Category Archives: Marketing

Get Hands-On with Journaling

I hope you can join me for a demo this Saturday, March 18 from 11:00 am – 3:00 pm at JoAnn Fabrics and Crafts in Maplewood, Missouri. Try your hand at writing, lettering and embellishing a journal page. We’ll supply you with background paper, a rubber date stamp, stickers and 48 colors of gel pens for you to try out!

A hands-on opportunity to try out some fun products at JoAnn Fabrics and Crafts
A hands-on opportunity to try out some fun products at JoAnn Fabrics and Crafts

The samples I made will be on display and I’ll be demonstrating in the store while helping you out with your own designs. Take home a personalized page that you can put in a journal, a planner, a memory planner or a scrapbook.

The samples I created using paper, stickers and a rubber stamp by Heidi Swapp, accented with other products sold at JoAnn.
My samples showing journaling techniques with products by Heidi Swapp, accented with other products sold at JoAnn.

If you can’t make the demo in person, go to the JoAnn Facebook page on March 21 at 7:00 pm ET for a live presentation hosted by creativebug.

New Electronic Display Installed At Schnarr’s Hardware Webster Groves Store


Pictured at the right is Mark Rice of Displays That Pay installing the SHOWCloud interactive marketing display at the Schnarr’s Hardware Webster Groves location. I’ve been working with Mark since 2005. I work for both Schnarr’s Hardware and Displays That Pay which gives me an exciting opportunity to experiment with Display’s That Pay’s SHOWCloud marketing communications application to best serve Schnarr’s customers.

If you want to stop by Schnarr’s Webster at 40 East Lockwood to see the new display, it’s located on top of the drinks cooler across from the registers. It’s also been playing for some time toward the bottom of the front page of the Schnarr’s web site – my presentation can be embedded within a web page. That’s one of the things I really love about using SHOWCloud – versatility. A wide variety of devices that have the capability of running a web browser or that have an HDMI port can run my SHOWCloud presentations. Such devices include laptop computers, desktop computers, iPads, smartphones, e-book readers, and flatscreen TV’s. Sometimes when the computer in the paint department at the Schnarr’s Ladue store is not in use I’ll go over to the paint counter and open a window to this url so that paint department customers can see it:
http://www.daasx.com/chasenfratz/ladiesnightpreview

SHOWCloud on a desktop computer monitor
SHOWCloud on a desktop computer monitor

As you might guess from the URL (web address), I started out using this presentation to promote one of Schnarr’s past Ladies’ Night events. Over time the content has changed and will be ever evolving and updating. If needed I can make multiple presentations tailored to different locations or different devices within one store. For example, if a store has different departments there could be different content at each station. The application can show more than just slides – I can add in web pages, video, live content and fun interactive applications.

Any place with access to wireless Internet can display SHOWCloud. Here is a picture of me last fall at Missouri Botanical Garden using an iPad to show a presentation promoting the Master Gardener program and the topics prospective participants would study. If you want to see the slides close up, here is the url:
http://www.myshowcloud.com/chasenfratz/stlmg

SHOWCloud displayed on an iPad
SHOWCloud displayed on an iPad

Below is a picture of me and my Displays That Pay colleague Jason at the Startup Connection 2016 event held in November at Washington University. There are a variety of examples in our booth showing how SHOWCloud can be used on different devices, including a multi-screen variation that gives additional flexibility, functionality and impact.

Displays That Pay at Startup Connection
Displays That Pay at Startup Connection

I can also update these presentations from anywhere that has an internet connection – from home or on the go. That’s very convenient and is a quick way to get timely information to our customers. I’m excited about the possibilities! Stop in to Schnarr’s Webster to see how we’re using this great new tool!

Lots of Activities at the Maplewood, MO JoAnn Fabrics and Crafts Store

I’ve been having lots of fun and keeping busy since I joined the teaching team at the JoAnn Fabrics and Crafts store in the Deer Creek Shopping Center in Maplewood, MO. Last weekend we were having a rubber stamping and paper sale, so I came in to demonstrate how to make greeting cards with rubber stamps. On my demo table I also showed some products that are good for card-making and in the shadow box are samples of upcoming classes that I will be teaching. My upcoming classes include Kid’s Hand Sewn Initial Letter, Kid’s Beaded Wish Bracelets, Make an Art Journal, Easy Button Bracelet and Kid’s Hand Sewn Bee Art. Go to my Classes and Events page for my schedule of classes and demos.

Rubber stamps, making parts for greeting cards, paper crafting products and upcoming classes.
Rubber stamps, making parts for greeting cards, paper crafting products and upcoming classes.

My own sewing skills can always use improving, so I took the Comfy Pants class from instructor Miss Kate. I had a great time and made my first ever handmade clothing item (unless you count the Barbie doll clothes I made when I was young). I did a lot of sewing when I was a kid but I was afraid to use a sewing machine and did not learn how until I was around 40 years old. I have done some sewing on a machine but I sewed simple things made from my own patterns such as table runners, scarves, fabric pouches, laundry bags, pillows and the like. Making clothing from a commercial pattern was something I had never done before and I’m thrilled to learn how to take my sewing to the next level! Kate knows a ton of things about making high-end clothing or simple clothing like my new Route 66 themed pajama pants!

My pants on the left, and on the right Miss Kate examines my stitching to make sure it's ok.
My pants on the left, and on the right Miss Kate examines my stitching to make sure it’s ok.

I hope you can join myself, Miss Kate and the other teachers at our Open House this weekend!

Teacher Open House
Date: February 11 and 12, 2017
Time: 11:00 am – 3:00 pm
Location: Jo-Ann Fabrics and Crafts
3200 Laclede Station Rd.
St. Louis, MO, 63143
Join myself and other members of the teaching team at Jo-Ann Fabrics and Crafts for an open house! See what projects we’re working on and find out about upcoming classes.

Displays That Pay Live from Startup Connection!

Tonight Jason and I are at the Displays That Pay Booth at Startup Connection in St. Louis
Tonight Jason and I are at the Displays That Pay booth at Startup Connection in St. Louis

Here is our press release:

Displays That Pay Announces MyCare Displays Healthcare Solution

Designed to Scale and Support Caregiver Communications and Provide Peace of Mind

ST. LOUIS, MISSOURI (PRWEB) NOVEMBER 16, 2016

MyCare DisplaysDisplays That Pay® today announced the pre-release of their newest display solution, MyCare Displays, at the Startup Connection Conference being held today at Washington University in St. Louis, Mo. MyCare Displays is a display service cloud solution that allows skilled nursing/extended care facilities, assisted living facilities, and hospice organizations to manage the display of patient care information at the patient’s location. MyCare Displays provides a simple user portal for family caregivers, home health workers, nurses, therapists, hospice personnel and even patients to dynamically update and share patient information.

“Providing affordable displays at the point of need for patients reduces confusion, stress and dependence,” said Mark Rice, CEO/founder, DisplaysThatPay. “Patients can enjoy peace of mind as they view care messages that include reminders and updates for medicine, office visits, therapy, and family activities.”

Untethering Caregivers with the Right Technology Helps Strengthen Connections Between Caregivers and Patients

The AARP recently published a report that indicates there are over 40 million caregivers providing unpaid care to an adult. Almost half of these caregivers are made up of people under the age of 50. Almost two thirds of these caregivers are seeking effective uses of technology to help them untether and free up time they must devote to providing caregiving activities. The AARP also projects an increase of only 5 million caregivers by the year 2020. At the current rate that means a gap of 72 million caregivers required to support 117 million adults requiring care.

Caregiving consumes a lot of time and resources that can sometimes put undue stress on relationships with family, friends and co-workers. MyCare Displays simplifies caregiver communications and provides peace of mind so that caregivers can be in touch without having to be present 100% of the time. Of course this depends on the patient’s needs, but for many caregivers and patients, having the connection 24/7 can take the place of a caregiver being present all of the time.

The MyCare Displays solution helps strengthen the relationship between patients, medical care teams, caregivers and families. It is projected that caregiving is going to personally affect you or someone you know in the next few years. MyCare Displays is a solution designed to meet the challenges of caregiving.

MyCare Displays will be available in the first quarter of 2017. Keep up to date on progress or be an early adopter. Visit http://mycaredisplay.com/peaceofmind

About Displays That Pay

Displays That Pay helps companies be more efficient with their time and resources when planning and exhibiting at trade shows and customer events. Our unique dynamic and interactive display solutions, let customers leverage their multi-channel content and boost attraction, interaction and transaction of lead capture. Our display service cloud solution transforms flat displays into, dynamic and interactive, social, mobile and video walls that enable businesses to tell their company story, connect with customers/prospects and capture leads. Fortune 500 to small businesses have deployed and enjoyed our display solutions to provide easy management and display of multi-channel content.

www.displaysthatpay.com

Displays that Pay live at the Murmuration festival!

I’m writing this from the Displays that Pay booth at the Innovation Showcase are of the Mumuration festival. We’re demonstrating a vertical display divided into two sections, each with a different stream of images.

Displays that Pay

I made a couple of slide images on the spot with my laptop to add to the image stream. We are encouraging people to Tweet photos of the festival or any photos they want using the hashtag #murmuration16.

tweet photos to #murmuration16

I used the Twitter application from my laptop to Tweet the slides, but you can also use the Twitter app on your phone. The picture below shows Mark from Displays that Pay working with a representative from Scopio, an image search engine and licensing platform. They are curating the images submitted with the hashtag #murmuration16 to make sure the content is acceptable.

curating

After they approved my images, I received messages in my Twitter Notifications.

twitter_screenshot

I clicked the link in each message and granted permission to use my images by entering my email address and pressing submit. Once I did that, the images were available for viewing on our display. I received an acknowledgement message from Scopio in my email with more information about their service. The two links below lead to the top and bottom image streams, if you want to see what has been submitted.

Stream 1

Stream 2

It’s fun to make your event more interactive with Displays that Pay!

Come see Displays That Pay at the Murmuration Festival

We’ll be at the Murmuration festival on Sunday, September 25, 2016 at the Innovation Showcase. The Murmuration festival is a 3-day event that explores the intersection of art, music, science, and technology. It’s named after a flock of my favorite bird – the European Starling!

Stop by the Displays that Pay booth to see our display service cloud application (SHOWCloud). Add your Murmeration pictures to the display at our booth and see applications for health care, retail, hospitality, trade shows and education.

murmuation_qr_v2

Scan the QR code for a free 14-day trial or go to myshowcloud.com/startmeup.

Displays That Pay Announce SHOWCloud for the Office

SHOWCloud platform instantly transforms flat TVs into interactive marketing communication walls

Displays That Pay® today announced the release of their latest display solutions suite, SHOWCloud™ for the Office, at the Midwest Digital Marketing Conference being held at the historic Union Station in St. Louis, Mo. SHOWCloud is a display service cloud solution that allows businesses of any size to manage and display a mix of different content (social media, web, video, images and mobile capture) on large flat panel displays. With SHOWCloud users can dynamically update images and web content, display videos and invite others to collaborate in real-time.

win_a_chromebit

Now customers who have enjoyed the dynamic and interactive display experience of SHOWCloud for Trade Shows can also use the solution in their office and at customer events. SHOWCloud for the Office is great digital display solution for retail stores, business lobby’s, cafeteria’s or any location where employees, customers and partners will see the displays. Content marketers, sales organizations and office managers are key target users of SHOWCloud for the Office.

Integrates to Dropbox
SHOWCloud for the Office integrates to Dropbox to provide easy management and display of user content. Venture Café St. Louis, located at the @4240 building within the Cortex Innovation Community, uses the SHOWCloud Dropbox integration to update the SHOWCloud display at their weekly Gathering events to help connect and inform the community.

“We found the SHOWCloud display helps increase the level of awareness of our various activities and deepens social media engagement,” said Travis Sheridan, Executive Director, Venture Café St. Louis.

“We are excited to offer the ASUS Google Chromebit as a simple solution for managing and displaying SHOWCloud content on any display with an HDMI connection”, says Mark Rice, CEO and Founder of Displays That Pay. “With our Startup SHOWCloud for the Office package, anyone can use the Chromebit and their SHOWCloud software to quickly create and display content”.

SHOWCloud for the Office customers can:

  • Display and rotate mobile, social, video and web content
  • Embed YouTube, Vimeo and Brainshark video content without any coding
  • Collaborate with team members using a shared SHOWCloud Dropbox folder and instantly update the user’s display
  • Add new content from anywhere using the SHOWCloud controller on laptops, tablets and smartphones or just add a file to Dropbox
  • Get remote support services to help users connect, display, captivate and share message with viewers.

SHOWCloud for the Office is available immediately. Start a 14-day free trial at http://myshowcloud.com/startmeup

Mark and i showing off our new shirts!
Mark and I showing off our new shirts!

Schnarr’s Hardware is launching a new gardening newsletter…

Garden Notes from Scharr's Newsletter

…and I am the editor and one of the contributors. Our bi-weekly email will include lawn and garden ideas and fun projects with an emphasis on seasonal tips to help you enjoy your garden all year round.

If you would like to receive our new gardening email newsletter, “Garden Notes from Schnarr’s”, please click the button below and fill out the short form.

Subscribe

Displays That Pay Releases SHOWCloud for Interactive, Multi-Channel Displays

One of the companies I work for is launching a new product! For any of you who are attending Startup Connection 2015 today, I’ll see you there!

SHOWCloud solutions allow companies to amplify their brand presence with interactive, multi-channel content that is easily displayed on any screen.New platform transfers flat displays into interactive marketing communications walls

St. Louis, MO (PRWEB) November 18, 2015

Displays That Pay® announced the release of their latest display solutions suite, SHOWCloud™ for Trade Shows at Startup Connection 2015. SHOWCloud solutions allow companies to amplify their brand presence with interactive, multi-channel content that is easily displayed on any screen. SHOWCloud transforms flat TV displays into dynamic walls that draw customers to trade show booths, engage them with real-time content and capture leads through mobile tools.

The SHOWCloud service provides multiple panels of video, social, web and scanable mobile codes on any display sharing viewable web browser content. Each display provides up to four panels of content that can be dynamically updated on the fly using the SHOWCloud mobile controller on a smartphone, tablet or Internet of Things (IoT) device.

Each display provides up to four panels of content that can be dynamically updated on the fly“Brands already have a tremendous amount of digital media content – from videos to social media to slides and images. SHOWCloud solutions allow them to organize and use this content to share their stories through separate panels displaying these multi-channel media assets,” said Mark Rice, CEO and founder of Displays That Pay. “SHOWCloud makes this content exciting and interactive so people are drawn in and want to engage.”

To support interaction at events, SHOWCloud for Trade Shows allows companies to display social media feeds like Twitter and Instagram and invite people to interact through hashtags and short URLs. Companies can also display scanable QR codes or use NFC tags at their booth to capture leads or download content. Existing applications from IFTTT services can trigger automated processes to effortlessly transfer a relevant show photo to a display via SHOWCloud’s Dropbox integration.

SHOWCloud customers can:

  • Display mobile, social, video and web content simultaneously
  • Embed video content without any coding
  • Collaborate with team members using a Dropbox folder linked to the display
  • Showcase up to four panels and expand and collapse panels as needed
  • Start and stop carousel displays providing live presentations
  • Add new content from anywhere using the SHOWCloud mobile controller or Dropbox
  • Display without Wi-Fi using smartcard backup
  • Captivate customers after the event with a SHOWCloud monthly subscription

Contact Displays That Pay for SHOWCloud for Trade Show pricing information, which includes dedicated pre-event support and remote support during the event.

About Displays That Pay
Displays That Pay transforms flat displays into engaging, interactive marketing walls to capture attention and generate leads. The company’s central product, SHOWCloud, is a cloud-based application supporting brand exposure and sales engagement at major trade shows, events and venues. Learn more at http://www.displaysthatpay.com.

Media Contacts

Rosie Hausler
Phone: +1 (425) 301-6740
Email: rosie.hausler@soundcmo.com

Mark Rice
Phone: +1 (314) 385-5211
Email: mark@displaysthatpay.com
Internet: http://www.displaysthatpay.com