When I worked for Webinar Resources, I wrote a lot of blog and newsletter articles. I’m going through some of them for an assignment I’m doing in my Strategic Communications class. Here is a Wayback Machine link to some of the articles I wrote between 2009 and 2012. Enjoy!
“In the article “Why Traditional Marketing Trumps Social Media, And What To Do About It” author Kimberly E. Stone makes the case that social media should be used to reinforce what traditional marketing is doing, but not take over or take the lead from traditional channels.
She believes the best uses for social media in the present day are:
Interacting with customers
It would be interesting to review how I thought social media should be used back when the company I was working for was heavily into business blogging and I was writing blog and newsletter articles about how and why to use social media. I found articles I wrote on our old blog from 2009-2012 on the Wayback Machine. Here is the link I used to view my old articles.
What did I think social media was good for during that time?
Making it easy for customers to share your content
Applications designed to build subscriber lists
Making shareable archives
What are customers currently interested in
Is anyone talking about us in a negative way
Cutting the cost of distributing your content
Leveraging the investment in content by repurposing in different channels
My list is much more broad, but although I worded some things differently my list mostly includes everything that is in the author’s list. I did say in one of my articles that I learned in a webinar put on by Compendium Blogware that an organization has to get their “SEO, Social, Content, Email Marketing and PR people to communicate with each other”. A PR practitioner can play a role in facilitating communication within an organization as well as between the organization and its publics (Broom and Sha 189). So I do agree with the author’s premise, that social media should augment traditional channels but not replace them.
While I was writing these articles I was mostly writing for small companies. I touted the benefits of social media partly for the lower price point of entry over some traditional marketing channels. That did not mean I favored not using the older channels if there is a budget for it. Whatever is new is always exciting, but it doesn’t mean you have to jump on every new thing if it doesn’t fit. The goals of all the channels that are used should be to present a consistent experience in keeping with the organizations brand and objectives. All channels are not appropriate for all audiences, so it isn’t necessarily good to use every one that is available. Also, during Marketing 5000 class I learned there is at least one older channel that is coming back into favor if used in an updated way – the catalog. To choose the right mix means keeping up to date on the trends as popularity waxes and wanes for certain channels.”
Broom, Glen M. and Bey-Ling Sha. Effective Public Relations. Pearson, 2013.
Stone, Kimberly E. “Why Traditional Marketing Trumps Social Media, And What To Do About It.” Forbes, Sep 18, 2012. Accessed 15 September 2020.
Here is what I wrote for one of my assignments for my Strategic Communications class. I’m posting it here because I needed a history refresher to write this and some of you out there might enjoy one too. The question put to us was, “Alexander Hamilton, James Madison, and John Jay engineered “history’s finest public relations job” to gain national acceptance of the U.S. Constitution. Based on your reading of Chapter 4, describe the organized effort they undertook to urge ratification of the Constitution. How did their approach differ from those of the nation’s first publicity agencies, and now in contemporary times?”
Alexander Hamilton, James Madison, and John Jay wrote the Federalist Papers to make the case to ratify a new constitution featuring a stronger, more centralized Federal government to replace the Articles of Confederation (Thernstrom 174-177). Federalists had appropriated the title “Federalist” and labeled their opponents “Antifederalists” because it sounded better than to call themselves “Nationalists” even though Nationalist was a more accurate term (Thernstrom 175). The climate in which Hamilton, Madison and Jay wrote these articles was one in which 88 out of 100 newspapers in the colonies were Federalist-owned and did not print opposing views (Thernstrom 176). Hamilton sponsored a paper called the Gazette of the United States in order to insure the promotion of his ideas (Bitter 22). Even though he did not necessarily agree with which form Federalism should take, fellow Federalist Madison also used his influence to install a poet sympathetic with his own views as editor of a rival newspaper called The National Gazette (Bitter 22). Even with much press influence in place the Federalists came very close to failing to win ratification as the fear of replacing one type of tyranny with another was well-entrenched, especially among more rural populations (Thernstrom 175-176).
At the time the Federalist Papers were written, newspapers were generally published for specific audiences and not for a mass audience. The majority of Americans were not literate then so what newspapers there were mostly served specific interests (Bitter 21). The Federalist Papers were similar to the era’s papers in that they represented the interests of a group that was very influential but not what we think of today as “the masses” (Bitter 21). Only people who were very involved in politics were much concerned about which form the new government should take (Thernstrom 178).
John Jay, although he only wrote 5 out of 85 Federalist Papers, wrote some of the most influential. He was able to write persuasively by drawing on his personal experience as Foreign Secretary of the national government (Ferguson 223-224). After expressing some of his frustrations, Jay switched to more rational language that was also in contrast to the more fiery tones of Hamilton who wrote “Federalist No. 1” (Ferguson 225). Jay expressed his arguments in language that was beautiful on it’s own merit while conscious of trying to convince the reader of the rightness of his cause by insisting that the more aesthetically pleasing idea is the right idea (Ferguson 227-235).
When more organized public relations firms came into being in the early 1900s, they were responding to the needs of organizations seeking to counter the new phenomenon of mass media. More of the population was literate at this time and newspapers aimed at a mass audience were engaged in a lot of muckraking to advocate for and appeal to a more popular audience (Bitter 21).
The public relations profession further matured as the 20th century progressed, with specialization, increased recognition and milestones obtained by women and minorities. The pace of change accelerated at times of national crisis (Broom and Sha 91-101). Right before the 20th century ended, the internet started to see wide adoption and changed the way we all consume and produce information. Almost everyone now has some kind of a “press” in their possession, so we don’t have to sponsor a newspaper to get our opinions “printed”. However the amount of influence we can bring to bear and the way we use language are still important in determining how effective we are at communicating and persuading so most of the strategies that the Federalist Papers writers used are still relevant in my opinion.
Bitter, John. “Which Came First – Journalism or Public Relations.” Public Relations Quarterly, Fall 1987, pp. 21-22. Accessed 20 August 2020.
Broom, Glen M. and Bey-Ling Sha. Effective Public Relations. Pearson, 2013.
Ferguson, Robert A. “The Forgotten Publius: John Jay and the Aesthetics of Ratification.” Early American Literature, vol. 34, 1999, pp. 223–240. Accessed 20 August 2020.
Thernstrom, Stephan. A History of the American People: Volume One: To 1877. Harcourt Brace Jovanovich, 1984.
Here is a follow up comment from me.
A lot of what I remember about the Enlightenment era has more to do with Art History than History class, since I took more art history being an art major. I’m going to get out my art history books and refresh my memory on that time period. I didn’t have much time to review this material at the time but I did go on a business trip to Philadelphia in 2009 and I traveled a day early so I could see Independence Hall and some other things. Walking the area around it, I took a lot of pictures of the classical style architecture and statuary of the day and tried to imagine what it was like back then.
Here is my Facebook album of pics from the time. It’s set to Public for viewing.
I’m enrolled in Strategic Communications class at Webster University for the Fall 1 Session. For one of my assignments, I was asked to answer some questions and then engage in discussions on the topic. Here is my answer plus some of my subsequent remarks.
Define “public relations” and “marketing” and explain why these functions often are confused.
According to Broom and Sha, public relations is a function of management that organizations use to build and maintain relationships with the public to the benefit of all stakeholders (Broom and Sha 2).
In marketing, organizations study what consumers want and need and strive to provide attractive and useful offerings in exchange for something of value (Broom and Sha 5).
In your answer, point out the major difference that distinguishes these functions.
The major difference between marketing and public relations is that in the former, there is an exchange between the involved parties of goods, services, money, or some other consideration that has value (Broom and Sha 5).
Contrast publicity with advertising. In your answer, address issues related to message control, expense and relationship to marketing.
Publicity is something that an organization might cultivate, or it could happen to them involuntarily due to some kind of unforseen issue or circumstance. Publicity professionals can use their knowledge to tailor their publicity submissions while targeting the right recipients so that the information is used in a way that is favorable to the organizations goals. They can’t compel or control how the information is used however (Broom and Sha 7). Some publicity can be had for free, while other publicity might involve expenses such as labor to research and prepare the strategy and content or mailing printed information.
Some of the same skills that publicists use are used by advertisers and in some organizations the same people people might perform both functions. Organizations are not necessarily consistent in how titles and functions are used and the public can be influenced by the portrayals of both types of jobs by portrayals in the media which are not always accurate (Broom and Sha 7).
In advertising, the organization is paying for the exposure which gives them control over where the message is placed, the timing and the content (Broom and Sha 10).
Broom, Glen M. and Bey-Ling Sha. Effective Public Relations. Pearson, 2013.
I took this picture early in the summer because I figured it would come in handy in marketing classes. One of the times that I used the Wal-Mart grocery pickup service, I got this surprise free bag with my order with free samples in it. Is this marketing or PR? Can they be doing both at the same time?
The book (Broom and Sha) mentions that some efforts at PR are looked at with suspicion because it looks like the organization is trying to gain while appearing to be doing good, or some people already dislike and distrust the brand. There was a very different reaction among people depending on political affiliation with the stimulus checks, for example.
Wal-Mart is a brand that some people have strong reactions to. Wal-Mart gave me this bag of goodies when I had already used their services for awhile and it was a surprise. This was given out when a lot of brands were giving out some freebies to help out with COVID care and also get a little promotion.
For example at Schnarr’s, some companies gave us free hand sanitizer with their name on it to use for the store. Before masks were available at a reasonable price, I had a large stash that a client had given me for crafts, so I had plenty to share for awhile. If a customer came in the store really needing one to tide them over, I gave them one from my stash in a ziploc bag that I had packed after making sure my hands were clean. This is something I would have done whether or not it was good PR for the store and no one asked me to do it, but the store was my main exposure to other people at the time and it was something immediate I could do to help. I gave some plus some gloves to an old friend who works at a radio station. I didn’t give them to him because he works at a radio station, rather it was because he has health issues that make him very vulnerable and he was understandably scared. I did not ask him to mention me or Schnarr’s (where he started buying stuff without being asked) on the air. I don’t know if he did or not, I didn’t ask. For me it was not a quid-pro-quo situation, but I was not at all displeased to get a new customer at the store.
The Wal-Mart bag doesn’t really have anything useful for COVID, but it was something that brightened my day. I loved some of the free samples and others I gave away. I have not re-ordered any of the free sample products but if someone wanted to Wal-Mart made it easy to re-order. I might re-order the deodorant if they have a non-spray version. It smells wonderful. Other than brightening my day and being good for health in that sense, this bag seems more marketing than PR. I think it’s effective because it thanks people for trying the service, and gives them incentives to try it again and at the same time makes it easy and convenient with the bar codes and QR codes. They knew they were probably getting a lot more new customers because they were one of the first to have pickup services and it was fully in place and working well before the pandemic so they didn’t have to put it together in a hurry.
Here is another example of something I’m giving away. Like a lot of gardeners, I tend to have more seeds than I need of some plants and I save some to trade and give away. A few years ago, I designed and printed out some of these little seed packet templates to fill with seeds and give away at Schnarr’s Hardware along with candy and other goodies like safety lights as “treats” on Halloween.
After the COVID-19 pandemic started, some friends and customers asked me if they should be concerned about food security and if so what to do about it. I didn’t really know the answers, but I know that when people are out of work that there is less money to go around and people who are poor will struggle more than usual to get their basic needs met. It’s not a new idea for people who find it difficult to afford food or live in “food deserts” that lack stores to buy healthy food to engage in community gardening as a way to supplement the food supply. I gave some plants to someone who was trying to get a community garden started in his neighborhood.
Schnarr’s customers are mostly not of the group that needs to worry about meeting basic needs, but there are a lot of customers that engage in gardening and might want some extra seeds to grow themselves, give away or trade. Also with possibly more kids being home schooled there might be more interest in home gardening so that kids can learn about plant biology and other related topics. I decided to reprint some of my little seed trading envelopes and package up some of my extra seeds for free giveaways as I harvest them.
Schnarr’s sells garden seeds, so is it a good idea to give some away? Mindful of not wanting to hurt sales I put small quantities in the packets, 4-10 seeds in each depending on the size of the seed. Someone who is not sure about trying a new plant or is casual about gardening in general might get inspired to do more if they try a free sample. That could bring us more sales in the long run of garden supplies. I put the Schnarr’s blog address on it so that people can read the large amounts of gardening information that I have contributed there. I think the information I put there will benefit those who want to learn more about gardening, but of course more readers also means more exposure for the blog. Those are a couple of ways that I think this giveaway can help Schnarr’s a tiny bit.
More importantly, how does this small action help the community? With the increased demand on gardening supplies in general that we have seen since the pandemic began, we are sold out of some seeds so even if someone wanted to buy a larger package of seeds from us, with some varieties they will have to wait. Some of my plants are species we wouldn’t carry anyway, so customers get the chance to try some new things. I also am convinced that since growing serious amounts of food is not easy, the more people who know how to do it the better off we are as a society. Added to that are the benefits to overall health of getting outdoors, interacting with nature and engaging in exercise. There has never been a better time to garden, if one is able, with the extra stress many of us are under – horticulture has therapeutic uses for mental and physical health.
I also put some of these seed packets in the little goody envelopes that I put in orders from my online store. I give a few to friends and fellow Master Gardener volunteers from time to time but since I’m not seeing those groups of people as often as I normally do, I need someone to give some of the seeds too!
What do you think, am I doing PR, marketing, or both?
WARNING: Contains spoilers for Season 3 Episodes 2 and 3! Yes I know the show is about historic events but some of them are obscure enough that some audience members might not be aware of them before watching… Also there are some liberties taken with history here and there to make a better story. Private conversations are dramatized on screen for which there are no records. This goes for every historical drama that I have ever taken the time to analyze, so I think it’s important to use them as entertainment and to generate interest in a historical topic that you want to learn more about, but be cautious about using them as sources of facts. Actual documentaries can be manipulated quite a bit as well. Both forms can be marvelous entertainment however. As a visual artist, I think practically every shot in The Crown is a work of art and the period costumes and sets alone are worth the time to watch. For example it’s kind of disappointing to find out that in real life Princess Margaret wore a pink dress with a modest neckline to the White House and not a low-cut bright red and white floral, but it’s beautiful nonetheless. Enjoy!
Following is a paper I turned in yesterday for Media and Culture class, before grading.
Production Elements and Messages in The Television Series The Crown
The Netflix historical drama series The Crown tells the story of Queen Elizabeth II’s reign against a backdrop of historical events and personal relationships (The Crown). Reviewers consistently praise the high quality of the production (The Crown). I watched two back-to-back episodes of the current third season which featured stories of increasing seriousness and emotional impact to explore how production elements help to tell each story.
In S3 Ep2 “Margaretology”, editing greatly helps the narrative by beginning the episode with a flashback of the Princesses Elizabeth and Margaret as young girls. They discuss how younger sister Margaret, though by law she cannot be Queen because she is not the first born, actually wants to do the job, has more confidence in her natural ability, and might actually be better at being Queen. They decide to find out if they can switch places. Next is a scene from the show’s present day in which Margaret and her husband discuss her life as it is contrasted with how it should have been. Then the opening credits begin. Later in the episode, Elizabeth decides that she needs Margaret’s help with diplomacy with the United States and Margaret has success in charming President Johnson at a White House dinner. Margaret asks Elizabeth to give her more duties. Although the Queen is tempted, she is persuaded by her husband Philip that it’s safer for the monarchy and the country to keep things the way they are. The episode ends with flashbacks to the child Margaret intercut with the present day Margaret at similar dressing tables, looking devastated, showing that her feelings of not being able to achieve what she viewed as her potential are old hurts that won’t go away (Margaretology).
“Aberfan”, S3 Ep3, is a much more serious episode. Instead of dealing with the disappointment of one character whose personality is sometimes abrasive and not always easy to empathize with (Margaretology), “Aberfan” tells the story of a horrific 1966 mining disaster that killed 144 people, including 116 children (Blakemore). Before the opening credits, there are scenes of the Welsh town Aberfan in the rain (Aberfan). The camera slowly rises over the rooftops to show a view of dark hills surmounted by a mining operation that dwarfs the community. Next there are more scenes of the village, showing children at the end of a school day, being dismissed, walking home and going about their normal evening activities with their families. Considerable screen time is spent on the children and this sustained coverage lets us know their importance (Silverblatt et al. 169). We are also shown a canary in a cage in one of the mining families’ homes. The canary could symbolize many things. The little bird’s sweet chirping recalls the chatter and singing of the innocent children. It has little control over its own fate because it is in a cage, possibly bringing to one’s mind a symbolic cage of being born into a way of life built on dangerous labor with limited opportunity to escape. Canaries also remind us that mining is a hazardous profession due to their traditional use in detecting deadly underground gases (Eschner).
It’s not only raining in Wales, it’s also raining at Buckingham Palace, where Queen Elizabeth II is looking over her planner and writing the heading “Friday” as she plans her next day. This is not the only instance in which the disaster occurring on a Friday is emphasized (Aberfan). The Christian faith of the people of the village and of the Monarch is prominent throughout the episode, and Christian viewers watching would be aware that Friday is the most somber day in the Christian week because by scripture and tradition Jesus Christ was crucified on a Friday (Aglialoro). Before the teacher dismisses the children, he asks what tomorrow is. The first answer is Friday. The answer the teacher is looking for is that it is also the day when they are going to have an assembly for which they need to practice a song (Aberfan).
On the Friday morning, the tension keeps building when scenes of the disaster beginning to manifest are cross-cut with classroom scenes (Aberfan). Cross-cutting is a technique that shows events happening in different locations are occurring at the same time (Silverblatt et al. 171).
More than once during the episode we are shown the Queen’s arrangement of family photos in her sitting room, and she and the Prime Minister are each seen gazing at family photos as they contemplate events. Perhaps we are meant to remind ourselves that families are a near-universal part of human existence no matter what our life circumstances are. Even if we feel safe and secure in an imposing palace or a modest but cozy cottage, our loved ones can be taken from us at any time in ways we never expected (Aberfan).
Color and Lighting
Margaret is consistently shown wearing livelier and more colorful fashions than her more conservative older sister in the “Margaretology” episode. As Margaret arrives at the White House, the facade of the building is well lit with warm light in contrast to gray Buckingham Palace, suggesting that the older, struggling country might find the hope and help it seeks from the prosperous younger nation. The light could also symbolize Margaret coming out into her natural if not traditional place in the spotlight at last (Margaretology). In a scene where Margaret asks the Queen for more public duties, the sisters are both wearing green as Elizabeth and Margaret get little digs in at each other about what they envy about each others’ lives (Margaretology), an example of exploiting associations that different colors have in our culture (Silverblatt et al. 171).
When Prime Minister Harold Wilson visits the Queen to tell her about her sister’s lively if not outrageous performance at the White House dinner, using humorously understated phrases such as “less than discreet” and “a little off-color”, they are in the Queen’s sitting room which as usual is softly lit with a color palette of muted grays and pastels. The Queen is expecting to hear bad news during this private conversation with her Prime Minister and the subdued atmosphere fits his hesitance and embarrassment as well as her reluctance to hear the inevitable. Gray tones can signify discomfort (Silverblatt et al. 172) and dim lighting can indicate something hidden (Silverblatt et al. 176). While Margaret is proud of her turn in the spotlight, the Queen and Prime Minister would prefer not to bring her behavior out into the open. The sitting room scenes are intercut with incidents from the previous evening’s dinner that had been relayed to the Prime Minister through the British Ambassador. The dinner party scenes are full of bright flowers in warm tones that complement Margaret’s coral-red and white-flowered dress as she wins over the first couple and their guests who follow the President’s lead in appreciating Margaret’s cruder type of charm. Margaret is even verbally compared to a color film as opposed to one in black and white as her husband reads to her a newspaper account of their earlier, socially successful visit to San Francisco (Margaretology).
In the episode “Aberfan”, at the beginning before the credits we see a wide view of the village with the coal tips and mining operations in the background. It’s early morning and the light from one of the cottages near the foot of the dark mass that threatens the town shines through the windows. The house looks like a nostalgic little model in a holiday display or toy train layout. Since this dwelling is close to the base of the coal tip, it’s possible that it represents one of the homes that got destroyed in the disaster. The light could symbolize the life that is about to be snuffed out like a little candle flame, consistent with several possible meanings of light including life and innocence (Silverblatt et al. 176). Later in the episode candles are prominent as lighting for emergency use, in the mortuary and in the chapel (Aberfan).
Lighting is used in dramatic ways throughout the whole episode. The dark hills and rainy, gray weather combine with the dimly lit interiors of the humble buildings in the village to create a suitably somber mood, appropriate for grief, mourning and death (Silverblatt et al. 176). Light is used constantly throughout the whole episode to enhance and what the viewer is seeing and feeling. Vehicle headlights, lamps, flashlights, spotlights, flashbulbs, the sun and beams of light all play a part in the composition of scenes. Prime Minister Wilson looks shocked at several points in the episode and flash bulbs going off in his face emphasize his distress even more (Aberfan).
At the end of the devastating funeral service for dozens of children, some beams of light barely get though the gray sky as the mourners sing a hymn. This light could represent several things. It could be the mourners comforted slightly by the thought of the children’s souls being lifted up to God. It could be comfort from God or the funeral assemblage or both, however feeble, giving a tiny bit of hope to the community that they can live through this catastrophe. During the funeral scene, we are shown close-ups of Philips face. Perhaps the light is Philip’s thoughts as he becomes enlightened on how best to advise the Queen on how to help the community heal.
Shapes and Connotative Images
There are occasions in the “Aberfan” episode where Elizabeth is contemplating what actions she should take while she is shown backlit in profile. This technique is perhaps intended to bring to mind the iconic image of the monarch on coins and stamps as she decides how to live up to the duty that her idealized image represents. Shape and light are again used together in the Aberfan cemetery. The graves of the children are arranged in a cross shape. We also see a cross in focus behind the Queen’s head when she prays alone in a chapel (Aberfan). Both the profile and the cross could also be considered connotative images that bring up associations in the intended audience (Silverblatt et al. 189).
Scale and Relative Position
Scale is used effectively in “Margaretology” when Margaret sees by her sister’s attitude that the answer to her request to have more of a public role is no. There is a picnic taking place on a hill in front of a castle. Margaret’s position as well as the camera’s is downhill from the picnic, suggesting she is dominated by the institutions that control all their lives and is forever subordinate to her sister. In a flashback when the young Margaret is being scolded for daring to ask courtier Alan Lascelles (Alan Lascelles) if she and her sister could change places, Lascelles is shot from approximately her eye level so he looks exceedingly stern and intimidating while the young Margaret is comparatively powerless (Margaretology).
In “Aberfan”, the ominous mountain of coal is repeatedly shown looming over the village and the people, emphasizing their vulnerability (Aberfan).
Angles and Movement
In the beginning stages of the Aberfan disaster, the tension is enhanced by diagonal shots of ore cart tracks, lift cables and structures. The mountainside itself forms a diagonal angle as the coal slurry starts to slip down and toward the town (Aberfan). Diagonal lines and movement are associated with the triangle shape which is more active and unstable than squares and 90 degree angles (Silverblatt et al. 178-179).
In the pivotal, wordless slow-motion scene where Margaret experiences profound disappointment in “Margaretology”, even though there is a festive picnic in progress, all that can be heard in the soundtrack is wistful music and the faint sound of blowing leaves. Elizabeth and Philip walk past her, leaving her behind in actuality as well as symbolically (Margaretology). The combination of unnatural movement and unnatural sound help give focus to what the character is experiencing internally (Silverblatt et al. 184, 198).
“Aberfan” begins ominously with the sounds of rain, thunder and threatening mechanical noises. The noises continue subtly through a scene of children in a classroom. There are sequences of children practicing singing for a school assembly. The purity and sweetness of those sounds is in contrast to the menace that looms over them, accompanied by poignant background music. It’s significant that the children are practicing a song containing the lyrics “All things bright and beautiful”, reminding us that they are pre-eminent among the bright and beautiful things that are about to be lost (Aberfan).
In the palace, the Queen is shown writing in her planner while thunder is in the background, suggesting that she will somehow be affected by what is about to happen even in her solid, imposing residence (Aberfan).
When the Prime Minister speaks to the bereaved community, the sounds of cameras are conspicuously loud. We also hear prominent shutter clicks when the Queen dabs her eye with a tissue, reminding us that we are witnessing an important moment. The Queen was moved by Philip’s account of the mourner’s singing instead of using their anger and grief as fuel for a disturbance. She listens to a recording of the hymn at the end of the episode and finally is able to shed a tear (Aberfan).
Manifest and Latent Messages
In these two episodes of The Crown, most of the concepts are examples of manifest messages, clear and obvious to the viewer (Silverblatt et al. 11). I did find a couple of possible latent messages, that is meanings that are hinted at or unintentional (Silverblatt et al. 11). In “Margaretology”, it’s not stated out loud by anyone that Princess Margaret might have hit it off with President Johnson mainly because their personalities were similar and it’s likely she would not be able to repeat her diplomatic success in other situations with more genteel people (Updergrove). If one was not already familiar with Johnson’s reputation, some hints were given earlier by showing Johnson doing things like having a meeting while urinating and making crude remarks. The viewer can connect the dots and add to the clearly stated reasons why the Queen and her consort are hesitant to take more chances (Margaretology).
As the Queen exits an Aberfan home where she has expressed personal condolences to selected representatives of the community, she is photographed dabbing at her eye with a tissue. Near the end of the episode the Queen confesses to Prime Minister Wilson that she was not really crying and feels “deficient” because she is not able to cry at sad events like others do. The manifest message is that the Queen feels shame that her photographed suggestion of crying was not real and that the mourners deserved better. In preceding parts of the episode, there are many discussions among various players about how to manage public outrage over the disaster for the benefit of one political party or another, the Coal Board, the Monarchy, or the establishment in general. Since both the Prime Minister and the Queen are portrayed as at least somewhat principled and not solely acting in self-interest, a possible latent message is that the Queen felt obligated to fake the scene in order to create photographs that would both comfort the bereaved and help protect institutions that she is charged with preserving (Aberfan).
The creators of The Crown take already compelling subject matter and increase the emotional impact of this drama series considerably by indulging in careful and thoughtful detail in the production.
“Aberfan.” The Crown, written by Peter Morgan, directed by Benjamin Caron, Netflix, 2019.