On November 7 and 8th, 2020, members of the Route 66 Association of Missouri and other volunteers worked on a historic preservation project at the Shamrock Courts in Sullivan, MO. The Shamrock Courts were an historic Route 66 motel that was later converted to apartments and then left empty for over a decade. The goals of the volunteers on this cleanup weekend were to preserve the buildings, get the property cleaned up and looking good to help it find a good buyer who will restore it, and to look for artifacts and history to pass on to the new owners and to the historic record of Route 66.
I was only able to go on Sunday the 8th because I had a lot of homework, but was nevertheless very pleased to make my contribution. My husband Tom joined me. I concentrated on removing invasive vegetation from the building and the surrounding property. Removing the invasive vegetation helps with preservation because it prevents fast growing trees and vines from gradually prying apart bits of the buildings. In addition taking seeds and parts of the plants that can grow away from the property helps to prevent regrowth and the cost of future labor to remove it. I may be back because there is a lot more to do!
When you can find actual historic details and artifacts, it’s an extra reward. For Route 66 fans, to see the outside of buildings like this is exciting, but it’s even better when you can get permission to get close and even go inside to discover things that you may not ever see during a “drive-by” photo op visit, or in a book. Historic finds, like the neon sign tubing we are holding up in the center photo, add to the historic value of the property as well as the satisfaction for history-loving owners and volunteers.
Personally, the day I spent at the Shamrock was extra special because it was on the 21st anniversary weekend of attending my first Route 66 Association of Missouri meeting and the first weekend of exploring Route 66 in Missouri with my Mom and Dad. We stayed at the Boots Motel and stopped for classic roadside sights for the first time such as Red Oak II and Bill’s Station. The following year I became a lifetime member of the Route 66 Association of Missouri!
The following is an assignment for my class MEDC 5350: Media Organization Regulations at Webster University. This one has some pictures in it, so I thought it might be a nice change from the walls of text I’ve been publishing lately! The only thing I changed since turning it in is rewording some references to graphics because it’s formatted slightly differently. It’s also available as a Word document here: “The Holiday Inn Brand and Trademark Concepts” Word Document.
The Holiday Inn Brand and Trademark Concepts
The Holiday Inn brand is a fertile source of imagery for examining legal issues concerning trademark tacking and trademark infringement. The book “American Signs: Form and Meaning on Route 66” by Lisa Mahar examines the motel signage along the historic highway US Route 66 from 1938 to the 1970s in order to explain the economies and cultures behind the forms and themes of motel advertising signs of the time period (Mahar 10). The Holiday Inn lodging chain was founded during this era and the imagery associated with the Holiday Inn brand was influenced by and in turn influenced trends in the motel industry throughout the whole country (Mahar 122, 127).
The diagram above (Mahar 134), demonstrates minor differences in the Holiday Inn logo and signage from 1952-1957. The use of a star and a certain script lettering style is consistent even though the arrangement and number of elements is slightly different.
The following examples show how Holiday Inn added and subtracted elements and slogans to go along with its earlier trademarked elements. The Holiday Inn logo, both one-line and two-line, are registered. The Holiday Inn sign is registered with the US Patent Office, as is the colonial mascot figure that showed up on some advertising pieces and then was later dropped again. The slogans “The Nation’s Inkeeper”, “The World’s Inkeeper” and “Your Host from Coast to Coast” were all registered. The brand’s use of the colors green, yellow and white are consistent in these samples, mostly from the 1970s.
Holiday Inn marks demonstrate how “words, designs, colors and other devices” were used to distinguish its services from other lodgers from the 1950s through the 1970s (Trager 523). Trademark tacking is the practice of making changes to a trademark without relinquishing the old marks (Trager 519). The Holiday Inn samples shown above illustrate trademark tacking as the color scheme and script font were used over a long period of time, with other elements such as the stars and colonial mascot added and subtracted.
Following are some examples of motel signs from the classic Route 66 era that are similar to the Holiday Inn sign, to varying degrees. By looking at the dates and contexts of these signs, it seems apparent that the first Holiday Inn sign from 1952 incorporated some elements in signage that were already in use, but as the chain in turn became popular other signs for independent motels were more directly influenced by the Holiday Inn chain (Mahar 126-127).
Did the independent motels with signage similar to Holiday Inn engage in trademark infringement? The use of stars, the sign elements and shapes, the name “Holiday” and the color green were all used in various ways as a result of Holiday Inn’s influence (Mahar 127).
The law uses the likelihood of consumers becoming confused as one of the criteria to determine whether or not there is infringement (Trager 518). It is not enough for the marks just to be similar (Trager 519). The combination of sign elements with Holiday Inn’s colors and name recognition seems to be distinctive enough to avoid confusion with other brands who might have used a subset of the elements used by Holiday Inn but not all of them combined together.
Advertisement for Holiday Inn. Inkeeker’s Supply Company, Memphis, TN. Circa 1970s. Author’s personal collection.
—. Stationery sheet. Holiday Press, Circa 1970s. Author’s personal collection.
—. Business reply letterhead. Holiday Inn Lake of Ozarks, Lake Ozark, MO. Circa 1970s. Author’s personal collection.
—. Rate sheet. Holiday Inn Lake of Ozarks, Lake Ozark, MO. Circa 1970s. Author’s personal collection.
—. IMART, Memphis, TN. Circa 1970s. Author’s personal collection.
—. Back of business reply envelope. Holiday Inn Lake of Ozarks, Lake Ozark, MO. Circa 1970s. Author’s personal collection.
“American Signs: Form and Meaning on Route 66” by Lisa Mahar, 2002.
“Motel Sign to Get Face Lift.” Between Friends, Vol 2, Issue 2, Fall 2003, pp. 1.
Rest Haven Court. DePew Advertising, Reeds Spring, MO. Postcard. Author’s personal
Trager, Robert Susan Dente Ross and Amy Reynolds. The law of journalism and mass
communication. Sixth Edition. SAGE Publications, Inc. 2018. Winkelmann, Carolyn Hasenfratz. Photograph of Munger Moss Motel. 2006. Author’s personal collection.
—. Photograph of the Gardenway Motel. April 2000. Author’s personal collection.
—. Photograph of Vernelle’s Motel. April 2000, Author’s personal collection.
Here are some more excerpts from my homework for Strategic Communications Applications class as we wrote and commented on a discussion board about Corporate Social Responsibility (CSR).
Examples Of Corporate Social Responsibility
In the late 1990s and early 2000s, Hampton Inns encouraged tourism on Route 66 and other historic roads and endeared themselves to a lot of Route 66 fans by sponsoring preservation projects along the route. The program was called the Hampton Save-A-Landmark program. I was made aware of the program through my own personal intense Route 66 fandom and related Route 66 news sources and events.
Sites that were targets for the preservation program received help with preservation projects along with a large and attractive signs for each sponsored location that was branded with Hampton Inns and the Save-A-Landmark graphics. The signs raised awareness among the public that the site was significant. Some historic Route 66 and other old roadside attractions are of an importance not always apparent to those not in the know about historic road trip subculture – they often look quite humble and unassuming. The signs helped to raise awareness of Hampton Inns also. From personal experience I know some Hampton Inns were patronized by many Route 66 devotees, at least during the time the campaign was running, even though sometimes the Hampton Inns were a little more expensive than the usual hotels the roadies usually patronized. Awareness of Route 66 makes road trips more fun and getting more drivers out on the roads is good for all businesses along the road including Hampton Inns. It makes sense for a large chain business to take action that helps all tourism as well as mitigates some of the bad feeling among preservationists when large chain businesses make it difficult for smaller historic businesses to survive.
Hampton Inns also made some Save-A-Landmark program branded games meant as giveaways for kids. Some of these games ended up in the hands of collectors (I still have one!) because they provided cases of them to the Route 66 community to distribute at Route 66 events. Adults grabbed some for their collections after the kids who were present got theirs. I loved this game idea because when I was young we had a Stuckey’s board game that I loved to play. I wish we still had it! Games are a great way to build brand loyalty in the young, to have fun and to educate. If I could, I would still patronize Howard Johnson’s, Stuckey’s and A&W often while on road trips. These places are rare now, but are brands I enjoyed very much in childhood. These brands have a place in my collections of road memorabilia because I enjoy the personal memories, the graphics and the history.
Ozark Outdoors is a resort and outfitter that services the area of the Missouri Ozarks where the Huzzah, Courtois, and Meramec rivers meet. Like several other float trip outfitters in Missouri, they give out mesh trash bags to their patrons and provide trash receptacles at the take out points to encourage and enable floaters to dispose of their trash responsibly. In addition, Ozark Outdoors has donated the use of shuttles, vessels and trash pickup containers in their role as sponsor of Operation Clean Stream for several years. Operation Clean Stream is a volunteer effort to pick up trash from land and bodies of water to clean up waterways and the environment in general. Ozark Outdoor stands to get more visitors if the rivers that they serve remain clean and beautiful so it makes sense for them to sponsor such an activity. The humans and wildlife in the area and downstream all benefit from clean water too.
On Saturday, August 24, 2019 Tom and I participated in Operation Clean Stream sponsored by the Open Space Council and many other supporting organizations. I’ve done several of these trash cleanup floats before but this was Tom’s first time. We had a blast because we love to get dirty, we want to do our part to keep our rivers clean and any excuse to get out and be on the water is a good one! We brought our kayaks to the beach on the Meramec River and met up with other volunteers who brought their own vessels. The people I end up floating with on these cleanup days are terrific and we hope we get to float with these folks again. I floated with leader Tim before in 2016 – here is an article I wrote about that day: Fit and Healthy on Route 66: Two Sections of the Lower Meramec – Part I
I found some water hyacinth along the way and picked up as much as I could. I want to use it in our pond which should be finished soon, but even more importantly I want to get it out of the natural body of water because it’s an invasive species. More info about water hyacinth here: http://stopaquatichitchhikers.org/hitchhikers/plants-water-hyacinth/
This is the first time I can recall seeing water hyacinth in a natural body of water in Missouri. Our winters should kill it – that may or may not mitigate the threat – I don’t know. What if some floats downstream to a warmer state? That’s why I grabbed as much as I could. Here is some Missouri specific information: https://mdc.mo.gov/conmag/2008/01/not-state
It was only a few days after my participation in Operation Clean Stream on the Meramec River that a fellow member of the St. Louis Adventure Group Meetup suggested a float from Sunset Hills to Arnold. Kelly was trying to experience some sections of the Meramec that he had not yet floated and I’d never been on that stretch either so I agreed to join him on September 2, the Friday before Labor Day.
This part of the Meramec would not be everyone’s idea of a great place to paddle because it doesn’t have the fast-moving crystal clear water that many of our Missouri streams are known for but I enjoy large rivers and bodies of water that require a lot of paddling. I don’t mind semi-urbanized areas because I enjoy exploring around bridges and other large scary structures. When I was a kid, on occasions when my Dad would take us boating on Lake of the Ozarks or Table Rock Lake, if he piloted the boat too close to a dam or bridge I would scream and cry. I don’t scream and cry if I get close to a bridge now but I do get a weird kind of thrill from it. I probably would scream and cry if I got too close to a dam – even the little tiny one at Creve Coeur Lake gives me a queasy feeling!
Kelly’s plan was to meet at what would be our takeout point, Arnold City Park, where his neighbor would meet us to kindly help us with our shuttle. Our put-in point was at Minnie Ha Ha Park in Sunset Hills, a 10 mile float by river but only a 10 minute drive from one point to the other. This route is a very efficient way to get in a lot of paddling for a small expenditure of driving time.
On the left is Kelly with our boats at Minnie Ha Ha Park. Since it was a weekday and the holiday weekend had not started yet there were a few people fishing but not much traffic on the river – most of the time we had it to ourselves with only fish, turtles and birds for company. The picture on the right is of George Winter Park, located where the river bulges out in a strange manner as you can see from the map at the top of this article. Kelly explained that much sand and gravel has been and is being mined from the vicinity causing lake-like sections that are a lot of fun to explore.
A few times during the day we pulled onto a gravel bar to stretch our legs a bit or eat lunch. There are banks that are too steep or muddy to climb out of the vessel but also plenty of gravel bars that are just right. The picture on the right shows the Hwy. 21 bridge in the distance. This section was toward the end of our float and we’d been paddling against the wind for quite awhile so a little time to sit back and drift while taking pictures was welcome.
This last pair of photos shows the remains of the boat ramp at Arnold City Park on the left and the Lemay Ferry Rd. and Hwy. 55 bridges on the right (the Hwy. 55 bridge is the one in the distance). Flood damage has rendered this boat ramp pretty useless to all but small watercraft like ours. If you can’t hand-carry your boat down to the water look for another boat ramp to use. The rocky shoreline was not that easy to disembark from either, I did it without falling on my butt but it was close. My footwear for the day was imitation Crocs – something sturdier would have been safer for scrambling around on the rocks and debris.
Our float took about five hours including a stop for lunch and maybe an extra hour and a half or so for shuttling, loading and unloading. We could have added more padding miles by more thoroughly exploring all the little coves and inlets but we only did a few. If you float this section, a map would be a good idea because the geography can be confusing. There is not a lot of shade along the way so make sure you have plenty of sunscreen! Watch out for jumping Asian carp – I don’t know if there is anything you can do about them but be aware just in case. None hit me or jumped in my boat but a group splashed me pretty good and put a momentary scare into me! The myriad of parks along the Meramec are worth exploring on foot and by bicycle. The natural flood cycle of a river can take things away but it also gives by making some land suitable for recreation rather than development. Enjoy!
The Lower Meramec River, which runs from Sullivan, MO to the Mississippi River, is not one of the most popular sections to paddle. If you enjoy lake paddling or exploring large rivers, you might want to take another look at the Lower Meramec. I paddled two sections recently and enjoyed it tremendously.
On August 27, 2016 I joined some other volunteers to participate in Operation Clean Stream, sponsored by the Open Space Council. On this day there were several locations we could pick from. I brought my own kayak this time so I chose a route that was not serviced by an outfitter.
I checked in at Castlewood State Park in Wildwood and met a great group of people at the put-in point on the beach. This fun and hard-working group of volunteers and I headed downstream toward our eventual takeout point at Green Tree Park in Kirkwood.
At one point I had to paddle upstream for awhile to go back to that sandbar because I thought I had lost an item there. It turned out I hadn’t lost it but I did learn one thing – it’s pretty easy to paddle upstream (perhaps up to Route 66 State Park?) so it’s possible to go for a solo paddling outing from here without worrying about a shuttle. Just paddle upstream for awhile then downstream again to get back to your vehicle.
Taking photos like those above could be hazardous to your safety if you are not careful! The current is pretty swift here so I probably should have concentrated on steering the kayak. It was pretty awesome to see all the logs stuck in and on the bridge from the Flood of 2015 which was of historic proportions – can you believe the water got that high? This bridge is not far from Simpson Lake, where I participated in flood cleanup in February.
I’m pictured at the left with Eric and Kim. On the right are Simon and Tim at the takeout point at Greentree Park, displaying part of our haul. It’s only about a six mile float from Castlewood State Park to Greentree, but it took us a good part of the day because we stopped a lot for trash. Trying to retrieve trash from a boat in a current will really test your paddling skills – you have to be able to maneuver in and out of tight spots, enter and exit frequently without tipping, be able to approach and dock alongside obstacles safely and have a good idea how far over you can lean to grab something. You’ll exercise different parts of your body than you’re used to – a great workout!
On August 14, 2016 I joined a number of other paddle sports enthusiasts at Ozark Outdoors Riverfront Resort in Leasburg, MO for a day of cleaning trash from the local streams as part of Operation Clean Stream. We had our choice of different route lengths. I selected the 9 mile route which placed me with a few recreational floaters on the Bluffs section of the Meramec River. Other volunteers who opted for shorter routes were taken to put-in points on the Courtois and Huzzah rivers. Ozark Outdoors provided breakfast, trash bags, vessels, paddling gear and transportation. At the end of the day we dropped off our trash and equipment on the beach at the resort. Since I was the only volunteer to choose the long route, I was one of the last if not THE last to finish.
It rained for nearly the entire day, which I didn’t find to be a bad experience at all. My nylon rain poncho eventually soaked through but it was warm enough for me not to get cold and my torso was warmed by my life jacket. The rain was quite soothing and beautiful and it’s nice to see the river in different conditions. Rainy weather proved to be no impediment to picking up trash, in a way it made it a little more pleasant because at least the trash was fairly clean! Every time I stopped to clean up a sandbar I had to bail out the canoe with a Gatorade bottle that I found but that was no big deal. I didn’t bring my phone because it doesn’t hold a charge very well these days so my only photo of the day is of the trash pile (at the end of this article) when I was able to recharge the phone enough to get a picture. The Ozark Outdoors Facebook Page has some photos of the event.
The Bluffs section is very scenic and I recommend it for a great float. I have floated that stretch before but did not use the same outfitter so my put in and take out points were not the same. Ozark Outdoors used land they own for both so I’m not exactly sure where the put-in point is on the map at the beginning of this article. It was at the former site of a resort called The Bluffs which no longer exists.
Ozark Outdoors is practically right across the river from Onondaga Cave State Park. If you’re camping at the park, the resort has a well-stocked store if you need to make a run for more provisions. The resort is large and has a lot of services – cabins, camping, pay showers, ample restrooms, canoe and kayak rental and more. The staff seemed to be organized, friendly and committed to promoting responsible enjoyment of our streams.
I’ve joined a new artists co-op in Maplewood Missouri and I am excited to invite you to our grand opening! It takes place Saturday, December 19 from 10am – 6pm. The address is 740 Manchester Road, Maplewood, MO 63143.
Local art and crafts (including some of mine) will be for sale, plus refreshments and a chance to win a $50 store gift card! It’s not necessary to RSVP, but if you’re a Facebook user you can RSVP at the event page or invite any of your friends that might be interested.
If you can’t make it on Saturday, the store retail hours are:
This article was originally published on June 30, 2012 and has been retrieved via the Wayback Machine.
If you’re traveling on the Manchester alignment of Route 66 through St. Louis County and are in the mood for a short, easy bike ride or a walk for you or a canine companion, try the Rogers Parkway in Brentwood, Missouri. Brentwood is a small city but has a lot of little parks, most with water, some with restrooms. You’ll pass through several during the route I’m about to describe. You won’t see anything spectacular, but you’ll enjoy charming older suburban neighborhoods with large trees and pleasant shade. The trail is pet-friendly with plastic bag dispensers for waste and a water fountain with a basin at dog’s height. If you don’t know the area well you’ll want to download and print out this map to take with you.
If you’re traveling west on Manchester, start looking for the trailhead shortly after you cross over Hanley Road. The trailhead will be on the right, in between American Locksmiths and Brentwood Place Apartments. You’ll find an asphalt trail heading north that takes you to Broughton Park. Follow the trail until you reach Swim Club Road, where you’ll cross over to the other side of the street.
Continue until you get to an intersection of asphalt trails. Turn right, and you’ll pass some handball, tennis, and volleyball courts. This is Hanley Park. You’ll see some signs along the way suggesting different fitness exercises that you can do if you like. The trail splits in two, and the more interesting route is to the right. You’ll cross a creek and follow along it for awhile on the Lee Wynn Trail until you get to Oak Tree Park. If you feel like doing some hill climbing, you can continue past the park and up a ridge to explore the streets a bit. If you’re not in the mood for climbing a hill, head back the way you came until you get past Hanley Park and back to the intersection. You can turn left here and get back on the Rogers Parkway, or you can turn right and continue for a short distance into Memorial Park. If you’re hungry or thirsty, there is usually a snack stand set up here. If you care to head toward the huge American flag toward the northeast, you’ll come across a large shopping center that has a Trader Joe’s and a Target, both places where you can pick up some items for a picnic lunch. (If you turn right at the huge flag and continue for a few blocks, you’ll see some light rail tracks – turn left and there is the Brentwood I-64 Metrolink station if you want to explore more of the St. Louis area – bring your bike on board). If you don’t want anything from the shopping center, I recommend turning around in Memorial Park and heading back the way you came at this point – you’re roughly 2/3 of the way through the entire route if you’ve taken no detours.
If you’re on foot, you’re probably satisfied with the length of your excursion, but if you want a little more, you’ll notice some dirt trails on the right as you head back. Explore the small wooded area if you like.
If you’re on a bike, you might want to extend your ride considerably. If so, I recommend looking for Eulalie Ave. (this is the spot where you crossed the road previously upon reaching Swim Club Road) on the way back. It’s a little confusing because if you look left, the road is called Dorothy and if you look right, the sign is missing. Nevertheless, take a right turn and you’ll come to an intersection with Brentwood Blvd. Use the light and cross Brentwood Blvd. here with care – it’s very busy and the drivers are not necessarily attentive to cyclists or pedestrians.
Once you’ve crossed Brentwood Blvd., continue west on what is now Litzinger Rd. Look for four Lustron houses on your left. Continue for several blocks on Litzinger until you get to Tilles Park, a large park in the city of Ladue with a nice trail, more fitness stations, water, restrooms and more. There is a small lake with a shelter if you’ve brought a picnic lunch. Go around the park as many times as you like, then head back to Brentwood Blvd. on Litzinger and cross back over. Make a right when you reach Rogers Parkway and you’ll be back to the trailhead shortly.
Castlewood State Park is located along the Meramec River in the southwest portion of St. Louis County between the Manchester and I-44 alignments of Route 66. Parts of the park lay on either side of the Meramec River. The part that lies north of the Meramec River is accessible by car south of the Manchester alignment of Route 66 and includes one of the most scenic views in all of St. Louis County. The photos above were taken from the River Scene Trail.
In the days before air conditioning, one way people used to cope with the heat was by visiting swimming beaches at the numerous rivers in the region. Caves were popular too. Route 66 fans will recognize the names of the fun places “Times Beach”, “Sylvan Beach”, Meramec Caverns”, “Stonydell” and Joplin’s “Lakeside Park”. Fort Bellefontaine County Park was formerly such a destination – the area that is now Castlewood State Park was another.
According to the book “Walks & Rambles in and around St. Louis” by Robert Rubright, the heyday of Castlewood as a resort was from 1915-1950. The swimming beach was washed away by the river in 1945. Some other amenities such as clubhouses, nightclubs and taverns persisted a bit longer. The state of Missouri converted the land to a park in 1979. Signs at the park indicate that while swimming in the Meramec River is not forbidden, it’s not encouraged either and is something to undertake at one’s own risk. Drownings do occur here so be careful.
The River Scene trail is so nice that I have explored very few other areas of the park despite many visits. I need to correct that oversight! There is a steep climb to the top of the bluff but after that the trail is not too difficult because it is mostly flat or downhill. You will have to watch your footing because the trail is rocky in spots and it’s possible to trip on tree roots. Sturdy hiking boots and a walking stick are helpful for safety and comfort. There are multiple scenic overlooks, historic ruins from the resort days and a well-traveled railroad corridor to see along the way. Rail fans will normally get a chance to see a train or two while hiking here and a portion of the trail even goes under the railroad bed in a cool tunnel.
As you can see from this map, the portion of the park that is South of the Meramec River is accessible only by hiking, biking or by horseback. You can take a trail to Castlewood from either West Tyson County Park or Lone Elk County Park.
It’s not shown on this map how it connects but if you take the Stinging Nettle Loop at the base of the bluff, you can follow that trail westward to a portion of the Meramec Greenway, Sherman Beach County Park and the Al Foster Trail which begins in Glencoe. You can also take a side trip on the Rock Hollow Trail, also known as the “Zombie Road”. The Stinging Nettle Loop is great for mountain bikers like me who are pretty much at the beginner level. There are some hills but they are not too high and if you fall you’ll probably land on dirt most of the time. I took a minor fall and didn’t get hurt. More challenging trails that I have not worked up to trying on a bike yet are in the area if you’re up for it. If you are getting the impression that you can spend days or weeks here exploring all the trails that connect near here you are probably right! Bring maps because it can get confusing!