Pictured at the right is Mark Rice of Displays That Pay installing the SHOWCloud interactive marketing display at the Schnarr’s Hardware Webster Groves location. I’ve been working with Mark since 2005. I work for both Schnarr’s Hardware and Displays That Pay which gives me an exciting opportunity to experiment with Display’s That Pay’s SHOWCloud marketing communications application to best serve Schnarr’s customers.
If you want to stop by Schnarr’s Webster at 40 East Lockwood to see the new display, it’s located on top of the drinks cooler across from the registers. It’s also been playing for some time toward the bottom of the front page of the Schnarr’s web site – my presentation can be embedded within a web page. That’s one of the things I really love about using SHOWCloud – versatility. A wide variety of devices that have the capability of running a web browser or that have an HDMI port can run my SHOWCloud presentations. Such devices include laptop computers, desktop computers, iPads, smartphones, e-book readers, and flatscreen TV’s. Sometimes when the computer in the paint department at the Schnarr’s Ladue store is not in use I’ll go over to the paint counter and open a window to this url so that paint department customers can see it: http://www.daasx.com/chasenfratz/ladiesnightpreview
As you might guess from the URL (web address), I started out using this presentation to promote one of Schnarr’s past Ladies’ Night events. Over time the content has changed and will be ever evolving and updating. If needed I can make multiple presentations tailored to different locations or different devices within one store. For example, if a store has different departments there could be different content at each station. The application can show more than just slides – I can add in web pages, video, live content and fun interactive applications.
Any place with access to wireless Internet can display SHOWCloud. Here is a picture of me last fall at Missouri Botanical Garden using an iPad to show a presentation promoting the Master Gardener program and the topics prospective participants would study. If you want to see the slides close up, here is the url: http://www.myshowcloud.com/chasenfratz/stlmg
Below is a picture of me and my Displays That Pay colleague Jason at the Startup Connection 2016 event held in November at Washington University. There are a variety of examples in our booth showing how SHOWCloud can be used on different devices, including a multi-screen variation that gives additional flexibility, functionality and impact.
I can also update these presentations from anywhere that has an internet connection – from home or on the go. That’s very convenient and is a quick way to get timely information to our customers. I’m excited about the possibilities! Stop in to Schnarr’s Webster to see how we’re using this great new tool!
I’m a volunteer at the Litzinger Road Ecology Center in Ladue. Volunteers and on some occasions the public are invited to educational events on the premises. I recently attended a session for volunteers to learn about why the prairie sections at the center are periodically burned and an introduction about how to start a fire, control the fire, and perform the burn safely.
The Schnarr’s Hardware store at 9800 Clayton Rd., St. Louis, MO 63124 has a very active shipping department that does UPS shipping and sells a selection of shipping supplies. Greeting cards are also offered and I have some of my own cards on the rack there for sale now. They are all handmade and blank inside. The current selections include cards for Valentine’s Day, St. Patrick’s Day and Easter, as well as Birthday, Thank You, and multiple occasion cards. I decorated the cards with a variety of paper craft techniques including collage, stenciling and rubber stamping.
Some of my cards are also available with other handcrafts in my online store in the Handmade by Carolyn section.
For the last several months I’ve been working part time at Schnarr’s Hardware in Ladue, MO. Part of the work I do there is helping with marketing. In order to attract potential customers to our web site and social media outlets, I wrote up a Recycling Guide and created the graphic above to make links to it easier to share in social media. I also made a short url and QR code for those on the go or who only see the graphic and can’t click it.
This project is an example of content marketing. Content marketing is a way to build a relationship with potential customers by providing information that is relevant to them. I tried to make the content of the Recycling Guide relevant by including information on how to recycle items we sell in the store or items that are closely related.
Content marketing can be effective when other forms of advertising are getting overlooked. If you think about what your customers need to make their lives easier it can help you think of ideas for content marketing.