A SWOT Analysis is a Strength, Weakness, Opportunity, and Threat Analysis. Here I am using an outline partly based on an unpublished paper I wrote for Marketing 5000 class last spring to create a SWOT analysis for the #12daysoftomsbeard project. My unpublished paper, titled “(Name of Fantasy Company) Marketing Plan” was based on an assignment and outline given to us by Webster University professor Dr. John Jinkner.
I’m going to publish a small portion each day, because it will take some time to write. I hope you enjoy it!
I. Executive Summary
#12daysoftomsbeard is a conceptual art project engaged in by Carolyn (Me) and Tom Winkelmann as part of our annual Christmas tradition. This is a young tradition for us, having been recently practiced for only the second year in a row.
The activity was inspired by several things. I have a long history of engaging in conceptual art through Mail Art, the ‘zine scene, and various art experiments involving photography, handmade books, ephemeral art installations, Pop Art, Dadaism, and more. Tom was being teased about his beard last year by his family, so I decided it would be fun to show up at Christmas Day celebrations with colorful paper circles and squares with a few collage elements on them and writing implements. I invited family members, many who I know like to paint and color, to use pens and markers to add to the paper pieces, which I then clipped to Tom’s beard with mini paper clips. Then I took photos for Instagram and posted one each day for 12 days, with the hashtag #12daysoftomsbeard. The idea for hanging paper or art items from a beard is not original with me, there are people who use their beards as mini art galleries and vehicles for Christmas decorations.
Since I like to art journal as a creative development and self-care activity, when I was done taking pictures of the paper pieces in Tom’s beard, I mounted them on art journal pages, some of which I planned to exhibit in the then upcoming art show, Back To Our Roots which opened in February 2020 at the historic Arcade building in downtown St. Louis.
II. Environmental Analysis
To be continued…
Mitchell, Grant. “Strength, Weakness, Opportunity, and Threat (SWOT) Analysis.” Dotdash, 2020, https://www.investopedia.com/terms/s/swot.asp. Accessed 15 January 2020.
Pulling Your Own Strings is a book by the late Dr. Wayne Dyer that I’m re-reading right now for the umpteenth time. My copy is so battered the front cover is gone. I’m going to re-read a little each morning to help get the day started in a productive frame of mind. It’s been too long since I last picked this book up, so I’m going to remedy that by re-reading and quoting from it frequently. It would get tiresome to keep doing that on this blog, so after this post I think I’ll use my new MeWe account if I feel moved to quote and comment. I learn better when I analyze and write about what I read. Some things are hard enough to achieve in real life that I have to re-learn them many times over.
I read three of Dr. Dyer’s books in the late 1980s and early 1990s. I knew he had become somewhat of a TV personality after that but since I’m skeptical about what is on TV I stopped being interested in his work, so I can’t analyze what he did after the first three books I read. But one thing I do know – after re-reading parts of Pulling Your Own Strings while writing a recent research paper I realized whatever turn his career took after I read these books, I need more than ever to master this material. I have a lot of life experience since I first read this book, and have read many many many more books, including quite a few on the topics of mental health and psychology. In my opinion this book not only stands the test of time but is even more relevant now than when it was written – I think the obstacles against being a free-thinker have grown in the intervening years rather than lessened.
It’s easy to get discouraged when you get blowback as a result of asserting your rights in personal life, business life or public life. Abusers, mostly called victimizers in this book, will try to convince you that you are wrong for asserting your own agency. They want you to think it’s because they are more worthy than you, more moral or superior in some way and you are the one who is wrong. In many cases, the only thing you are doing “wrong” is being in the way of their agenda. You have the right to set your own agenda. You are not obligated to go along with someone else’s agenda unless you choose to freely. I admit to being afraid of the consequences sometimes. If you call someone’s bluff, they often will back down but sometimes they attack and do damage. But the price of not asserting your rights is also very high. To put things in perspective, when we got our stimulus checks last summer there was a lot of discussion about how to spend them and I was interested in asking what people did with them to get an idea about their priorities and values. A portion of mine went to help free a family from slavery in a brickyard in Pakistan. I got to see pictures of the family on their liberation day. When I think about it, it’s a reminder that although the cost of standing up for your rights may be very high, the cost of not doing so could be much higher.
Here is today’s quote, excerpts from page xiv:
“… I believe that you must often be assertive, even pugnacious, to avoid being victimized.
Yes I do think you must often be unreasonable, “insubordinate,” to people who would manipulate you. To be otherwise is to be victimized, and the world is full of people who would love you to behave in whatever ways are most convenient for them.
…individuals have the right to decide how they will live their lives, and that as long as their exercise of this right does not infringe on the equal rights of others, any person or institution that interferes ought to be viewed as a victimizer.” – Dr. Wayne Dyer
Many of the institutions I’m entangled with for marketing purposes have become blatant victimizers. Many of my business plans for this year are going to have to be changed and I will probably suffer some financially by getting off to a sluggish start as I focus on slowly disentangling myself. I was looking forward to starting off the year with some topics that were more fun than the classes I took last fall, but some of that time I have to devote to more pragmatic concerns – I’d much rather write about fun creative projects. I’m going to be spending some time working on breaking some of the chains I was manipulated into affixing to myself. I don’t know all the answers, especially since the situation is fluid and any internet-based tool at my disposal can be shut down at any time without warning and without recourse, but whatever I’m able to learn while doing so I’ll try to share with my readers. I’m over the halfway point of a Masters Degree in Advertising and Marketing Communications (excluding electives). The amount of knowledge I’ve taken in during that time I liken to seeing the world in black and white then having it switch to color. Imagine what is still coming! It’s as exciting as it is scary – some of it will be contrary to the agenda of very powerful corporations and government institutions, hidden or manifest, but of course not to the Constitution (as now written) or the rights of others. I’m not going to be manipulated into violating my ethics because my soul would be a loss to me greater than any other.
Dr. Dyer said on page xiv that Pulling Your Own Strings is written for people “who want their own freedom more desperately than anything else”. Unfortunately that’s how I was made and this time in history is going to be trying in ways I probably still don’t fully comprehend. My husband is united with me in our philosophy about freedom and since he is the only human person I’m accountable to by way of sacred vows or oaths, we are ready!
I’ve always believed in platform diversity to avoid economic damage and economic coercion. Have I been as vigilant as I needed to be? Doesn’t look like it. Now the stakes seem a lot higher than that even! I’m signing up for the social media and other platforms people I know are recommending. I don’t know how many it will be and how many will be able to stay in operation and how many I will want to stay on. When the dust settles a little I will probably add some logos to my contact page that lead to different platforms and update my profiles. Right now my priority is to get accounts to see which ones stay usable.
It’s supposed to be illegal in the United States for businesses to punish you for doing business with competitors. So let’s test it, shall we?
I don’t have time to write a lot now, but a good starting point is here:
Through my Master Gardener work at Litzinger Road Ecology Center, a project of Missouri Botanical Garden, I’m a member of a book club for volunteers. Since we have not been doing volunteer work or educational enrichment in person lately, our book club helps to keep us in touch with each other through online meetings and keeps our minds expanding.
I haven’t had much time lately to read anything except textbooks and write anything except papers since I am in graduate school, though so far I’ve been able to fit in book club readings and discussions. For the next two and half months or so I’m going to be working on some independent study which should result in a little more time to read and write about more varied topics. One of my favorite things to write is book reviews! The first three books I’m going to review here are recent readings from our book club, and the last one is an old book that I read a long time ago and used for my most recent paper, resulting in a refreshed perspective on it and renewed appreciation.
“Never Home Alone” by Rob Dunn
There are many organisms that we live with but don’t think much about. In some cases, they are small to begin with, and are secretive or live in parts of our homes that we don’t regularly access. Others are too tiny to be seen without scientific equipment. The study of these types of organisms is a much younger field of science compared to that of the larger organisms that humans have been able to easily access for millenia. This book explains how human curiosity started to unlock some of this secret world that goes on around us, and even in and on us. You’ll also learn about exciting recent discoveries and areas that are unexplored and ripe for new studies. If you know someone who is interested in science this book might help turn them on to a field that is both relatively new and potentially very important to the human condition.
We live in a time when we are encouraged to have unwavering faith in a technocracy and questioning anything scientists or members of the technocracy say is treated by mainstream culture as heresy. In addition to being fascinating subject matter in it’s own right, this book is a good reminder to lay people such as myself that scientists are not superhuman, they don’t know everything and no one is above being questioned. Here is a quote I like from page 214: “Scientists aren’t supposed to discount hypotheses that they find boring and unfortunate, but they do…” I think we should all be cautious if someone tells us everything that can be known about something is already known. We can all think of many instances in history where that has been asserted, incorrectly. I believe curiosity should be encouraged whenever possible and this book certainly appeals to that part of human nature!
“The Incredible Journey of Plants” by Stefano Mancuso
Similar to our first book club selection above, “The Incredible Journey of Plants” is a science book written so that a lay audience can access the information without having to read academic papers. It’s shorter in length than “Never Home Alone” and the watercolor illustrations are artistic and fanciful rather than strictly informational. Although the illustrations are lovely, in my opinion they would have benefitted from more variety in concepts since they are very prominent in the overall presentation.
If you enjoy plants, learning more about how amazing their survival, propagation and adaptation capabilities are from this book is likely to increase your fascination. The author provides some global perspective to the importance of plants to humans and the interplay between plants and world history. Although it contains scientific information, this is a book that you would probably use most often to access your capability for inspiration and wonder rather than as a horticultural reference book.
“Things in Jars” by Jess Kidd
“Things in Jars” is detective fiction that is set in the Victorian era. That might sound like a conventional premise, but this author adds in supernatural and fantasy elements with a poetic approach to the language creating results that are very bizarre, in a good way. This is not a “cozy” mystery with genteel characters and situations. There is considerable gore and dark abuse reflecting the hardships of the Victorian era that went along with the whimsy, mannered culture and scientific progress of the time that we often see portrayed in fiction. The “Things In Jars” of the title are sought after by scientists, collectors, curiosity exhibitors, mercenaries and detectives who all have conflicting purposes in mind for the specimens in question.
Although I have read a great deal of detective fiction, fantasy is not one of my favorite genres so at first I had a hard time getting interested in the story which has as characters ghosts and mythical creatures along with examples of Victorian era denizens that are more grounded in reality even if they are flamboyantly exaggerated. There are a lot of flashbacks and a lot of characters with similarities to each other, so I found the story to be occasionally confusing. I can think of two or three categories of players that could have been streamlined to make the story easier to follow. Despite that, if this author wanted to use the lead characters and situations to make a detective series out of this novel, I would be interested in reading more. It took considerable mental effort on my part to get into this world, but once there I was in no hurry to get back out. For example I could spend a lot more time with an eccentric scientist in a laboratory at the top of a converted windmill with a pet raven – lets go back there please! That’s one of my favorite aspects of a detective series, you don’t have to get used to a whole new world each time you read an installment.
“Pulling Your Own Strings” by Dr. Wayne Dyer
This book was first published in 1978. I first read this book in the late 1980s, when I was in college (the first time). It turned out to be one of the most influential books I have ever read. At many points in all of our lives, individuals and institutions are going to try to get you to disregard your own inclinations in behavior and thought so that your actions will benefit them, rather than yourself.
In my most recent research paper for the class Media Organization Regulations, I explained some of the sources of my theory that abuse is so mainstream in our society that we often don’t recognize when it’s happening. I got out my old copy of “Pulling Your Own Strings” to use in the paper because I remembered there were examples of the kinds of tactics I wanted to write about in the book, both personal and societal, and I wanted to make the patterns easy to recognize and understand. My jaw actually fell open re-reading parts of this book because the ideas contained within it are just as important now as in the 1970s, if not even more so. It seems from my point of view that individualism and thinking for oneself are less popular in our culture than they have ever been and we are shamed if we claim our right to question what we are told and why. This book reminds me that when people, institutions and society treat you that way it’s because they want something from you and it’s not likely to be what is in your best interests. I have read this book so many times the cover fell off some time ago, but it’s been a long while since the last reading – way too long. It’s going to go back to a spot where I can refer to it frequently. The dominant culture is working hard to separate all of us from our sources of strength to conform to their vision of how we should live – this book affirms the rights of all human beings to mentally reclaim our own agency and helps us practice building the courage we’ll need to do it.