A friend of mine gave me two unused canvas tool belts that advertise a hardware store that I don’t work for. I decided to cover up the advertisement and create a more robust belt loop by sewing on some recycled upholstery material. I used recycled trim, a recycled belt and some thread to make something that turned out really comfortable to wear. I’ll test the functionality today when I wear it to hold my hand tools while I work on the garden at a client’s house. Going to work is a lot more fun when you can express your personality with your tools!
Perennial is a non-profit community workshop and store with the mission of building a creative culture of sustainability and turning discarded items into valuable resources. As an artist and craftsperson who already is enthusiastic about using recycled materials, I was delighted when my friend Mary (pictured at top left) invited me to meet her there and try out one of the community workshop sessions.
I met Mary at a Creative Arts Fellowship last year and got to know her better at some subsequent events. Mary’s art and mine have a lot in common – we both like upcyling materials and taking apart old jewelry to make new. I enjoyed teaching a class with Mary recently at one of her Women’s Upcycled Jewelry Jams. I’m looking forward to more opportunities for Mary and I to collaborate. A gifted artist and teacher, Mary creates under the name Sanctified Studios.
I knew I’d love Perennial after being in there for about two minutes! Seeing all the nice work space, supplies and tools was exciting but what really sold me was the console stereo! Clearly my retro-loving, thrift-shopping, dumpster-diving self was going to feel comfortable here.
At my first work session I cut up some wood for an upcoming class I’m going to be teaching on building garden pollinator houses. Then I put together a wood tray that I’ll be finishing and writing about later.
You can become a member of Perennial to access the work space and use the tools when they hold open sessions. Different levels of membership also give you discounts on classes and other events. Perennial accepts donations of materials. You can trade or purchase some of the materials for what you think is a fair market value. They also make craft kits that are for sale in the shop.
Art and crafting can often be lonely activities. Working around other artists is really healthy for social interaction and for the stimulation of being around new ideas. I’m looking forward to many happy times while I enjoy my new membership!
For the last several months I’ve been working part time at Schnarr’s Hardware in Ladue, MO. Part of the work I do there is helping with marketing. In order to attract potential customers to our web site and social media outlets, I wrote up a Recycling Guide and created the graphic above to make links to it easier to share in social media. I also made a short url and QR code for those on the go or who only see the graphic and can’t click it.
This project is an example of content marketing. Content marketing is a way to build a relationship with potential customers by providing information that is relevant to them. I tried to make the content of the Recycling Guide relevant by including information on how to recycle items we sell in the store or items that are closely related.
Content marketing can be effective when other forms of advertising are getting overlooked. If you think about what your customers need to make their lives easier it can help you think of ideas for content marketing.