On November 7 and 8th, 2020, members of the Route 66 Association of Missouri and other volunteers worked on a historic preservation project at the Shamrock Courts in Sullivan, MO. The Shamrock Courts were an historic Route 66 motel that was later converted to apartments and then left empty for over a decade. The goals of the volunteers on this cleanup weekend were to preserve the buildings, get the property cleaned up and looking good to help it find a good buyer who will restore it, and to look for artifacts and history to pass on to the new owners and to the historic record of Route 66.
I was only able to go on Sunday the 8th because I had a lot of homework, but was nevertheless very pleased to make my contribution. My husband Tom joined me. I concentrated on removing invasive vegetation from the building and the surrounding property. Removing the invasive vegetation helps with preservation because it prevents fast growing trees and vines from gradually prying apart bits of the buildings. In addition taking seeds and parts of the plants that can grow away from the property helps to prevent regrowth and the cost of future labor to remove it. I may be back because there is a lot more to do!
When you can find actual historic details and artifacts, it’s an extra reward. For Route 66 fans, to see the outside of buildings like this is exciting, but it’s even better when you can get permission to get close and even go inside to discover things that you may not ever see during a “drive-by” photo op visit, or in a book. Historic finds, like the neon sign tubing we are holding up in the center photo, add to the historic value of the property as well as the satisfaction for history-loving owners and volunteers.
Personally, the day I spent at the Shamrock was extra special because it was on the 21st anniversary weekend of attending my first Route 66 Association of Missouri meeting and the first weekend of exploring Route 66 in Missouri with my Mom and Dad. We stayed at the Boots Motel and stopped for classic roadside sights for the first time such as Red Oak II and Bill’s Station. The following year I became a lifetime member of the Route 66 Association of Missouri!
The following is an assignment for my class MEDC 5350: Media Organization Regulations at Webster University. This one has some pictures in it, so I thought it might be a nice change from the walls of text I’ve been publishing lately! The only thing I changed since turning it in is rewording some references to graphics because it’s formatted slightly differently. It’s also available as a Word document here: “The Holiday Inn Brand and Trademark Concepts” Word Document.
The Holiday Inn Brand and Trademark Concepts
The Holiday Inn brand is a fertile source of imagery for examining legal issues concerning trademark tacking and trademark infringement. The book “American Signs: Form and Meaning on Route 66” by Lisa Mahar examines the motel signage along the historic highway US Route 66 from 1938 to the 1970s in order to explain the economies and cultures behind the forms and themes of motel advertising signs of the time period (Mahar 10). The Holiday Inn lodging chain was founded during this era and the imagery associated with the Holiday Inn brand was influenced by and in turn influenced trends in the motel industry throughout the whole country (Mahar 122, 127).
The diagram above (Mahar 134), demonstrates minor differences in the Holiday Inn logo and signage from 1952-1957. The use of a star and a certain script lettering style is consistent even though the arrangement and number of elements is slightly different.
The following examples show how Holiday Inn added and subtracted elements and slogans to go along with its earlier trademarked elements. The Holiday Inn logo, both one-line and two-line, are registered. The Holiday Inn sign is registered with the US Patent Office, as is the colonial mascot figure that showed up on some advertising pieces and then was later dropped again. The slogans “The Nation’s Inkeeper”, “The World’s Inkeeper” and “Your Host from Coast to Coast” were all registered. The brand’s use of the colors green, yellow and white are consistent in these samples, mostly from the 1970s.
Holiday Inn marks demonstrate how “words, designs, colors and other devices” were used to distinguish its services from other lodgers from the 1950s through the 1970s (Trager 523). Trademark tacking is the practice of making changes to a trademark without relinquishing the old marks (Trager 519). The Holiday Inn samples shown above illustrate trademark tacking as the color scheme and script font were used over a long period of time, with other elements such as the stars and colonial mascot added and subtracted.
Following are some examples of motel signs from the classic Route 66 era that are similar to the Holiday Inn sign, to varying degrees. By looking at the dates and contexts of these signs, it seems apparent that the first Holiday Inn sign from 1952 incorporated some elements in signage that were already in use, but as the chain in turn became popular other signs for independent motels were more directly influenced by the Holiday Inn chain (Mahar 126-127).
Did the independent motels with signage similar to Holiday Inn engage in trademark infringement? The use of stars, the sign elements and shapes, the name “Holiday” and the color green were all used in various ways as a result of Holiday Inn’s influence (Mahar 127).
The law uses the likelihood of consumers becoming confused as one of the criteria to determine whether or not there is infringement (Trager 518). It is not enough for the marks just to be similar (Trager 519). The combination of sign elements with Holiday Inn’s colors and name recognition seems to be distinctive enough to avoid confusion with other brands who might have used a subset of the elements used by Holiday Inn but not all of them combined together.
Advertisement for Holiday Inn. Inkeeker’s Supply Company, Memphis, TN. Circa 1970s. Author’s personal collection.
—. Stationery sheet. Holiday Press, Circa 1970s. Author’s personal collection.
—. Business reply letterhead. Holiday Inn Lake of Ozarks, Lake Ozark, MO. Circa 1970s. Author’s personal collection.
—. Rate sheet. Holiday Inn Lake of Ozarks, Lake Ozark, MO. Circa 1970s. Author’s personal collection.
—. IMART, Memphis, TN. Circa 1970s. Author’s personal collection.
—. Back of business reply envelope. Holiday Inn Lake of Ozarks, Lake Ozark, MO. Circa 1970s. Author’s personal collection.
“American Signs: Form and Meaning on Route 66” by Lisa Mahar, 2002.
“Motel Sign to Get Face Lift.” Between Friends, Vol 2, Issue 2, Fall 2003, pp. 1.
Rest Haven Court. DePew Advertising, Reeds Spring, MO. Postcard. Author’s personal
Trager, Robert Susan Dente Ross and Amy Reynolds. The law of journalism and mass
communication. Sixth Edition. SAGE Publications, Inc. 2018. Winkelmann, Carolyn Hasenfratz. Photograph of Munger Moss Motel. 2006. Author’s personal collection.
—. Photograph of the Gardenway Motel. April 2000. Author’s personal collection.
—. Photograph of Vernelle’s Motel. April 2000, Author’s personal collection.
I have never lived in Ferguson, MO but I have a lot of ties there. I worked there for several years. I went to school there for several years (yes I know STLCC is a two-year college but it took me longer than that – plus I took continuing ed classes for many years afterward). I know how hard the people of Ferguson have worked to create a nice business, dining and entertainment district. I’ve had several of those businesses as clients over the years and have been a customer at many others. A couple of my best friends lived there. I don’t like to see any community torn by violence but of course it’s extra emotional when it’s one that I am familiar with.
I believe the arts can heal and I believe that gardens can heal. That’s why I’m a Master Gardener and why I’ve been having my #virtualartparty online. When I saw that a friend of mine that I respect for her art ability, spiritual commitment and community spirit was participating in #paintforpeace in Ferguson, I wanted to put my beliefs about the healing power of art to the test. This past weekend I painted one panel along the main drag of Ferguson to make my contribution and to see what would happen. My husband joined me for one of the two days I was there and helped me paint a panel. If you have any questions about what we experienced or opinions about the project please feel free to ask and comment.
The theme for #virtualartparty Thursday, June 11 is Public Art. #paintforpeace is a form of public art that is intended to have a specific function. There is also a lot of other public art in the news lately – statuary and monuments from US and World History. There are monuments that are being targeted because they cause offense and make people feel unwelcome, and there are others that I theorize are being targeted to get footage of statues being toppled in the hopes of inciting fear and anger and sparking a violent revolution of our form of government. George Washington, Winston Churchill, Ghandi, Queen Victoria, Thomas Jefferson and Abraham Lincoln are all under attack and if continued we in the US and any part of the world influenced by European culture will see a Cultural Revolution to rival past events in history. Has anything good ever come from that? Please give your opinion.
Although it is not perfect I still support the Democratic Republic form of government and the US Constitution. I predict public art is going to be in the news for a long time to come. In between questions and comments, if we get any, my husband Tom is going to read selections from the following books. I chose these books because they were on my shelf and convenient, and also had something interesting to contribute to the public discourse about public art and public spaces. I have a HUGE book collection (seems pretentious to say “private library” but I guess that’s what it is) and I need to dig into it more often. It’s very illuminating, and I also find it calming to know that the issues we wrestle with today are not new and people have the ability to persevere through a lot of tough times.
Book selections for June 11, 2020:
“The Expressive Arts Activity Book: A Resource for Professionals” by Suzanne Darley and Wende Heath, 2008. Pages 60, 68.
“American Signs: Form and Meaning on Route 66” by Lisa Mahar, 2002. Excerpts from pages 186, 189, and 190.
“A History of the American People: Volume One: To 1877” by Stephan Thernstrom, 1984. Excerpts from pages 358, 372, 377-379.
“Parks, Plants and People: Beautifying the Urban Landscape” by Lynden B. Miller, 2009. Excerpts from pages 65-66.
“Keith Haring: The Authorized Biography” by John Gruen, 1991. Excerpts from pages 68-69, and 98.
“St. Louis: Portrait of a River City” by Elinor Martineau Coyle, 1966. Excerpts from pages 56, 66-69, 82, 128.
“Arts and Ideas”, Seventh Edition by William Fleming, 1986. Excerpts from pages 86-87.
“The Visual Dialogue: An Introduction to the Appreciation of Art” by Nathan Knobler, 1966. Pages 238, 261-263, 289.
If you have book, article, or art recommendations, please post them! I’m going to be posting more after tonight’s discussion because there is enough material to stay on this topic for quite awhile. I might even want to turn this into a project for my Master’s Degree at Webster University, if I don’t get expelled first for “thoughtcrime”.
Update June 12, 2020
Ok, here is how last night’s video turned out.
#paintforpeace in Ferguson organizers video:
They are promoting the hashtag #wehearyou so I’m going to start adding that to related stuff in social media.
Listening and hearing I think are some of the key things I’ve learned from this healing experiment. We live in a “gotcha” culture and everyone is quick to see and pounce on the flaw in someone’s reasoning rather than trying to understand how they got to where they are in their thinking. People in our society today have an average attention span of 8 seconds which is less than that of a goldfish which is 9 seconds. Is it any wonder that the humanity part of being human seems to be hard to find? Understanding and healing takes patience and work, but we are being pushed to instantly judge someone to see if they fall into one category or another so their concerns can be dismissed. If you treat people like that for decades you can’t earn trust back in an instant. Have we all examined ourselves to see if we are worthy of trust? That’s what we have to do first before we judge someone else for getting the wrong idea about us and writing them off as not worth trying to engage with.
Of course there are those who have ill intent and want to sow hate and violence to achieve their destructive goals and sometimes they hide those goals under a facade that seems benign. I believe in letting people show you who they are with their behavior before you judge. I don’t blame people for not knowing who it’s safe to trust. I try not to take it personally and use patience and love to “give peace a chance”. You might get burned, but you might find something beautiful. We have to accept that we aren’t always allowed to have peace but where we can have it I like to try it first.
Here is an amazing video I watched the other day. It’s called “Before You Call the Cops”.
Fort Bellefontaine County Park on the banks of the Missouri River in North St. Louis County is one of my all-time favorite places for a hike. It’s more than just beautiful – it’s exciting and mysterious. History buffs will get a thrill here because in 1805 it was established as the first United States military fort west of the Mississippi and is the spot where the Lewis and Clark expedition camped on their first night heading west and on their last night of the return trip. The fort also played a role in the war of 1812 and was a trading post where Spanish, French and American traders did business with Native American tribes. The military moved to Jefferson Barracks in what is now South St. Louis County in 1826 and the Fort Bellefontaine site was later taken over by the City of St. Louis who established Bellefontaine Farms, later the Missouri Hills Home for Boys, on this spot. In the 1930s, there was a public beach here and the WPA built a Grand Staircase down the river bluff along with other stone structures intended to draw visitors to the area. The remains are quite a sight. At the top of the Grand Staircase a cannon is displayed. This bugs me because it gives the impression to the uninformed that the Grand Staircase is actually the fort, but unfortunately there are no remains of the fort to be seen. There is one small building on the site believed to be built from old fort foundations, but as far as I know all the other stone work you see here is from the 1930s.
I grew up in North St. Louis County and did not know of the existence of this place until the time of my first visit in 1990. Although the park was acquired by St. Louis County in 1986, as far as I know the only way to visit it in 1990 was by canoe – this is what I was told by my friend Rich, a fellow member of the St. Louis Community College at Florissant Valley Outdoor Club. He heard about it from the faculty mentor of our group, who was an avid canoeist and outdoorsman and knew about all kinds of interesting places to explore. Rich proposed that the two of us put a canoe in where Highway 367 meets the Missouri River, stop off to see the Grand Staircase, continue to the confluence of the Missouri and Mississippi Rivers and cross the Mississippi over to the Illinois side to visit the spot where Lewis and Clark began their trek to the Louisiana Territory and have a picnic lunch. Then we would continue down the Mississippi to pass under the Chain of Rocks Bridge and over the Chain of Rocks falls and take out at North Riverfront Park where we would leave a shuttle car. Canoeing or kayaking the Chain of Rocks falls is not something to be taken lightly even by very experienced paddlers. Fatal accidents are possible.
Well how could I say no to an action-packed itinerary like that? March 2, 1990 had fine weather for such an adventure and all went smoothly. I remember the date because it was one of the most exciting of my life! In the present day, the Missouri River shoreline has been cleared of brush immediately in front of the Grand Staircase but in 1990 that was not the case. After pulling the canoe up on the bank we had to bushwhack through the brush to get to the staircase – not that difficult to do in late winter when there were no leaves on the branches – it was fairly easy to see where to go. The first look at the Grand Staircase was not something to be forgotten and it was many more times as exciting as it might have been because we were not sure we were supposed to be there. We dared to climb the staircase to the top of the bluff and we saw some of the Missouri Hills Home for Boys Buildings. Most were in good repair but I remember one that was more of a moss-covered ruin and we watched snowmelt dripping from it in the bright sunshine with delight at the beauty of the architecture. A nearby stone gazebo still had some of the wood roof structure in place at that time.
In the second half of the 1990s, word began to get around that this was a park you could actually go to officially and it became a regular hiking spot for my family and I.
To visit the park, take the Bypass 66 Route westward from the Chain of Rocks Bridge and make a right on Bellefontaine Road and continue until it dead ends. There is a guard gate. Stop there and an attendant will write down your license number, get your name and issue you a parking pass. They usually know why you are there but if they ask just explain that you want to hike. There are a couple of parking spots you can choose, I like the one near the top of the bluff at the Grand Staircase. You will discover that there is a lot more to see than the Grand Staircase. At the base of the bluff is a hiking trail. If you take it to the left, you will follow the Missouri River upstream for a bit until you reach the spot where Coldwater Creek terminates in the Missouri River. Along this segment of the trail are a number of interesting ruins and information signs.
To see the end of Coldwater Creek is especially interesting to me because the creek is a major personal landmark. Where I grew up in Florissant, the creek passed close to our house and some of the best times of my childhood were spent on a wooded trail that ran parallel to the creek and linked two parks and a cemetery. It was not an official trail – the local kids wore it through there! My neighborhood friends and I had what we called our “hideout” which we used to furnish with rugs, drapery and a makeup table (!!??) in a tangle of small trees (which is still there!) near the creek in back of St. Ferdinand Cemetery. Sadly the trail is overgrown now and it’s hard to even see where it might have been, testament to the fact that kids don’t play there any more. Perhaps that’s for the best though. Creeks that function as storm drains are not really safe places for kids and Coldwater Creek, which originates near Lambert Airport, besides being known a huge source of fun for many North County kids, is also notorious for possibly being contaminated with toxic waste and there is suspicion that those who spent time in it or near it might be prone to diseases in adulthood.
The creek is certainly not devoid of life. I don’t know if it contains fish, but there were crawdads in it when I was young (which I used to try to catch of course with little success) and there are still crawdads in it now. It also supports fresh water clams. On a recent Fort Bellefontaine hike we found clam shells of all sizes including some almost as big as my hand! Small frogs are present and we saw evidence of predatory birds feeding on critters – large heron footprints in the mud and collections of excreted crawdad parts!
The trail follows the creek upstream where eventually you can see a very interesting ruin of a lodge which is starting to fall into the creek due to bank erosion. Shortly after this ruin the trail turns uphill. This is the only part of the trail that is at all challenging. After the short climb, the trail forks off. To the right it skirts a pond in an open grassy area. This part of the trail is new. If you take the trail left, this is the route we used to take when we first started hiking here. It takes you past a police dog cemetery and a police dog training area. You don’t see that every day!
Whichever fork you take around the pond, you will be led back to a trailhead at one of the main roads that passes through the youth facility. Follow one of those roads back to the bluff top and you’ll be back at the parking spot. There is a shorter segment of trail on the right, which I’ve only actually been on one time. On the way out, stop at the guard shack and turn in your parking pass and leave with great memories of a really unique place!
I belong to a Meetup group called Let’s Hike and recently we went for a group walk at Carondelet Park, the third largest park in the City of St. Louis. The Village of Carondelet was founded in 1767 and was incorporated into the city of St. Louis in 1870. Carondelet Park was dedicated on July 4, 1876. To get to the Park from Route 66 if you are traveling East to West, take Gravois through the South St. Louis area. Shortly after turning onto Chippewa, make a left turn on Morganford then another left on Holly Hills Blvd. On the way you’ll pass through the Bevo neighborhood with the famous and historic Bevo Mill and across the street from the park you’ll see some really unique and beautiful homes. This Route will take you a little bit off of Route 66 but you’ll get a look at some really authentic living neighborhoods that you won’t see anywhere else.
The most iconic feature in Carondelet Park is the Boathouse overlooking a popular fishing lake. There is another lake plus interesting walls and other stone constructions here and there. There are recreational amenities such as horseshoe pits, ball fields, a playground and nicely paved trail for pedestrians and cyclists circles all. It took our group one hour to circle the park twice on foot. Apparently this is also a great spot for birdwatching – check out these photos! If you walk toward the recreation center on the East side of the park and cross the railroad tracks, you will see a very attractive bridge to the north.
Carondelet Park is being linked to the Great Rivers Greenway system via the new River des Peres: Carondelet Connector. This should be complete very soon and when it’s done you’ll be able to get on your bike at Carondelet Park and take the the River Des Peres Greenway all the way to Route 66 at the intersection of Watson Road and River des Peres Blvd. – the round trip would be formidable but doable for experienced riders.
There are plans for improvements at Carondelet Park that sound very interesting, including something very intriguing to me personally, bird habitat development. Get news about what’s going on the park from the Friends of Carondelet Park Facebook page.