounds. I haven’t read this particular book but I have read a lot of articles on Mozart and his starling and I am familiar with the rudiments of that historic bird’s story.
Besides the book itself, we discussed specifics of starling biology and behavior and talked about the implications of invasive species. Other topics included bird behavior in general, bird conservation, avian language abilities and intelligence, experiences with unusual pets and other related topics.
After the discussion I gave Pooky some “out” time so that those who wanted a closer encounter could let Pooky land and sit on them for a bit. Both of my birds will readily land on people they don’t know and Pooky did not disappoint on this occasion. My starlings love attention and judging from the avian and human interaction I think members of both species enjoyed the encounter.
Some resources if you want to learn more about starlings:
Amazing starling videos by researcher Richard Smedley. Includes next box footage, starling fights, wild starlings imitating alarms and much more.
It’s Ok to Hate Starlings – I disagree with this opinion, and I said so in the comments, and the abuse that resulted I think is very educational. Do you think there is a connection between human and animal abuse? Read the comment section and see what you think. I got very involved in this discussion because I was testing a hypothesis about abuse.
Our next door neighbor has been discharging most of her drainage into our yard for years, causing thousands of dollars of damage to our property. We installed rain gardens to keep her runoff from further damaging our home. St. Louis County wants us to get rid of our fixes and be subjected to damage again when the problem originates next door. I’m going to document our steps again as we fight this plus the time I’m spending, so I’m beginning a new log. Where we left off, I had spent 27.81 hours working on our defense.
The county’s position is that our neighbor can alter her property as much as she wants and discharge water as much as she wants, even directly on our driveway. But if we do anything to protect our house, which has major structural damage from her water and will cost more than $10,000 to fix (not including the cracks upstairs), we are in the wrong and have to go to court. Plus we have to let it happen again and again, we cannot prevent it or protect the new driveway we got in 2018. We are looking at 10s of thousands of damages. You are allowed by law to take emergency measures to protect your property, but they don’t think that applies to us for some reason.
If you think this is unfair, I think it would help us out to leave comments at the end of this blog post or contact media outlets you respect with a news tip. Thank you if you can help! Even if you disagree with us your comments will help this site in the search engines.
What follows is a long read, but it’s necessary to log all the information in one place so that people who need background on the situation can get it fast. I’ll keep updating at the end as things progress.
My other main reason for making this log public, is that for years organizations like MSD and Missouri Botanical Garden have been advocating for citizens to install rain gardens to improve local water quality, reduce flooding, and reduce erosion. Our region has suffered greatly from floods for decades, if not millenia because of our natural geology. Rain gardens can help reduce this while protecting and beautifying our own property. I installed a small one at my condo several years ago to protect my neighbor’s air conditioner from the drainpipe that led off my condo’s building. It worked wonderfully well and had the other happy effects of reducing runoff, erosion and silt into Lake Jefferson in Brentwood which suffers from periodic inundation, silting and destructive algae blooms in the summer. Pleased with the results I have written articles on how to do this. But recent experiences have shown me what can happen if you try to do deal with your runoff in an ethical way. If you undergo a campaign of persecution, MOBOT, MSD and other environmentally minded organizations in the region will not help you – you are on your own and have to be your own advocate. So I want other people to see what works and what does not work if they get into this situation, because I in a tiny way might be responsible for some people falling into the same trap my husband and I are in. As a Master Gardener, part of my duty is to pass on what I have learned, and as a professional garden writer I need to inform people about what pitfalls they might fall into if they employ garden techniques that other people don’t like for some reason or don’t understand.
01-14-20 – Received letter saying we have to remove our landscaping along the fence line.
01-15-20 – I sent an email to an official from MSD, the St. Louis County Property Complaints division, and John Geiler of St. Louis County. I left phone messages for John Geiler and Mike Hite (whose name is on the notice of violation letter). I requested a personal meeting with John Geiler so I can tour the property with him and show him the problems. I sent a copy of the letter to my attorney requesting legal assistance. I also sent a link to this update to the Great Rivers Environmental Law Center, Stream Teams United, River Des Peres Watershed Coalition, Environment Missouri, Open Space Council for the St. Louis Region, Deer Creek Watershed Alliance, Missouri Coalition for the Environment, and Great Rivers Greenway.
Time spent as of 01-15-20 – 28.39 hours
Update 01-16-20: Since yesterday, I have been contacted by the St. Louis County inspector, a representative from MSD, and a representative from the Great Rivers Environmental Law Center. Here is an email I sent to the MSD representative and the supervisor of the inspector a few minutes ago. It will fill you in on the situation as of right now.
Here, as requested, is what it says in the notice about the exact violation.
“Violation 1 302.2 Grading and Drainage. Health Related. All premises shall be graded and maintained to prevent the erosion of soil and to prevent the accumulation of stagnant water thereon. REMOVE THE LANDSCAPING ALONG YOUR FENCE WHERE THE WATER CAN FLOW AS IT WAS DESIGNED.”
Mike Hite, who is the inspector listed on the notice, called me this morning and let me know that he received my email. In his message he said that people always block the water from the other yard. He assumed we did that, but we did not do that, the water was not blocked but facilitated in the flow from her yard to ours. Just because other people do it, it does not follow that that is what we did.
I don’t know why no one from the county will look at the actual property, look at the pictures I’ve provided or the videos to see the following.
Water was on both sides of the fence before I did anything. Photos are in my first article with dates on them showing this. I can show you on my phone to show when I took the photos and did not fake the dates on the graphic. Here it is:
The flow of water from her property to ours probably worked fine in the 1950s when these homes were built. Here is what happened. Over the years, lawns on both sides got mowed over and over, but you can’t mow the actual fence line. Over the years, plant roots and organic matter build up along the fence, creating a high spot along the fence line. This trapped water on her side. At the same time, repeated inundations of water in both yards, and nothing planted in the yards in the affected area except turfgrass, caused the soil to be compacted in the areas that collect water. Turfgrass is not a very permeable surface especially if maintained for decades in a way that depletes the soil. So the problem the county says we caused was pre-existing.
Over the years, apparently more of her yard was paved causing runoff to have to be dumped into a smaller area of soil than the drainage was originally designed for, exacerbating the problem further. I can’t return the property to the original configuration it was designed in because the property next to us (7409 Rockwood Dr) already altered the dynamic decades ago causing much damage to the soil and altering the original drainage forever. When these houses were built they did not design the situation to still be sustainable 70 years later. We know a lot more about landscaping and how it affects water and soil than we did in 1954. Even if I could return the landscaping in both yards to it’s 1950s state, the problem would occur again over time. My landscaping is designed to be sustainable because I’ve used the knowledge we now have in the 21st century to make it so.
When I first built the raised bed along the fence line, the neighbor thought it was ugly so she complained that it was trapping water on her side. I don’t know if that was true or not since water was already trapped on her side before I did anything. Nevertheless, I knew that was not a desirable outcome and having no inclination to damage her already unattractive yard and feeble turfgrass further I took steps to make sure that does not happen. I removed the bricks in the low spot, removed the bricks along the back edge of the bed (solely because she told me she thought they were ugly, I replaced them with fine black mesh that is less visible and also more permeable just in case), made my collection area on our side larger and lower than her side, and now her yard drains completely. That is not all I did, you have a full list from my previous article, but those are the major things.
Her yard didn’t drain completely BEFORE we changed anything. I have checked it after each and every rain (other than when we were in Yellowstone last summer) to make sure (edit after sending) it does now. We IMPROVED the existing problem rather than causing it as we have been accused of doing.
Here is a link to an image that has been available to the county since July 2019.
Mike said in his phone message to me that he could not find one of the drainage pipes that is closer than 10 feet when he came to our property. I question whether the inspectors actually get out of their trucks to look because I witnessed one in May (the 2nd) doing an inspection without even stopping the truck all the way. This diagram shows clearly where to look for the pipes. I actually left one off when I made this diagram – there is one more at the north edge of the carport that I didn’t notice when I made this. Yes it’s hard to see everything at first glance, but it’s my opinion that if you are citing someone for a violation that has already been dropped in the court once, shouldn’t you be certain about these things? There is a real economic cost to me having to spend time fighting this over and over when it has been fixed since May 4. I’m partially self-employed and when I’m working on this I’m not earning money. I have plenty of proof in photo and video. I am willing to show it to a judge if that’s what it takes. Why can’t the inspectors look at the actual evidence when it’s been provided over and over again? That’s the part I can’t understand.
Here is the second pipe that is closer than 10 feet from our property (right photo).
This image was provided to the county in August 2019. The tape measure is shown extended to 10 feet. The pipe has not moved since I took this picture. I don’t understand why the inspector could not see it. You are welcome to come and measure it, don’t take my word for it. Are you not allowed to walk beyond the gate? That I understand. There is no lock on it, but if you are not allowed to go beyond that explains this whole mess. Please make an appointment with me and I’ll show you everything in person. This offer of a tour has been on the table since August 2019.
I also offered soil, fertilizer and grass seed to the neighbor at NO COST to repair the water damaged spot in her yard. I would even install it for free if she wanted me to. We did not cause the damage, it was caused by outdated landscape management practices that are harmful to the soil quality over time. But it’s in both of our best interests to improve the appearance of her lawn and if she believes we caused it I’m happy to fix it. I physically extended with my actual arm an actual bag of grass seed that I bought for her and showed her a pile of soil that we ordered from St. Louis Compost and offered her a share of it to revive her grass. The grass seed I offered her has roots up to four feet long which will help greatly in reducing her soil compaction and helping it absorb water. You cannot buy this grass seed in big box stores. She turned me down flat. The grass on our side of the fence is fine, even in the spots that flood all the time. It’s good enough that a client of mine bought plugs of it from me last summer. I’d love to tell this all to a judge, believe me, so I have no fear of being taken to court again. If you think that is a threat to me (the phone call made sure to include that), after reading the above I’m sure you can understand why it is not.
Thank you for your time.”
Time spent as of 01-16-20 – 30.25 hours
I have not heard from anyone except MSD since my last update. Here is copy of a letter I have just sent to John Geiler of St. Louis County who supervises the inspectors.
“Hi, I’ve attached a photo that I took this morning. With the water frozen, it’s easier to see where the wet spots are. You can see where the fence is. The top portion is our neighbor’s yard. The bottom portion is ours. This is the low spot in our backyards where water flows from one yard to another. As you can see, we are not trapping water in her yard.
I don’t know why she keeps falsely reporting that we are. I don’t know why your inspectors keep falsely reporting that we are. I can speculate but don’t know for sure. I have contacted my attorney to find out how to put a stop to this. It’s been going on since May. I have blind copied him in on this email and I will be publishing this letter on my blog shortly so no one can claim you have not been kept fully informed through each step.
I have sent emails to both Mike Hite and John Geiler. I spoke to Mike on the phone this morning. His attitude is clear. He is not interested in looking at any of my evidence and does not feel he has to actually understand the case before taking my husband to court. Eventually I will put more of my evidence here when I have time and keep track of my hours that I have spent the last few days but he make it clear he will not look at any more so I will not bother to send any more. He made it clear that 8 months is not enough time to read an email or look at a two and half minute video. He said he can’t look at videos because they might have viruses but he refused to look at it on my phone, plus it’s on YouTube so he knows it won’t have a virus anyway.
So, I guess we’re headed to court no matter what we do because we are clearly being set up to fail. I hope the judge has a better understanding of the case than the inspectors are willing to have.
Ok, a friend of mine in the real estate business has advised me to print out every email I have sent the county, and I’m going to do that when we go to court. In the meantime the emails will all go here also. I’m going to be writing to a lot of people and they will need to see all the letters in one place. I will list the date of each one, and what the response was, if there was a response.
On February 20, Michael Hite came to the property at 7409 Rockwood. From my desk at 7405 Rockwood, I could see him. I have been wanting to talk to someone from the County in person since May of 2019, but before this they have always come on days when I’m not here. Before February 20, the only exception was May 2, 2019, the day before we got our first notice from the county. A county truck came by but did not stop all the way. When they saw I was there they hit the gas and sped off. I don’t know who the driver was, but I remember it being a woman.
On February 20 I came out and greeted Mike and offered to show him around and explain what is going on and discuss how to fix it. He was not interested in anything more than a cursory look. He would not listen to the questions or comments I had. I offered to show him video on my phone of what I was talking about. He would not look at it. I invited him to come inside and look at the video on my computer. He declined. He asked me to send him videos and pictures by email. He said not more than five or so. I said ok.
Here is what I sent him that day, recreating the best I can.
Video – They were .MOV files on Thursday. I have put them on You Tube today so everyone can see them.
The above two photos of the ice on our driveway are to show that Diane Broy at 7409 Rockwood Drive, St. Louis MO 63123 is continuing to discharge water onto our driveway in violation of St. Louis County law. Her pipe is closer than the 10 feet allowed, it is four feet. We had to have our driveway replaced in 2018 because of years of this discharge undermining the soil and causing cracks with all the freeze thaw cycles. This is also where I park and as you can see it’s a hazard to walk in our own driveway because of her. I reported this in July 2019. I pointed it out again to Mike on February 20, 2020 and sent him these pictures on February 20, 2020. The ice pictures were taken on January 19, 2020.
Those are the image and videos I sent to Mike while he was running away from me that I could not get him to look at on my phone while we were both standing there. One bit of information I did manage to get from his was the following. I asked him about the complaint that we were trapping water on her side of the fence and how he could see while we were standing there that the water was all on our side. Mike said he had video of water on her side of the fence from an earlier visit that he took during a rain. So I said the standard we have to meet then is no water can be on her side WHILE IT’S RAINING? How are we supposed to do that when it originates on her side?
After Mike left, this was my follow up email on February 20.
“As you can see, we did not cause the problem. It existed before I changed anything. We FIXED the problem. We did not cause it.. See this video of water flowing freely during a rain last summer.”
“It did not flow freely BEFORE I did anything because there was already a raised area along the fence line due to mowing on either side of it for more than 50 years and organic matter building up along fence line. If we have to make sure there is no water on her side WHILE it’s raining then that is something we cannot fix no matter what we do because her yard has poor drainage. The problem is on HER side.”
That is the end of my communication with Mike on February 20, 2020. You will notice that I am sending the same content over and over. That’s because people from the County keep claiming not to have it. The content in the last email I sent on February 20, 2020 has been in Mike’s possession since July 30, 2019 and has been public on this blog since July 30, 2019. (See it here: Drainage Problems Are Bringing Tom and Me to Court) This is the same evidence Mike looked at in court on July 30, 2019 and used it to dismiss the charges against us.
On February 20, 2020, Mike claimed not have this information. He asked me to send it again (you’ll read later on February 24 he criticized me for sending too many emails). I have asked him why in eight months he could not view it. I asked him why he did not remember looking at it with us on court in July 30 2019. He said he didn’t understand the case. He said he could not look at videos because they might have viruses. It can’t have viruses if it’s on YouTube, but okay fine. When he was here on Thursday February 20 I suggested looking at it on my phone or my computer. He refused and left.
I have to end this for now and get some actual work done, you’ll hear more about what happened on Monday, February 24 and why I’m resigned to going to court again. There isn’t going to be any way out of it so I’m going to thoroughly document the process here so it will all be in one place when it’s time.
Hours spent so far on our defense: 36.83
On Sunday, February 23, I went out to work on the garden and see what could be done to draw more water over to our side of the fence since Mike told us we have to draw all the water over from her yard even while it’s raining. Knowing that is not possible, since he told me to do it I thought I’d at least show we tried so that when we are in court I can show I am not just ignoring the problem. I made the bio-swales on our side bigger, and planted additional Louisiana Iris and Blue Mistflower (Conoclinium coelestinum). Those are hardy perennials that tolerate wet periods. Only the Iris is going to be visible right now because the Blue Mistflower dies down to the ground in winter and is not quick to get started in the spring. But it’s native and beautiful and very well suited to this purpose so worth the wait.
Monday morning the 24th it was raining and out of curiosity I went to see how the wet areas were performing. There was no visible water on her side even DURING the rain which I did not think was really possible. I thought Mike and his boss would like to see this.
I sent this email to Michael Hite and John Geiler on February 24 at 8:18 am.
“Inspector Mike told us that even though the water originates on our neighbor’s side of the fence, it’s not good enough that the water drains completely into our yard after the rain is over, it has to be completely on our side even WHEN it is raining. Sounds impossible, so it makes me wonder what is really going on, but we gave it a try anyway and it looks like we succeeded, I took this photo a few minutes ago during actual rain.
Our side (7405) is on the right. Note water on right side, not the left (7409). Is this good enough?”
At 8:14 John responded and copied his reply to Mike.
“As long as there is nothing in your back yard that alters the natural flow of water from the uphill properties to the storm water inlet at the bottom of the hill. That is the natural swale and cannot be altered according to the ordinance. Any alterations would have to be approved by the Zoning Department with a request for a variance.
I replied asking if he could call me to tell me exactly what this means. I have made the water flow better since I started my garden, but his directive is vague enough that I wanted to clarify exactly what I need to do. Obviously he was available so all it would take is one phone call from him to find out exactly what we are supposed to do and get this whole thing over with. I was hopeful that it was finally going to be over.
The phone rang and I was happy to be able to get some clear information finally. But it was Mike berating me for sending the email, and telling me he would not look at it and told me not to send any more.
So clearly we are being set up to fail and we have no choice but to go on the offensive and pursue what legal remedies are possible. That’s what I’m working on next.
I sent this email to Michael Hite and John Geiler on February 24 at 3:01 pm.
“Ok I know you guys are not interested in any information from me, but you might be interested in a solution.
I’ll fill the bioswale with mulch so the water can still pass through somewhat. In the short term, this will likely make water stay in the neighbor’s yard more. That’s how it was before but you want things returned to the way they were before so that should be ok. I’ll keep adding plants, but since a lot of perennial plants die back in the winter I will need to plant in the mulch either winter scouring rush, bamboo, or something else that stays erect and green all year long and keeps absorbing water all year round. Winter scouring rush (Equisetum hyemale) is a native plant so we don’t have to worry about it being invasive. That way once they start growing they should suck up more of the water. I think more diverse plants and shorter plants would be more attractive to both us and the neighbor, but we are not going to be allowed to do that so I have to suck up as much water as
quickly as possible and winter scouring rush is a better choice than invasive bamboo so I’ll try that first. Winter scouring rush should stay green most of the year – I have seen it green in February while picking up trash on Simpson lake after the 2015 flood during Operation Clean Stream.
You most likely won’t have read this, so when you take us to court I’ll inform the judge that I offered this to you as a solution on February 24, 2020. I will continue to document all our communications on our blog as well. And the judge will be given a list of when you had what information. I can’t make you read it but I can document that at least.
I don’t know how you expect people to find a workable solution when you come to person’s house, refuse to look at evidence, ask me to email it, so I do, then you don’t read it, berate me for sending it and inform me you will not read it. Yesterday I made more changes and I sent you a photo this morning and asked if that meets the requirements. I requested a phone call to see if that was sufficient. Instead of just answering my question, I got a call saying no one will look at the email and not to send any more. So you refuse to work with me at all and the judge will be told that. I don’t know if she will care, but she will be informed of each communication, what date, and what was the response. You have decided we are guilty without a trial and have informed us that your are not interested in any evidence we might present and when we fix something you will not look at what we did. So that’s what I will tell the judge in court, and will be telling anyone who will listen to us. Which may be nobody, but I will still tell it.”
This was to show I’m working to still try to solve this to show that I’m acting in good faith, although it’s clear there is nothing I can do to satisfy these people. In contrast, what has our neighbor done since last summer to try to fix her illegal pipes? Absolutely nothing. But we are the ones who are going to have to go to court and if we don’t my husband can be arrested.
I got a response from Michael Hite on February 25 at 11:19 am. It was copied to John Geiler.
Thanks for the e-mail, I did read it. I will be in contact with neighbor to discuss the matter further. If you would like to talk to your neighbor that would help also.
I sent this response at 2:56 pm.
“Thank you for your reply. I don’t believe talking to her will resolve anything. If she approaches me I will not turn her away but I knew after last July that talking to her was useless. You know how she likes to call you on the only day of the week that we are normally both gone? She must not want me to talk to you like I did last Thursday. If she really wanted to resolve this in a reasonable way she would want me to talk to you and not try to have you come only when we’re not here. I want to talk to you but you aren’t interested in talking to me. Neither is your boss. I have written to my County Council representative, the County Executive and several media outlets. I don’t know how many of those will care. I don’t have many options open to me. I’m proceeding with the options that are open to me on the advice of my attorney.
Last summer before we had even had our first court date, my husband and I were gone on our honeymoon in Yellowstone Park. There was a flash flood warning from the city of Brentwood (I got it on my phone in Yellowstone so I know what day it was). She knew we couldn’t talk to you or explain what is going on. She probably didn’t know where we were but my Jeep is normally parked on the driveway so she knew we were out of town. She called you when there was a flash flood so it would look like there was a bad water problem. How do I know this? A citation from you with that exact date on it.
I have fixed everything she asked me to fix. I had the drainage problem (if there ever was one, which I’m skeptical about) fixed by sundown on May 4, 2019. I don’t know why she wants to keep harassing us. I don’t know why you go along with it. I didn’t know either of you before this started. I can’t see how I have wronged either of you in any way in the past but you are both determined to harass me and my husband. I know why she hates my husband (her friend sued him), but I never talked to her in my life until I went over to talk to her on May 4 to ask her why she called you and to see if we could work something out. She refused every one of my suggestions so I just changed the specific things she mentioned and tried to leave her alone. I’m out in the backyard pretty often and she’s rarely out there. If we are both out there at the same time I used to smile and say Hi but I’m done with that, now I just turn my back and go about my business. There is nothing I can do to make her happy since the source of the excess water is on her side. I have done almost everything I can do. Based on advice from my attorney, I’m doing what is left available to me. It will take time to go through all the steps. Whatever you do to us in the future I will react to in a way so as to defend us against further financial damage. We are already thousands in the hole from her excess water. My goal is to prevent further financial damage and I will do whatever is necessary and also ethical and legal to defend ourselves. We didn’t start this but if necessary I will finish it.”
“I live at 7405 Rockwood Drive, St. Louis MO, 63123. Our neighbor, Diane Broy at 7409 Rockwood has been discharging water onto our driveway. We have already had to have the driveway replaced in 2018. She is still running water over our driveway. When it freezes it’s a hazard and we don’t want our new driveway to get ruined, it was expensive. Thank you for your time.”
On February 25 at 11:10 am, I sent a message to the 5th District St. Louis County Representative, Lisa Clancy. I got a response from Legislative Assistant Carter Gibson at February 26 at 10:35 am. My message follows.
“Our neighbor is discharging excess water onto our property in several places and we keep getting harassed by the county inspectors for having water. Instead of getting her to divert her water, they blame us. We are about to have to go to court for the second time. Even though the charges against us were dismissed the first time, they want to bring them again but our neighbor has not changed anything. I don’t understand why this is happening and I’m reaching out to anyone who might be interested in looking at it. The supervisor of the the inspectors, John Geiler is not interested and will not respond to my inquiries.
Carter Gibson responded that he would contact the Problem Properties division and let me know the verdict. I sent him a link to this blog log so they all have the current, updated information.
A friend of mine who is in the real estate business prepared this image for me of 7409 and 7405 Rockwood with notations she made. She has given me permission to post it and her anonymous comments follow.
“Here is a satellite view of the home at 7409 Rockwood, St. Louis, MO 63123. This screen shot is from Google Maps. On the lower right corner of the picture note the map data date as being the year 2020 as well as the date and time of the screen shot.
I have added a text box and red arrows indicating all areas paved over.
Note the lack of natural ground surface to absorb water. It appears that at least 80 percent of the entire lot is paved over, offering very little vegetation or natural soil. There is very little grassy area, as opposed to the connecting properties, to absorb water. It’s not surprising that water run-off could leak to surrounding properties.
Also attached is a property sketch from the records of the St. Louis County Department of Revenue on Feb 22, 2020. The property sketch does not indicate the detatched garage in the rear portion of the property which is pictured in a photo from it’s listing in the multiple listing service when entered into the MLS on Aug. 29, 2000 through it’s sale date of Nov. 06, 2000. See attached picture. The tax records also do not indicate what appears to be a storage shed or other out-building of some sort, located next to the garage.
***The property sketch from the Department of Revenue is also depicted incorrectly. Areas ‘A’ and ’C’ are incorrectly labeled compared to the
legend below the sketch.”
My comments on the images above – the supervisor of the inspectors, John Geiler, won’t say anything to me except I can’t block the flow of water from the top of the hill to the bottom of the hill. I haven’t done that. My neighbor at 7409 has. As you can see the house did not originally have a garage or most of the yard paved. Why are we being repeatedly accused, since May, of doing what someone else did and cited for it and taken to court? I can’t get an answer from anyone. I have been trying to find out what is going on since May 2019. Obviously I am missing some vital information and I’m doing as much investigating as I can. As you can see this information is from St. Louis County. Why can’t they look at their own data in 9 months? Are they confused about which house they are talking about? Why do we have to waste hours and hours of time when they could just look at their own data or look at what I send them?
I sent the above diagram to Michael Hite and John Geiler on Februay 27, at 9:30 am. My understanding is they will not look at it but I want the judge to know I tried.
Time spent on our defense since May 2019: 40.35 hours
Update March 9, 2020
I received this email on Friday, March 6.
“Dear Ms. Hasenfratz,
As a result of your inquiry to the County Executive, I asked that your case be reviewed again from a different perspective. The Department of Public Works sent a new inspector from a different division to visit the property and review the findings. The new inspector seems to have reached the same conclusion. Essentially, the raised flower bed is blocking the flow of water at the property line and the cut made in the bed is not adequate resulting in the backing up of water onto your neighbor’s lot.
Just to reiterate from my previous note, the inspectors are tasked with enforcing St. Louis County ordinances. The County Executive’s office does not have the ability to overturn decisions from inspectors on various citations of the ordinances. I am sorry I do not have better news and was not able to provide the results you seek. Unfortunately, the Court may be the best place to resolve this dispute.
Constituent Services Manager
Office of the St. Louis County Executive
I sent this email in reply on Saturday.
“Are Tom (my husband) and I allowed to meet with the inspector in person and go over all the evidence with him or her and discuss solutions since the problem existed before we did anything and the law says we are allowed to take emergency measures to protect our property. We can prove our foundation and house are crumbling because of the excess water from our neighbor. I would also like to know if our neighbor has to stop her discharge?
Carolyn Hasenfratz Winkelmann”
Time spent on our defense since May 2019: 40.85 hours
Update March 10, 2020
Email reply from Matt McLaughlin on March 10.
“I am inclined to think there will not be a change of heart from the inspectors at Public Works regardless of further meetings and discussions. Again, I do believe the Court may be the inevitable result of this impasse. That said, you are welcome to request a meeting directly to the department if you think it would help. I would be happy to provide contact information. I am sorry for how difficult this situation is for you and your husband.
Constituent Services Manager
Office of the St. Louis County Executive”
My reply to Matt on March 10:
“Yes please help us set up a meeting. I have been wanting a meeting since last August and they keep refusing. I very much doubt that they really sent another inspector like they told you. There has been no water on the neighbor’s side of the fence at least since May 4 2019, and to claim we are blocking and causing water on her side is false and they can’t have viewed the same thing we are viewing and come up with that conclusion. I don’t understand what is going on but we want to meet with them please. If everything was on the up and up they would not refuse to meet, refuse to talk to me on the phone and then when I see them here in person run away, then ask me to send an email to shut me up, then call me a few days later to tell me not to send emails and if I do they won’t look at them. Something weird is going on. It makes no sense.
They are not behaving the way people behave when they know they are doing the right thing – they are behaving the way people behave when they know they are doing the wrong thing. Did they send you any evidence that they actually did an inspection? Also, if their department is not accountable to the county executive, who are they accountable to? The county council?
Please set up a meeting and thank you.”
Time spent on our defense since May 2019: 41.71 hours
I have uploaded a couple of new videos today. One was taken on March 12, 2020 and the other was taken on March 14, 2020. I mistakenly said in my audio commentary that it was March 12 in the March 14 video. (I guess I hadn’t had enough coffee yet…)
Here is the March 12 video:
My description for the above March 12 video reads: “It appears to me as though the inspectors are trying to protect our neighbor, who is discharging all her rainwater into our yard and causing structural damage to our driveway, foundation and basement. They like to come and inspect while it is raining, so they can say we are trapping rainwater on her side of the fence and to make it look like we are doing something wrong. Her property is uphill from us and the water comes from her side, and we have made it drain better for her. By law we are allowed to take emergency measures to protect our property and even if it was not an emergency we are not breaking any laws, I have read them. We have not impeded the flow of water, we have made it flow better than it did before we started.
There is adequate evidence on that site, both photo and video to prove the problem originates on her side. Yet the county harasses us and appears to be working for her. I don’t understand why that is the case and I am currently in contact with someone at the County Executive’s office. I don’t know how far that line of inquiry is going to lead, but I’m going to keep going up the ladder until someone will agree to look at the evidence. The inspector and the supervisor of the inspectors will not look at it and have instructed me not to send them any emails. They dodge my phone calls. When an inspector came at a time I was home (for the first time in almost a year) when I came out to try to talk to him he would not answer my questions, ran away, told me to send and email, then when I tried to follow up about the contents of the email a few days later, he berated me for sending it and informed me he would not look at any more.
I don’t know why the county is deliberately trying to railroad us, but so far all the evidence I have points to that. If anyone knows anyone in the media who would be interested in investigating please forward this to them.”
And here is the March 14 video:
My description for the above March 14 video reads: “Drainage pipes are supposed to be 10 ft. away from the the property line. I have reported that our neighbor has one four feet away and it is discharging over our driveway. We had to get this driveway replaced in 2018 because the water flow undermined the soil under it and caused a lot of cracks. We are trying to prevent our new driveway from being ruined. I have reported this to St. Louis County formally in August 2019 and February 2020.
Instead of getting her to change it, the county is taking us to court for the measures we have taken to prevent damage to our home from our neighbor’s excess runoff. They blame us for having water when the water comes from her yard. They appear to be working for her and against us, even though she is the one in violation of the law. I don’t know why they are doing this and I am doing as much of my own investigating as I can.
If you know anyone in the media who would be interested in investigating please forward this video to them. Thank you!”
Time spent on our defense since May 2019: 42.5 hours
I sent this message to the county property complaints division this morning:
“Hi, our neighbor at 7409 Rockwood Dr. 63123 has been discharging water onto our driveway and I’ve reported it twice, in August and February. She is still doing it. Here is a video I took on Saturday.
Is there anything you can do to help us? Thank you for your time.”
This is the reply:
It looks like the owner of this property is in correspondence with an inspector. The inspector issued an extension and they have until mid-April to comply.
So – it looks like things are finally turning in a better direction. What will happen? Stay tuned!
Time spent on our defense since May 2019: 43.6 hours
Recieved to my email on March 17, 2020:
“I have sent your messages to Public Works. I will let you know their response. Just so you know, I have been working long hours dealing with the coronavirus health emergency so much of my constituent cases have been delayed.
Constituent Services Manager
Office of the St. Louis County Executive”
My response on March 17, 2020:
“Thank you, the crisis didn’t stop them from coming here though to try to trap us (last Thursday, on video) so I can’t just forget about it. Our basement is in dire straits. You’d think they’d have more important things to deal with right now like you do. I understand what you are dealing with. Thank you for your time!
Carolyn Hasenfratz Winkelmann”
Recieved to my email on March 27, 2020:
“Good morning Mrs. Winkelmann,
Please e-mail in two weeks when it might be safer to meet in person. Also please note that your neighbor is working on removing the ‘drain pipe’ that is pointed at your driveway.
St. Louis County Building Inspector”
I sent in response on March 27, 2020:
“Great! My husband is working nights now too so he’ll be able to be there too. Thank you very much, I’ll keep that in mind. I’m healthy so far, I hope you and yours are too.
In the meantime, have you read and understand the entire situation? Here are the two blog posts to read to know all the background. Two weeks or so should be plenty of time to read them. If you have any questions as you read please email them to me and I’ll be happy to respond. I can also do a conference call or video conference where I can read it to you paragraph by paragraph and you can respond in real time if necessary.
The most important things to notice as you read I think are the additions to the house next door AFTER it was built and the presence of water and where it collected in both yards BEFORE I modified anything to try to save our house foundation. Please also note the condition of our basement and the cracks on the main floor resulting from the water damage moving the foundation. When you come over you are welcome to see all the cracks in the house in person, upstairs and downstairs.
Mike I’ll add that if you have any worry about looking at my blog on a work computer, I will show it to you on my computer and read it to you paragraph by paragraph and you can stop me if you have any questions as we go. If you are afraid to look at YouTube videos on your own computer I can show them to you on mine.
Carolyn Hasenfratz Winkelmann”
Inspector Michael Hite paid a surprise visit today. We had a cordial and productive discussion about the changes we had made and are making. He said they were sufficient as long as I did not allow mosquito larvae to grow. I showed him the bottle of BTI I keep in the garage and he took a picture of it. He said I should not expect any more trouble unless there is a complaint about mosquito larvae which is not going to happen because I inspect daily and apply BTI regularly (at least every couple of weeks). A perfectly reasonable request which I would abide by anyway without being asked. I still have a small water garden on the deck at my condo which I treat with BTI regularly and have been for years. It’s the right thing to do and it’s not wrong for the County to make sure we’re doing it. He said if there ever is a complaint they will communicate with us and not just send us straight to court without an attempt at resolving it. The status of the neighbor’s illegal pipe discharging on our driveway currently is that she has been given another extension because she has to hire someone to do it and with the virus situation that takes time. That I also find reasonable. It would have been fixed last year if she had accepted my offer to fix it for no charge, but she turned me down so that is where we are. I’m just glad to be able to enjoy our garden now and go ahead on our planned improvements that were halted on May 3, 2019 when the County first came after us. It took just four days short of a year to establish productive two-way communication with the St. Louis County inspector. Who would have ever thought it would take that long? Even I, who admittedly have very low expectations of government standards of performance, did not expect it to take that long.
Anyone out there who finds themselves in a situation like what we just had, here is what I recommend, keeping in mind that I’m not an attorney and not qualified to give legal advice. I’m just relaying what worked for me.
Research the applicable laws before you start work and make sure you’re staying within them.
If you have done that and are still being harassed unfairly, log and save all communications. Get everything in writing that you possibly can.
Keep detailed records and take a lot of pictures and videos with verifiable dates.
If it’s legal to do so where you live, install a video surveillance system that allows you to record incidents and save the videos for later publication if needed. I used the Ring system and so far I am thrilled with the capabilities. Based on my detailed timeline, it seems that video was what made the situation start to turn around for us. If I had known how this would go I would have installed it sooner.
Get guidance from your attorney if you think it is warranted.
I hope now that the ordeal with our rain garden is over Tom and I can start actually enjoying our garden! One of the many things we like about it is being able to pick fresh salads every day in season. I’m going to be really sad when it gets too cold to do this.
Since I took these photos, this monarch has hatched and is on it’s way to Mexico right now if it has not run into misfortune along the way. I’ve helped raise a bunch of caterpillars this year by providing habitat and I’m really happy about that!
Since I welcome caterpillars to my garden, I get species I really want as well as caterpillars that eat some of the greens I want to eat. One of my strategies is to plant enough to share. I also like to encourage beneficial insects that prey on garden pests.
I just left this letter on a neighbor’s door handle:
“August 27, 2019,
Hi, I’m your near neighbor at (address) – the house where the red Jeep is parked a lot. I’m sorry to bother you but I inadvertently caused a weird problem. I saw the landscaping company that does your lawn working at your house this morning. I have an urgent need for mulch, and grass clippings are perfect for my needs. I asked the workers at your house to fill a few containers with grass clippings for me if they were going to dispose of them and leave the containers there and I would just walk across the street and pick them up. I’ve worked as a landscaper so I know most of the time they just put the grass clippings in a big dumpster that goes to the yard waste facility to be processed. I gave them a small tip for their trouble. What I didn’t know is that they didn’t understand that I wanted them to leave the containers out in front of your house for me to pick up when they were done. They brought the containers back to their shop. It’s not their fault – I should have anticipated this and made a note of what company they work for – but I did not do that. Can you please give me an email or a phone call to let me know what company they work for so I can call them and get my containers back? I thought this would be a simple request that would not cause anyone any hassle but I misjudged. I would have given them a lot bigger tip if I expected them to fill the containers at their shop, I just wanted the sweepings since they had to do cleanup anyway!!!
On Saturday, August 24, 2019 Tom and I participated in Operation Clean Stream sponsored by the Open Space Council and many other supporting organizations. I’ve done several of these trash cleanup floats before but this was Tom’s first time. We had a blast because we love to get dirty, we want to do our part to keep our rivers clean and any excuse to get out and be on the water is a good one! We brought our kayaks to the beach on the Meramec River and met up with other volunteers who brought their own vessels. The people I end up floating with on these cleanup days are terrific and we hope we get to float with these folks again. I floated with leader Tim before in 2016 – here is an article I wrote about that day: Fit and Healthy on Route 66: Two Sections of the Lower Meramec – Part I
I found some water hyacinth along the way and picked up as much as I could. I want to use it in our pond which should be finished soon, but even more importantly I want to get it out of the natural body of water because it’s an invasive species. More info about water hyacinth here: http://stopaquatichitchhikers.org/hitchhikers/plants-water-hyacinth/
This is the first time I can recall seeing water hyacinth in a natural body of water in Missouri. Our winters should kill it – that may or may not mitigate the threat – I don’t know. What if some floats downstream to a warmer state? That’s why I grabbed as much as I could. Here is some Missouri specific information: https://mdc.mo.gov/conmag/2008/01/not-state