#virtualartparty 8: Public Art, Protests and the New Iconoclasm

Tom and Carolyn made this as part of #paintforpeace in #ferguson MO on June 6-7.
Tom and Carolyn made this as part of #paintforpeace in #ferguson MO on June 6-7.

I have never lived in Ferguson, MO but I have a lot of ties there. I worked there for several years. I went to school there for several years (yes I know STLCC is a two-year college but it took me longer than that – plus I took continuing ed classes for many years afterward). I know how hard the people of Ferguson have worked to create a nice business, dining and entertainment district. I’ve had several of those businesses as clients over the years and have been a customer at many others. A couple of my best friends lived there. I don’t like to see any community torn by violence but of course it’s extra emotional when it’s one that I am familiar with.

I believe the arts can heal and I believe that gardens can heal. That’s why I’m a Master Gardener and why I’ve been having my #virtualartparty online. When I saw that a friend of mine that I respect for her art ability, spiritual commitment and community spirit was participating in #paintforpeace in Ferguson, I wanted to put my beliefs about the healing power of art to the test. This past weekend I painted one panel along the main drag of Ferguson to make my contribution and to see what would happen. My husband joined me for one of the two days I was there and helped me paint a panel. If you have any questions about what we experienced or opinions about the project please feel free to ask and comment.

The theme for #virtualartparty Thursday, June 11 is Public Art. #paintforpeace is a form of public art that is intended to have a specific function. There is also a lot of other public art in the news lately – statuary and monuments from US and World History. There are monuments that are being targeted because they cause offense and make people feel unwelcome, and there are others that I theorize are being targeted to get footage of statues being toppled in the hopes of inciting fear and anger and sparking a violent revolution of our form of government. George Washington, Winston Churchill, Ghandi, Queen Victoria, Thomas Jefferson and Abraham Lincoln are all under attack and if continued we in the US and any part of the world influenced by European culture will see a Cultural Revolution to rival past events in history. Has anything good ever come from that? Please give your opinion.

Although it is not perfect I still support the Democratic Republic form of government and the US Constitution. I predict public art is going to be in the news for a long time to come. In between questions and comments, if we get any, my husband Tom is going to read selections from the following books. I chose these books because they were on my shelf and convenient, and also had something interesting to contribute to the public discourse about public art and public spaces. I have a HUGE book collection (seems pretentious to say “private library” but I guess that’s what it is) and I need to dig into it more often. It’s very illuminating, and I also find it calming to know that the issues we wrestle with today are not new and people have the ability to persevere through a lot of tough times.

Book selections for June 11, 2020:

“The Expressive Arts Activity Book: A Resource for Professionals” by Suzanne Darley and Wende Heath, 2008. Pages 60, 68.

“American Signs: Form and Meaning on Route 66” by Lisa Mahar, 2002. Excerpts from pages 186, 189, and 190.

“A History of the American People: Volume One: To 1877” by Stephan Thernstrom, 1984. Excerpts from pages 358, 372, 377-379.

“Parks, Plants and People: Beautifying the Urban Landscape” by Lynden B. Miller, 2009. Excerpts from pages 65-66.

“Keith Haring: The Authorized Biography” by John Gruen, 1991. Excerpts from pages 68-69, and 98.

“St. Louis: Portrait of a River City” by Elinor Martineau Coyle, 1966. Excerpts from pages 56, 66-69, 82, 128.

“Arts and Ideas”, Seventh Edition by William Fleming, 1986. Excerpts from pages 86-87.

“The Visual Dialogue: An Introduction to the Appreciation of Art” by Nathan Knobler, 1966. Pages 238, 261-263, 289.

If you have book, article, or art recommendations, please post them! I’m going to be posting more after tonight’s discussion because there is enough material to stay on this topic for quite awhile. I might even want to turn this into a project for my Master’s Degree at Webster University, if I don’t get expelled first for “thoughtcrime”.

Update June 12, 2020

Ok, here is how last night’s video turned out.

#paintforpeace in Ferguson organizers video:

They are promoting the hashtag #wehearyou so I’m going to start adding that to related stuff in social media.

Listening and hearing I think are some of the key things I’ve learned from this healing experiment. We live in a “gotcha” culture and everyone is quick to see and pounce on the flaw in someone’s reasoning rather than trying to understand how they got to where they are in their thinking. People in our society today have an average attention span of 8 seconds which is less than that of a goldfish which is 9 seconds. Is it any wonder that the humanity part of being human seems to be hard to find? Understanding and healing takes patience and work, but we are being pushed to instantly judge someone to see if they fall into one category or another so their concerns can be dismissed. If you treat people like that for decades you can’t earn trust back in an instant. Have we all examined ourselves to see if we are worthy of trust? That’s what we have to do first before we judge someone else for getting the wrong idea about us and writing them off as not worth trying to engage with.

Of course there are those who have ill intent and want to sow hate and violence to achieve their destructive goals and sometimes they hide those goals under a facade that seems benign. I believe in letting people show you who they are with their behavior before you judge. I don’t blame people for not knowing who it’s safe to trust. I try not to take it personally and use patience and love to “give peace a chance”. You might get burned, but you might find something beautiful. We have to accept that we aren’t always allowed to have peace but where we can have it I like to try it first.

Here is an amazing video I watched the other day. It’s called “Before You Call the Cops”.

https://www.facebook.com/NowThisNews/videos/3775601599137969/

Make a Greeting Card With a Star and Arrow

mixed media greeting cards

I designed this project around some collaged stars I had made awhile back while working on my previous tutorial, Making Greeting Cards From Scrap Papers. If you don’t want to make your stars in that style, you can use any paper or cardstock star of your choice.

This card design uses quite a few tools and materials, so if you are going to get them all out you might as well make several. Having extra cards on hand is a real time saver sometimes!

matching_stars_with_card_colors

Supplies:
Cardstock
Assorted small paper scraps
Decorative paper large enough to make envelopes
Tracing paper
Tape, single and double-sided
Pencil
Scrap chipboard
Glue stick
Black rubber stamping ink
Clean scrap paper
Envelope template – free download here for a template that fits a 5.5 inch x 4.25 inch card – Envelope template for Rectangular Card

Tools:
Greeting Card With Star and Arrow Template (free download here)
Paper cutter
Metal ruler
Self-healing cutting mat
Scissors
Rubber stamps with sentiments
Colored pencils
Prismacolor art stix or similar product (like Conte crayons in more than just basic colors)
Sharpie Pen
Sharpie Twin Tip Marker Fine/Ultra Fine
Squeegee or bone folder tool
Rubber stamp Bubble Border Small or other border stamp
Rubber stamp Rounded Squares and Rectangles Border Large or other border stamp
Stencil for the “awesome” arrow – Mini Word Arrows 6×6 Stencil – if you don’t have that stencil, you can use a stamp, stencil or paper of your choice for the small arrow portion of the card.

star_greeting_card_with_arrow

Instructions:

Download and print out my free template, Greeting Card Sketch – Star With Arrow.

Tape tracing paper over the printed out template, and make tracings in pencil over the star portion, the arrows and the shapes on either side of the star.

Write “front” on the tracings before you remove them from the template.

tracings

You’ll use these tracings to transfer your pencil markings onto the the backs of scraps of chipboard to make templates for tracing and masking.

To transfer, place your scrap chipboard pieces face down and flip your tracing paper over so that the back is facing up. Tape in place and go over your pencil lines. When you lift the tracing paper, you’ll have lines you can follow as you cut.

Out of one piece of chipboard, use a utility knife and a metal ruler to cut the two side shapes and the star out.

cutting_from_back

Make yourself templates for the large and small arrows as well.

cut_outs

Put the front of the card on your work surface and tape the stencil/mask over it. With a thin, light pencil outline the star and two side shapes. These light pencil lines will help you line things up in the later steps. Place the large arrow template where you would like it and trace around it too.

outlining_in_pencil

Stamp in black through the mask onto the front of the card, alternating the border stamps you are using.

stamping

Lift the mask to see that portions of the front of the card are partially filling the cut out shapes. This is a technique you can use with stencils or masks you cut yourself or with purchased stencils.

stamped_template_lifted

At this point, you can choose to erase your pencil guide lines, or disguise them by drawing over them with a marker or color pencil. I drew over mine with harmonious colored pencil colors.

green_web

Choose an art stick color and go over your outlines heavily, and the insides of your shapes lightly.

green_web_2

Choose a 1″ x 5.5″ piece of scrap decorative paper in a harmonious color. Fold it lengthwise, apply glue to the back and use it to cover the fore edge of the card.

Trace the large arrow onto a piece of decorative paper and cut it out. Glue it in place on the front of the card.

Take a bright, lighter piece of paper and tape it to your work surface.  Tape your stencil over the paper so that the paper shows through the word “awesome”. Outline the “awesome” arrow and lettering with a black Sharpie pen, then lift the stencil and finish filling in the arrow with the fine tip of a Sharpie double-sided black marker.

awesome

Glue the star and small arrow to the front of the card. Accent the lower and rightmost edges of the star and small arrow with the thick tip of the double-tipped Sharpie marker.

Make an envelope for your card by tracing Envelope template for Rectangular Card onto the back of a piece of decorative paper, then folding it and taping it together. Your’e done!

Article Review #2: – Trends in Non-store Retailing

This is a homework assignment for my Marketing 5000 class at Webster University. It has not been graded yet.

Carolyn Hasenfratz Winkelmann
Dr. John Jinkner
MRKT-5000: Marketing
20 April 2020

Name of the Article: “Catalogs Remain a Staple in Retailers’ Toolboxes”
Source: Multichannel Merchant
URL: https://multichannelmerchant.com/blog/catalogs-remain-staple-retailers-toolboxes/

Article Summary

Author Lisa Henthorn in the article “Catalogs Remain a Staple in Retailers’ Toolboxes” first addressed the decline of printed catalog use by many retailers in the late 2010s during a recession that coincided with the rise of social media and the continued adoption of ecommerce (Henthorn). Some retailers who took the opportunity to cut costs also lost a lot of revenue. Land’s End, for example lost $100 million in revenue the year after ceasing printed catalog production (Henthorn). Other retailers returned to using printed catalogs after noticing that catalogs were still popular with many customers and influenced purchases in stores as well as directly from the catalogs (Henthorn).

It has been noted that the majority of millennials, consumers in the 21-35 year-old age group, have used catalogs to make purchases influenced by a catalog (Henthorn). Neil O’Keefe, senior VP of marketing and content for the Data & Marketing Association (DMA) believes that millennials enjoy catalogs because they have viewed less printed marketing material than past generations and the imagery in catalogs attracts them (Henthorn).

Catalogs continue to be part of the omnichannel marketing mix employed by many retailers today (Henthorn). The purpose of omnichannel marketing is to give customers a seamless and consistent shopping experience as they interact with the brand via the channels of their own choosing (Sopadjieva). A study published in Harvard Business Review showed that the majority of the customers surveyed in a 2015-2016 study were multi-channel customers and shoppers that used only a single channel were markedly in the minority (Sopadjieva). Multi-channel users were also found to spend more on average both online and in stores, as well as being more frequent and loytal customers (Sopadjieva).

Henthorn makes the case in her article for not only continuing to use catalogs along with other channels, but also leveraging technology and data from all channels to make the catalog shopping experience more personal for the shopper and relevant to seasonal campaigns (Henthorn).

How this Article Relates to our Course

Printed catalogs can be either a stand-alone shopping channel or part of a multi-channel or omnichannel mix (Pride and Ferrell, 473). I chose to write about the state of catalog marketing in the present day because I currently work part-time for a company that includes printed catalogs in the marketing mix and wanted information on how to use the printed catalogs more effectively.

L.L. Bean is a company that is featured as a case study in our textbook (Pride and Ferrell, 487-488). L.L. Bean began as a mail order company and now continues to use catalogs along with retail stores and online retailing. Unlike the previously mentioned Land’s End which reduced the use of printed catalogs and lost considerable revenue, L.L. Bean has thrived by retaining catalogs as part of its marketing mix while using technology to send a number of specialized catalogs to targeted customers (Ruiz) as suggested by author Henthorn. Henthorn mentioned catalogs being popular with millennials because they are more of a novelty to that generation, and author Ruiz picked up on a similar observation by quoting a customer named Melissa Berggren who felt that the trend away from catalogs during the recession years made catalogs seem fresh and interesting again. Ms. Berggren also appreciated the upgraded concepts and production values of some of today’s catalogs which she likes to use for decorating inspiration rather than just product listings (Ruiz). Rohit Deshpande, a professor of marketing at Harvard Business School, notes that brands need to really work hard to gain attention from customers (Ruiz). When customers enjoy interacting with a brand in any channel, that company has a competitive advantage (Garnier and Poncin, 363).

IKEA is another brand that is using multiple channels to reach customers according to their preferences. Brick-and-mortar retailing dominates, but the catalog, apps, social media and e-commerce channels are still very important (Pride and Ferrell, 489-491). IKEA also put extra effort into making their stores into destinations with cafes and displays that are compelling and tailored to the clientele in the vicinity (Pride and Ferrell, 490). Researchers Garnier and Poncin studied the use of catalogs by IKEA because they are a company that still has a popular printed catalog even though they offer several other channels (Garnier and Poncin, 362). The researchers’ goal was to study the effectiveness of online catalogs as compared to e-commerce web sites and printed catalogs (Garnier and Poncin, 361). Although their findings suggested that online catalogs might not be a necessary investment if a company already has an e-commerce web site (Garnier and Poncin, 366), there are concepts in their paper that can apply to any marketing channel. Customers seek both utilitarian and hedonic value when they shop (Garnier and Poncin, 364). Hedonic value is the “search for pleasure, fun, and experiential stimulation” (Garnier and Poncin, 363). In the brick-and-mortar realm, L.L. Bean is giving customers a more compelling experience in its flagship store by including a cafe and demonstrations, making this location a tourist destination as well as a channel for engaging with the brand (Pride and Ferrell, 488). Like IKEA, L.L. Bean successfully added to the hedonic value of customer store visits. Catalogs that only repeat product listings that are on the company’s web site risk creating a negative impression on customers by wasting paper and the customer’s time (Ruiz). Printed catalogs that contain content that adds to the hedonic value, such as stories, are being used by many brands that know their customers like to be inspired by catalogs (Ruiz).

Marketers that do still use catalogs should take into account what their customers like or dislike about catalogs today to use them effectively. For example Patagonia prints its catalogs on recycled paper to reduce the environmental concern that customers may have about paper catalogs (Ruiz). Land’s End surveyed its customers and found out that 75% of online purchasers had used the catalog to review products, a finding that caused the company to reconsider the role of catalogs in its marketing mix (Ruiz). As we’ve been learning, all marketing should be centered on the customer (Pride and Ferrell, 5). The marketing environment is always changing (Pride and Ferrell, 12-13) and the same forces that influence the marketing environment in general also can cause older channels to be used by customers in new ways.

Works Cited

Garnier, Marion and Ingrid Poncin. “Do enriched digital catalogues offer compelling experiences, beyond websites? A comparative analysis through the IKEA case.” Journal of Retailing and Consumer Services, vol. 47, March 2019, pp. 361-369. doi.org/10.1016/j.jretconser.2018.12.011. Accessed 19 April 2020.

Henthorn, Lisa. “Catalogs Remain a Staple in Retailers’ Toolboxes.” Access Intelligence, LLC, 2019, https://multichannelmerchant.com/blog/catalogs-remain-staple-retailers-toolboxes/. Accessed 18 April 2020.

Pride, William M. and O.C. Ferrell. Marketing. 2018 Edition. CENGAGE Learning, 2016, 2018.

Ruiz, Rebecca R. “Catalogs, After Years of Decline, Are Revamped for Changing Times.” The New York Times Company, 2015, www.nytimes.com/2015/01/26/business/media/catalogs-after-years-of-decline-are-revamped-for-changing-times.html. Accessed 20 April 2020.

Sopadjieva, Emma et al. “A Study of 46,000 Shoppers Shows That Omnichannel Retailing Works”. Harvard Business School Publishing, 2017, https://hbr.org/2017/01/a-study-of-46000-shoppers-shows-that-omnichannel-retailing-works. Accessed 20 April 2020.

Links to some of the resources I cited above and for some that I did not use are on a Pinterest board here:
Marketing 5000

Article Review: Marketing “Green” Products and Being a Good Corporate Citizen

This is a homework assignment for my Marketing 5000 class at Webster University. It has not been graded yet.

Carolyn Hasenfratz Winkelmann

Dr. John Jinkner

MRKT-5000: Marketing

6 April 2020

Article Review #1: – E-Marketing, Digital Media and Social Networking

Name of the Article:  “How Social Media Communications Combine with Customer Loyalty Management to Boost Green Retail Sales”

Source:  Journal of Interactive Marketing

URL:  http://dx.doi.org.library3.webster.edu/10.1016/j.intmar.2018.12.005

Article Summary

Authors Lu and Miller examined how loyalty rewards programs (LRP) combined with customer relationship management (CRM) and social media campaigns could increase sales of “green” products in a retail setting.  Concentrating on grocers who sell foods that are marketed as organic, healthy and sustainable, the article explains that while the demand for “green” foods is growing, there are barriers to the acceptance of these products among some consumers (Lu and Miller, 87-88).  Some potential customers hold the perception that environmentally sustainable foods are too expensive, aren’t adequate substitutes for conventional products and are not worth the extra cost.  With additional knowledge about the value of such products, some consumers can be persuaded to give them a chance and be converted to motivated buyers (Lu and Miller, 88).

Because Facebook was the most dominant social media platform in the world at the time of the study, the authors used it to examine the relationship between Facebook content and sales among “green” grocery retailers in a large city in Australia.  Facebook is a platform that marketers can use to practice social customer relationship management (SCRM), an updated form of customer relationship management (CRM) that adds social media into the marketing mix (Lu and Miller, 89).  Intuition and previous studies showed the authors that effective content on Facebook should increase sales.  Their study focused on participants in loyalty rewards programs which are proven to increase profitability if used effectively (Lu and Miller, 90).

Social media gives consumers more control over marketing because they can create and share content rather than just consuming content that is pushed to them by the brand (Lu and Miller, 89).  Both brand-generated and consumer-generated content can increase the level of interest and engagement with a brand, which has a positive influence on actual shopping activity (Lu and Miller, 89, 91).  “Green” products do often require more knowledge on the part of the consumer to realize the value and to stimulate a purchase (Lu and Miller, 91).  Many “green” consumers organize themselves into social media-based communities that share common values and exchange information (Lu and Miller, 91).  Consumers need to be motivated to effectively consume information presented by a brand (Lu and Miller, 92).  It makes sense to leverage the power of social media along with the heightened brand engagement exhibited by long-term loyalty reward program participants (Lu and Miller, 92) to increase the acceptance of environmentally responsible products.  Lu and Miller found that thoughtful SCRM strategies did increase the sales of “green” products to long-term LRP members (Lu and Miller, 97) and that these loyal customers responded more to messages about the health benefits of sustainable products than they did about the environmental benefits or the price (Lu and Miller, 98).

How this Article Relates to our Course

In Chapter 1 of our textbook, “Marketing”, we are reminded that environmental factors that influence marketing can change quickly (Pride and Ferrell, 13).  As we are now suddenly dealing with a global health issue that has severe effects on many aspects of life, one way consumer needs have changed rapidly is that we need supplies to protect ourselves from infection.  Health, physical and mental, is at the top of nearly everyone’s concerns right now.  I work in a store that has a loyalty rewards program, engages in social media marketing, and sells some environmentally conscious products, considerations which made the article I reviewed of particular interest.  We also sell supplies, some in stock intermittently, that customers want and need to cope with the pandemic.  I’m observing and participating in real time how to change course rapidly as we respond to consumer demand as well as reading about it in our textbook.

Perhaps some might assume that such an event in history is a time for mere coping, not marketing.  Marketing concept is a philosophy that an organization adopts when it takes into account not only the needs of customers but the welfare of all the stakeholders that it has an effect upon (Pride and Ferrell, 13-14).  Customers of the store are stakeholders, as well as are owners, employees, vendors, service providers, delivery people, the families of all those groups and the community as a whole. Profiting by satisfying customer demand at the expense of other stakeholders was already frowned upon by many as a business practice before the current challenges we are facing (Pride and Ferrell, 14).  Brand managers would be wise to be wary of being perceived as exploiting a crisis.  For example, businesses that inflate the prices of crucial items or make false claims about the usefulness of products have been reported by name in an article published by the St. Louis Post Dispatch (Stewart).

The article I reviewed is enlightening when considering how marketing concept applies to serving the community in the present time.  Since long-term loyalty rewards program customers are the most profitable customer category for a retailer (Lu and Miller, 92), it is less than rational to reap short-term gains at the risk of offending long-term loyal customers with behavior that is not community-minded.  I hypothesize that a brand that already takes into account all stakeholders and has effectively imbued its organization with the philosophy behind its marketing concept is at low risk for carelessly implementing an action that will backfire because the first instincts of individuals within the organization will be to serve rather than exploit.  Now is not a time to cease marketing but to use actions as marketing while serving all stakeholders with a view to their long-term health and welfare, fiscal and otherwise.

Works Cited

Lu, Qiang Steven, and Rohan Miller. “How Social Media Communications Combine with Customer Loyalty Management to Boost Green Retail Sales.” Journal of Interactive Marketing, vol. 46, May 2019, pp. 87–100. EBSCOhost, doi:10.1016/j.intmar.2018.12.005. Accessed 06 April 2020.

Pride, William M. and O.C. Ferrell. Marketing. 2018 Edition. CENGAGE Learning, 2016, 2018.

Stewart, Tynan. “Overpriced toilet paper, $12 masks: Missourians complain about coronavirus price-gouging.” Stltoday.com, 2020, www.stltoday.com/news/local/govt-and-politics/overpriced-toilet-paper-12-masks-missourians-complain-about-coronavirus-price-gouging/article_4bedcd86-c828-5be2-9f03-c3e010ef820c.html. Accessed 6 April 2020.

Virtual Art Party!

Our kitchen table set up for art fun
Our kitchen table set up for art fun

I’m trying something new today. I’m hosting a virtual art party on Facebook! It will be at 4:00 pm, Central Standard Time.

How to join:

1. If you are interested in doing some coloring, I have some free coloring pages you can download here:
https://www.facebook.com/carolyn.hasenfratz/media_set?set=a.10222335620243630&type=3

2. Otherwise, get a project you want to work on ready to go at your location.

3. Go to the Facebook event page at 4:00 pm for live video.
https://www.facebook.com/events/1308272826032176/

4. If a chat starts, join in!

5. Upload pictures of what you are making.

Here is a video replay!


Here are some links to things that came up during the video conversation:

Art Journaling With Stencils and Image Transfers – tutorial on how I made the clear collaged bits for my art journals

Book Review: “My Crazy Life Stories from A to Z” by Marilyn Linkul Winka – my review of my Aunt’s book

Fun With Food – my food page, included the roasted vegetables recipe Marilyn talked about

“Back To Our Roots” Art Show – the recent art show that I dedicated to my late friend Mark Reed

Art Journal Selections – my commentary on art journal pages that were in the recent show

Seeing Ourselves – my recent artwork for the Diversity Conference

Photo of Oz and I at Garden of The Gods with late friend from SIUE Gary

 

Ideas for some art to make perhaps? This is a great idea!

window_scavenger_hunt

My Opinion of What Marketing is About

I found out at the last minute that I had homework for my first Marketing 5000 class which starts in a few minutes. I wasn’t sure how to turn it in (the class is online) so I’ll make it a blog post. Enjoy!

When I was working on an undergraduate degree, I was a participant in Student Government. I wanted to get better at what I was trying to accomplish so I bought and read the book “How to Win Friends and Influence People” by Dale Carnegie. A friend of mine was over at my house visiting and saw the book on my desk. He exclaimed, in a horrified tone, “You shouldn’t read that! It tells you how to manipulate people!” My answer was, paraphrasing, “I don’t think manipulation is the right word. I remember reading in the book you should give compliments to the person you are attempting to influence, but they should be sincere compliments – you should look for something you genuinely admire about the person or the strategy won’t work. Also it says that business deals should benefit both parties.”

I’m aware that some businesses take a “churn and burn” attitude toward their customers. For example there is a retail store I’ve worked for briefly that does not care if the service in the store is horrible because they can always get in new customers by aggressive coupon marketing. At least that appears to be the attitude held by those in charge – I don’t have a statement saying so from them, I’m surmising it by the way the company is run. Their treatment of employees is similar: the equipment, such as lockers and cash registers is always breaking down, the toilets frequently back up and the bathroom stinks almost perpetually. Some of the managers are verbally abusive and don’t give bathroom breaks or answer new employee’s questions about how to do things without an accompanying put-down. As a result of things like that the turnover rate of employees is high which in turn creates even worse service for the customers. I’ve worked at other retail stores that have as part of their “basic beliefs” or “mission statements” goals like “respect for the individual” and “enhancing the quality of life in our community”. In both places the statements of beliefs and philosophy were distributed to all and posted in prominent locations. These businesses are seeking repeat business from customers and want to retain good employees while still trying to meet the challenges of staying profitable.

Dale Carnegie’s urging to make business deals that benefit all involved parties is an example of what is referred to as marketing concept in our textbook “Marketing” by authors William M. Pride and O.C. Ferrell. Marketing concept aims to meet the organization’s goals and the needs of customers through a management philosophy that involves not only the marketing department but all departments and activities of the organization (13-14). In light of this explanation of marketing concept, it’s not too surprising to me that the same company that is willing to treat employees poorly also does not mind treating customers poorly. My Mom and Dad passed on to me the teaching they got from their employer Boeing that other employees are to be considered as “internal customers”.

A business can sometimes legally choose to attempt to meet its customer’s needs while disregarding the long-term welfare of society. For example if a business moves manufacturing to another country to avoid environmental regulations or reduce labor costs, in the short term their profits will go up but society will suffer. We are seeing the effects right now in the coronavirus pandemic of having so many of our needed supplies come from far away. If a company can manufacture goods so cheaply that it’s cost effective to ship them thousands of miles, that might work until there is some kind of crisis that exposes the weaknesses of such practices.

In my opinion, here are some other examples that I’d like business leaders to think about:

  • Can our employees afford to buy the products? If they can afford them, they can use them and tell customers about them.
  • If the people in the target market don’t have jobs any more, can they afford to buy the products?
  • If we force our workers and the community to accept unhealthy conditions, will we always have a healthy and productive workforce to draw from?
  • If I try to take unfair advantage of the providers of goods and services, am I ok with that store or that vendor going out of business? For example, if you nickel and dime your webmaster to death until they have to get another job to stay solvent, will you care if you have to pay to get a whole new web site because you can’t find anyone reasonable to maintain the old one?

We could probably all go on and on with examples! If there is not enough public outrage or their government refuses to hold them accountable, businesses can get away with unsustainable practices for a long time.

In our textbook there is a case study about New Belgium Brewing on pages 26-27. NBB not only put thought into the quality of the product, they think of their employees, the community and the environment as stakeholders whose well-being is important. It’s part of their brand to care for all the stakeholders and they are still profitable and growing. A marketing concept is intended to benefit both profits and the full range of stakeholders.

I can’t afford to do all my shopping at Whole Foods, but I do shop there sometimes when I need something that other stores don’t have. Once I was trying to buy suet for making wild bird food cakes. The butcher at Whole Foods told me they did not sell suet. Since they do some of the meat cutting there in the store, I asked the butcher if I could buy a quantity of fat trimmings to experiment with. He told me I could have them for free and he’d save me some and to come back tomorrow. I did and got a nice big package of fat which helped feed a lot of birds. This employee did not know if I would buy anything from Whole Foods or not, but knew it was in keeping with their brand to provide that service. Whole Foods also donated a quantity of unused plastic containers to Litzinger Road Ecology Center where I am a volunteer. We used some of the containers as suet molds. With actions such as these, businesses can demonstrate their commitment to all stakeholders while reinforcing their brand.

Some consumers probably think of a brand as a name of a product or a logo, but a brand can also include things like sounds, colors, pictures, experiences, environments and actions. A marketing concept can help a business select actions that are good for profits and also for society.

“Back To Our Roots” Art Show

My display at the "Back To Our Roots" art show
My display at the “Back To Our Roots” art show

The “Back To Our Roots” art show opened Friday, February 21 and is on display until March 20. I am in this show along with 21 other artists who are students in nine different departments at Webster University. The exhibit is in the Contemporary Art Projects Gallery in Arcade building in downtown St. Louis.

From the upper right clockwise, my pieces are named “Correspondence That Could Have Been, I – IV”. Here is a statement from me about what these works are about.

“A dear friend of mine, Mark Reed, who I used to collaborate with creatively died in 2018. Over the years, we discussed, traded, and collaborated on art. Some of our collaborations became realized, some were unfinished, some were just talked about. We both used to enjoy the art format Faux Postage, also known as Artistamps or Artist Postage Stamps. This is an art form derived from Dadaism and Mail Art in which artists make up their own imaginary postage stamps to comment on the human condition through the concepts of correspondence and networking. It’s a playful format we both enjoyed in and out of active participation in the Mail Art community. For Back to Our Roots I’ve made four Faux Postage designs based on some unfinished stamp designs of Mark’s which used elements of some of my designs, for which he obtained my permission to use about 22 years ago. I have made one design with the price of postage at that time, one with today’s postage rate and a couple of values in-between. This is to symbolize that whether we were actively collaborating or not, during all the time I knew him his influence on my work was felt, and his influence will continue to be felt and warmly remembered by me as long as I am alive, in art and in life.”

The emotions and ideas in these pieces are intense and not entirely processed. The three art journals displayed below are works in progress that I use as creative expression and self-care to help me digest all kinds of things about life, both good and bad. Visitors to the show are welcome to page through them.

I have been working on a mini web site to go along with these journals to explain what is behind selected pages in these journals. It’s crudely formatted for mobile viewing so that visitors to the show can scan a QR code and read my commentary. It is readable on a desktop web browser too, though formatted in a bit of an eccentric manner there since I rushed it to get it ready for the show. Like the journals, it’s in progress and might be in progress for some time, who knows what the future will bring. I’m surprised at how much I have to say and how much is pouring out of me. To see what I have published so far, see the link below.

Art Journal Selections by Carolyn Hasenfratz Winkelmann

Update, February 25

The gallery was broken into, vandalized and some of the artwork vandalized. The artists whose work was affected have been notified so they can make repairs. They expect to have the show up and running again by the end of the week.

Webster Journal article about the show: Back to Our Roots exhibit goes on display

“I listened to a hilarious podcast about a fistula the other day…”

The quote above probably sounds like an unlikely sentence to text to anyone, but I have a doctor friend who shares my interest in audio content and has a weird sense of humor. She did in fact receive such a communication from me. We often recommend podcasts to each other to try out. A humorous episode about a fistula sounded to me like one she’d enjoy!

What are podcasts? They are audio presentations that you can consume on demand with a device that can access the Internet. If you like books on tape, instructional audio tapes, public radio, community radio, talk radio or similar audio content you will probably enjoy them – there seems to be a podcast for almost any topic you might be interested in.

Podcasts are a big part of my life. One reason is that I’m not very patient with entertainment content that is not on demand. I don’t want to constantly watch or listen to content that is selected by programmers to emotionally and intellectually manipulate me. I’m currently working on a Master’s Degree in Communications. My long-held suspicions that most mass media content is manipulation disguised as entertainment have been confirmed by my recent studies. I feel less manipulated if I at least choose the topics I want to hear about and get more of my entertainment from independent content producers. Although I sometimes enjoy mass entertainment for my own reasons, I prefer to avoid being inundated with commercials when possible and I don’t normally want to arrange my schedule around entertainment schedules – I want to watch or listen when it’s convenient for me.

Another reason is that I rely on podcasts a lot to help me fall asleep at night. While recovering from severe emotional trauma, I was introduced to meditation apps and sleep aid podcasts. Some podcasts are designed specifically for inducing sleep, and others work that way for me even if not specifically produced for that purpose.

I also spend multiple days a week working from home and podcasts help keep me entertained and less lonely if I’m doing tasks that are not that mentally engaging.

Here are some of my favorite podcasts, many with my brief commentary, divided into categories. I’ve linked to the podcast’s web site or social media fan page whenever possible so that no matter what platform or service you use to consume podcasts, if you can access the Internet hopefully you can find a way to listen. Usually that is done through a web browser or podcast app.

Educational podcasts

The History of Egypt Podcast – seems to be real archaeology, not pseudoarchaeology!

Pet Fish Talk – Inactive, but most of the episodes are still available. It’s not very polished, but these guys are like rock stars to me because of all the knowledge they have – when my landscaping boss told me he met these guys at a green industry conference, I was excited and pumped him for every bit of information he could remember. “You met the Bailey Brothers!!!! OMG!!!”

PodGOATS – great if you need an introduction to a history topic that you are interested in exploring in a more in-depth way later.

Stuff to Blow Your Mind

Stuff You Should Know – I don’t know if some of this “stuff” is important, but it’s almost all interesting once you get into it. A wide variety of topics to choose from.

You Bet Your Garden – A perennial favorite (har har).

Humor podcasts

The Crash Bang Wallop Podcast – This is a weird one. Two British comedians mocking some aspects of disasters. I felt extremely guilty for trying this one out, but since once at a trivia night I did sweep, singlehandedly, both the British slang and Disaster categories, I had to see for myself what I thought of it. They seem to (try to) steer away from mocking the victims and instead mock some aspects of the situation. Some of the disasters they cover are very tragic and terrible, and some are more lighthearted, such as New Coke. If dark humor does not appeal to you probably best to avoid the more tragic episodes.

The Dave Glover Show

The Tim Conway Jr. Show

Political podcasts

The Kevin Jackson Show – African-American conservatives are not unheard of, but they usually don’t get featured a lot in the mass media. If you want to hear from one, Kevin Jackson is very entertaining and will help you look at things from angles you may not have considered, if that’s what you are looking for.

Pop Culture podcasts

The Beatles Naked – I listen to a lot of Beatles podcasts and this is my current favorite. From what I can tell there is a lot of original or less obvious research presented.

Deck the Hallmark – I found this podcast while doing research for my paper What is the Hallmark Channel Selling? There are three hosts who have different views on Hallmark Channel programming – fan, tolerant, and critical. They are also very funny and I think you’ll laugh as they find things to rip and praise.

Fabcast – If you don’t LLLOOOOVVVVEEE the Beatles you might get frustrated by the sometimes over-the-top praise from these hosts, but they really do know their stuff and they have some perspectives that are worth hearing.

Fab 4 Free 4 All – These guys talk over each other a lot, which can get annoying sometimes, but their likable personalities and vast Beatles knowledge help make up for that.

I’ve Got a Beatles Podcast! – The hosts are really knowledgeable – one is even a musicologist. They also sometimes say hilarious things. For example, if you are a Paul McCartney fan, check out Episode 80: McCartney’s “Silliest (Love) Songs!” in which they include this concept – is a song “bad” if you love it? Thought provoking and funny!

Paul or Nothing – Some Paul McCartney fans that night not like this one. The host has some controversial opinions and has interviewed possibly the most controversial guest available – Geoffrey Guiliano. Guiliano is such a polarizing Beatles author that some people made up a rumor that he died in the 9/11 attacks. I found the resulting interview extremely entertaining along with most of these episodes, which sometimes praise and sometimes rip apart McCartney’s music. The host is engaging, funny and does his research. He is young and just learning some of the things we older fans have known for awhile, but he’s clearly putting in the effort.

Rushcast – hasn’t been active in awhile, but you can still listen to the archived episodes. Hosted by a bassist and music teacher.

Something About the Beatles

Talk More Talk – This is a videocast about the Beatles as solo artists. So far I’ve consumed it as audio only.

Take It Away – Knowledgeable analysis of Paul McCartney’s music.

Things We Said Today – Solid and entertaining Beatles analysis. Allan Kozinn in my opinion stands out in a field of talented hosts.

Trashy Divorces – Most of these episodes are about celebrities, so if you study pop culture, reputation management, the use of media as a weapon or related topics you might find it useful.

Religious podcasts

Catholic Answers Live – You have to know a lot to be able to explain the Catholic Faith and the rotating hosts on this show know the answers. They are respectful and loving to all callers but not afraid to tell it like it is even when it’s radically counter-cultural. If you are curious about what Catholics believe or are Catholic and want to strengthen your practice, this is one of the best resources I know of.

The Thriving Christian Artist – Tips to help achieve spiritual, artistic and financial success.

Who Is the Man of the Shroud? – One of my favorite intersections – Archaeology and Christianity!

Sleep Inducing podcasts

Sleep With Me – Delightfully, whimsically, benevolently weird! Effective too!

 

I’m not sure why but I feel I have to explain my interest in the next couple of podcast categories a little bit! I inherited a layperson’s interest in morbid topics and forensic science, along with archaeology and history, from my Mother and Grandmother. It may be weird, but I came by it honestly! My Mom subscribed to Reader’s Digest when I was in grade school and I usually read every article in it, but the ones that really stick in my memory are the disaster and unsolved mystery related articles. My Mom took us to every historic site that was possible during her life and history is often rather dark. When you visit historic sites and monuments, you will learn about all kinds of disasters, deaths, epidemics, assassinations, wars, crimes and oppression as well as happier topics.

When I was young, along with subscriptions to the adult and kid’s versions of National Geographic, I also had a subscription to a kid’s magazine for mysteries, UFO’s, Sci-Fi and paranormal stuff called Weird Worlds. I lost most of my interest in Sci-Fi and UFO’s when I got older but I still love mysteries, especially historical ones. I also am fascinated by human behavior. The way people react in extreme situations is interesting to me.

Weird History and Paranormal podcasts

Astonishing Legends – I am a practicing Roman Catholic, so I do believe there is a realm of existence that is beyond what our senses can normally detect, but that doesn’t mean I find every report of such phenomena credible. Most paranormal topics bring out the skeptic in me, but I have an open mind and if someone can make a case that is evidence based, I would like to hear it. The Astonishing Legends guys do a great job of doing thorough research and presenting their evidence in a way that seems intellectually honest. They lean on the side of believing in some of the paranormal phenomena they research when evidence is inconclusive or suggestive. I have no problem with that. There is no point to listening for entertainment to a presentation of research on a paranormal topic that is settled. What is the fun of that? If you don’t consider a mystery debunked, why not entertain it for awhile and see what happens? I enjoy the mental exercise of deciding how to evaluate evidence.

Diggin’ Oak Island – This podcast is about a TV show that my husband and I watch called “The Curse of Oak Island”. The History Channel should be ashamed of how intellectually dishonest this show is, but it’s still entertaining because I like the personalities, the technology and the ridiculousness. If you are interested in the actual mystery (I’m one of those people who was fascinated by the Reader’s Digest article about it in the 1970s) I recommend this podcast as a companion piece to the show. It helps understand what you’ve just watched and figure out what is bunk and what might have some credibility to it. This host doesn’t trash the show when it’s not called for, he is a fan, but he is also appropriately critical.

The Futility Closet – Obscure bits of interesting history plus lateral thinking puzzles.

Jimmy Akin’s Mysterious World – Jimmy Akin is my favorite host on the Catholic Answers religious podcast. Here he tackles both mysterious faith related subjects and mysterious non-religious topics and analyzes them from both a logic perspective and a faith perspective. Very stimulating and refreshing to listen to, because he draws on many areas of knowledge and explores how they inform each other. The depth of this guy’s knowledge is astonishing every time I listen.

Lore – Sometimes it annoys me that the description of each episode is kind of vague, but on the other hand not knowing much about the topic before I listen helps me to be surprised and exposes me to bits of history that I didn’t know. I also like this host’s other podcast, Cabinet of Curiosities.

Omnibus – This is the podcast that featured the hilarious fistula episode. What more do I need to say?

Thinking Sideways – Unfortunately inactive but the archives are still available.

Disaster and Disturbing podcasts

Casefile – This is one of my favorites in the True Crime genre. Well researched and respectful to the victims, and free of rambling.

Coroner Talk – Sounds like a great educational resource if you are a coroner. Why do I like it? I am also interested in how such an occupation affects people psychologically and what it takes to be able to do a job like that.

Great Disasters – The hostess has a great delivery, very clear and organized, but not without emotion when appropriate. She is an amazing storyteller and reader. And the topics are well written and researched. You’ll be moved and informed.

Nocturne – This is a good one for when you want to be just a little creeped out but not necessarily terrified!

Omitted – Season Four, Island Vacation combines creepiness, storytelling and travel. Really compelling.

Plane Crash Podcast – Believe it or not, there are several podcasts about plane crashes in existence. This is by far my favorite. The host does good research, is logical, doesn’t ramble, and has a kind, compassionate attitude.

Rippercast – Although organized around the Jack the Ripper case, this podcast is mostly not focused on gore but instead on Victorian history and culture and how it intersects with the case. Since the case lives on in current pop culture, some of the episodes examine that aspect also. If you have any interest in the Victorian era there will probably be some episodes you can get into.

True Crime Garage – I don’t listen to every episode, but my liking for the hosts keeps me checking in from time to time.

Wow, that was a huge list. It doesn’t include all the podcasts I currently listen to or have listened to, but I hope it’s enough of a selection that you’ll find something interesting!

Pooky Visited Missouri Botanical Garden Yesterday

Pooky at Missouri Botanical Garden

Pooky is one of my two pet European Starlings. I adopted him in 2011 at three months of age. When I heard that the Master Gardener Winter Book Club was meeting at Missouri Botanical Garden to discuss the book Mozart’s Starling by Lyanda Lynn Haupt I offered to bring my starlings so that the attendees could meet a real-life pet starling and see how they interact with people. I ended up only bringing Pooky because Attila and Pooky started fighting when they were put in the travel cage. Pooky is slightly prettier (sorry Attila!) and sings more so he is the one I chose to bring.

It went better than I expected! Once he had some time to settle in, Pooky was not intimidated by being around a large group of people he didn’t know. He sang and talked for the group with gusto, giving a good demonstration of how tame starlings sound when they imitate human speech, whistle tunes and make starling-only sounds. I haven’t read this particular book but I have read a lot of articles on Mozart and his starling and I am familiar with the rudiments of that historic bird’s story.

Besides the book itself, we discussed specifics of starling biology and behavior and talked about the implications of invasive species. Other topics included bird behavior in general, bird conservation, avian language abilities and intelligence, experiences with unusual pets and other related topics.

After the discussion I gave Pooky some “out” time so that those who wanted a closer encounter could let Pooky land and sit on them for a bit. Both of my birds will readily land on people they don’t know and Pooky did not disappoint on this occasion. My starlings love attention and judging from the avian and human interaction I think members of both species enjoyed the encounter.

Some resources if you want to learn more about starlings:

My photo album of Attila and Pooky

Some videos I took of Attila and Pooky

Previous articles I have written about European Starlings

Starling Talk – the best resource to learn about starling care, and lots more about starlings.

Help! I’m Being Predated by a Starling! – great video that shows what the starlings’ prying behavior looks like.

Amazing starling videos by researcher Richard Smedley. Includes next box footage, starling fights, wild starlings imitating alarms and much more.

It’s Ok to Hate Starlings – I disagree with this opinion, and I said so in the comments, and the abuse that resulted I think is very educational. Do you think there is a connection between human and animal abuse? Read the comment section and see what you think. I got very involved in this discussion because I was testing a hypothesis about abuse.

It’s a Great Day for Garden Planning!

Practicing plant symbols and textures according to the book Plan Graphics for the Landscape Designer: 2nd Edition by Tony Bertauski
Practicing plant symbols and textures according to the book Plan Graphics for the Landscape Designer: 2nd Edition by Tony Bertauski

Today the St. Louis area is experiencing a sleet and snow mixture. In a week or so, it will be time to start some seeds indoors for the earliest garden plants such as onions and chives. See the Schnarr’s Hardware calendar that includes suggested seed starting, planting times and harvest times for the St. Louis area. That means it’s not too early to plan your garden for 2020! I’ve been practicing landscape plan drawing as I work on my garden plan. More examples and more details are on the Schnarr’s blog!

ArticleLandscape Plan Drawing – Practice Rendering Symbols