One of my favorite ways to relax is to cut up some old magazines and make collages out of them. One reason why collages are so relaxing is that I can start them without a pre-planned project in mind and just let my subconscious and the random materials in front of me suggest the theme. Stress is a common theme, because I tend to start them when I need to work some stress out of me. Another reason is that so much printed media, like all media, is filled with images that scream out desperation.
Most media has been on a trend during our lifetimes to become more and more extreme in intensity in order to feed what some people call the “attention economy” or the “addiction economy”. Many media companies rely on an intangible resource to generate revenue – that resource is our eyes on their content. Whatever distraction can direct our attention to them and away from real life is how many corporations generate revenue now. We are not people to them, but a resource to be exploited to fullest extent possible.
A lot of friends pass old magazines on to me to use in collages, and somehow, I don’t know how or why, I’ve been getting US magazine in the mail. The theme of a lot of my art and writing is media analysis, so I don’t mind getting these magazines to see the bizarro world that some people live in and the desperation on display when celebrities need your eyes on them in order to make money and promote the bizarro world agenda. Excess can be both entertaining and disturbing. I’ve done some study on what kind of toll it takes on the people who view it, and I plan to write more in that vein on an ongoing basis. Paging through the celebrity magazines, I also thought about the mental health of the people who go to extreme measures to remain in the top echelon of attention grabbers. Surgeries, diets, fashions, casting couches, drugs, abuse – what won’t they put themselves through in the quest for status in an insulated and dehumanizing system? When they break down, how do they feel about entertaining the masses with evidence of their pain and destruction? When they look at images of themselves, are they looking for signs that the cracks are showing, knowing that untold other sets of eyes are looking for that too and hoping they find some? When does what is on the inside start to show on the outside?
To make this collage I used a stencil I have that looks like a film contact sheet to make a grid in pencil on a plain piece of white cardstock. Using a template I made with a window opening the size of the rectangle openings in the stencil, I started building up images on separate pieces of white cardstock. After adding images to each rectangle, I added textures from stencils and an a black outline with markers. I used a gray marker to add some lines to the background, and gray and black markers with the stencils to add some more texture on and around cut out words, rearranged a bit.
I deliberately tried to choose less than flattering celebrity photos on which to glue mismatched facial features to make them look more “crazy” to show how I feel about corporations and government trying to use media and celebrities and communications professionals to try to force me to accept a bizarro world as my world. The Urban Dictionary states that a bizarro world is a place where everything is the opposite of the word used to describe it. For example, “good is bad, wrong is right, white is black, logical is illogical, giving is taking, insanity is sane”, etc. It’s one of my theories, shared by many, that those who start out relatively mentally healthy generally pay a price on the inside for living in a bizarro world and being coerced into propagating its false values. Picking up one of these magazines, no I don’t believe some of the messages it’s trying to send me. Ugliness is not beauty, exploitation is not empowerment, sickness is not health, artificiality is not freshness, materialism is not happiness, and celebrities are not just like us! And no, war is not peace, freedom is not slavery, ignorance is not strength. And I don’t love Big Brother either. So there!
When I started the collage, I initially intended just to have some silly fun with some silly magazines and not necessarily think about such serious topics. I can’t seem to stop analyzing media when I see it I guess. I hope my next art or craft project will stay more on the lighthearted side!
Here are links to the stencils I used, on sale in my store:
When I was Creative Director for my former employer Webinar Resources, we built QR codes, that is Quick Response codes, into many of our campaigns. I liked them so much I made a header graphic for our Facebook page meant to celebrate their functionality and their high-tech look. They appealed to me for design reasons as well.
We put QR codes on any surface we could think of – door knockers, cards, posters, electronic slides, buttons, t-shirts, holiday wrapping… I’m probably forgetting some. Eventually I even had a rubber stamp made of a QR code for my online store! I also made some graphics at my boss Mark Rice’s direction along the way to try to show how they work.
I thought for awhile that it was difficult to get people to adopt QR codes and that they might die out. That possibility was disappointing to me because they are useful and a lot of fun. But while working on Marketing and Communications homework for my classes at Webster University recently, I’ve snapped some pictures while doing research that make it look like QR codes are here to stay after all. It’s possible that the COVID-19 pandemic may have helped speed up the adoption of QR codes a bit because they provide a quick way to disseminate information without people having to touch anything. QR codes are also easier to access now because in many cases you don’t need to install a special app – on my newest iPhone the QR code reader is built right into the camera.
I have a client who is appearing in a live performance in two days in Scottsdale, Arizona. This morning I took some graphics off of some of the existing promotional and ticketing web pages and made a collage of some of them with a QR code on it. My intention was to make something fast and easy for people to share if they are inclined to, with the link built in by way of the QR code so that people who are interested can get to the ticketing page easily no matter how the graphic is shared.
There is a lot you can do with QR codes if you build them into campaign planning at an early stage. Even when you are under a time crunch, incorporating a QR code into a shareable graphic for social media is a very convenient way to spread information.
WHAT: If you have ordered something from my Etsy store recently, or if you get a Christmas card from me, you will find inside one or both of the following invitations for #12daysoftomsbeard.
These tags are intended for drawing on or decorating, then sending back to me, so that I can hang them on Tom’s beard each day from December 25 to January 6. During that time I will take a crazy picture of the results to put on social media for people to find when they search for the hashtag #12daysoftomsbeard. Last year Tom and I experimented with different lighting effects, backgrounds and filters to come up with something unusual each day. Last year I tried to group the beard art items, background and filters by color because bright colors usually go far toward cheering and inspiring me.
Here are some examples of tags I decorated last year, a couple that people sent in to me, and a few images that resulted.
WHY: We mostly like to do this because it’s a lot of fun, and it makes us laugh! You should have seen my MIL’s reaction when she saw the orange picture of Tom! “What have you done to my son!!!” We could do this without any participation from others, but we appreciate it whenever anyone wants to join in. It’s an extra creative challenge to use something someone else sent in, and it’s a way to connect with people who are sometimes separated by distance or who I don’t even know in “real life”.
Why do people paint rocks and leave them for others to find? Why do Jeep owners put rubber ducks on random other Jeeps? Why did I put a banana peel on my head earlier this year and have my picture taken with it on? Why did people in Toronto make a memorial display for a dead raccoon and share it on social media? Group activities and performance art projects are a satisfying activity for some reason, for quite a few people. I will probably write more later about the psychological reasons why that is the case.
Earlier this year I started a SWOT analysis of #12daysoftomsbeard to try to use some of what I learned in marketing class to try to increase participation this year. I didn’t finish the analysis yet, but I will keep adding onto it in the future as I finish sections. Here it is if you want to read what I have written so far – SWOT Analysis of #12daysoftomsbeard.
HOW – One idea I want to try for increasing participation is to provide some more specific instructions. The wording on the invitations reads: “To play, color, glue, punch, stamp or otherwise decorate this tag.” For some people, that will be enough guidance, others might feel comfortable with something more specific.
I am going to suggest techniques to try, and post examples here on this page. Watch this space as I add them! Since I like to use mixed media a lot, it will be a challenge for me to use just one technique at a time, so maybe I’ll try that. Enjoy!
To participate, print out one or more of these sheets. Color or decorate the beard pieces with the designs and materials of your choice. Mail the pieces to Tom and I. Then check the hashtag #12daysoftomsbeard on Instagram between December 25 and January 6 each year to see what happens!
For more inspiration
Here is a link to a slideshow of images from the web page of IUOMA – The International Union of Mail Artists. I’ve been uploading the beard pictures to this gallery as I go. Intermixed are images that other people are uploading of conceptual art that they are both sending and receiving. This slide show changes daily as new images get added and older ones drop off. It might give you some ideas! Sometimes I put this slideshow on the screen while I’m working for extra inspiration!
I made another item for my Woodland Animals and Accessories retail display project. There are several versions of this project floating around out there, but I got the idea for this tree from a blog called Crafting Cheerfully. The Crafting Cheerfully version is on the left and my version is on the right. I made mine with a hanging loop instead of putting it on a garland because I don’t know how many I’m going to end up making. I do want to make more though, after trying the acorn pattern next.
Here is a link to my Pinterest “Mood Board” where I’m posting finished items and inspirations.
Even though I have a great deal to be thankful for, due to recent bereavement and a frustrating injury that is still a problem I was in a pretty bad mood for last week’s Thanksgiving holiday. Sewing has been keeping me from feeling a lot worse. Fortunately I’ve been really excited about making craft items to hopefully be used in a retail display someday. If all the parts aren’t done for this year I’m aiming for the next. One of the things I’m learning to get better at as I work on my Master’s degree is merchandising and displays. I wrote a paper in 2020 about some ideas I want to try and this project is an attempt at realizing some of what I wrote about. The professor wanted me to write the project as if it was a company with 50 employees, so I made it pretty ambitious and one person can’t do it overnight! So while some people have asked me if I want to sell these stuffed animals I just made, for now that is not the plan. They are inspiration for a “collection” that is going to have a lot of parts. I did find a person on Etsy who is selling some of the animals from this pattern for a very reasonable price.
I’ve wanted to try the pattern shown in the image above, Simplicity 1549, for awhile so this seemed like a good time. Sometimes I like to design my own patterns but this one was so cute I could not resist! I used all upcycled or leftover fabric for my versions. I didn’t make the owl yet because I think it’s kind of out of scale and I have another owl pattern I like better that I might enlarge a bit and use later. I do have some bird patterns for adding some woodland songbirds eventually as well.
The deer and the fox are harder to sew than the raccoon and the bunny because of their small size. I did make it harder for myself with some of my fabric choices – because I was using upcycled fabric and was initially making my choices based on color and pattern and texture, I didn’t consider the fabric thickness that much and I ended up using upcycled khaki shorts and upholstery fabric for the deer which were thick enough that I wasn’t sure I was going to be able to turn all the parts inside out! But somehow I did it. If I ever sew the deer again I’ll enlarge the pattern AND use thinner fabrics so it’s not so difficult.
I’m continuing with my interpretation of a woodland/lodge theme as I make more items. Here are a couple of stockings I made with a pattern that my Mom used circa the late ’70s or early ’80s.
I altered the stocking ornament to make it a bit bigger, and I changed where the top piece was placed to make them a little longer. I used a scrapbooking stencil that my friend Julie gave me a long time ago to trace the leaves out of felt for the fronts. There are going to be more of these, and they will have a hanging loop.
I remember Mom making the tree skirt from this pattern, the ornaments, and I think the wreath. I’m not sure if she made the large stockings or not. I don’t remember seeing them if so. I know Dad still has the tree skirt and ornaments. She also made a matching table runner which Dad still has.
The memories this pattern brings back are intense. It was more exciting than I can say to be a young crafter watching my Mom make all these items (and much more!). And it’s difficult to describe the bittersweet feeling of finding those fabric scraps you see there in the envelope when I was getting out the pattern pieces. There are tears falling and drying on my keyboard as I write this. Mom probably put those scraps in there so she’d know what fabric to get more of if she ran out. They were probably in there for at least 40 years. The awareness of what has happened to our family between then and now is pretty shocking, and I know we are not alone. It’s part of the human condition, and crafting and the arts are great gifts from our creator that are powerful aids in helping us cope.
Each holiday season involves both the past and the future. To turn my thoughts back to the future for now, here is a Pinterest board as I made as kind of a “mood board” for this project. If you find the theme I’m working with inspiring you might want to check it out!
Recently I was working on a sleeping bag for a doll, and I was looking around the house for a doll or stuffed animal that I could use to test out the size. I didn’t use it because it was too big, but I did look at a doll of sorts that I made a long time ago in sculpture class when I was working on a B.F.A. degree at SIUE. At the time I had taken the class, I had just been on a trip to Utah and had brought back with me some books on Native American petroglyphs and stone fetishes. I made a throw pillow sized soft wolf fetish with blanket and soft arrowhead for my late friend June for Christmas that year. We both shared an intense interest in Southwest travel and art. For class I made a humanoid stuffed figure with amulet bag, loincloth, and blanket.
While making the soft sculpture, although inspired by ancient Native American art forms, I did not want to refer to any particular culture exactly, rather I wanted to evoke an ancient sense of humanity that many cultures share. Throughout human history there were many ways to wear and use blankets as a part of clothing and outerwear before things like buttons and zippers were invented, and of course people still use and wear blankets in many ways today. For my soft sculpture’s blanket I chose a fabric in a garish early 1990s fabric pattern to suggest a striped blanket but not imitate any particular culture.
While working on my doll sleeping bag, I decided it was a good time to update the look of my soft sculpture. Since teaching at JoAnn Fabrics and Crafts from 2016-early 2020 I’ve been working a lot more with fabric. I decided to start with the blanket. I have a large collection of scrap fabric that I like to sew into strips to use in projects such as art quilts, purse straps, water bottle carrier straps, table runners, headbands, and more. I thought the blanket I made for the soft sculpture would look more attractive with some added strips of scrap fabric so I started piecing and sewing strips in place.
Here is how to start a scrap strip. Decide on a color scheme and lay out pieces of fabric to use. Here I decided on a neutral scheme for a future project.
Place fabric pieces good side together, and pin along one edge. Keep going until you have pinned enough pieces to make a strip as long as you need for your project. The first two photos show the same strip from the front first, and then the back, after pinning.
Using a washable fabric marking pen and a ruler, draw a line along one edge, leaving a small seam allowance. Drawing the lines will help you keep your seams straight.
Sew all the pieces together and you’ll have a strip that you can use for many projects.
My final exam for Social Engineering class is due at 5 pm on Friday. When I’m answering questions, it’s useful to write as though I’m explaining the concepts to a general audience. I’m going to publish these answers on this blog as I write them, before they are turned in and graded, to keep me on track to work long enough to explain completely but not so long that I run out of time and skimp on the last couple of questions (that’s what happened at the midterm exam!). A lot of people have been asking me what Social Engineering is since I’ve been in this class. I do think it’s something everyone needs to know about as part of life skills so I’ll explain the best I can. Enjoy!
Q. Discuss the art and method of Influence and Manipulation.
First I’ll define the terms according to Christopher Hadnagy, author of our textbook “Social Engineering: The Science of Human Hacking”.
Social Engineering – “Social engineering is any act that influences a person to take an action that may or may not be in his or her best interests” (Hadnagy 7).
Influence – “Getting someone to want to do what you want them to do” (Hadnagy 123).
Manipulation – “Getting someone to do what you want them to do” (Hadnagy 151).
Social engineering is part art and part science, and method is where they come together (Hadnagy 157). Hadnagy brings up cooking as an example of a pursuit that combines art and science to create a satisfactory outcome. Gardening and aquatic animal keeping are a couple of my pursuits that are similar – science knowledge is needed to keep the organisms alive, and artistry helps make the environments harmonious and attractive. There are certain needs the organisms have that must be met but I have choices in what colors I can have, quantities, how I arrange the elements, how much splashing or bubbling do I want to create a soothing sound, and other aesthetic choices that affect the total presentation.
Part of the science of SE is framing and elicitation (Hadnagy 158). Framing is how someone dynamically reacts to a situation based on life experience and internal makeup (Hadnagy 159-160). Depending on the reaction you want, artistry helps to create an approach to the frame that is appropriate to achieve the objective. Social Engineers may be called on to create characters and costumes, choose words, use props, practice acting skills, storytelling and other creative enhancements. Preparation and practice are important, as is the ability to adjust to changing situations.
Elicitation is getting a target to volunteer information (Hadnagy 168). In order to cultivate the target to be open and trusting enough to share, artistry will again be used in a planned way as well as dynamically as conversation progresses. A social engineer might plan a scenario ahead of time or create one just by observing a target. Methods such as Ego Appeals, Mutual Interest, Deliberate False Statements, displays of Knowledge and the Use of Questions are methods Social Engineers can use to subtly direct the interaction (Hadnagy 168-182). There is art in how these methods are used, and also in choosing embellishments such as the above mentioned characters, costumes, props, etc.
Q. How are each applied to a social engineering plan?
Influence – Cialdini’s Six Principles of Influence are as follows (ChangingMinds.org):
“Reciprocity: Obligation to repay.” Both wanted and unwanted gifts will create an urge to reciprocate, but if we appeal to what the target really values, we will get a greater concession in return. Gifts don’t have to be material things – good feelings in the target aroused by gifts of compliments and humor are also effective (Hadnagy 125-128).
“Consistency and Commitment: Need for personal alignment.” We have a powerful drive to meet commitments because the consistency of ideals and behavior gives us a feeling confidence and strength. I’m adding my own assumption here that this may not apply to people with psychopathy and personality disorders (“Psychopathy”). You can appeal to the urge for internal consistency in other people by getting them to agree to a small request initially then a larger one later. Victimizers use your integrity and need to make your actions match your beliefs as a weapon against you. Keeping this in mind might help us to know when it’s ok to change our minds about a commitment that is no longer serving us. Consistency and commitment can also be good defenses against attacks, since that is a good protection against people looking for examples of hypocrisy as a Social Engineering weapon against us.
“Social Proof: The power of what others do.” When we are unsure about what is safe or acceptable we often look at the behavior of others as a guide (Hadnagy 149-150).
“Liking: The obligations of friendship.” Hadnagy explains different meanings of the word “like”. We tend to like people who are “like” us in some way, that we see as a member of our tribe, and we “like” people who we think like us (Hadnagy 146-148).
“Authority: We obey those in charge.” Possessing actual authority or knowledge gives a Social Engineer more confidence to act with authority, but faking it, implying it or transferring it by seeming to associate with a genuine authority will work also (Hadnagy 140-141).
“Scarcity: We want what may not be available.” We can be Social Engineered to respond to a perceived or real scarcity of goods, sale prices, time or any kind of resources (Hadnagy 134-136).
Hadnagy lists 6 principles of manipulation (Hadnagy 153):
2. “Environmental control.”
3. “Forced reevaluation.”
4. “Removal of power.”
It’s not an accident that these tactics are synonymous with types of abuse, emotional and sometimes even physical. Abusers abuse because they want the power and control it gives them (Davenport). It isn’t only individuals who might try to abuse us – organizations can do it too. I’ve written passionately and repeatedly on this subject in my class assignments, as you know, and in other writings, because of my theory that we as a culture tend to give far too much trust to institutions that have devoted vast research and resources to manipulate, and yes, abuse.
Q. What is the difference between the two?
Hadnagy’s definitions of influence and manipulation are nearly the same in terms of wording. In both cases, the social engineer wants the target to take an action that the social engineer wants. In an influence situation, the target wants to go along with the engineer (Hadnagy 151). That is a very slight difference, and Hadnagy acknowledges that not all will agree with his chosen definitions. When I first read “How to Win Friends and Influence People” by Dale Carnegie, a friend of mine didn’t want me to read it because in his words “It teaches you how to manipulate people”. My reply to him was my interpretation of a couple of the points I thought Carnegie was trying to make – the transactions and deals you make should benefit both parties, and whatever social techniques you use to get the results you want should be sincere (Winkelmann “My Opinion of…”).
I think Hadnagy is of a similar opinion. Manipulators don’t care about the feelings or well-being of the target, and the interaction will not be remembered fondly by the target (Hadnagy 151, 153). That’s detrimental to getting future business. In Hadnagy’s case, since part of his job is to educate clients, negative feelings interfere with the learning process and are to be avoided. I think he and Carnegie would agree that it is more important for both parties to come out of an interaction both feeling good about it than for the SE to “win” the transaction by getting the better of the target.
Of course many social engineers don’t mind harming the target, or they fully intend to harm the target – that’s when their actions become manipulation. For example the same male friend who was uneasy about me reading “How to Win Friends and Influence People” used manipulation on me and another woman to try to keep us from becoming friends. All three of us were part of a group that was going on a week long backpacking and camping trip. In preparation, he told me she didn’t like me and told her I didn’t like her. So for the first day of the trip we avoided each other. Due to the way the tents worked out, we were forced to share one the first night and weren’t happy about it. The next day we both had the same thought. “She’s not so bad.” We both decided to confide in each other what the male (now former) friend had told us. We had a good laugh and became best friends until she passed away in 2003. I was Maid of Honor at her wedding!
Q. Which method is more effective (give examples of circumstances/settings to be applied)?
I think it depends a lot on the circumstances. For example, if your goal is to have a productive future relationship with a target, you will take their welfare and emotions into account so that they associate you with a pleasant experience and are open to be influenced by you because they “like” you, as Cialdini teaches. If you plan to just use and discard the target when they are no longer needed, you don’t have to consider their well-being at all.
The archetype of the “snake oil salesman” is depicted in a music video I loved and watched a lot when I was a teenager, “Say Say Say” by Paul McCartney and Michael Jackson. The protagonists are con artists who travel from town to town in a wagon selling a bogus “strength potion”. They use pre-planned pretexts, such as a script and audience plants to Social Engineer the people in a town into buying a lot of the fake potion. By the time the customers realize it’s no good, the con artists are long gone and in another town sporting a different identity. When the law catches up to them, they use a distraction to evade (Giraldi). As long as they can get away quickly enough, they are not accountable and don’t have to make a good product. They only have to create the impression long enough to get the money.
Here is a personal example of when I experienced manipulation in an airport when being solicited for a donation. A man greeted me and offered me a free paperback copy of a vegetarian cookbook. I love to cook and I love vegetables so I said “sure, thanks” and took it. I was young and this was my first time encountering this particular SE situation in an airport so was not looking for it and not prepared with defenses. The man said “Aren’t you going to give a donation?” I thought a moment and gave him a dollar. He said that isn’t enough. I was not pleased about being manipulated, so I said “I think that’s pretty good for a free book. If you disagree, you can have it back and I’ll take back the dollar”. He just looked disgusted and waved me away. I was not unhappy about giving a dollar for the book, even though it’s not something I sought out. But I love recipe books, so a free book or a dollar book, either was fine with me. But I would have balked at any more than that. Neither of us was concerned about ever seeing each other again, so it was a very low stakes situation. Since he had correctly concluded he had gotten all he was ever going to get out of me, he didn’t bother to be civil one second longer than was productive.
The larger and more powerful an organization or individual is, the more they can insulate themselves from backlash caused by self-serving, fraudulent, unkind or unfair manipulations of people. For example last summer there were large corporations taking out television ads that put their brand in a good light, showing warm and positive scenes of how they were helping their employees and customers cope with the pandemic. News stories about those brands were sometimes in direct contrast to the images in the ads. Organizations can use their money and power to “buy” morality credits by performing certain good deeds and publicizing them or just artfully appearing to. In the “Say Say Say” video we see that the fictional con artists give their ill-gotten gains to an orphanage and stop to entertain the kids, so the viewers of the video will root for them (Giraldi). This tactic works in real life too.
Marketing and Public Relations are subsets of Social Engineering, according to Hadnagy’s definition. If organizations don’t even do good deeds but claim they want to someday, or are generally in favor of good things for society and they’d love it if YOU would do them, that is enough to counteract actual corporate hypocrisy in some situations (Chen 487-490, 517-518). Influential people and organizations have the money and power to buy a lot of Marketing and PR, so they are potentially not as accountable as the less powerful. For example, from years of selling art supplies online, with Amazon being one of the platforms I sold on, I’m personally acquainted with how Amazon treats people with no power and only the most infinitesimal trace of usefulness. Admittedly already skeptical about their corporate culture, I am not the only one to ponder the disconnect between Amazon’s paid feel-good ads and news stories about how workers are treated (Barrickman and Smith). In a paper I wrote last fall about Corporate Social Responsibility and Irresponsibility I speculated about the meaning behind the amounts of corporate public donations to social justice causes by Netflix, WalMart and Amazon (Winkelmann “Corporate Social Responsibility…”). Do these amounts reflect genuine commitment to the causes, a branding technique, the amount of resources available, or the amount of morality credits they feel they need to buy to compensate for their actual activities?
A malicious Social Engineer might intend to not only evade accountability, but plan to leave the target in a weakened condition as part of the strategy. Sometimes the goal is not merely profit but total defeat of the enemy.
Barrickman, Nick and Patrick Smith. “Amazon violates its own health and safety rules in COVID-19 coverup.” World Socialist Web Site, 2020, www.wsws.org/en/articles/2020/08/05/amzn-a05.html. Accessed 10 May 2021.
ChangingMinds.org. “Cialdini’s Six Principles of Influence”. Changing Works, 2002-2021, changingminds.org/. Accessed 16 March 2021.
Chen, Zhifeng, et al. “Corporate Social (Ir)Responsibility and Corporate Hypocrisy: Warmth, Motive and the Protective Value of Corporate Social Responsibility.” Business Ethics Quarterly, vol. 30, no. 4, Oct. 2020, pp. 486–524. EBSCOhost, doi:10.1017/beq.2019.50. Accessed 28 September 2020.
Davenport, Barrie. “61 Devastating Signs Of Emotional Abuse In A Relationship.” Live Bold and Bloom, 2021, liveboldandbloom.com/02/relationships/signs-of-emotional-abuse/. Accessed 11 May 2021.
Giraldi, Bob, director. “Say Say Say.” YouTube, Paul McCartney and Michael Jackson, uploaded by Giraldi Media, 1983, www.youtube.com/watch?v=aLEhh_XpJ-0. Accessed 10 May 2021.
Hadnagy, Christopher. Social Engineering: The Science of Human Hacking. John Wiley & Sons, Inc. 2018.
“Psychopathy.” Psychology Today, 2021, www.psychologytoday.com/us/basics/psychopathy. Accessed 11 May 2021.
Winkelmann, Carolyn Hasenfratz. “My Opinion of What Marketing is About”. Carolyn Hasenfratz Design. 2020. www.chasenfratz.com/wp/my-opinion-of-what-marketing-is-about/. Accessed 10 May 2021. — “Corporate Social Responsibility and Irresponsibility”. Carolyn Hasenfratz Design. 2020. www.chasenfratz.com/wp/corporate-social-responsibility/. Accessed 11 May 2021.
For our Social Engineering class, we were asked to propose to work on behalf of a real cause or a fictional one. Using ISIS as an example, how could we use similar social engineering tactics to win converts over to our cause? I decided to create a fictional organization called “Artists for Media Literacy”.
Media literacy is something I was taught in both grade school and high school, although I didn’t know then what it was called. Ever since I’ve been old enough and aware enough to realize what it was, I’ve thought it had the potential to heal many of the ills of our culture if more people acquired the skills. I felt strongly enough about it in 1998 that my first solo art show included a group project in which I encouraged people to send me postcards in the mail based on the theme “Turn Off Your Television”. Here are photos showing this project on the wall at my show, and a graphic for a postcard I sent out to help promote it.
On the left is a view of the gallery showing the TV project on the wall, and on the right is a postcard I made to promote the project.
So this is where my inspiration comes from for “Artists for Media Literacy”. Artists are trained communicators and often have a lot to say about the media and consumerism.
What techniques successfully employed by ISIS would be suitable for our group?
Isis intimidates opponents via well-produced videos, mass executions and hashtag hijacking.
“Artists for Media Literacy” is a philanthropic organization, so there will obviously be no violence or threat of violence. We have no ambition to intimidate anyone to force them to participate – we believe in individual rights and freedom and want people to voluntarily choose to adopt the media literacy techniques we propose. We do want to raise the alarm about propaganda and abusive media – so we will try to influence people to fear the consequences of not using media in a healthy way. We can use well crafted videos to promote the positive benefits of media literacy as well as the dangers of being uninformed.
Hashtag hijacking would lend itself extremely well to our cause because there are trending media-related topics going on all the time that we could hitch an awareness piece too. For example, I can check Twitter right now to see what topics are trending at this url – twitter.com/explore/tabs/trending. #Antifa and #RIP Twitter are trending right now. Those would both be great hashtags to hijack for a media literacy campaign.
Documentaries: we would not have to coerce participation from hostages to produce documentaries touting the benefits of media literacy. The challenge would be making them engaging and accessible.
Press releases: our work would be of interest to many news outlets if we target the right ones.
Instagram: this is a social media platform particularly friendly to artists, so we’d benefit from heavy use. Here is the Instagram account for the Back To Our Roots Art Show last year promoted by Webster University students – www.instagram.com/back.to.our.roots.art/. As a participant in the show, I can vouch for it’s usefulness in helping me keep track of deadlines, inspiring my vision for the work I was producing, and helping me promote the show to my social networks via attractive, branded and shareable content.
Civic forum boards: unlike ISIS, our boards would not need to be encrypted necessarily, but they should be secure to protect us from hackers.
Secure messaging: normal consumer level communications platforms should be adequate.
Battlefield drones: We won’t have battlefields in the sense that ISIS would, but if we ever have any outdoor events we could use drones to get interesting footage for videos. I’ve seen drones used that way at historic preservation events to attract interest by showing how well attended the event was and the extent of support for our cause, preserving the Gasconade River Bridge in Hazelgreen, Missouri. The organizers have succeeded in attracting large crowds in multiple years, including international Route 66 fans.
P.W. Singer, and Emerson Brooking, “How ISIS Is Taking War to Social Media”, Popular Science Magazine, 2015. Accessed through course module, 16 April 2021.
A SWOT Analysis is a Strength, Weakness, Opportunity, and Threat Analysis. Here I am using an outline partly based on an unpublished paper I wrote for Marketing 5000 class last spring to create a SWOT analysis for the #12daysoftomsbeard project. My unpublished paper, titled “(Name of Fantasy Company) Marketing Plan” was based on an assignment and outline given to us by Webster University professor Dr. John Jinkner.
I’m going to publish a small portion at a time, because it will take some time to write. I hope you enjoy it!
I. Executive Summary
#12daysoftomsbeard is a conceptual art project engaged in by Carolyn (Me) and Tom Winkelmann as part of our annual Christmas tradition. This is a young tradition for us, having been recently practiced for only the second year in a row.
The activity was inspired by several things. I have a long history of engaging in conceptual art through Mail Art, the ‘zine scene, and various art experiments involving photography, handmade books, ephemeral art installations, Pop Art, Dadaism, and more. There are two definitions of conceptual art in an interesting article I found, “If You Don’t Understand Conceptual Art, It’s Not Your Fault”. One definition, the one I gave to my husband off the top of my head while I explained why I wanted to take pictures of him with things in his beard, is that conceptual art is a form of art where the idea is the art and the tangible object created is not considered important. The other definition in the article is that conceptual art is a set of plans or strategies (Kaplan).
Tom has been letting his beard grow more often and is frequently teased about his beard by his family. Last year I decided it would be fun to turn the teasing into humor and art so I showed up at Christmas Day celebrations with colorful paper circles and squares with a few collage elements on them and writing implements for family members to color and draw on to put in Tom’s beard to take pictures of. The idea for hanging paper or art items from a beard is not original with me, there are people who use their beards as mini art galleries and vehicles for Christmas decorations.
I invited family members, many who I know like to paint and color, to use pens and markers to add to the paper pieces, which I then clipped to Tom’s beard with mini clothespins. Then I took photos for Instagram and posted one each day for 12 days, with the hashtag #12daysoftomsbeard.
Since I like to art journal as a creative development and self-care activity, when I was done taking pictures of the paper pieces in Tom’s beard the first year we did the project, the 2019-20 season, I mounted them on art journal pages, some of which I planned to exhibit in the then upcoming art show, Back To Our Roots which opened in February 2020 at the historic Arcade building in downtown St. Louis.
II. Environmental Analysis
There were several parts to the #12daysoftomsbeard project as executed in the 2020-21 holiday season. Since I was anticipating only distance Christmas activities due to the pandemic, I decided to send out tags and invite people to alter them and send them back to take picture of in Tom’s beard.
1. I made a black and white version of collages that Tom and I made together to use in our Christmas cards, then had copies printed out on white cardstock. I traced shapes from Christmas cookie cutters onto the back of the cardstock and cut out shaped tags. I made stickers for the backs of the tags that explained the project and featured a QR code so that people could easily check the results of the #12daysoftomsbeard Instagram feed with smartphones if they wanted to.
2. I put tags in most of the Christmas cards we sent out. I also included in many of cards some scrap paper pieces and examples of faux postage that Tom and I made to use in Christmas artwork, for people who might want to join in but don’t have a ready supply of art materials around. Some of the paper scraps were examples of Christmas faux postage that I’ve made on my own and with my husband so if people didn’t end up using them in the project they might want them for some other craft or just something to look at as part of a Christmas greeting. For a few of the people that we hand-delivered cards and gifts to, we punched a hole at the top of a tag, attached a loop of cord for hanging, and put one on their doorknob.
3. I made a graphic to use as a social media header that included the QR code and images from last year’s beard series to raise anticipation and awareness. I also wanted to cheer people up with some bright colors since I knew a lot of people who were feeling sadness over separation from loved ones and the loss of loved ones during the holidays. I know from personal experience that the holidays and winter are often difficult for many people even in more typical years depending on their current situation in life.
4. To help people get started sooner if they were eager, since we weren’t as early as I would have liked getting our cards mailed, I made graphic that people could download and print out that had tag templates on it, instructions and the QR code.
I posted the template graphic in social media for download, and mailed and emailed a few copies to people I thought might be particularly interested.
5. In keeping with the theme of bright rainbow colors I had started, I prepared 12 little collages made from colorful upcycled hardware store paint sample cards so that I would have something to put in Tom’s beard if no one sent me any art pieces to use. On some days I made extra items to fit the color theme of the day and also incorporated found objects if I was inspired. For example, those two guys in the right picture above were cut out from a piece of junk mail. Some of the paper pieces there were parts from older Christmas card designs.
6. When taking the pictures, I had a lot of fun experimenting with different eyeglasses on Tom and taping things to the lenses of my clear protective goggles to make crazy compositions. I installed some new photo filters on my smartphone to make the pictures even more fun and colorful before I posted them to Instagram.
7. Tom and I were feeling lonely over the holidays and thought that since we were staying home, it might be fun to have a New Year’s Eve themed #virtualartparty, an ongoing series of online meetings I started when the pandemic began, with the purpose of cheering people up who were missing out on their usual social activities.
We ended up cancelling the New Year’s Eve edition of #virtualartpary because our cat Griffin was terribly ill that day and we were sure we were going to lose her. Griffin has been with my husband for 21 years and Tom needed my support and attention so he could be with Griffin, and I thought we were going to be dealing with grief on New Year’s Eve and not in the mood for a party. But to our grateful surprise, Griffin recovered and is doing very well now. At her age we know she won’t be around that much longer, but we aren’t eager to lose her any earlier than we have to.
Edit: Griffin passed away in February 2021 and our other cat Leo passed in the summer of 2022. We didn’t get another cat but we did adopt a leopard gecko named GG in 2022.
I had been planning to talk about #12daysoftomsbeard on December 31 as part of the #virtualartparty, the timing made sense since I was taking a daily photo from December 25 through January 6. I made some sequential social media header graphics with colorful beard pictures and the hash tag #virtualartparty to help build interest. I didn’t have time to make a header graphic for each of the 12 days, but maybe next year I should.
A. The Marketing Environment
Even though #12daysoftomsbeard is not a commercial activity, we do need to market the project in order to persuade people to participate.
1. Competitive forces. Other sources of entertainment, amusement or hobby activities are the main competition for the attention and time that potential participants might allow for just understanding what our #12daysoftomsbeard project is, much less time to participate. With the amount of time that people spend in front of a screen or with a smart device in their hand, it is difficult to get anyone’s attention away from anything that isn’t corporate in origin. It concerns me that synthesized culture designed to social engineer us is replacing genuine culture and whenever I can I’m trying to re-inject actual culture back into our lives. As Dr. Jim Taylor lamented in an article for Psychology Today, the nations of the former Soviet Union, Italy, Spain, Germany, nations conquered by the NAZIs, Cuba and North Korea have experienced decades of suffering because aspects of their authentic culture were abusively removed and replaced with a synthesized totalitarian culture (Taylor, “Popular Culture: We…”). I would add China and the United States to that list also. Dr. Taylor’s article reminds us why there are so many organizations throughout the world dedicated to cultural heritage and cultural preservation – it plays a much bigger role in our well being than many realize. I quote Dr. Taylor in this excerpt:
“As individuals, a genuine popular culture instills a sense of ownership and empowerment in our society because each of us knows that we contribute to that culture. We are more likely to act in our society’s best interests because we know that those best interests are also our own. An authentic popular culture also gives us a sense of shared identity, meaning, and purpose that transcends differences in geography, race, ethnicity, religion, or politics. All of these then encourage us to lead a life in accordance with our culture’s values and norms because they are our own (Taylor, ‘Popular Culture: We…’)”
In other words, if we throw away our authentic culture for synthesized corporate culture we should not have to wonder why so many of our citizens have been programmed to serve the interests of large corporations so thoroughly that they are literally waging war on their behalf with people that they formerly were able to co-exist with. Many people trust screens far more than they trust friends, neighbors and even family members that they have known for decades. The manner in which many people experience the world is corporate-based with life beyond a screen regarded as if it is fiction. They allow corporations to tell them what the world outside is like instead of going out and finding out for themselves. People are told that their own judgement is not to be trusted and they need corporate “fact-checkers” to tell them what is ok to read or hear about. I overheard art teachers as far back as the 1980s trying to urge some of my fellow art students to use their own authentic experiences and senses of self to create art instead of just drawing corporate cartoon characters and corporate based entertainment characters and content. I know so many people, who if you removed corporate consumer culture from the topics they could talk or think about, there would be almost nothing there. Teaching art or trying to market an art activity without corporate branding attached to it is inherently very difficult. We know that children can’t distinguish advertising from entertainment, that is widely acknowledged, but I don’t know many people who admit that a lot of adults can’t either. Most people I know aren’t aware that when they are entertained they are actually being marketed to and they are not the end customer for the entertainment – the advertisers are the actual customer.
The #12daysoftomsbeard project is not completely devoid of corporate content because it includes found objects and some clothing with logos. However, by basing it on the universal human experience of personal grooming and running it from December 25 to the Feast of the Epiphany (the day we Catholics observe it, my understanding is it varies depending on tradition), I intended to bring attention to authentic human and authentic Christian culture and away from the corporate way of celebrating Christmas for just a little while, just to give Tom and I and others a break and a reason to look at each other while really seeing and interacting each other. What would my slightly weird Christmas cards look like next to other cards designed by corporations? What do people think when they see the resulting pictures? What did they think about while making an art piece to send back?
Kaplan, Isaac. “f You Don’t Understand Conceptual Art, It’s Not Your Fault.” Artsy, 2016, www.artsy.net/article/artsy-editorial-if-you-don-t-understand-conceptual-art-it-s-not-your-fault. Accessed 22 January 2021.
Mitchell, Grant. “Strength, Weakness, Opportunity, and Threat (SWOT) Analysis.” Dotdash, 2020, https://www.investopedia.com/terms/s/swot.asp. Accessed 15 January 2020.
Taylor, Dr. Jim. “Popular Culture: Too Much Time On Our Hands.” Psychology Today, 2009, www.psychologytoday.com/us/blog/the-power-prime/200909/popular-culture-too-much-time-our-hands. Accessed 15 December 2020.
—. “Popular Culture: We Are What We Consume.” Psychology Today, 2009, www.psychologytoday.com/us/blog/the-power-prime/200912/popular-culture-we-are-what-we-consume. Accessed 15 December 2020.
Pulling Your Own Strings is a book by the late Dr. Wayne Dyer that I’m re-reading right now for the umpteenth time. My copy is so battered the front cover is gone. I’m going to re-read a little each morning to help get the day started in a productive frame of mind. It’s been too long since I last picked this book up, so I’m going to remedy that by re-reading and quoting from it frequently. It would get tiresome to keep doing that on this blog, so after this post I think I’ll use my new MeWe account if I feel moved to quote and comment. I learn better when I analyze and write about what I read. Some things are hard enough to achieve in real life that I have to re-learn them many times over.
I read three of Dr. Dyer’s books in the late 1980s and early 1990s. I knew he had become somewhat of a TV personality after that but since I’m skeptical about what is on TV I stopped being interested in his work, so I can’t analyze what he did after the first three books I read. But one thing I do know – after re-reading parts of Pulling Your Own Strings while writing a recent research paper I realized whatever turn his career took after I read these books, I need more than ever to master this material. I have a lot of life experience since I first read this book, and have read many many many more books, including quite a few on the topics of mental health and psychology. In my opinion this book not only stands the test of time but is even more relevant now than when it was written – I think the obstacles against being a free-thinker have grown in the intervening years rather than lessened.
It’s easy to get discouraged when you get blowback as a result of asserting your rights in personal life, business life or public life. Abusers, mostly called victimizers in this book, will try to convince you that you are wrong for asserting your own agency. They want you to think it’s because they are more worthy than you, more moral or superior in some way and you are the one who is wrong. In many cases, the only thing you are doing “wrong” is being in the way of their agenda. You have the right to set your own agenda. You are not obligated to go along with someone else’s agenda unless you choose to freely. I admit to being afraid of the consequences sometimes. If you call someone’s bluff, they often will back down but sometimes they attack and do damage. But the price of not asserting your rights is also very high. To put things in perspective, when we got our stimulus checks last summer there was a lot of discussion about how to spend them and I was interested in asking what people did with them to get an idea about their priorities and values. A portion of mine went to help free a family from slavery in a brickyard in Pakistan. I got to see pictures of the family on their liberation day. When I think about it, it’s a reminder that although the cost of standing up for your rights may be very high, the cost of not doing so could be much higher.
Here is today’s quote, excerpts from page xiv:
“… I believe that you must often be assertive, even pugnacious, to avoid being victimized.
Yes I do think you must often be unreasonable, “insubordinate,” to people who would manipulate you. To be otherwise is to be victimized, and the world is full of people who would love you to behave in whatever ways are most convenient for them.
…individuals have the right to decide how they will live their lives, and that as long as their exercise of this right does not infringe on the equal rights of others, any person or institution that interferes ought to be viewed as a victimizer.” – Dr. Wayne Dyer
Many of the institutions I’m entangled with for marketing purposes have become blatant victimizers. Many of my business plans for this year are going to have to be changed and I will probably suffer some financially by getting off to a sluggish start as I focus on slowly disentangling myself. I was looking forward to starting off the year with some topics that were more fun than the classes I took last fall, but some of that time I have to devote to more pragmatic concerns – I’d much rather write about fun creative projects. I’m going to be spending some time working on breaking some of the chains I was manipulated into affixing to myself. I don’t know all the answers, especially since the situation is fluid and any internet-based tool at my disposal can be shut down at any time without warning and without recourse, but whatever I’m able to learn while doing so I’ll try to share with my readers. I’m over the halfway point of a Masters Degree in Advertising and Marketing Communications (excluding electives). The amount of knowledge I’ve taken in during that time I liken to seeing the world in black and white then having it switch to color. Imagine what is still coming! It’s as exciting as it is scary – some of it will be contrary to the agenda of very powerful corporations and government institutions, hidden or manifest, but of course not to the Constitution (as now written) or the rights of others. I’m not going to be manipulated into violating my ethics because my soul would be a loss to me greater than any other.
Dr. Dyer said on page xiv that Pulling Your Own Strings is written for people “who want their own freedom more desperately than anything else”. Unfortunately that’s how I was made and this time in history is going to be trying in ways I probably still don’t fully comprehend. My husband is united with me in our philosophy about freedom and since he is the only human person I’m accountable to by way of sacred vows or oaths, we are ready!