Tag Archives: event promotion

QR Codes are handy for promotions that require a fast turnaround

When I was Creative Director for my former employer Webinar Resources, we built QR codes, that is Quick Response codes, into many of our campaigns. I liked them so much I made a header graphic for our Facebook page meant to celebrate their functionality and their high-tech look. They appealed to me for design reasons as well.

We put QR codes on any surface we could think of – door knockers, cards, posters, electronic slides, buttons, t-shirts, holiday wrapping… I’m probably forgetting some. Eventually I even had a rubber stamp made of a QR code for my online store! I also made some graphics at my boss Mark Rice’s direction along the way to try to show how they work.

A selection of a few past QR code projects I worked on, 2010-2021

I thought for awhile that it was difficult to get people to adopt QR codes and that they might die out. That possibility was disappointing to me because they are useful and a lot of fun. But while working on Marketing and Communications homework for my classes at Webster University recently, I’ve snapped some pictures while doing research that make it look like QR codes are here to stay after all. It’s possible that the COVID-19 pandemic may have helped speed up the adoption of QR codes a bit because they provide a quick way to disseminate information without people having to touch anything. QR codes are also easier to access now because in many cases you don’t need to install a special app – on my newest iPhone the QR code reader is built right into the camera.

QR code sightings within the last two years, from left to right: downtown St. Louis in the City Garden, a mobile police camera in Dutchtown, a store front in Dutchtown, and a WalMart promotional free sample bag with QR code on the bag and on the enclosed advertising piece.

I have a client who is appearing in a live performance in two days in Scottsdale, Arizona. This morning I took some graphics off of some of the existing promotional and ticketing web pages and made a collage of some of them with a QR code on it. My intention was to make something fast and easy for people to share if they are inclined to, with the link built in by way of the QR code so that people who are interested can get to the ticketing page easily no matter how the graphic is shared.

The Unapologetically American Comedy Tour
The Unapologetically American Comedy Tour
I made a graphic of just the ticket for instances when the code is too small on the screen to be read.

There is a lot you can do with QR codes if you build them into campaign planning at an early stage. Even when you are under a time crunch, incorporating a QR code into a shareable graphic for social media is a very convenient way to spread information.

Sell66stuff.com Vendor Guide

I’m the editor and co-owner of the web site Sell66stuff.com, which was created to help increase commerce on Historic Route 66 by bringing the right products together with the right buyers.

I did a lot of updating on the Sell66stuff.com vendor guide over the last few days. Any businesses with Route 66 related merchandise you want to find an outlet for, check it out! http://www.sell66stuff.com/vendor_guide.html

How to Make an Event Promotion Checklist

I’ve been working hard lately promoting my upcoming class, “Polymer Clay Beads with Pearl Ex Pigments”. It’s the first in a series, so I’m figuring out some new processes and making several new promotion pieces. The next one should take a lot less time to promote, but only if I remember what I did and can find all the parts – there are quite a lot as you will see!

First I’ll make an action list of all the tasks to perform in a logical order.

  1. Write up event description and create promotional image – a photo, a logo or whatever image shows what the event is about.
  2. Create event registration form on web site.
  3. Create any short URLs, campaign codes or QR Codes you might need.
  4. Write up event announcement with link to registration page and post on web site(s). If you have a separate mobile-optimized site post it there also.
  5. Write and send out press release to media outlets. If you’re new to this find some on this promotion resources page.
  6. List event on all the suitable free online events calendars you can find.
  7. Promote to all appropriate social media outlets.
    • Blog
    • Facebook
    • Twitter
    • Tumblr
    • Google +
    • Pinterest
    • LinkedIn
    • YouTube (if you have video or slide show)
    • More!
  8. Create banner ads and place where appropriate.
  9. Create flyers and distribute.
  10. Create postcards and send to your snail mail list.
  11. Create announcement email and send to your email list. For my email I used ExactTarget software and made use of the Social Forward feature. I had more than one event to announce in my email and Social Forward allows me to break up the content into segments and enables recipients to share the parts of the email that are of interest to them with their own social networks.
  12. Send reminder emails to your list of those who have registered as event date gets closer.

I recommend you use my list above as a starting point and use it to make your own promotion checklist, adding and subtracting action items as needed. Then make some kind of master document that includes notes, links or whatever information you will need to carry out the tasks and remember what you did so you don’t have to figure everything out again the next time you have an event to promote. It’s useful to make this document in some kind of format that supports tables such as a private web page, Word document or Excel spreadsheet. Then you can put appropriate links and info in the row next to each action item to make everything easy to find and remember. If you are part of an organization share this document with others involved in the project so you can all benefit from the knowledge you’ll gain during the promotion.